{"id":1109,"date":"2017-03-29T13:19:39","date_gmt":"2017-03-29T13:19:39","guid":{"rendered":"http:\/\/www.gmass.co\/blog\/?p=1109"},"modified":"2017-03-29T13:19:39","modified_gmt":"2018-07-11T04:22:24","slug":"use-emojis-gmail-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/use-emojis-gmail-email-marketing-campaigns\/","title":{"rendered":"How to use emojis in your Gmail email marketing campaigns"},"content":{"rendered":"

Since GMass uses the native Gmail Compose<\/strong> window for campaign creation, you can copy\/paste emojis into the\u00a0Subject Line<\/strong> in order to send an eye-catching mail merge<\/a> campaign to your email list.<\/p>\n

\"\"<\/a>To insert an emoji into your email marketing campaign, just copy\/paste it from anywhere on the web. You can go straight to the official source, the Unicode Complete List of Emojis<\/a>. Be sure to copy\/paste from the “Browser” column of this page since GMass\u00a0operates in the Chrome browser. The website\u00a0getemoji.com<\/a>\u00a0also has a plethora of emojis right on the homepage, that you can copy\/paste into your Subject<\/strong>, but you can copy\/paste from anywhere. Looking for more? Just Google “Email Subject Line Emojis” and you’ll uncover a wealth of emoji resources.<\/p>\n

\"\"<\/a>
The Unicode.org list of emojis<\/figcaption><\/figure>\n

What are the caveats?<\/h3>\n

While not all email clients support emojis in the Subject Line<\/strong>, most do, including Gmail<\/strong>. I happen to be fortunate in that my entire email list is comprised of 100% Gmail and G Suite email addresses, since they are all\u00a0users of GMass<\/a>, so I can be certain that 100% of my email list will see\u00a0my emojis properly. If you’re not as lucky as I am to have such a uniform email list, don’t rely\u00a0on the emoji being rendered for your Subject<\/strong> to make sense — it’s best to still use words just as any regular Subject Line<\/strong><\/a>, and only use emojis to enhance the Subject<\/strong>. If the emoji doesn’t render, you want your Subject Line<\/strong> to still make sense with the words that are present.<\/p>\n

Avoid using Gmail’s emoji picker for the Subject<\/h3>\n

\"\"<\/a><\/p>\n

Gmail has its own emoji picker that you can use to insert emojis into the Message, but I’ve found that they don’t work well in the Subject Line. Even if you copy\/paste the emoji from the Message area into the Subject, it’s rendered as small square rather than the actual emoji.<\/p>\n

Further Reading<\/h3>\n

Litmus has published the most comprehensive guide available on emoji support<\/a> in various operating systems and email clients.<\/p>\n

Crazy Egg has published information on which emojis are seen the most in Subject Lines<\/a>\u00a0and their impact.<\/p>\n

Here’s an undated article from Campaign Monitor<\/a> that includes emoji\u00a0compatibility information, but given that the guide is undated (my biggest pet peeve with blog posts), the information probably isn’t\u00a0current. Why no date Campaign Monitor, why?<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Since GMass uses the native Gmail Compose window for campaign creation, you can copy\/paste emojis into the\u00a0Subject Line in order to send an eye-catching mail merge campaign to\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,4254,6],"tags":[],"class_list":["post-1109","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-gmail-tips-and-tricks","category-mail-merge"],"acf":[],"yoast_head":"\r\nHow to use emojis in your Gmail email marketing campaigns<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/use-emojis-gmail-email-marketing-campaigns\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How to use emojis in your Gmail email marketing campaigns\" \/>\r\n<meta property=\"og:description\" content=\"Since GMass uses the native Gmail Compose window for campaign creation, you can copy\/paste emojis into the\u00a0Subject Line in order to send an eye-catching mail merge campaign to\u2026\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.gmass.co\/blog\/use-emojis-gmail-email-marketing-campaigns\/\" \/>\r\n<meta property=\"og:site_name\" content=\"GMass Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GmailMailMerge\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-03-29T13:19:39+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2018-07-11T04:22:24+00:00\" \/>\r\n<meta property=\"og:image\" content=\"http:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/03\/Gmail-Mail-Merge-Subject-Line-Emoji-1024x605.png\" \/>\r\n<meta 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