New Feature: Use a default value with mail merge personalization

You can now substitute a default value (a fallback value) to fall back on when using personalization fields like FirstName and LastName. The default value will be used when a FirstName or LastName doesn’t exist. Use the following format:

{FirstName|default value}

For example, if you’re addressing the top of your email message with the recipient’s first name, you could use:

Dear {FirstName|Friend},

or:

Hey {FirstName|there},

If a first name is present, it will be used; otherwise the email would say “Dear Friend” or “Hey there”.

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