In a few days, I’ll be releasing a technology I’ve been working on for the last month: the ability to send unlimited emails through your GMass account and no longer be constrained by Gmail’s sending limits, at all.
If you’ve sent email campaigns from your Gmail account with GMass, you know that you’re limited to 500 emails/day from a Gmail account or about 2,000 emails/day from a G Suite account. You also know that occasionally Google doesn’t honor these limits, and your actual sending limits can be much less, especially with new Gmail accounts that haven’t been properly “warmed up.”
The technology I’ve been developing will allow you to BYOS (or “Bring Your Own SMTP Server”) to your GMass account. You’ll be able to specify an external SMTP server through which all of your emails will be sent. That means you can sign up with a service like SendGrid, Mailgun, or JangoSMTP, and use that service with your GMass account. You’ll still use GMass the same way, but your emails would be sent through an external server rather than through Google’s servers. Everything would still look the same. All emails would still show in your “Sent Mail” folder, and replies would still come back to your Inbox and be tracked by GMass.
The advantages: You wouldn’t have any limits and would never again see one of Google’s “You have reached a sending limit” bounces. If you’ve had a Gmail account suspended before, that would no longer happen either.
The disadvantages: Theoretically, there could be a slight deliverability disadvantage, since Google’s own email servers are the highest delivery servers in the world, and now you’re sending through different servers. However, from our tests with SendGrid, there hasn’t been any deliverability impact.
If this feature interests you, get in touch with us, because I’d like a few brave users to test sending this way, so we can then monitor your campaigns and assess the deliverability impact.
Ajay is the founder of GMass and has been developing email sending software for 20 years.