{"id":4267,"count":17,"description":"One of the reasons for email's sustained success as a marketing and outreach platform is its measurability \u2014 <strong>email is\u00a0<em>very<\/em> trackable<\/strong> at every stage of the process. And its measurability allows you to <strong>properly evaluate your emails to improve<\/strong> on them in the future.\r\n<br class=\"\" \/><br class=\"\" \/>\r\nAt GMass, we've placed a <strong>significant focus on the analytics side of email marketing<\/strong> (without going\u00a0<em>so<\/em> overboard that our reports become unreadable or something you'd see Matt Damon write on the chalkboard in <em>Good Will Hunting<\/em>; I don't know about you but I've always totally bought him as a low-key math genius).\r\n<br class=\"\" \/><br class=\"\" \/>\r\nHere in our analytics archive, you can read all articles about different <strong>metrics<\/strong>, <strong>reports<\/strong>, and <strong>quantitative evaluations<\/strong> for your email campaigns.\r\n<br class=\"\" \/><br class=\"\" \/>\r\nAlso, if you're interested in an overview of <strong>all of the reporting and analytics offered in GMass<\/strong>, check out our page on our <a href=\"https:\/\/www.gmass.co\/features\/reporting\">reporting features<\/a>.","link":"https:\/\/www.gmass.co\/blog\/category\/analytics\/","name":"Analytics","slug":"analytics","taxonomy":"category","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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