New Feature: Click Tracking

Mass emails sent via GMass can now be click-tracked. Perform a hard-refresh on Gmail in Chrome to load the new settings box which includes the click-tracking option. To turn on click-tracking for a mail-merge campaign, just check the box in the Settings box before clicking the main GMass button. Note that click-tracking is turned on by default.

All hyperlinks will be converted to trackable hyperlinks in the following format:

https://www.gmass.co/gmass/c?l=a49161a3-f464-436c-b9eb-7c0efbc318c0&r=d87f514c-0070-4ec0-91db-a1de52a341e7

Certain links will be left alone and not tracked, including “mailto:” links and “tel:” links. All other regular web hyperlinks will be converted to trackable links if click tracking is on. Additionally, previously tracked URLs will not be tracked again. For example, if you track a link in one campaign, and that URL is converted to:

https://www.gmass.co/gmass/c?l=a49161a3-f464-436c-b9eb-7c0efbc318c0&r=d87f514c-0070-4ec0-91db-a1de52a341e7

and then you copy/paste that tracked URL into another campaign, it will be left alone and not converted again.

Reporting

When someone clicks on a link in an email campaign, a report will go into the GMass Reports –> Clicks label in your Gmail account, and you’ll also be notified via a yellow-background alert at the top of the browser if you’re in front of Gmail at the time of the click event.

29 thoughts on “New Feature: Click Tracking

  1. Unknown

    Hey Ajay, I am currently having a problem with a Gmass Reports label on the gmail, it simply doesn't appear neither in the gmail bar, nor in the settings. Tried to search it up on the Internet, but didn't succeed. Would you please tell the possible reasons for this problem?

    Best regards,
    Nandin

  2. Ajay Goel

    Nandin – The "GMass Reports" label only shows up AFTER you have at least one reporting event take place, like an open, or a click on an email sent via GMass. You can send yourself an email with GMass, and open it, and then the labels will show up on the left.

  3. Unknown

    Are there any plans to create a user-friendly dashboard to follow email tracking? It's awesome to see who's opened emails, but quite difficult to manage and make business decisions when the data comes in the form of a ton of emails.

  4. Ajay Goel

    Karolina — yes, GMass tracks opens to all recipients of a mail merge campaign. Make sure your emails are HTML emails. You can do that by making any word bold or adding at least one link. Gmail will sometimes default to plain text instead of HTML, if nothing in the body of the email requires HTML. Feel free to email me at hello@gmass.co if you need more help.

  5. Ajay Goel

    Yes, I know our Reporting isn't the greatest right now. We won't be creating a dashboard, because my software development philosophy for GMass is to create a UI-less experience, but I will improve the email notifications that you get when there is an open or a click. Stay tuned for that.

  6. Greg

    Hi Ajay I need help with none of the buttons working in my Settings. Have emailed you a screenshot and video to show that each click does nothing. Have re installed and disabled all other Extensions etc. Still no buttons work. Please help.

  7. Steve

    I just installed and tested Gmass with 11 test emails. I used my own gmail accounts and those of my coworker.

    I checked the opens in the Gmass reports and it shows 3 of my gmail accounts opened the email when in fact, they did not.

    What's the cause of this and how can I fix it. This is worthless to me if I'm getting phantom "opens" and possibly clicks that aren't taking place.

    Steve

  8. Nagy Utazás

    Hi Ajay! Gmass is so cool, I love the daily report of my campaign. Will you send us a final report to after the whole campaign ended? thanks for the info, just i need to know what to expect.

  9. shweta joshi

    Hi Ajay! While we're loving the GMass for the personalization, it's really not showing up any track reports for emails opened, unsubscribed or link tracking. What exactly to expect? Is there anyone we can write to, in the team?

  10. Ajay Goel

    Steve – it's likely that you opened those messages yourself from your Sent Mail folder. That is the one flaw with open tracking right now. If you open the messages yourself, then it will count as the receiver having opened it.

  11. Ajay Goel

    Right now, there is no final report that is sent, but I'm working on that feature. Right now you get real-time reports after any event (open, click, unsubscribe).

  12. Ajay Goel

    It's likely that you're not looking in the right place for reports. Be sure to click the expansion triangle to the left of the "GMass Reports" label to drill down and see the sub-Labels.

  13. Gregory Kell

    Hi Ajay! Playing around with using GMass, particularly for click tracking, but when I send an email using the Chrome extension, I do not see any reports for clicks. I have Campaigns, Opens, Replies and Sent Copies.

    What am I missing?

  14. G.Om Kumar

    Hi Ajay,

    I have a campaign to run where I have 10 different email templates to email but all have got only one link to track. I will be using the same link in all my 10 campaigns. How to track this, please explain ?

  15. Unknown

    If I send a campaign and I am tracking the opens, I have noticed if I forward it to my CRM software and the email is opened it counts as an open email. Anyway to check where it was from?

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