The most common question I get is:\u00a0How is GMass different from [X]?<\/i><\/p>\n
In one sentence? GMass is the only email platform to send mail merge, email marketing, and<\/i> cold email messages \u2014 all super fast inside<\/em> Gmail (with virtually no learning curve) and all while avoiding the spam folder<\/b>.<\/p>\n In multiple sentences? Here\u2019s how GMass is different (and why our 400,000+ users and 9,000+ glowing reviews say it\u2019s not just different, but better)\u2026<\/p>\n When you look into email platforms, you\u2019ll find traditional, newsletter-style tools like\u00a0Mailchimp<\/a>, Constant Contact, Klaviyo, and ActiveCampaign<\/a>. And you\u2019ll find sales engagement\/cold outreach tools like Lemlist<\/a>, Mailshake<\/a>, and Instantly<\/a>.<\/p>\n GMass is the only tool that spans both categories seamlessly.<\/b><\/p>\n With GMass you can send a well-designed HTML newsletter to\u00a0100,000 recipients<\/a>.<\/p>\n You can send a\u00a0cold email outreach<\/a> campaign to 100 targeted leads with an automated set of sequential follow-ups<\/a>\u00a0that go out until you get a reply.<\/p>\n On top of that, with GMass’s easy-to-use mail merge features, you can also use GMass for internal and external comms, small targeted messages, trackable job applications<\/a>, or even things like birthday party invitations, save-the-dates<\/a>, or running a fantasy football league<\/a>.<\/p>\n There\u2019s\u00a0no other email platform in the world that\u2019s even close to being this<\/i>\u00a0versatile<\/b>.<\/p>\n Why not? Only we<\/em> figured out how to bridge the gap between a native Gmail account and a third-party SMTP service \u2014 and it wasn\u2019t easy.<\/p>\n (On that note: At GMass, we send our newsletters, welcome messages, internal communications, and all other emails through GMass. Other email platforms aren\u2019t equipped for that, so they often use someone else\u2019s platform for a least some of their emails, like Mailchimp, Intercom, SendGrid\u2026 and GMass.)<\/i><\/p>\n GMass works natively inside Gmail, not outside on a different website<\/b>.<\/p>\n Since GMass is a Chrome extension, to use it you just go to the same browser tab you’re using for your ordinary free Gmail account or paid Google Workspace account.<\/p>\n GMass fits\u00a0naturally and non-obtrusively into the Gmail interface<\/b>, adding just one button to the compose window. That makes GMass easy to learn and convenient to use \u2014 you\u2019re using the same Gmail compose window you use for all<\/i>\u00a0your emails.<\/p>\n There\u2019s a single\u00a0settings box<\/a>\u00a0in which you manage your entire campaign \u2014 you\u00a0don\u2019t have to go through a long, slow campaign creation wizard<\/b>\u00a0or search through an endless maze of menus and buttons.<\/p>\n Plus,\u00a0composing directly inside Gmail is quicker<\/b>\u00a0than bulky third-party editors. You can\u00a0attach files<\/a>\u00a0and\u00a0embed images<\/a> inline. You can use Gmail\u2019s standard formatting tools. Your emails live in the same folders you\u2019re used to \u2014 like drafts in the Drafts folder and sent items in the Sent folder.<\/p>\n That means you can launch a campaign in a matter of\u00a0seconds<\/i><\/b>.<\/p>\n And when you send emails through Gmail, you\u2019ll be sending through Google’s servers which have some of the best deliverability rates in the world<\/strong> \u2014 helping keep you out of spam folders.<\/p>\n It\u2019s not 1995 anymore. GMass works with your contact lists in Google Sheets<\/a>, not CSV files.<\/strong> (Though if you need, you can turn CSV files into Google Sheets).<\/p>\n Why does this matter? You can use formulas in your spreadsheets. You can use dates (say, to\u00a0send emails to customers on their birthdays<\/a>). You can filter rows, only sending emails to some recipients (say, where their location is New York). If you’re technically minded (or use the samples from our blog), you can even use Google Apps Script to do pretty much anything you need.<\/p>\n GMass can\u00a0watch your spreadsheet<\/a>\u00a0for you so anytime you add a new row, GMass can\u00a0automatically send an email to the contact in that row<\/b>.<\/p>\n And you\u2019ll save a ton of data entry work with GMass\u2019s ability to update Google Sheets<\/a>\u00a0\u2014\u00a0GMass can write campaign data like opens, clicks, and replies right back to your Google Sheet<\/b>.<\/p>\n Dynamically<\/a> manage your campaign from your Google Sheet; for instance, if you delete someone from the sheet, they’ll stop receiving auto follow-ups.<\/p>\n Since there are endless Zapier integrations for Google Sheets<\/a>, you can get your data from almost any system into your Google Sheet then let GMass do its magic.<\/p>\n There are lots of advantages to sending emails via Gmail versus external email platform servers (as we\u2019ve discussed above).<\/p>\n But we also had to take on some challenges as we built the most advanced sending algorithm for Gmail of any email platform.<\/p>\n The big one: Gmail wasn\u2019t meant to be an\u00a0email marketing<\/a>, cold email, or\u00a0mass email<\/a>\u00a0platform. It has\u00a0sending limits<\/a>: up to 500 emails\/day for Gmail accounts and up to 2,000 emails\/day for Google Workspace accounts.<\/p>\n With GMass, you never have to worry about those limits<\/a><\/strong>. We break right through Gmail’s sending limits for you. Here’s how.<\/p>\n Check out all the SMTP options<\/a> you have with GMass \u2014 including hopping on our very own SMTP servers<\/a> if you’re sending opt-in email or ColdSMTP<\/a> if you’re a reputable outreach pro.<\/p>\n Plus, GMass has MultiSend for inbox rotation<\/a> if you don’t want to mess with SMTP servers \u2014 GMass can distribute your campaign across multiple email accounts to keep sending volumes lower on all of ’em.<\/p>\n Your emails need to\u00a0hit people\u2019s inboxes, not their spam folders<\/b>.<\/p>\n Virtually all GMass users see better deliverability than they\u2019ve ever had before<\/b>\u00a0\u2014 and if there\u00a0are<\/i>\u00a0any issues, GMass has the industry\u2019s best suite of\u00a0free deliverability tools<\/a>\u00a0to help you fix the problem.<\/p>\n By sending through Gmail, not a separate server, GMass users get all the benefits of Gmail\u2019s high deliverability.<\/p>\n GMass features like\u00a0custom tracking domains<\/a> with SSL (super rare!)<\/strong>, deep personalization<\/a>, and customizable\u00a0send speed throttling<\/a>\u00a0can all also make an impact on deliverability.<\/p>\n GMass\u2019s free deliverability tools go well beyond what you’ll find elsewhere.<\/p>\n GMass has all the \u201ctable stakes\u201d features of an email marketing and cold email platform. (For instance:\u00a0scheduling<\/a>,\u00a0automations<\/a>,\u00a0analytics<\/a>,\u00a0message previewing<\/a>,\u00a0unsubscribe management<\/a>, bounce handling.)<\/p>\n But GMass also has a\u00a0massive array of innovative features you won\u2019t find anywhere else<\/b>\u00a0\u2014 features that\u00a0save you time<\/b>, help you\u00a0send emails that get far better results<\/b>, or both.<\/p>\n Instead of a shared tracking link, use a\u00a0custom link<\/a> for improved deliverability and branding. And GMass is the only place you\u2019ll get an\u00a0SSL certificate to make your tracking link secure<\/a><\/strong>\u00a0\u2014 a huge deliverability advantage.<\/p>\n GMass is the only Gmail-based email tool that offers triggered emails<\/strong><\/a> \u2014 which are automated messages that go out to contacts when you know<\/em> they’re in their inbox<\/strong>.<\/p>\n With triggered emails, you can set up messages to go out immediately (or on a delay) when recipients open and\/or click on a campaign \u2014 so you know they’ll get your message while they’re checking their email and more likely to engage.<\/p>\n You can instantly\u00a0build a new email list from a Gmail search<\/a>\u00a0with GMass \u2014 in other words,\u00a0create a brand new list just by searching your own email history<\/b>. Or create a new list\u00a0based on recipients\u2019 behavior in a past campaign<\/a>, like sending to everyone who opened but didn\u2019t click.<\/p>\n GMass has\u00a0the industry\u2019s largest array of features focused on making mass emails indistinguishable from one-on-one emails<\/b>.<\/p>\n Those include:<\/p>\n Follow-ups are extremely effective<\/b>\u00a0\u2014 so we want to encourage you to use them. But when the process of setting up an email sequence is complex and time-consuming, we\u2019ve found people are more likely to skip it.<\/p>\n In GMass, you can\u00a0send a sequence of up to eight follow-up messages<\/a>\u00a0(that stop after a person performs your desired action like clicking or replying) \u2014 and\u00a0you can do it in a minute or less<\/b>.<\/p>\n GMass isn\u2019t bloated with generic cold email and mass email templates. The templates<\/a> you can use in GMass are\u2026 your own previous emails.<\/strong> After all, you created and refined those to make them work for\u00a0your<\/i>\u00a0audience.<\/p>\n Choose any prior campaign from the templates box in the GMass campaign settings and you can re-use it (and edit it) for your new campaign.<\/p>\n Most email software is only focused on the first wave of emails you send to someone. After people start replying<\/a> \u2014 you\u2019re on your own, champ.<\/p>\n GMass is the home of The Reply Project<\/a>, our special interface you can use to\u00a0blaze through email replies<\/strong> faster than you’ve ever done before. See all your emails open on one screen, then type in quick responses or use templates or ChatGPT for ultra-fast responses.<\/p>\n GMass’s unique tracking pixel<\/a> gets around the open tracking blockers out there, giving you more confidence in your stats.<\/p>\n We’re also one of the only email sending platforms out there that can show you open rates with bots filtered out<\/a>.<\/p>\n GMass puts its own button right next to the\u00a0send button in Gmail<\/a>. Over time,\u00a0you\u2019ll probably start sending your emails \u2014\u00a0every<\/i>\u00a0email \u2014 by hitting GMass rather than the send button<\/b>. After all, when you send through GMass you\u2019ll get stats on your email (see when it\u2019s opened and what people clicked) \u2014 plus you can do quick scheduling, follow-ups, and more.<\/p>\n Here are some other great features with GMass that you might find on a handful of other services \u2014 but not many. And we\u2019re not sure anyone has all of these.<\/p>\n Alright. That\u2019s a lot of words on all the things GMass does different or better than the other email software platforms on the market.<\/p>\n But \u2014 we\u2019re not perfect. At least not yet.<\/b><\/p>\n We\u2019re a Gmail-only product, so if you\u2019re with Outlook or another email provider, you won\u2019t be able to use GMass inside your client. (However, you\u00a0can<\/em> use your address as an Gmail alias<\/a> and then use it with GMass.)<\/p>\n GMass can feel clunky to those that prefer a wizard to guide them through a campaign setup; this is definitely a tool that gets out of your way, which most but not all people prefer.<\/p>\n And we\u2019re still working on integrations with big name CRM systems like Salesforce<\/a>\u00a0and\u00a0Hubspot<\/a>\u00a0(though our Google Sheets and Zapier integrations open up a world of possibilities).<\/p>\n We recognize our weak areas and we\u2019re always working to grow and improve. Do you have a problem GMass could solve if it\u00a0just<\/i>\u00a0had one more feature or did one more thing?\u00a0Let us know<\/a>. Our best way to figure out what to build next is hearing it from our users.<\/p>\n In brief,\u00a0here\u2019s what makes GMass easier, faster, and more effective<\/b> than any other email platform:<\/p>\nGMass Is the Only Platform That Can Be Used for Traditional \u201cEmail Marketing\u201d and \u201cCold Emailing\u201d<\/h2>\n
GMass Works Inside Gmail, Not Outside \u2014 Making It Easy to Learn and Even Easier to Use<\/h2>\n
Use Google Sheets, Too<\/h3>\n
GMass Can Break Right Past Gmail\u2019s Sending Limits<\/h2>\n
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99% of GMass Users Report the Best Deliverability They\u2019ve Ever Had<\/h2>\n
An Unrivaled Suite of Deliverability Tools<\/h3>\n
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GMass Has Features You Won\u2019t Find Anywhere Else to Save Tons of Time and Send Far More Effective Campaigns<\/h2>\n
Custom Tracking Links \u2014 With SSL<\/h3>\n
Triggered Emails<\/h3>\n
The Best Email Lists Can Come from Within<\/h3>\n
Mass Emails That Are Indistinguishable from One-on-One Emails<\/h3>\n
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Automations That You Can Set Up in Minutes \u2014 No Flowcharts or Complexity Required<\/h3>\n
Every Email Is a Template<\/h3>\n
Manage Your Replies \u2014 and Get Through Your Responses in Record Time<\/h3>\n
Pixel Tracking Tools Keep Your Stats Accurate<\/h3>\n
Send Every Email with the GMass Button Instead of the Send Button<\/h3>\n
Plus More Features Where We\u2019re Not the Only One \u2014 But One of the Few<\/h3>\n
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We Aren\u2019t Perfect\u2026 Yet \u2014 Here Are Our Weak Areas<\/h2>\n
Time to Get Started with GMass<\/h2>\n
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