Recently we noticed false clicks of links in email campaigns from the Yahoo! Slurp User Agent, and in the last few days we’ve noticed a new bot clicking links in users’ mail merge campaigns: BLEXBot.
The User agent for BLEXBot looks like:
Mozilla/5.0 (compatible; BLEXBot/1.0; +http://webmeup-crawler.com/)
We are now filtering out clicks from this bot, meaning they won’t count towards your campaign clicks. We aren’t sure yet how the BLEXBot is getting access to the unique tracking links that are included in click-tracked email campaigns sent by GMass users, but we’re working on finding out. It might be the result of a data sharing agreement between Google and the folks who control BLEXBot.