Look where the MailChimp Annual Report landed

Every year I look forward to receiving MailChimp’s Annual Report. It’s funny, pretty, and full of interesting statistics. It also lands squarely in my Gmail Promotions folder, along with other name-brand emails:

GMass can hardly be called a competitor to MailChimp, given that MailChimp is a full-service email marketing service provider that integrates with hundreds of external systems, and GMass is a Gmail extension to send low-volume mail merge campaigns. In its annual report, MailChimp states that its users sent over 246 billion emails last year. In comparison, GMass sent a paltry 67 million emails last year.

Would you rather send 246 billion emails that all land in the Promotions folder, or would you rather send 67 million emails that all hit the Inbox? Actually, you’d be wise to choose the former. Even if only 0.1% of people ever check email in the Promotions folder, that’s still 246 million eyeballs versus 67 million. Fine, MailChimp, you win because of your massive scale. But unless you, as an email marketer, have a list of 246 billion emails, you might consider GMass over a traditional email marketing service provider if you want your emails to go straight to the Inbox.

Because GMass integrates with your Gmail or G Suite account, all emails are sent from Gmail’s own servers, meaning they almost always land in the recipient’s Inbox, not the Promotions folder and not the Spam folder. And, because GMass is integrated with your Inbox, it can do things like send automatic follow-ups to people who don’t reply, a feature MailChimp will never have.

12 Replies to “Look where the MailChimp Annual Report landed”

  1. Adit Chouhan

    Ha ha … Nice way to promote your product. Mailchimp’s own mails are landing in ‘promotions’ tab, what can we expect from our mails sent through MailChimp!

    I am still to use Gmass though. Will check for sure.

  2. Jarred Church

    All emails I get from Mail Chimp go to my Inbox. And all of the ones I send go to the inboxes of my list. I switched to Mail Chimp from Gmass when Gmass demanded I pay a monthly fee. I only send 1-2 campaigns per month of about 66 people in the list. Mail chimp is free as long as I don’t send more than a couple thousand emails a month.

    And emails go to the inbox when you send them out under your domain.

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