{"id":11138,"date":"2020-02-13T08:43:37","date_gmt":"2020-02-13T08:43:37","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=11138"},"modified":"2026-04-21T21:45:10","modified_gmt":"2026-04-21T21:45:10","slug":"cold-email-templates","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/cold-email-templates\/","title":{"rendered":"The 5 Best Cold Email Templates That Haven&#8217;t Been Copied to Death"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cold email templates aren&#8217;t something you just copy and paste&#8230; tweak a few words&#8230; and then watch the sales roll in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re&#8230;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sending your first <a href=\"https:\/\/www.gmass.co\/gmail-mail-merge\">Gmail mail merge<\/a> campaign<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trying to schedule a new batch of sales calls, or<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re a seasoned cold email ninja<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2026 cold email templates are your <\/span><i><span style=\"font-weight: 400;\">best<\/span><\/i><span style=\"font-weight: 400;\"> friend.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, you want (<\/span><i><span style=\"font-weight: 400;\">need<\/span><\/i><span style=\"font-weight: 400;\">) to personalize each email based on who you\u2019re pitching. And you will.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the truth is that when you\u2019re sending a large number of emails, <\/span><b>you need a framework that you can scale<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where templates come in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few key templates can give you a way of <a href=\"https:\/\/www.gmass.co\/cold-email\">scaling your outreach efforts<\/a> while also making personalization systematic (i.e., easier).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, place a joke on line X and a personal note about their business on line Y.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s always the same structure \u2014 easy to visualize in your mind and plan when you\u2019re crafting a campaign, while simultaneously <strong>simplifying the writing of the emails themselves<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are <strong>five of the most useful and versatile cold email templates<\/strong> we&#8217;ve ever seen, which you can use and adapt to virtually any situation.\u00a0<\/span><\/p>\n<p>And fortunately, these haven&#8217;t been copied to death.<\/p>\n<h2>5 Cold Email Templates for Any Situation<\/h2>\n<p><span style=\"font-weight: 400;\">Run a quick Google search, and you\u2019ll find a ton of <a href=\"https:\/\/www.gmass.co\/blog\/5-high-yield-cold-email-outreach-templates\/\">cold email outreach templates<\/a> you can grab and use instantly. The internet is a wonderful place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem is, most are examples that have been used previously, in some cases by an entire company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why does that matter?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, they\u2019ve been ripped already, hundreds if not thousands of times, and reused by others \u2014 quite possibly in your same space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, they often have nothing more than two or three sentences of explanation, which is <strong>not enough to understand how the email was crafted<\/strong>, only what the key gimmick is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, you might take the \u201ctemplate,\u201d change it up a bit, and think you\u2019re set.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But then you don\u2019t get the results you want and wonder where you went wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why, below, we\u2019ll cover five real, fundamental templates. Plus, we\u2019ll break them all down line-by-line so you&#8217;ll understand their inner workings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After that, we\u2019ll show you the <strong>fundamental elements that make a great cold email template<\/strong>. So, you\u2019ll understand what makes a great cold email regardless of the purpose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, you won\u2019t be copying an example.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You won\u2019t be taking someone else\u2019s rehashed email that\u2019s probably several years old.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll have everything you need to craft great cold email templates that make your cold email efforts so much easier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s start with the first template and one of the most common: a simple template to help you set up demos for your product (no matter what kind of product it is).\u00a0<\/span><\/p>\n<h3>1. Cold email template to entice someone to schedule a demo<\/h3>\n<p><span style=\"font-weight: 400;\">One of the most common uses of cold email is to schedule product demos or sales calls.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the template below for any product with very little modification.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This email is longer than most of the templates we\u2019ll provide, but it\u2019s necessary to explain the product concisely. (Call it an MVD or &#8220;minimum viable description.&#8221; Yes, I just made that up.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here it is:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/001_5_templates.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11139 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/001_5_templates.png\" alt=\"Schedule a product demo\" width=\"692\" height=\"691\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/001_5_templates.png 692w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/001_5_templates-150x150.png 150w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/001_5_templates-300x300.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/001_5_templates-24x24.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/001_5_templates-36x36.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/001_5_templates-48x48.png 48w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/a><\/p>\n<h4>Why this template works<\/h4>\n<p><span style=\"font-weight: 400;\">Product demo or sales emails can often feel bloated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to say too much and turn off your reader before they ever get to your CTA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, anyone in charge of product adoption at a company is probably going to be busy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s also necessary to explain what you\u2019re offering. Otherwise, why would they want to schedule a time to see what you\u2019ve got?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>This template strikes the right balance<\/strong> between those two needs, <strong>getting to the point relatively quickly<\/strong> but also <strong>offering clear and relevant value<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this template, the first line is the most difficult. You\u2019re not just introducing yourself, but also summarizing your product or service in an enticing way:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-1.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11200\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-1.jpg\" alt=\"product demo cold email template 1\" width=\"770\" height=\"169\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-1.jpg 1482w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-1-300x66.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-1-768x169.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-1-1024x225.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-1-24x5.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-1-36x8.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-1-48x11.jpg 48w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">These next two lines are important because it\u2019s tough to find the right contact when you\u2019re trying to schedule a demo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might just need to go with anyone you can find that appears to be on the relevant team, so you can\u2019t be sure if they\u2019re the decision-maker:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-2.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11201\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-2.jpg\" alt=\"product demo cold email template 2\" width=\"773\" height=\"146\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-2.jpg 1484w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-2-300x57.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-2-768x145.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-2-1024x193.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-2-24x5.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-2-36x7.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-2-48x9.jpg 48w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Then you <strong>finish with a clear CTA<\/strong>, making it explicit what you\u2019d like them to do, whether they are the right person or not:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-3.jpg\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11202\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-3.jpg\" alt=\"product demo cold email template 3\" width=\"779\" height=\"153\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-3.jpg 1478w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-3-300x59.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-3-768x151.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-3-1024x201.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-3-24x5.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-3-36x7.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-1-3-48x9.jpg 48w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you know you have the right person, you can make the CTA even clearer by adding two suggested times for them to pick from.\u00a0<\/span><\/p>\n<p>For more examples and inspiration, check out our entire collection of <a href=\"https:\/\/www.gmass.co\/blog\/b2b-cold-email\/\">B2B cold email templates<\/a>.<\/p>\n<h3>2. Cold email template to pitch your services<\/h3>\n<p><span style=\"font-weight: 400;\">Assuming you\u2019re not a SaaS seller (in which case the previous template is probably more relevant to you), pitching a service can be difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because you have nothing concrete to offer in your email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with the right template, pitching your service can become <\/span><i><span style=\"font-weight: 400;\">much<\/span><\/i><span style=\"font-weight: 400;\"> easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, with this template:\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/006_5_templates.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11143 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/006_5_templates.png\" alt=\"Pitch a service\" width=\"693\" height=\"662\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/006_5_templates.png 693w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/006_5_templates-300x287.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/006_5_templates-24x24.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/006_5_templates-36x34.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/006_5_templates-48x46.png 48w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><\/a><\/p>\n<h4>Why this template works<\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019re in the service business, cold email is <\/span><i><span style=\"font-weight: 400;\">way<\/span><\/i><span style=\"font-weight: 400;\"> more effective than sales calls.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the blink of an eye, you can send out an entire campaign to dozens of prospects (which <\/span><a href=\"https:\/\/www.gmass.co\/\"><span style=\"font-weight: 400;\">GMass can help you do<\/span><\/a><span style=\"font-weight: 400;\">). Even if you don\u2019t get a response, you\u2019ve created that first touch-point, and now you\u2019re off to the races.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This email, in particular, is great for a few reasons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s based on legendary copywriter John Caples\u2019 example, and it includes a few important parts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the first line, you <strong>draw a credible connection to them<\/strong> that makes it personal:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-1.jpg\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11203\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-1.jpg\" alt=\"pitch cold email template 1\" width=\"739\" height=\"133\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-1.jpg 1562w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-1-300x54.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-1-768x139.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-1-1024x185.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-1-24x4.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-1-36x6.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-1-48x9.jpg 48w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not a user of their product or a fan of their work, don\u2019t worry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can offer any kind of praise or admiration for their recent work or success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, in the same line, I\u2019m <strong>getting straight to the point and mentioning why I\u2019m emailing them<\/strong>. Boom.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then I\u2019m <strong>dropping some personal credibility<\/strong> not just in a sentence but <strong>with a succinct list<\/strong> (<\/span><i><span style=\"font-weight: 400;\">everyone<\/span><\/i><span style=\"font-weight: 400;\"> loves lists):\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-2.jpg\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11204\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-2.jpg\" alt=\"pitch cold email template 2\" width=\"752\" height=\"166\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-2.jpg 1558w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-2-300x66.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-2-768x170.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-2-1024x226.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-2-24x5.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-2-36x8.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-2-48x11.jpg 48w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And then I\u2019m moving straight to the close.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But I\u2019m not just asking for a time to talk, I\u2019m specifically saying I have ideas that I think can help improve some aspect of <\/span><i><span style=\"font-weight: 400;\">their<\/span><\/i><span style=\"font-weight: 400;\"> business, this works very well for piquing curiosity:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-3.jpg\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11205\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-3.jpg\" alt=\"pitch cold email template 3\" width=\"782\" height=\"145\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-3.jpg 1556w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-3-300x56.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-3-768x142.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-3-1024x190.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-3-24x4.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-3-36x7.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_2-3-48x9.jpg 48w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/a><\/p>\n<p>If you&#8217;re a recruiting manager who wants to use this type of cold email template and framework for your outreach to candidates, check out even more examples with our <a href=\"https:\/\/www.gmass.co\/blog\/cold-recruiting-email-template\/\">recruiting email templates<\/a>.<\/p>\n<h3>3. Cold email template to entice a response by teasing a \u201cone big thing\u201d hook<\/h3>\n<p><span style=\"font-weight: 400;\">Similar to the previous template, this one is even simpler but just as powerful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This one <strong>comes from a different angle<\/strong>, though.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As opposed to it having a specific purpose, this email uses a specific strategy: finding one thing, preferably an improvement, they can make, and offering to have a quick chat about it or show them how they can fix it:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-1.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11207\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-1.png\" alt=\"suggest cold email template 1\" width=\"744\" height=\"565\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-1.png 1214w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-1-300x228.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-1-768x583.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-1-1024x778.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-1-24x18.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-1-36x27.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-1-48x36.png 48w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/a><\/p>\n<h4>Why this template works<\/h4>\n<p><span style=\"font-weight: 400;\">This template is great because it\u2019s <strong>hyper-focused on the value you can give them<\/strong>:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-2.jpg\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11208\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-2.jpg\" alt=\"suggest cold email template 2\" width=\"747\" height=\"292\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-2.jpg 1214w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-2-300x117.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-2-768x300.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-2-1024x401.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-2-24x9.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-2-36x14.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-2-48x19.jpg 48w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s <strong>not the kind of template you can use every time<\/strong>, but depending on your product or service and how much information you can dig up about them, if you can pull it off, it can be super compelling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another great part about this email is that the <strong>CTA is clear<\/strong>. They know exactly what is in store for the call, which makes them more likely to respond:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-3.jpg\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11209\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-3.jpg\" alt=\"suggest cold email template 3\" width=\"745\" height=\"171\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-3.jpg 1214w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-3-300x69.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-3-768x177.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-3-1024x235.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-3-24x6.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-3-36x8.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-3-3-48x11.jpg 48w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><\/a><\/p>\n<h3>4. Cold email template to network or create a connection<\/h3>\n<p><span style=\"font-weight: 400;\">Networking through cold email can feel pretty awkward and inauthentic, considering that you\u2019re trying to create a genuine connection with a person you don&#8217;t know yet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if done right, <strong>it can be very effective <\/strong><\/span><strong><i>without<\/i><\/strong><span style=\"font-weight: 400;\"><strong> coming off awkward or needy<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-4-1.png\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11210\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-4-1.png\" alt=\"Network cold email template 1\" width=\"738\" height=\"685\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-4-1.png 1208w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-4-1-300x279.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-4-1-768x713.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-4-1-1024x951.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-4-1-24x22.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-4-1-36x33.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-4-1-48x45.png 48w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/a><\/p>\n<h4>Why this template works<\/h4>\n<p><span style=\"font-weight: 400;\">There are just two pieces to this email, but those make it quite different than any other kind of cold email template.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, the intro makes a connection and offers a compliment. Nothing new there. However, you then <strong>transition to a talking point<\/strong>, something that would interest them:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-2.jpg\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11211\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-2.jpg\" alt=\"Network cold email template 2\" width=\"740\" height=\"134\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-2.jpg 1416w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-2-300x54.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-2-768x139.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-2-1024x185.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-2-24x4.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-2-36x7.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-2-48x9.jpg 48w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Then <strong>pitch your conversation starter<\/strong>:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-3.jpg\" data-rel=\"lightbox-image-13\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11212\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-3.jpg\" alt=\"Network cold email template 3\" width=\"742\" height=\"162\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-3.jpg 1412w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-3-300x65.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-3-768x168.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-3-1024x223.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-3-24x5.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-3-36x8.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATE_4-3-48x10.jpg 48w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For the CTA\/conversation starter, you need to make sure your question is well-thought-out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to pique their interest on a subject you think they\u2019d enjoy talking about and ask a smart, insightful, or entertaining question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of template is harder to replicate. However, what it costs in effort it makes up for in simplicity since you need just two things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The content, and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A conversation starter\/question<\/span><\/li>\n<\/ul>\n<p>By the way, this same approach can be very helpful when using <a href=\"https:\/\/www.gmass.co\/blog\/how-to-write-a-cold-email-for-a-job\/\">cold emails for job searches<\/a>. or when you&#8217;re sending <a href=\"https:\/\/www.gmass.co\/blog\/cold-prospecting-email-templates\/\">prospecting emails (and want templates for those)<\/a>.<\/p>\n<h3>5. Compelling cold email follow-up template<\/h3>\n<p><span style=\"font-weight: 400;\">Are you sending a follow-up email for non-responses?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If not, you\u2019re missing out on one of the single most important elements of any cold email strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6.png\" data-rel=\"lightbox-image-14\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11213\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6.png\" alt=\"Follow-up cold email template 1\" width=\"749\" height=\"315\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6.png 1212w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-300x126.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-768x323.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-1024x431.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-24x10.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-36x15.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-48x20.png 48w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><\/a><\/p>\n<h4>Why this template works<\/h4>\n<p><span style=\"font-weight: 400;\">The reality is, most people you email are busy. And most people you email have inboxes that look like, well&#8230; a <\/span><i><span style=\"font-weight: 400;\">war zone<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the follow-up needs to be simple and get the point across in fewer words. (They can check the email thread if they didn\u2019t get the original email \u2014 or, with GMass, you can send your automated follow-ups as <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\">replies in the same thread<\/a>.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they got your original email, they already know your topic.\u00a0<\/span><span style=\"font-weight: 400;\">So your follow up can be so succinct; it just has to rephrase your offer and close in two simple sentences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why this works. If you do follow up, you might just be asking them what they thought about your original offer and leaving it at that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem with this is you\u2019re making your original email pull the weight while they\u2019re responding to your new email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the follow-up email to work, <\/span><b><i>you need to rephrase your offer + include another CTA<\/i><\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-3.jpg\" data-rel=\"lightbox-image-15\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11214\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-3.jpg\" alt=\"Follow-up cold email template 3\" width=\"736\" height=\"176\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-3.jpg 1212w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-3-300x72.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-3-768x184.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-3-1024x245.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-3-24x6.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-3-36x9.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATES-6-3-48x11.jpg 48w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To take your follow-up email to another level, you can even add a personal message at the beginning:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATES_6-2.jpg\" data-rel=\"lightbox-image-16\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11215\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATES_6-2.jpg\" alt=\"Follow-up cold email template 2\" width=\"738\" height=\"273\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATES_6-2.jpg 1216w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATES_6-2-300x111.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATES_6-2-768x284.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATES_6-2-1024x379.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATES_6-2-24x9.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATES_6-2-36x13.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD_EMAIL_TEMPLATES_6-2-48x18.jpg 48w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This works because you\u2019ve already sent them one email. You might not have actually met them prior to this or have any connection, but <strong>the fact that you\u2019ve messaged them before creates a kind of bridge<\/strong> so that this seems natural.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about when you meet someone and exchange introductions. As soon as you know their name and shake hands, that layer of total unfamiliarity immediately melts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you\u2019re no longer strangers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can often make the follow-up email even more effective than your original email, as you\u2019re moving it from being cold to warm(ish).\u00a0<\/span><\/p>\n<p>And if you want even more <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-follow-up\/\">cold email follow up<\/a> templates, check out our even more in-depth guide on the art of the cold follow-up.<\/p>\n<h2>What makes a good cold email template?<\/h2>\n<p><span style=\"font-weight: 400;\">So far, I\u2019ve covered simple but effective cold email templates for just about every situation (anything beyond that ventures into lukewarm territory).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, I broke down, line-by-line, why they work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I did this not just so that you&#8217;ll understand why that specific template works, but so that you know, fundamentally, <\/span><b><i>what makes an effective cold email<\/i><\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, let\u2019s take it a step further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My goal with this post is not to spit out a few templates and call it a day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you&#8217;ll want to start with the best <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-software\/\">cold email software<\/a> program. But beyond that, I want you to be <strong>confident that you can craft great cold email templates for your own specific purposes<\/strong>, every time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The truth is, your space, product, or service might require a bit of a different angle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe it\u2019s a certain tone that&#8217;s not usually taken in cold emails. Perhaps you\u2019re trying to set up live in-person demos with local businesses, or something else unique.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it\u2019s not enough to have these templates; you need to know how to create your own customized templates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because the more customized your cold emails are to your prospects, the better they\u2019ll perform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s talk about <strong>what makes a good cold email template<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the universal elements that you need to include in your templates no matter:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The space in which you&#8217;re operating\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The CTA you\u2019re including, and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The person to whom you\u2019re talking.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">First, you need a compelling subject line.\u00a0<\/span><\/p>\n<h3>Cold email template fundamentals #1: Compelling subject line<\/h3>\n<p><span style=\"font-weight: 400;\">Cold email subject lines are an art in themselves, so if you want to learn more about how to craft a great one, read our guide: <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-subject-lines\/\">43 Cold Email Subject Lines That Get Your Emails Opened Instantly (and When to Use Them)<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason your subject line matters is simple: if they don\u2019t open the email, that prospect is dead in the water. Game over.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, it\u2019s worse than that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a study by <\/span><a href=\"http:\/\/www.convinceandconvert.com\/convince-convert\/15-email-statistics-that-are-shaping-the-future\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Convince &amp; Convert<\/span><\/a><span style=\"font-weight: 400;\">, 69% of people report an email as spam just by reading the subject line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s it. They don\u2019t even click on the email and read what it says. In return, your deliverability is in jeopardy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All that work you spent writing a great intro line and a powerful CTA will be completely wasted if they don\u2019t first open the email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you get them to do that by crafting a great subject line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes down to it, there are three main rules you need to follow to create a great subject line:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep your subject lines short<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t use clickbait subject lines<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer something enticing<\/span><\/li>\n<\/ol>\n<h4>Keep your subject lines short<\/h4>\n<p><span style=\"font-weight: 400;\">First, let\u2019s get the easy one out of the way. Short subject lines get more clicks. Simple and easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like this one, if you\u2019re emailing YouTubers or influencers (substitute \u201csubs\u201d for \u201cfollowers\u201d):\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATE-COLD-EMAIL-SUBJECT-LINES.png\" data-rel=\"lightbox-image-17\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11217\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATE-COLD-EMAIL-SUBJECT-LINES.png\" alt=\"Cold email subject lines 1\" width=\"739\" height=\"151\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATE-COLD-EMAIL-SUBJECT-LINES.png 1212w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATE-COLD-EMAIL-SUBJECT-LINES-300x61.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATE-COLD-EMAIL-SUBJECT-LINES-768x157.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATE-COLD-EMAIL-SUBJECT-LINES-1024x210.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATE-COLD-EMAIL-SUBJECT-LINES-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATE-COLD-EMAIL-SUBJECT-LINES-36x7.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/COLD-EMAIL-TEMPLATE-COLD-EMAIL-SUBJECT-LINES-48x10.png 48w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Mobile phones display 25 to 30 characters for email headings in the average email app. If you can manage it, try to keep your subject lines at or under that length.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This isn\u2019t always possible, and it also depends on your target market. (Professionals are more likely to read on their computer, but even so, don\u2019t overlook mobile.) However, shorter is better.<\/span><\/p>\n<h4>Don\u2019t use clickbait subject lines<\/h4>\n<p><span style=\"font-weight: 400;\">Clickbait won\u2019t necessarily increase your open rate, but using it will virtually guarantee your response rate will tank for those that do open.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the worst things you can do is break your promise, and what you\u2019re promising doesn\u2019t start when they first open your email \u2014 it starts in your subject line:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CLICKBAIT.jpg\" data-rel=\"lightbox-image-18\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11218\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CLICKBAIT.jpg\" alt=\"Don't use clickbait in subject lines\" width=\"736\" height=\"151\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CLICKBAIT.jpg 1228w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CLICKBAIT-300x62.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CLICKBAIT-768x158.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CLICKBAIT-1024x210.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CLICKBAIT-24x5.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CLICKBAIT-36x7.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CLICKBAIT-48x10.jpg 48w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If your subject deceives them in terms of what your email is about just to get them to open your email, they\u2019ll hit the spam button and call it a day. Even if they don&#8217;t hit the spam button, they certainly won&#8217;t respond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re not trying to get short-term results (a high open rate) but long-term success (actual conversions), so invest in honest communication that builds trust instead of tearing it down, especially when you\u2019re sending cold emails.<\/span><\/p>\n<h4>Offer something enticing<\/h4>\n<p><span style=\"font-weight: 400;\">This might be the most important point of all because it\u2019s the one thing that makes your subject lines clickable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By enticing, I mean, make your email interesting enough that it promises something of value to the recipient.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That could be something that interests them, something you\u2019re offering them, or even just humor. (People are attracted to honest human interaction, and humor is always appealing.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, this subject line might speak directly to my prospect if they\u2019re hiring managers:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-1.png\" data-rel=\"lightbox-image-19\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11219\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-1.png\" alt=\"Cold email subject lines example 1\" width=\"754\" height=\"158\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-1.png 1222w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-1-300x63.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-1-768x161.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-1-1024x215.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-1-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-1-36x8.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-1-48x10.png 48w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You could also come at them from a different angle, not mentioning them outright but something associated with the benefit of your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like this, if your product offers healthy pre-made meals for children:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-2.png\" data-rel=\"lightbox-image-20\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11220\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-2.png\" alt=\"Cold email subject lines example 2\" width=\"750\" height=\"154\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-2.png 1216w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-2-300x62.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-2-768x158.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-2-1024x211.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-2-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-2-36x7.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Cold-Email-Subject-Lines-2-48x10.png 48w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Either way, you\u2019re speaking directly to them, which is one of the most powerful ways to offer the promise of value.\u00a0<\/span><\/p>\n<h3>Cold email template fundamentals #2: Speak their language<\/h3>\n<p><span style=\"font-weight: 400;\">This is a deceptively simple point, but just as important as any of the others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These days, most digital spaces welcome an informal, casual tone. If you send an email in a stuffy, overly formal professional tone, you\u2019ll sound like a greedy robot who doesn\u2019t care.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t do that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then again, the point <\/span><i><span style=\"font-weight: 400;\">isn\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> to sound casual and friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some spaces, like finance, and some purposes, like seeking investors, require more professionalism. If you sound too casual, you\u2019ll come off as a joke and won\u2019t be taken seriously.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point is, rather, to sound like\u2026 well, <\/span><i><span style=\"font-weight: 400;\">them<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to speak their language, <strong>communicate with them as if you\u2019re on the same wavelength<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It tells them that you understand them and what they\u2019re doing, and it forms a kind of immediate mental connection.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you haven\u2019t already, get to know your prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dive deep into their mind so that you can understand what and how they think.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then write something you think would interest and resonate with them specifically.\u00a0<\/span><\/p>\n<h3>Cold email template fundamentals #3: Just one relevant, clear, and value-based CTA<\/h3>\n<p><span style=\"font-weight: 400;\">Having a CTA is obvious.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The thing is, I often see cold emails come through without one of these three things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The promise of value<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relevance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clarity<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just asking them for a time to talk because you\u2019re a fan of the product, work in the industry, or you have something to pitch them isn\u2019t good enough.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why should they care?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe it\u2019s relevant to them because they enjoy talking shop about their profession, but it doesn\u2019t promise value to them, so it won\u2019t be as effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, you might get a response, but you won\u2019t get as many responses as you would if you had infused that same CTA with value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, this is the same approach but with a super-specific value proposition added:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CTA.jpg\" data-rel=\"lightbox-image-21\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11221\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CTA.jpg\" alt=\"Cold email CTA template\" width=\"740\" height=\"306\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CTA.jpg 1214w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CTA-300x124.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CTA-768x318.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CTA-1024x423.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CTA-24x10.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CTA-36x15.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/CTA-48x20.jpg 48w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A quick five-minute chat, and you get a potentially useful idea to improve your product from a fan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Could you pass that up? I didn\u2019t think so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This CTA is also relevant, though, because it has to do with their product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it had to do with a product you say could make them more productive throughout their workday, it\u2019s still relevant, but much less so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d be far less likely to respond to that than to someone offering quick and potentially valuable feedback about my product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, <strong>make sure your CTA is clear<\/strong>. Don\u2019t ask for coffee, ask for coffee Monday at 2 PM, or Tuesday at 4:30 PM EST, and ask them which they\u2019d prefer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That clarity will further increase your response rate because you\u2019re making it as easy as possible for them to respond.\u00a0<\/span><\/p>\n<h3>Cold email template fundamentals #4: Personalize, every time<\/h3>\n<p><span style=\"font-weight: 400;\">Personalization is one of the most important principles of a good cold email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The last thing someone wants to read is something that <\/span><i><span style=\"font-weight: 400;\">looks<\/span><\/i><span style=\"font-weight: 400;\"> like it was written for a thousand other people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notice <\/span><i><span style=\"font-weight: 400;\">looks<\/span><\/i><span style=\"font-weight: 400;\"> is italicized, and for good reason.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good cold email template very well might be written for 1,000 people, but <strong>with a bit of personalization, it becomes specific to one person<\/strong>, and they feel it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To them, you\u2019re writing the email personally for their eyes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re trying to network, mentioning a book they wrote or a subject they\u2019re interested in is a great way to create an instant connection on the first line:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Personalization.png\" data-rel=\"lightbox-image-22\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11222\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Personalization.png\" alt=\"Cold email personalization example\" width=\"737\" height=\"123\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Personalization.png 1282w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Personalization-300x50.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Personalization-768x128.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Personalization-1024x171.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Personalization-24x4.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Personalization-36x6.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/02\/Personalization-48x8.png 48w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When you do that, you\u2019re communicating on a basic human level. People respond to that because we\u2019re all attracted to authentic connection with other human beings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If I can tell that you\u2019re a real human reaching out personally to me and that you\u2019re offering something potentially of value, I\u2019m far more likely to respond.\u00a0\u00a0<\/span><\/p>\n<p>At <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">GMass<\/a>, we&#8217;ve spent years crafting our cold email platform to <strong>help your mass emails look like personal, one-on-one emails<\/strong>. That includes the ability to send messages as replies; to add <a href=\"https:\/\/www.gmass.co\/features\/personalization-mass-emails\">personalization<\/a> beyond just your standard mail merge options including <a href=\"https:\/\/www.gmass.co\/blog\/personalize-entire-paragraph-mail-merge\/\">entire paragraphs<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign\/\">links<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-personalized-image-in-email-marketing-campaign\/\">images<\/a>, and <a href=\"https:\/\/www.gmass.co\/blog\/mass-email-with-personalized-attachments\/\">attachments<\/a>; and to <a href=\"https:\/\/www.gmass.co\/blog\/new-feature-detect-a-persons-first-name-from-just-an-email-address\/\">automatically detect first names<\/a> from just an email address.<\/p>\n<p>Make your mass emails feel like personal emails and you&#8217;ll make a stronger connection every time.<\/p>\n<h2>Cold email templates and beyond: Final thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">Templates are the best place to start, but no one knows your business or prospects better than you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take these cold email templates, along with the tips I have just covered for crafting an effective cold email template of your own, and do more than reuse others&#8217; examples.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The truth is, once someone makes their examples public knowledge, everyone takes them and reuses them, which makes them far less effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But by taking these templates along with a good working knowledge of the fundamentals of a good cold email, you can <strong>craft effective cold email templates of your own<\/strong> that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get responses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Closes prospects, or<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kindle a profitable business or career connection <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">(Or all of the above.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, learn the fundamentals of good cold email templates and good cold email strategy in general.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing so, you\u2019ll become an email ninja<\/span> <span style=\"font-weight: 400;\">who can create your own <\/span><i><span style=\"font-weight: 400;\">effective<\/span><\/i><span style=\"font-weight: 400;\"> templates specifically crafted to your prospects and purposes, i<\/span><span style=\"font-weight: 400;\">nstead of being a rehasher and leaving your results up to <\/span><i><span style=\"font-weight: 400;\">hope<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">chance<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h4>And don\u2019t forget to check out our other guides on crafting crazy-good cold emails:<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gmass.co\/cold-email\"><span style=\"font-weight: 400;\">The Complete Cold Email Master Guide<\/span><\/a><span style=\"font-weight: 400;\"> (Start here.)<\/span><\/li>\n<li>Our <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-copywriting\/\">cold email copywriting guide<\/a> is filled with tips and templates.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some more great templates: <\/span><a href=\"https:\/\/www.gmass.co\/blog\/5-high-yield-cold-email-outreach-templates\/\"><span style=\"font-weight: 400;\">5 High-Yield Cold Email Outreach Templates<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Everything you\u2019ve ever wanted to know about crafting great subject lines: <\/span><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-subject-lines\/\"><span style=\"font-weight: 400;\">43 Cold Email Subject Lines That Get Your Emails Opened Instantly (and When to Use Them)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get more responses: <\/span><a href=\"https:\/\/www.gmass.co\/blog\/cold-emails-that-get-responses\/\"><span style=\"font-weight: 400;\">6 Ways to Write Highly Effective Cold Emails That Get Responses<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase your outreach ROI (you\u2019ve never seen these tips before): <\/span><a href=\"https:\/\/www.gmass.co\/blog\/3-clever-ways-drastically-increase-cold-email-outreach-roi\/\"><span style=\"font-weight: 400;\">3 Clever Ways to Drastically Increase Your Cold Email Outreach ROI<\/span><\/a><\/li>\n<\/ul>\n<p><strong>Ready to put these cold email templates to work?<\/strong> <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">Get started with GMass<\/a> for free and send your personalized cold emails that get the results you&#8217;re looking for.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cold email templates aren&#8217;t something you just copy and paste&#8230; tweak a few words&#8230; and then watch the sales roll in. Whether you\u2019re&#8230;\u00a0 Sending your first Gmail mail\u2026<\/p>\n","protected":false},"author":2,"featured_media":11224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428],"tags":[],"class_list":["post-11138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>The 5 Best Cold Email Templates That Haven&#039;t Been Copied to Death<\/title>\r\n<meta name=\"description\" content=\"5 versatile cold email templates with a breakdown of how and why they work, plus tips so you can adapt them into winning emails of your own.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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