{"id":25,"count":19,"description":"<strong>Email is very trackable<\/strong> \u2014 opens, clicks, replies, and more \u2014 which is great for you as a cold email or email marketer. After all, it's way better to <strong>make improvements and adjustments based on data<\/strong> than based on guesses.\r\n<br class=\"\" \/><br class=\"\" \/>But <strong>email tracking can be complicated<\/strong> \u2014 and knowing how to access, interpret, and implement your tracking data is often challenging.\r\n<br class=\"\" \/><br class=\"\" \/>Here in the tracking archives, you can read up on all things email tracking: <strong>How we do it at GMass<\/strong>, how to use <strong>reports<\/strong>, the <strong>technical side<\/strong> of tracking, <strong>software<\/strong> options, and more.\r\n<br class=\"\" \/><br class=\"\" \/>And if you're interested in learning even more about <a href=\"https:\/\/www.gmass.co\/features\/reporting\">GMass's reporting<\/a>, check out our page that covers <strong>all of the reporting features<\/strong> you have at your disposal.","link":"https:\/\/www.gmass.co\/blog\/category\/tracking\/","name":"Tracking","slug":"tracking","taxonomy":"category","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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