{"id":11086,"date":"2020-02-05T21:13:06","date_gmt":"2020-02-05T21:13:06","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=11086"},"modified":"2026-01-17T01:34:44","modified_gmt":"2026-01-17T01:34:44","slug":"cold-email-software","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/cold-email-software\/","title":{"rendered":"Top 15 Cold Email Software for 2026 (Features + Pricing)"},"content":{"rendered":"<p>Looking<i> for the <\/i><a href=\"#gmass\"><i>best cold email software<\/i><\/a><i>?<\/i><\/p>\n<p>While <a id=\"this\" href=\"#whatare\">sending cold emails can be tricky<\/a>, you now have hundreds of cold email tools to streamline the process for you! So you need to narrow down the right tool to help you with every aspect of the <a href=\"https:\/\/www.gmass.co\/cold-email\">cold email<\/a> process, from personalization to follow-ups to reporting.<\/p>\n<p>In this article, I\u2019ll highlight <a href=\"#top\">the 15 best cold email software solutions<\/a> and show you <a href=\"#howto\">how to choose a cold email marketing tool<\/a> according to your needs. I\u2019ll even cover <a href=\"#faq\">three FAQs about cold emailing<\/a>.<\/p>\n<h2>Cold Email Software: Table of Contents<\/h2>\n<p>(click on the links below to jump to a specific section.)<\/p>\n<ul>\n<li><a href=\"#top\">Top 15 Cold Email Software<\/a>\n<ul>\n<li><a href=\"#gmass\">GMass<\/a><\/li>\n<li><a href=\"#woodpecker\">Woodpecker<\/a><\/li>\n<li><a href=\"#lemlist\">Lemlist<\/a><\/li>\n<li><a href=\"#yesware\">Yesware<\/a><\/li>\n<li><a href=\"#prospect\">Overloop<\/a><\/li>\n<li><a href=\"#gmelius\">Gmelius<\/a><\/li>\n<li><a href=\"#streak\">Streak<\/a><\/li>\n<li><a href=\"#saleshandy\">SalesHandy<\/a><\/li>\n<li><a href=\"#klenty\">Klenty<\/a><\/li>\n<li><a href=\"#mailrush\">MailRush.io<\/a><\/li>\n<li><a href=\"#bonus\">5 Bonus Cold Email Tools\u00a0<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#howto\">How to Choose Cold Email Marketing Software<\/a><\/li>\n<li><a href=\"#faq\">3 FAQs About Cold Email Marketing<\/a>\n<ul>\n<li><a href=\"#whatis\">What is Cold Emailing?<\/a><\/li>\n<li><a href=\"#whatare\">What Are Some Best Practices for Cold Email Marketing?<\/a><\/li>\n<li id=\"top\"><a href=\"#legal\">Is it Legal to Send Cold Emails?<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Let\u2019s dive in.<\/p>\n<h2 id=\"gmass\">Top 15 Cold Email Software<\/h2>\n<p>Here are the leading cold email tools for 2022:<\/p>\n<h3>1. GMass<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17050\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmass-2-1024x453.png\" alt=\"gmass\" width=\"750\" height=\"332\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmass-2-1024x453.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmass-2-300x133.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmass-2-768x340.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmass-2-1536x680.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmass-2-24x11.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmass-2-36x16.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmass-2-48x21.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmass-2.png 1885w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/\"><b>GMass<\/b><\/a> is a powerful cold email software with built-in <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-automation\/\">cold email automation tools<\/a> that lets you run sales and marketing campaigns right from your Gmail account. Its powerful mail merge capabilities have made it a popular <a href=\"https:\/\/www.gmass.co\/cold-email\"><b>cold email<\/b><\/a> outreach tool used by employees of Uber, Google, Twitter, and LinkedIn.<\/p>\n<p>GMass is also perfect for solopreneurs, startups, salespeople, and anyone who wants to use Gmail for cold outreach.<\/p>\n<p>One of the best things about GMass is that it\u2019s incredibly simple to use, and you can quickly get started \u2014 all you have to do is <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">download the Chrome extension<\/a> and sign up with your Google account.<\/p>\n<h4>Key Features<\/h4>\n<p>Here\u2019s a detailed look at GMass\u2019 key features that help you send effective cold email campaigns:<\/p>\n<h5>A) Email List Builder<\/h5>\n<p>GMass\u2019 <a href=\"https:\/\/www.gmass.co\/blog\/build-email-list-from-gmail-account\/\"><b>Build <\/b><b>Email List<\/b> feature<\/a> makes it super easy to create massive mailing lists.<\/p>\n<p>All you have to do is perform a Gmail search using a keyword, and GMass <b>automatically<\/b> builds an email list using the IDs in the search results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17051 size-medium\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/build-list-300x82.png\" alt=\"build-list\" width=\"300\" height=\"82\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/build-list-300x82.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/build-list-24x7.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/build-list-36x10.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/build-list-48x13.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/build-list.png 352w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>For example, let\u2019s say you are the business owner of \u201c<b>Ted\u2019s Tadpole Tanks<\/b>.\u201d<\/p>\n<p>If you want to send emails to everyone you\u2019ve interacted with about your product or service, you can perform a Gmail search using the term \u201c<b id=\"powerful\">tadpole<\/b>.\u201d GMass will then auto-build an email list using the email IDs from the search results.<\/p>\n<p>Additionally, if your recipient details are stored in an <a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-excel\/\">Excel<\/a>, CSV, or <a href=\"https:\/\/www.gmass.co\/blog\/google-sheets-mail-merge\/\">Google Sheet<\/a> file, you can quickly create a mailing list by connecting the file to GMass.<\/p>\n<h5>B) Powerful Email Personalization<\/h5>\n<p>As cold email prospects are usually people <b>who don\u2019t know you<\/b>, they\u2019re likely to mark your email as <a href=\"https:\/\/www.gmass.co\/blog\/how-to-stop-spam-emails\/\">spam<\/a> if it&#8217;s a generic message.<\/p>\n<p>Instead, you should send personalized cold emails!<\/p>\n<p>This increases your chances of connecting with your prospects without risking your sender reputation. Personalization can help your emails <a href=\"https:\/\/www.forbes.com\/sites\/forbesnonprofitcouncil\/2018\/11\/06\/six-creative-ways-to-elude-email-spam-filters-once-and-for-all\/#3c77f5026ffc\">avoid the recipients\u2019 spam filter<\/a> and also boost your open rates.<\/p>\n<p>GMass offers <a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-personalization\/\"><b>automatic<\/b> <b>personalization <\/b>settings<\/a> to help you out here.<\/p>\n<p>It gives you powerful features like <b>automatically:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/personalize-entire-paragraph-mail-merge\/\"><b>Adding personalized paragraphs<\/b><\/a> \u2013 customize large blocks of text on a person-by-person basis.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-personalized-image-in-email-marketing-campaign\/\"><b>Including personalized images<\/b><\/a><b> and <\/b><a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign\/\"><b>links<\/b><\/a> \u2013 add unique pictures and links for each email recipient.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/new-feature-detect-a-persons-first-name-from-just-an-email-address\/\"><b>Detecting and entering first names<\/b><\/a> \u2013 GMass auto-detects a person\u2019s first name from their email ID and adds it to an email addressed to them.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17052\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/lets-work.gif\" alt=\"\" width=\"550\" height=\"549\" \/><\/p>\n<h5>C) Advanced Email Analytics and Mail Merge Reports<\/h5>\n<p>GMass auto-generates a <a href=\"https:\/\/www.gmass.co\/blog\/gmail-mail-merge-reports-and-analytics\/\"><b>Campaign Report<\/b><\/a> each time you send a cold emailing campaign that gives a detailed breakdown of important email statistics.<\/p>\n<p>Here\u2019s an overview of <b>some<\/b> of the stats present in a Campaign Report:<\/p>\n<ol>\n<li><b>Total Recipients<\/b>: The number of recipients to which you sent an email campaign.<\/li>\n<li><b>Unique Opens<\/b>: The number of unique recipients who opened your email. <b><i>Note:<\/i><\/b><i> GMass only tracks the first instance to avoid inflating the number of opens in your report.<\/i><\/li>\n<li><b>Didn\u2019t Open:<\/b> The number of recipients who didn\u2019t open your email.<\/li>\n<li><b>Unique Clicks:<\/b> The number of unique recipients who clicked at least one link in your email.<\/li>\n<li><b>Replies: <\/b>The number of recipients who replied to your email.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17053 aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/campaign-report.png\" alt=\"campaign-report\" width=\"550\" height=\"518\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/campaign-report.png 1999w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/campaign-report-300x283.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/campaign-report-1024x965.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/campaign-report-768x724.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/campaign-report-1536x1448.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/campaign-report-24x24.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/campaign-report-36x34.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/campaign-report-48x45.png 48w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><b>The best part?<br \/>\n<\/b>Most cold email tools like <a href=\"#bonus\">Mailshake<\/a>, <a href=\"#saleshandy\">Saleshandy<\/a>, and <a href=\"https:\/\/www.gmass.co\/blog\/mixmax-review\/\">Mixmax<\/a>, require you to open a separate interface to view reports, and having to switch between tabs to manage your stats can become an issue.<\/p>\n<p>However, GMass places your reports under the <b>[CAMPAIGNS] <\/b>label in the Gmail sidebar \u2014 making it easy to access all your campaign data <b>right inside <\/b><b>Gmail<\/b>. You also get web-based responsive reports and a dedicated dashboard for maximum flexibility.<\/p>\n<h5>D) Automatic Follow-Ups<\/h5>\n<p>Most email marketers have to <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-follow-up\/\">follow up on prospects after the initial cold email.<\/a><\/p>\n<p>Fortunately, GMass makes following up on even hundreds of recipients a breeze. It <b>automates<\/b> the process of sending <a href=\"https:\/\/www.gmass.co\/blog\/new-feature-automatic-follow-up-emails-until-you-get-a-reply\/\">follow-ups<\/a> to help you engage your prospects and boost open rates.<\/p>\n<p>You can even <b>customize<\/b> everything about these follow-ups, like:<\/p>\n<ul>\n<li>The trigger for sending follow up emails to recipients. For example, you can set GMass to send follow-up emails only when recipients reply to your campaign.<\/li>\n<li>The number of follow up emails a person receives.<\/li>\n<li>The automated follow up message.<\/li>\n<li>The time gaps between follow-ups.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17054\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/can-we-meet.gif\" alt=\"\" width=\"550\" height=\"562\" \/><\/p>\n<h5>E) Bulk Email Scheduling<\/h5>\n<p>With GMass, you can easily <a href=\"https:\/\/www.gmass.co\/blog\/new-feature-schedule-mass-emails\/\"><b>schedule <\/b><b>bulk emails<\/b><\/a> to reach your recipients at the <b>right <\/b>time.<\/p>\n<p>All you have to do is just compose your email and schedule it. GMass will then <b>automatically <\/b>send the email at the specified time \u2014 you don\u2019t have to be online when it goes out!<\/p>\n<p>And if you want to change the schedule, you can simply reschedule it from the Gmail Drafts folder.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17055\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/test-email-1-1024x595.png\" alt=\"test-email\" width=\"550\" height=\"320\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/test-email-1-1024x595.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/test-email-1-300x174.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/test-email-1-768x446.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/test-email-1-24x14.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/test-email-1-36x21.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/test-email-1-48x28.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/test-email-1.png 1482w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<h4>Pros<\/h4>\n<ul>\n<li>Simple setup.<\/li>\n<li>User-friendly interface.<\/li>\n<li>Can build bulk <a href=\"https:\/\/www.gmass.co\/blog\/build-email-list-from-gmail-account\/\">email lists<\/a> using any search criteria in your Gmail account.<\/li>\n<li>Quickly import any contact list from a Google Sheet file.<\/li>\n<li>Can automate email sequences using Google Sheets and Zapier.<\/li>\n<li>Can test <a href=\"https:\/\/www.gmass.co\/blog\/introducing-the-email-deliverability-wizard\/\">email deliverability<\/a>.<\/li>\n<li>Send <a href=\"https:\/\/www.gmass.co\/blog\/drip-campaign-from-gmail-account\/\">drip campaigns<\/a> on a set schedule or triggered by the actions of email recipients.<\/li>\n<li>Has a <a href=\"https:\/\/www.gmass.co\/blog\/email-verification-service\/\">free email verification service<\/a>.<\/li>\n<li>Has a <a href=\"https:\/\/www.gmass.co\/blog\/official-gmail-add-on\/\">powerful Gmail add-on<\/a> for Android devices.<\/li>\n<li>Salesforce and HubSpot CRM integration.<\/li>\n<li>Active customer support.<\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li>The tool works only with Gmail and Google Workspace accounts.<\/li>\n<li>Only works with the Chrome browser.<\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>GMass offers three comprehensive pricing plans to suit various user needs:<\/p>\n<ul>\n<li><b>Individual:<\/b>\n<ul>\n<li><b>Standard ($25\/month or $225\/year):<\/b><\/li>\n<li><b>Premium ($35\/month or $325\/year):<\/b><\/li>\n<li><strong>Professional ($55\/month or $525\/year):<\/strong><\/li>\n<\/ul>\n<\/li>\n<li><b>Team:<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Professional (starts at $145\/month for a team of five): supports all features<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>Customer Ratings<\/h4>\n<ul>\n<li><b>Capterra:<\/b> 4.9\/5 (680+ reviews)<\/li>\n<li id=\"woodpecker\"><b>G2:<\/b> 4.8\/5 (660+ reviews)<\/li>\n<\/ul>\n<p><a href=\"#this\">Go back to the list of tools<\/a><\/p>\n<h3>2. Woodpecker<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17056\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/woodpecker-1024x549.png\" alt=\"woodpecker\" width=\"750\" height=\"402\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/woodpecker-1024x549.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/woodpecker-300x161.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/woodpecker-768x412.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/woodpecker-1536x823.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/woodpecker-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/woodpecker-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/woodpecker-48x26.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/woodpecker.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><a href=\"https:\/\/woodpecker.co\/\" target=\"_blank\" rel=\"noopener nofollow\"><b>Woodpecker<\/b><\/a> is a cold email marketing software that integrates with Gmail and Outlook. It allows you to send personalized emails and follow-ups and also lets you track them.<\/p>\n<h4>Key Features<\/h4>\n<ul>\n<li>Automate email sequences.<\/li>\n<li>Cold email campaign scheduling and tracking.<\/li>\n<li>Automatic reply detection.<\/li>\n<li>Powerful team-activity dashboard.<\/li>\n<\/ul>\n<h4>Pros<\/h4>\n<ul>\n<li>Auto-detects duplicate contacts in your cold outreach campaigns.<\/li>\n<li>Dedicated features for B2B lead generation agencies.<\/li>\n<li>Has a Google Chrome extension.<\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li>No free plan available.<\/li>\n<li>Can\u2019t send email attachments.<\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>Pricing plans start at $39\/month per user to contact up to 1,500 addresses per month. ($44\/month to contact 6,000 people; $49\/month for unlimited contacts.)<\/p>\n<h4>Customer Ratings<\/h4>\n<ul>\n<li><b>Capterra:<\/b> 4.8\/5 (10+ reviews)<\/li>\n<li id=\"lemlist\"><b>G2:<\/b> 4.4\/5 (30+ reviews)<\/li>\n<\/ul>\n<p><strong><i>Want to find out more about <\/i><i>Woodpecker<\/i><i>? <\/i><\/strong><i><br \/>\n<\/i><b><i>Read my detailed <\/i><\/b><a href=\"https:\/\/www.gmass.co\/blog\/woodpecker-email\/\"><b><i>Woodpecker<\/i><\/b><b><i> email review.<\/i><\/b><\/a><\/p>\n<p><a href=\"#this\">Go back to the list of tools<\/a><\/p>\n<h3>3. Lemlist<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17057\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/lemlist-1024x548.png\" alt=\"lemlist\" width=\"750\" height=\"402\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/lemlist-1024x548.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/lemlist-300x161.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/lemlist-768x411.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/lemlist-1536x822.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/lemlist-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/lemlist-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/lemlist-48x26.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/lemlist.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><a href=\"https:\/\/www.lemlist.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><b>Lemlist<\/b><\/a> is a popular email tool that lets you personalize anything in your cold emails or other methods of outreach (like LinkedIn).<\/p>\n<h4>Key Features<\/h4>\n<ul>\n<li>Email automation triggers.<\/li>\n<li>Create personalized images and videos.<\/li>\n<li>Schedule automatic follow-ups.<\/li>\n<\/ul>\n<h4>Pros<\/h4>\n<ul>\n<li>Use the A\/B test feature to determine your most effective emails.<\/li>\n<li>Can use any customized <a href=\"https:\/\/www.gmass.co\/blog\/5-high-yield-cold-email-outreach-templates\/\">cold email template<\/a>.<\/li>\n<li>Integrates with Zapier and CRM software.<\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li>As it works as a separate interface from your email, you\u2019ll have to switch through multiple tabs to manage each cold outreach campaign.<\/li>\n<li>No free plan available.<\/li>\n<li>Can be challenging to set up a drip campaign.<\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>Pricing plans start at $50\/month per user with unlimited cold outreach campaign emails, text personalization, and email deliverability features.<\/p>\n<h4>Customer Ratings<\/h4>\n<ul>\n<li><b>Capterra<\/b>: 4.6\/5 (320+ reviews)<\/li>\n<li id=\"yesware\"><b>G2<\/b>: 4.4\/5 (70+ reviews)<\/li>\n<\/ul>\n<p><b><i>For more information on Lemlist, read my comprehensive <\/i><\/b><a href=\"https:\/\/www.gmass.co\/blog\/lemlist-review\/\"><b><i>Lemlist review<\/i><\/b><\/a><b><i>. And see how the <a href=\"https:\/\/www.gmass.co\/blog\/campaign-creation-lemlist-mailshake\/\">campaign creation process works in GMass versus Lemlist versus Mailshake<\/a>.<\/i><\/b><\/p>\n<p><a href=\"#this\">Go back to the list of tools<\/a><\/p>\n<h3>4. Yesware<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17058\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/yesware-1024x548.png\" alt=\"yesware\" width=\"750\" height=\"402\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/yesware-1024x548.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/yesware-300x161.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/yesware-768x411.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/yesware-1536x822.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/yesware-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/yesware-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/yesware-48x26.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/yesware.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><a href=\"https:\/\/www.yesware.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><b>Yesware<\/b><\/a> is a sales prospecting tool used by professional sales reps and email marketers. It lets you create and send personalized cold email marketing campaigns in Gmail and Outlook.<\/p>\n<p><strong>Key Features<\/strong><\/p>\n<ul>\n<li>Create custom email templates to personalize your emails.<\/li>\n<li>Schedule drip campaigns.<\/li>\n<li>Set follow-up reminders.<\/li>\n<li>Email tracking with real-time notifications.<\/li>\n<\/ul>\n<h4>Pros<\/h4>\n<ul>\n<li>View each campaign\u2019s data on a campaign dashboard.<\/li>\n<li>Can track how prospects use your email attachments.<\/li>\n<li>Has a Salesforce integration.<\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li>Doesn\u2019t have a free plan.<\/li>\n<li>No mobile apps for Android or iOS devices.<\/li>\n<li>May not clearly show who opened an email if it has multiple recipients.<\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>Pricing plans start at $15\/month per user with email tracking, productivity tools, and reporting features.<\/p>\n<h4>Customer Ratings<\/h4>\n<ul>\n<li><b>Capterra<\/b>: 4.3\/5 (160+ reviews)<\/li>\n<li><b>G2:<\/b> 4.4\/5 (710+ reviews)<\/li>\n<\/ul>\n<p><b id=\"prospect\"><i>Not sure if you should say \u2018yes\u2019 to Yesware?<br \/>\n<\/i><\/b><b><i>Read my in-depth <\/i><\/b><a href=\"https:\/\/www.gmass.co\/blog\/yesware-review\/\"><b><i>Yesware review<\/i><\/b><\/a><b><i> to help you decide.\u00a0<\/i><\/b><\/p>\n<p><a href=\"#this\">Go back to the list of tools<\/a><\/p>\n<h3>5. Overloop<\/h3>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/overloop-screenshot-tinified.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20306\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/overloop-screenshot-tinified.png\" alt=\"Overloop\" width=\"2546\" height=\"1362\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/overloop-screenshot-tinified.png 2546w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/overloop-screenshot-tinified-300x160.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/overloop-screenshot-tinified-1024x548.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/overloop-screenshot-tinified-768x411.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/overloop-screenshot-tinified-1536x822.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/overloop-screenshot-tinified-2048x1096.png 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/overloop-screenshot-tinified-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/overloop-screenshot-tinified-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/overloop-screenshot-tinified-48x26.png 48w\" sizes=\"auto, (max-width: 2546px) 100vw, 2546px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/overloop.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><b>Overloop<\/b><\/a> (formerly Prospect.io) is a lead generation and email automation tool that helps companies and freelancers find leads and reach out to them via cold emails.<\/p>\n<p>It uses a credit-based system to discover email IDs of potential customers or prospective clients from their social media and other websites.<\/p>\n<h4>Key Features<\/h4>\n<ul>\n<li>Search or verify email IDs of your list of prospects.<\/li>\n<li>Create personalized campaigns, including drip sequences.<\/li>\n<li>Customize and share email templates with your sales team.<\/li>\n<li>Reply detection &#8211; including tracking of bounce rates and out-of-office responses.<\/li>\n<\/ul>\n<h4>Pros<\/h4>\n<ul>\n<li>Works with Gmail and Outlook.<\/li>\n<li>Powerful integrations with Salesforce and HubSpot CRM.<\/li>\n<li>Has a Chrome extension that helps you find prospect details from LinkedIn.<\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li>Creating drip campaigns can be complicated.<\/li>\n<li>No free plan available.<\/li>\n<li>Unused email credits in a month don\u2019t roll over to the next month \u2014 you lose them.<\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>Pricing plans start at $42\/month per user with unlimited email campaigns, reporting features, and 50 email finder credits.<\/p>\n<h4>Customer Ratings<\/h4>\n<ul>\n<li><b>Capterra:<\/b> 4.3\/5 (10+ reviews)<\/li>\n<li id=\"gmelius\"><b>G2:<\/b> 4.3\/5 (50+ reviews)<\/li>\n<\/ul>\n<p><a href=\"#this\">Go back to the list of tools<\/a><\/p>\n<h3>6. Gmelius<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17060\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmelius-1024x532.png\" alt=\"gmelius\" width=\"750\" height=\"390\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmelius-1024x532.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmelius-300x156.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmelius-768x399.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmelius-1536x799.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmelius-24x12.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmelius-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmelius-48x25.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/gmelius.png 1981w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><a href=\"https:\/\/gmelius.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><b>Gmelius<\/b><\/a> is a <a href=\"https:\/\/www.gmass.co\/blog\/sales-automation\/\">sales automation<\/a> and cold email outreach tool that works with Gmail and is meant for team collaboration. It helps streamline your sales processes with its lead generation and email campaign features.<\/p>\n<h4>Key Features<\/h4>\n<ul>\n<li>Personalize your outbound sales campaigns.<\/li>\n<li>Customize and share any cold email template with your sales team.<\/li>\n<li>Monitor your email campaign performance with advanced analytics.<\/li>\n<li>Schedule recurring emails to send weekly or monthly reports.<\/li>\n<\/ul>\n<h4>Pros<\/h4>\n<ul>\n<li>Get real-time desktop and mobile alerts for lead engagements.<\/li>\n<li>Has a browser extension for Google Chrome.<\/li>\n<li>Salesforce and HubSpot CRM integration.<\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li>No Zapier integration in the basic plan.<\/li>\n<li>Email campaigns are missing important features.<\/li>\n<li>No free plan available.<\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>Pricing plans start at $12\/month per user and includes email open and reply rate tracking, automations, and unlimited email templates.<\/p>\n<h4>Customer Ratings<\/h4>\n<ul>\n<li><b>Capterra:<\/b> 4.7\/5 (30+ reviews)<\/li>\n<li id=\"streak\"><b>G2<\/b>: 4.4\/5 (330+ reviews)<\/li>\n<\/ul>\n<p><a href=\"#this\">Go back to the list of tools<\/a><\/p>\n<h3>7. Streak<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17061\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/streak-1024x549.png\" alt=\"Streak\" width=\"750\" height=\"402\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/streak-1024x549.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/streak-300x161.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/streak-768x412.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/streak-1536x823.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/streak-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/streak-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/streak-48x26.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/streak.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><a href=\"https:\/\/www.streak.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><b>Streak<\/b><\/a> is a CRM platform that integrates with Gmail. It can be a handy tool for the busy sales rep or marketer.<\/p>\n<p>Streak helps you manage your sales funnel, send mail merges, and track cold calling and engagements.<\/p>\n<h4>Key Features<\/h4>\n<ul>\n<li>Personalize mail merges with custom email templates.<\/li>\n<li>Schedule automated emails and follow-ups.<\/li>\n<li>Detailed email tracking reports.<\/li>\n<li>Email sidebar provides immediate context about each email.<\/li>\n<\/ul>\n<h4>Pros<\/h4>\n<ul>\n<li>Has email filters to help you sort through prospect responses.<\/li>\n<li>Collaborate with your sales department on cold email campaigns.<\/li>\n<li>The Android and iOS mobile apps can log cold calls.<\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li>No dedicated sales dashboard \u2014 your sales processes can clutter your Gmail inbox.<\/li>\n<li>Will have a lot of redundancy if you use another CRM.<\/li>\n<li>Base plan doesn\u2019t offer any native integrations or data validation features.<\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>Has a free plan with limited features. Paid plans start at $19\/month per user and support 5,000 contacts and 800 mail merge emails per day.<\/p>\n<h4>Customer Ratings<\/h4>\n<ul>\n<li><b>Capterra:<\/b> 4.5\/5 (400+ reviews)<\/li>\n<li id=\"saleshandy\"><b>G2:<\/b> 4.5\/5 (120+ reviews)<\/li>\n<\/ul>\n<p><a href=\"#this\">Go back to the list of tools<\/a><\/p>\n<h3>8. SalesHandy<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17062\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/saleshandy-1024x548.png\" alt=\"SalesHandy\" width=\"750\" height=\"402\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/saleshandy-1024x548.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/saleshandy-300x161.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/saleshandy-768x411.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/saleshandy-1536x822.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/saleshandy-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/saleshandy-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/saleshandy-48x26.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/saleshandy.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><a href=\"https:\/\/www.saleshandy.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><b>SalesHandy<\/b><\/a> is a sales automation and email marketing tool that enables you to send cold emails and engage with leads.<\/p>\n<h4>Key Features<\/h4>\n<ul>\n<li>Send personalized emails to multiple recipients.<\/li>\n<li>Automate follow-ups to individual emails or entire email campaigns.<\/li>\n<li>Built-in email limiter ensures you don\u2019t send many emails per day and risk your domain reputation.<\/li>\n<li>An email verification tool helps check the validity of email addresses before sending emails.<\/li>\n<\/ul>\n<h4>Pros<\/h4>\n<ul>\n<li>Free email tracking with Gmail.<\/li>\n<li>Schedule bulk emails to be sent to recipients in different time zones at a time they are most likely to be opened.<\/li>\n<li>Link tracking and real-time notifications when emails are opened.<\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li>You have to pay separately for verifying email lists.<\/li>\n<li>No native mobile app for both Android and iOS devices.<\/li>\n<li>Limited mail merge capabilities.<\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>SalesHandy has a free plan with limited features. Paid plans start at $12\/month per user with features like email tracking, templates, and analytics.<\/p>\n<h4>Customer Ratings<\/h4>\n<ul>\n<li><b>Capterra:<\/b> 4.5\/5 (80+ reviews)<\/li>\n<li><b>G2:<\/b> 4.4 \/5 (110+ reviews)<\/li>\n<\/ul>\n<p><b id=\"klenty\"><i>For more information on SalesHandy, read my complete <\/i><\/b><a href=\"https:\/\/www.gmass.co\/blog\/saleshandy-review\/#drawbacks\"><b><i>SalesHandy review.<\/i><\/b><\/a><\/p>\n<p><a href=\"#this\">Go back to the list of tools<\/a><\/p>\n<h3>9. Klenty<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17063\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/klenty-1024x549.png\" alt=\"Klenty\" width=\"750\" height=\"402\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/klenty-1024x549.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/klenty-300x161.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/klenty-768x412.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/klenty-1536x824.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/klenty-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/klenty-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/klenty-48x26.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/klenty.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><a href=\"https:\/\/www.klenty.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><b>Klenty<\/b><\/a> is a sales engagement platform for sending personalized email and automated follow up messages.<\/p>\n<h4>Key Features<\/h4>\n<ul>\n<li>Email automation and personalization.<\/li>\n<li>Open, click, reply rate, and bounce rate tracking with live-feed reports.<\/li>\n<li>Detailed reports to optimize every outreach campaign.<\/li>\n<li>Duplicate detection helps ensure no contact in your prospect database is accidentally contacted multiple times.<\/li>\n<\/ul>\n<h4>Pros<\/h4>\n<ul>\n<li>Simple user interface.<\/li>\n<li>Easily import prospects from CSV, Google Sheets, or CRM in one click.<\/li>\n<li>Integrations with Zapier and Pipedrive CRM to automate your workflow.<\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li>Contact management issues \u2014 adding a contact to one list could remove them from another.<\/li>\n<li>Lacks team management and collaboration features.<\/li>\n<li>No free plan available.<\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>Pricing plans start at $55\/month per user with features like unlimited contacts, email cadences, API, Gmail plugin, and mail merge.<\/p>\n<h4>Customer Ratings<\/h4>\n<ul>\n<li><b>Capterra:<\/b> 4.8\/5 (30+ reviews)<\/li>\n<li id=\"mailrush\"><b>G2:<\/b> 4.6\/5 (120+ reviews)<\/li>\n<\/ul>\n<p><a href=\"#this\">Go back to the list of tools<\/a><\/p>\n<h3>10. MailRush.io<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17064\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/mailrush-1024x548.png\" alt=\"Mailrush\" width=\"750\" height=\"401\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/mailrush-1024x548.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/mailrush-300x160.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/mailrush-768x411.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/mailrush-1536x822.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/mailrush-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/mailrush-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/mailrush-48x26.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/mailrush.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><a href=\"https:\/\/mailrush.io\/\" target=\"_blank\" rel=\"noopener nofollow\"><b>MailRush.io<\/b><\/a> is a prospecting and cold outreach tool that lets send personalized cold emails for marketing campaigns.<\/p>\n<h4>Key Features<\/h4>\n<ul>\n<li>Tracked email engagement metrics include delivery rate, click rate, open rate, and bounce rate.<\/li>\n<li>LinkedIn sales navigator searches for lead generation.<\/li>\n<li>Identify invalid email addresses.<\/li>\n<\/ul>\n<h4>Pros<\/h4>\n<ul>\n<li>Create a drip sequence for your email marketing campaigns &#8211; automate emails and follow-ups based on recipient actions.<\/li>\n<li>Easy-to-use drag and drop email template builder.<\/li>\n<li>24\/7 live chat support available.<\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li>No free plan available.<\/li>\n<li>Downloading large contact lists for email campaigns can be time-consuming.<\/li>\n<li>You have to pay extra for email validation and Linkedin prospecting.<\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>Pricing plans start at $19\/month per user with one domain link and email automation features.<\/p>\n<h4>Customer Ratings<\/h4>\n<ul>\n<li><b>Capterra:<\/b> 4.2\/5 (5+ reviews)<\/li>\n<li id=\"bonus\"><b>G2<\/b>: N\/A<\/li>\n<\/ul>\n<p><a href=\"#this\">Go back to the list of tools<\/a><\/p>\n<h3>5 Bonus Cold Email Tools<\/h3>\n<p>I\u2019ve highlighted some of the best cold email tools above.<\/p>\n<p>But if you want to explore more tools, here are five bonus software you could check out:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/mailshake-review\/\"><b>MailShake<\/b><\/a><b>: <\/b>A cold email marketing tool with live campaign management features like pausing email sending or adding new recipients to active campaigns.<\/li>\n<li><b>Contact Monkey:<\/b> A powerful tool to manage cold email campaigns within your Gmail or Outlook email account.<\/li>\n<li><b>Snov.io<\/b>: A cold outreach and sales engagement platform for marketers and sales teams, primarily for prospecting.<\/li>\n<li><b>QuickMail: <\/b>This is a popular tool for managing sales outreach with detailed analytics on email campaign performance.<\/li>\n<li id=\"howto\"><b>SmartReach.io: <\/b>A cold email platform for email automation, prospect management, and team collaboration.<\/li>\n<\/ul>\n<p>Now I\u2019ll explain how you can choose the best cold email software for your needs.<\/p>\n<h2>How to Choose Cold Email Marketing Software<\/h2>\n<p>Using a cold email tool is a surefire way to boost your email outreach and conversion rate.<br \/>\n<i>But with hundreds of such tools available, how do you choose the <\/i><b><i>right <\/i><\/b><i>one?<\/i><\/p>\n<p>To help you out, here are three key things to look for in excellent cold email software:<\/p>\n<h3>1. Personalization Features<\/h3>\n<p><b>Personalization <\/b>is an essential feature of any cold email software.<\/p>\n<p><i>Why?<br \/>\n<\/i>Because it helps you make a meaningful connection with each potential customer or client.<\/p>\n<p>While every cold emailing tool offers <i>some<\/i> personalization, the <i>extent<\/i> to which they provide it differs from tool to tool.<\/p>\n<p>Some tools offer only basic personalization features such as automatically adding recipient names and addresses, while others (like GMass) also let you<a href=\"#powerful\"> include customized images and links to your emails<\/a>.<\/p>\n<p>Invest in an outreach tool with a wide range of personalization features to make your emails more targeted. This will make your recipients more likely to engage with your emails, as they won\u2019t feel like you\u2019re mass emailing them.<\/p>\n<h3>2. Email Tracking and Analytics<\/h3>\n<p>A key feature of <b>any<\/b> email marketing software is <b>email tracking<\/b> and <b>analytics<\/b>.<\/p>\n<p>Look for a cold emailing tool that tracks your email open rates, link clicks, bounced emails, and response rates. These statistics help you determine how effective your campaigns are and modify your future emails accordingly.<\/p>\n<p>As most tools make this a premium feature, it\u2019s smarter to invest in those that provide powerful email tracking features in their base plans.<\/p>\n<h3>3. Campaign Automation<\/h3>\n<p>A major benefit of using cold email tools is that they <b>automate<\/b> the process of creating and sending emails.<\/p>\n<p>Look for a cold emailing tool that does most of the heavy lifting for you \u2014 like creating mailing lists, mass email personalization, and automatically sending cold emails and follow-ups or drip sequences.<\/p>\n<p>(A drip sequence is a campaign that includes your initial email followed by a triggered sequence of one or more follow-up emails.)<\/p>\n<p id=\"faq\">And if the tool provides all these essential settings in a single compact tab, that\u2019s even better. You can quickly launch an email campaign in seconds without having to juggle between different browser tabs!<\/p>\n<p>Now that you know how to choose the best cold email software, I\u2019ll go over some FAQs related to cold email marketing.<\/p>\n<h2 id=\"whatis\">3 FAQs About Cold Email Marketing<\/h2>\n<p>I\u2019ll answer three FAQs about cold email marketing to help clear any confusion you might have:<\/p>\n<h3>1. What is Cold Emailing?<\/h3>\n<p><b>Cold emailing<\/b> involves sending outreach emails to people you haven\u2019t interacted with before.<\/p>\n<p id=\"whatare\">In a way, cold emailing is similar to cold calling, where you ring up prospects to see if they\u2019re interested in a product or service. But unlike cold calling, cold emails are less intrusive.<\/p>\n<p>Well-crafted, effective cold emails don\u2019t push a <a href=\"https:\/\/www.gmass.co\/blog\/hard-sell\/\">hard sell<\/a> but rather engage your ideal customer and give them the necessary information to encourage a response.<\/p>\n<h3>2. What Are Some Best Practices for Cold Email Marketing?<\/h3>\n<p>Here are three things to keep in mind for cold email success:<\/p>\n<h4>A. Have a Powerful Subject Line for Your Email<\/h4>\n<p><b>Subject lines<\/b><b> matter.<\/b><\/p>\n<p>Remember, it\u2019s the first thing people see when your email lands in your prospect\u2019s inbox. It could be the decisive factor in whether they open it or not!<\/p>\n<p><b>How do you master it?<br \/>\n<\/b>Including your prospect\u2019s first name in the subject line is a smart way to add some instant personalization to your outreach emails.<\/p>\n<p>With <a href=\"#gmass\">GMass<\/a>, you can use recipient details like their name, company name, or other information to create <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-subject-lines\/\">subject lines that get your emails opened instantly<\/a>.<\/p>\n<p>You could also pose a question to the recipient to quickly grab their attention.<\/p>\n<p>For example, if you\u2019re marketing link building services, you could write:<br \/>\n<i>\u201cHey John, does (company name) need a hand with SEO?\u201d<\/i><\/p>\n<p>As this shows that the email is clearly meant for John, he is more likely to open the email if his answer to your question is \u201c<i>maybe<\/i>\u201d or \u201c<i>yes.<\/i>\u201d<\/p>\n<p>Additionally, ensure that the text in the subject line is fully visible to the recipient.<\/p>\n<p><i>Think about it.<\/i><\/p>\n<p><i>Would you bother opening an email if its <\/i><i>subject line<\/i><i> ends with \u201c\u2026\u201d?<br \/>\n<\/i><i>No, right?<\/i><\/p>\n<p>While subject line length varies with email service providers and the device used by the recipient to check their inbox, it\u2019s a best practice to keep the subject line to six to ten words.<\/p>\n<p><b>Takeaway: Use a <\/b><b>subject line<\/b><b> that\u2019s short enough for <\/b><b>a <\/b><b>potential client<\/b><b> to view clearly <\/b><b>but long enough to be informative and engaging.<\/b><\/p>\n<h4>B. Make the Email About the Recipient<\/h4>\n<p>Remember, the trickiest part of sending cold emails is making a connection with the recipient. That\u2019s why, to craft <a href=\"https:\/\/www.gmass.co\/blog\/cold-emails-that-get-responses\/\">highly effective cold emails<\/a>, you should take a moment to get into their head.<\/p>\n<p><b>The key is to make the email 95% about the recipient and 5% about your business.\u00a0<\/b><\/p>\n<p>And while email personalization is essential, it doesn\u2019t end with just including the recipient\u2019s name.<\/p>\n<p>You need to mention <b>why <\/b>you are emailing that person specifically and show them that you\u2019re familiar with what they do. For example, including <a href=\"#powerful\">personalized images and links<\/a> are effective ways to make the email about the recipient.<\/p>\n<p>Another email strategy to follow is to <b>get straight to the point<\/b>.<\/p>\n<p>No one wants to read an email that talks at great length about your company and its product or service. It\u2019s best to give the recipient what they would like to know at the start of the message.<\/p>\n<p>For example, if you offer content marketing services, you could point out:<\/p>\n<ul>\n<li>How your target audience can improve Google rankings for each blog post.<\/li>\n<li>The conversion rate boost their blog post will receive.<\/li>\n<li>Case studies to show your track record helping people like them.<\/li>\n<\/ul>\n<p>To get this right and boost efficiency, you can create custom cold email templates that focus on the recipient.<\/p>\n<p><b>Takeaway: Keep the email message short, personalized, and straightforward.<\/b><\/p>\n<h4>C. Make It Easy for the Recipient to Opt-Out<\/h4>\n<p>It\u2019s always essential to include an unsubscribe option in your emails.<\/p>\n<p><i>Why?<br \/>\n<\/i>As you\u2019re sending cold emails to people who don\u2019t know you, there\u2019s no guarantee that they\u2019ll be interested in hearing from you. And if they aren\u2019t, it\u2019s a good email strategy to let them opt-out of your mailing list.<\/p>\n<p>This way, you won\u2019t be risking your sender reputation when cold emailing prospects.<\/p>\n<p>The easiest way to do this is to <b>provide an <\/b><b>unsubscribe<\/b><b> link <\/b>at the bottom of your sales emails. This way, the recipient can quickly opt out from receiving your emails without marking your message as spam.<\/p>\n<p>With <a id=\"legal\" href=\"#gmass\">GMass<\/a>, you can<a href=\"https:\/\/www.gmass.co\/blog\/unsubscribe-link\/\"> insert an unsubscribe link<\/a> anywhere in your cold email campaigns with the click of a button. If anyone opts out of your cold emailing campaign, GMass <b>automatically<\/b> removes their email IDs from your recipient list \u2014 you don\u2019t have to do it manually!<\/p>\n<p><b>Takeaway: Always include a simple opt-out link in your cold <\/b><b>sales emails<\/b><b>.<\/b><\/p>\n<h3>3. Is it Legal to Send Cold Emails?<\/h3>\n<p>It\u2019s important to remember that different countries may have different legislation on cold emailing and spam emails.<\/p>\n<p>In the <b>United States<\/b>, <a href=\"https:\/\/www.gmass.co\/blog\/is-cold-emailing-illegal\/\">cold emailing is legal<\/a>, and you can send emails to individuals you\u2019ve never met. The <a href=\"https:\/\/www.ftc.gov\/\">Federal Trade Commission (FTC)<\/a> regulates spam emails and cold emailing for business purposes. It has relatively liberal spam laws under the CAN-SPAM Act.<\/p>\n<p>In the <b>European Union<\/b>, cold emailing is legal under the <a href=\"https:\/\/gdpr.eu\/what-is-gdpr\/\">GDPR (General Data Protection Regulation)<\/a>. However, it does have strict requirements similar to those enforced in the U.S.<\/p>\n<p>Generally, both the U.S. and E.U. laws permit you to send cold emails as long as you:<\/p>\n<ul>\n<li>Mention how you found the recipient\u2019s information and why you\u2019re reaching out to them.<\/li>\n<li>Provide email recipients with the ability to opt-out or unsubscribe.<\/li>\n<li>Accurately include your contact details in the email.<\/li>\n<li>Identify any advertising in the email.<\/li>\n<li>Avoid using contact lists that third parties have obtained illegally, such as via website crawling bots.<\/li>\n<\/ul>\n<p>If you fail to comply with these regulations, you may receive fines exceeding $43,000 in the U.S. and \u20ac20 million in the E.U.<\/p>\n<h2>Cold Email Software: Final Thoughts<\/h2>\n<p>Choosing the right cold email software doesn\u2019t have to be confusing, and it can help you create rewarding cold email outreach campaigns with ease.<\/p>\n<p>While all these tools offer something, GMass stands out for its simple UI and powerful cold email outreach features. It\u2019s got <b>everything <\/b>you need to run cold email campaigns effectively.<\/p>\n<p>Why not <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">download the GMass Chrome extension<\/a> and check it out today?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for the best cold email software? While sending cold emails can be tricky, you now have hundreds of cold email tools to streamline the process for you!\u2026<\/p>\n","protected":false},"author":2,"featured_media":16004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428],"tags":[],"class_list":["post-11086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Top 15 Cold Email Software for 2026 (Features + Pricing)<\/title>\r\n<meta name=\"description\" content=\"This article reviews the top 15 cold email software for 2022. 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