{"id":30,"count":9,"description":"<strong>Open rate is a crucial metric<\/strong> for cold emailers and email marketers \u2014 after all, if no one's opening your emails, they aren't going to work.\r\n<br class=\"\" \/><br class=\"\" \/>Here in the open rate archives, you can read the articles we've written on the GMass blog discussing email opens.\r\n<br class=\"\" \/><br class=\"\" \/>You can also find articles about a common email reporting pitfall: <strong>False opens<\/strong>. Learn how we work to avoid false open reporting in GMass and steps you can take to aim for the most accurate possible open rate data.","link":"https:\/\/www.gmass.co\/blog\/category\/open-rate\/","name":"Open Rate","slug":"open-rate","taxonomy":"category","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Open Rate Archives - GMass Blog<\/title>\r\n<meta name=\"description\" content=\"The open rate archives page has articles on email open rates as well as how we work to avoid false opens (and what you can do to avoid them as well).\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/category\/open-rate\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Open Rate Archives - 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