Make your Email Stand out as Relevant and Valuable

First things first – and this cannot be emphasized enough – subject line is crucial. Subject lines not only introduce the tone and contents of your message, but they will also determine if your recipient even opens your mail.
Which of these subject lines sounds best to you?
1) Avocados on Sale
2) Football Season Means Guacamole and Chips • Coupon for Ripe Avocados
The second option communicates relevance and value up front. If the marketer has planned properly,

this subject line will accompany a recipient list targeted to football fans, and the email will have a

strong likelihood of high open rates.

Another school of thought argues that shorter subject lines yield the most success. Hillary Clinton

once sent out an email blast inviting people to attend a $500-a-plate fundraiser with the subject line “Lunch?”. This type of succinctness is appealing and generates successful open rates. 

For this product, I believe that #2 would have a great open rate.
The best advice for choosing a subject line is to ask yourself, “Would I open this email?” If not, it is time to re-think. It is also prudent to experiment with different subject lines. If you’re sending 5000 emails, you have a great opportunity. First, send two sets of 500 – each with a different subject line. Your open rates will determine the subject line which should accompany the remaining emails.

Content

Think about these four concepts when writing an email: Brevity • Empathy • Value • Action • Pictures
Whether short or long, remember that the subject line should be designed to communicate value catered specifically to the targeted recipients. Using the avocado example, this might be a good message:

Everyone loves fresh guacamole! Delicious, low in saturated fat and cholesterol-free…how could you go wrong? We know you want to please your guests when they stop by to watch the big game, so take advantage of the lowest prices this year on ripe, flavorful avocados. Click this link to get an additional 10% off your next purchase at Bob’s Fruits and Vegetables. And now, since you have those avocados on your hands…click here for this amazing guac recipe! Happy snacking!
This message is brief, relates to the reader, includes 2 value statements, makes calls for action, and has a great picture, but it could always be improved. Now is the time to experiment. Try a version with bullet points and a different picture; let the open rate make the decision for you.
Once again, do some testing. Try a version with bullet points and perhaps a different picture and then see if you click rate improves.
GMass has one of the highest delivery rates in the email marketing industry, but delivery is only one component of a successful email campaign.
Email marketing proves time and again to yield the most reliable results of any marketing channel.

Through the next several blog posts we will offer advice that has helped many of our users
experience campaign successes not seen before through other email marketing practices.

The next several posts will offer tips on how to construct campaigns that have worked very well for our users.
If you’re an experienced email marketer then you’re in the right place, and you’ll find that our delivery rates are much higher than what you’ve experienced in the past. Features like mail-merge, automatic follow up, email scheduling, automatic follow-up and more will allow you to build impressive, high-performing campaigns.
If you’re new to email marketing, you’re in the right place. GMass is easy to install, learn, and use to reach out to customers, colleagues, prospects and friends. You’ll use an existing Gmail account and the Chrome browser to build effective email marketing campaigns.
GMass is easy to install, learn, and use to reach out to customers, colleagues, prospects or even friends.

Why Email Marketing is the Right Choice

If you have a limited marketing budget and you want the best return on your investment (ROI), then the choice is clear. Email marketing produces more revenue per dollar spent than pay-per-click ads, direct mail, and social media advertising, as illustrated in this graphic:

Get Started

 

To get started, visit www.gmass.co, download the GMass extension, and connect it to your Gmail account. A free account allows you to send up to 50 emails in a 24-hour period, but the affordability and performance of the tool will speak for itself.

Please follow us on Twitter, where we post each time there is a new blog post.

If you’re a current or past paid subscriber, you can now view the invoices for your account. You can also customize your invoices with your company’s information.

To view invoices:

1. Launch a regular Gmail Compose window.

2. Set the To field to invoice@gmass.co.

3. Type anything you like in the Subject Line, so long as it’s not blank.

4. Click the GMass main button. Refresh your Inbox and you will see an email message with a list of all of your invoices.

Important: Be sure to hit the red GMass button, and not the regular Gmail Send button. Hitting the regular Send button will result in a bounce.

To customize invoices with your company information:

1. Launch a regular Gmail Compose window.

2. Set the To field to myinfo@gmass.co.

3. Type anything you like in the Subject Line, so long as it’s not blank.

4. Set the Message area to your company’s information. If you have a signature that appears in the Message area, clear it out, and replace it with your company name, address, Tax ID number, VAT number, or any other information you would like to appear on your GMass invoices.

5. Click the GMass main button to save your information.

Important: Be sure to hit the red GMass button, and not the regular Gmail Send button. Hitting the regular Send button will result in a bounce.