{"id":11462,"date":"2020-03-12T07:50:18","date_gmt":"2020-03-12T07:50:18","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=11462"},"modified":"2022-04-20T19:14:18","modified_gmt":"2022-04-20T19:14:18","slug":"cold-prospecting-email-templates","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/cold-prospecting-email-templates\/","title":{"rendered":"7 Cold Prospecting Email Templates and Examples That Get Results"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What is your conversion rate on <\/span><a href=\"https:\/\/www.gmass.co\/cold-email\"><span style=\"font-weight: 400;\">cold email<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re emailing prospects, chances are that while cold email is essential to help you generate new customers, you struggle to convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t get me wrong, you convert. You just don\u2019t covert anywhere near where you feel you <\/span><i><span style=\"font-weight: 400;\">should<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s hard to find out what works through pure experimentation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unless you\u2019re sending out a hundred emails a day and using some methodical approach, it will be hard to draw any conclusions from your cold prospecting efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why having <strong>effective cold prospecting email templates<\/strong> in your toolbox is helpful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With email templates specifically designed for <a href=\"https:\/\/www.gmass.co\/blog\/prospecting\/\">prospecting<\/a> through cold email, you have a framework you can build on to find what works and what doesn\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, it <strong>gives you different ways to approach different prospects<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe your last prospect was a startup in its early stages, so it was easy to get hold of the person in charge of sales, marketing, or operations. Maybe your next prospect involves conversing with a seasoned serial entrepreneur who is harder to reach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having several templates gives you the flexibility necessary to appeal to different contacts in a variety of situations, instead of sending out the same old email to everyone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Treating everyone the same is a sure way to fail at cold email prospecting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you winced a bit because that\u2019s you, then you need to up your game with these cold prospecting email templates. (And before we dive in, if you need a guide to how to <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-templates\/\">adapt these cold email templates<\/a> to fit your purposes, check out our article on that.)<\/span><\/p>\n<h2>Cold prospecting email templates: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#previousresults\">The previous results email<\/a><\/li>\n<li><a href=\"#personalinterest\">The personal interest email<\/a><\/li>\n<li><a href=\"#competitor\">The competitor email<\/a><\/li>\n<li><a href=\"#helpful\">The helpful email<\/a><\/li>\n<li><a href=\"#onething\">The &#8220;one thing&#8221; hook email<\/a><\/li>\n<li><a href=\"#onesentence\">The one-sentence pitch<\/a><\/li>\n<li><a href=\"#supertarget\">The super target template<\/a><\/li>\n<\/ul>\n<h2 id=\"previousresults\">1. The previous results email<\/h2>\n<p><span style=\"font-weight: 400;\">Few things speak as loud as results when you&#8217;re using cold email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your product or service has been around for a while, chances are you have some kind of results you can point to in your emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><b><i>Remember<\/i><\/b><i><span style=\"font-weight: 400;\">: the more relevant the results are to what the prospect wants, the better.<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because it\u2019s based on those previous results (without any other bells and whistles), this is a dependable and straightforward template you can use in pretty much any situation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the email:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11468\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1.png\" alt=\"Results cold email template\" width=\"830\" height=\"391\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1.png 1224w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1-300x141.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1-768x361.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1-1024x482.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1-24x11.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1-36x17.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1-48x23.png 48w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/a><\/p>\n<h3>Why this email works<\/h3>\n<p><span style=\"font-weight: 400;\">Hubspot ran a similar email that netted them:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">57% open rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">21% response rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And 16 customers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pretty nice for one email, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest reason this email works is because of <\/span><b>social proof.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cold emails are distant. The other person knows you\u2019re human (hopefully), and sees what you\u2019re selling, but that\u2019s about it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to pull in that prospect quickly, and social proof offers undeniable &#8230; well, <\/span><i><span style=\"font-weight: 400;\">proof,<\/span><\/i><span style=\"font-weight: 400;\"> that you\u2019re not just spouting hot air.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you say something like this:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11469\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2.png\" alt=\"Social Proof\" width=\"831\" height=\"186\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2.png 1219w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2-300x67.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2-768x172.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2-1024x229.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2-36x8.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2-48x11.png 48w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/a><\/p>\n<p><span id=\"personalinterest\" style=\"font-weight: 400;\">Any prospect will do a double-take and pay closer attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a simple email and easy to put together, but it\u2019s effective.<\/span><\/p>\n<h2>2. The personal interest email<\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes, all you need to do is make a connection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s one way to do that? Find out what they like, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hobbies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Favorite shows, movies, podcasts, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Favorite sports team<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Or anything else with which they\u2019re obsessed<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Never forget that no matter how much you work to attract and convert prospects, <strong>the act of prospecting comes down to communication<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s you reaching out to another human being in an attempt to communicate something to them \u2014 and hoping for a response.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, the best way to turn a cold conversation into a warm moment is to make a connection with your prospect by identifying with a personal interest of theirs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t even need to share that similar interest with them; you simply need to show them that you\u2019re willing to do your homework, learn about them, and connect on a human level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the email:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-8.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11471\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-8.png\" alt=\"Personal interest cold email template\" width=\"829\" height=\"329\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-8.png 1214w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-8-300x119.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-8-768x305.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-8-1024x407.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-8-24x10.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-8-36x14.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-8-48x19.png 48w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><\/a><\/p>\n<h3>Why this email works<\/h3>\n<p><span style=\"font-weight: 400;\">Anyone who reads that email will know right away that you took your time to learn about them and craft an email that was personalized for them. There are few ways to catch someone\u2019s attention in a cold email that work better than that.\u00a0<\/span><\/p>\n<p><span id=\"competitor\" style=\"font-weight: 400;\">This email works for another reason if you craft it right: <strong>it connects something they know with your product<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subconsciously, this gets them to look upon you and your offer more favorably, whether they realize or not.<\/span><\/p>\n<h2>3. The competitor email<\/h2>\n<p><span style=\"font-weight: 400;\">This is arguably the most timely of all the templates on this list if you apply it when conditions are right.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can find a situation where it fits, it creates a message that\u2019s difficult to ignore, particularly <strong>if your prospect is currently having trouble with a competitor\u2019s service or product<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The basic idea is this: when one of your competitors is having issues with an aspect of their product or service in an area that you\u2019re strong, reach out to their customers to snag them during that opportune moment:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-9.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11472\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-9.png\" alt=\"Competitor cold email template\" width=\"831\" height=\"331\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-9.png 1214w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-9-300x120.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-9-768x306.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-9-1024x408.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-9-24x10.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-9-36x14.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-9-48x19.png 48w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/a><\/p>\n<h3>Why this email works<\/h3>\n<p><span style=\"font-weight: 400;\">Again, timing is the factor of this email that can give you a big hit, because it offers a considerable advantage. But if the timing is off, then it\u2019s a hard miss.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you make sure to time this with recently expressed frustrations with a competitor\u2019s product, or emerging issues with their service, and you reach out quickly, this hook can net high conversion rates.\u00a0<\/span><\/p>\n<p><span id=\"helpful\" style=\"font-weight: 400;\">The gist of this email is in the angle, so the structure is super straightforward:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-10.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11473\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-10.png\" alt=\"cold prospecting email template\" width=\"831\" height=\"331\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-10.png 1214w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-10-300x120.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-10-768x306.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-10-1024x408.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-10-24x10.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-10-36x14.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-10-48x19.png 48w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This makes it one of the easiest emails to craft, along with being one of the best converting (when sent at the right time).\u00a0<\/span><\/p>\n<h2>4. The helpful email<\/h2>\n<p><span style=\"font-weight: 400;\">Another direction you can go is to simply reach out with helpful information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could offer content on your blog, podcasts, comprehensive guides, or video content you\u2019ve created to help answer questions or share significant value that your clients and prospects find useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-11.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11474\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-11.png\" alt=\"helpful cold email template\" width=\"829\" height=\"444\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-11.png 1216w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-11-300x161.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-11-768x411.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-11-1024x548.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-11-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-11-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-11-48x26.png 48w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><\/a><\/p>\n<h3>Why this email works<\/h3>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t like free?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this email, you\u2019re front-loading value in that initial touchpoint to generate some goodwill. The more targeted you can be about this, the better, as the last thing you want to do is send prospects content they see as irrelevant.\u00a0<\/span><\/p>\n<p><span id=\"onething\" style=\"font-weight: 400;\">However, if you do this right, <strong>this email does a great job of building reciprocity<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This email also demonstrates that you\u2019re an expert on your subject, which tells your prospect that you might be the right person to go to for answers to their questions.\u00a0<\/span><\/p>\n<h2>5. The \u201cOne Thing\u201d hook email<\/h2>\n<p><span style=\"font-weight: 400;\">This next email is a bit situational. However, if you can find the right fuel to send an email like this (and you often will), it\u2019s <\/span><b><i>super<\/i><\/b><span style=\"font-weight: 400;\"> powerful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The premise is simple: find something (just one thing, although more is fine) they can change or improve, then offer to have a quick chat with them about how they can implement that adjustment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the email:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/one_thing_cold_prospect_email_.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11475 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/one_thing_cold_prospect_email_.png\" alt=\"One thing - cold prospect email template\" width=\"708\" height=\"411\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/one_thing_cold_prospect_email_.png 708w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/one_thing_cold_prospect_email_-300x174.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/one_thing_cold_prospect_email_-24x14.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/one_thing_cold_prospect_email_-36x21.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/one_thing_cold_prospect_email_-48x28.png 48w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/a><\/p>\n<h3>Why this email works<\/h3>\n<p><span style=\"font-weight: 400;\">This email combines several things that work:<\/span><\/p>\n<p><b>First, it\u2019s personalized.<\/b><span style=\"font-weight: 400;\"> The premise of this email means you need to have done your homework, they\u2019ll know you did when they read it, and they&#8217;re likely to <\/span><span style=\"font-weight: 400;\">appreciate your effort, often with a reply:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-3.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11470\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-3.png\" alt=\"cold prospecting email template\" width=\"830\" height=\"342\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-3.png 1224w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-3-300x124.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-3-768x316.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-3-1024x422.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-3-24x10.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-3-36x15.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-3-48x20.png 48w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/a><\/p>\n<p><b>Then, it promises immediate, tangible value<\/b><span style=\"font-weight: 400;\">. The value you\u2019re delivering in this email isn\u2019t fuzzy; it\u2019s crystal clear:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-4.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11476\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-4.png\" alt=\"cold prospecting email template\" width=\"829\" height=\"235\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-4.png 1214w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-4-300x85.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-4-768x218.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-4-1024x290.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-4-24x7.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-4-36x10.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-4-48x14.png 48w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><\/a><\/p>\n<p><b>Plus, that value leads perfectly to your ideal CTA<\/b><span id=\"onesentence\" style=\"font-weight: 400;\">. Not only does the value you\u2019re offering lead seamlessly to a call-to-action, but also you\u2019re getting exactly what you want in the process: a phone call with them:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-5.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11477\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-5.png\" alt=\"Cold Prospecting Email Templates 5\" width=\"830\" height=\"239\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-5.png 1214w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-5-300x86.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-5-768x221.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-5-1024x295.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-5-24x7.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-5-36x10.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-5-48x14.png 48w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/a><\/p>\n<h2>6. The one-sentence pitch<\/h2>\n<p><span style=\"font-weight: 400;\">What if you don\u2019t have amazing results to show, or social proof to offer, or you can\u2019t identify any competitive issues to exploit, and you can\u2019t find any improvements to suggest?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you don\u2019t have any of that, you\u2019re still not out of luck. There\u2019s a <strong>simple and straightforward cold email template for prospecting<\/strong> that is easy to write and gets results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here it is:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-12.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11479\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-12.png\" alt=\"Cold Prospecting Email Templates 12\" width=\"830\" height=\"379\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-12.png 1208w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-12-300x137.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-12-768x351.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-12-1024x468.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-12-24x11.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-12-36x16.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-12-48x22.png 48w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/a><\/p>\n<h3>Why this email works<\/h3>\n<p><span style=\"font-weight: 400;\">Like the competitor email, this one has a pretty clear structure:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-13.png\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11480\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-13.png\" alt=\"Cold Prospecting Email Templates 13\" width=\"831\" height=\"395\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-13.png 1212w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-13-300x143.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-13-768x365.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-13-1024x487.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-13-24x11.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-13-36x17.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-13-48x23.png 48w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Your one-sentence pitch is where you sell them on your product or service in this template. Make sure it&#8217;s enticing, but keep it to no longer than one sentence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One important addition is to mention that you\u2019re not 100% sure they\u2019re the right person to email.<\/span><\/p>\n<p><span id=\"supertarget\" style=\"font-weight: 400;\">The reality is that when you have located contacts, you\u2019ll often be unsure of whether you\u2019re emailing the right person.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you include something like this, you\u2019re safe. If they\u2019re the right person, your email will work fine. If not, there\u2019s a chance they\u2019ll forward your email, particularly if they know the right person well enough to judge whether your pitch could matter to them.\u00a0\u00a0<\/span><\/p>\n<h2>7. The super-target template<\/h2>\n<p><span style=\"font-weight: 400;\">This last one might be the simplest, but it involves one of the <strong>single most critical lessons in high-converting cold emails<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s jump right into the email:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1a.png\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11481\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1a.png\" alt=\"Cold Prospecting Email Templates 1a\" width=\"830\" height=\"373\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1a.png 1218w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1a-300x135.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1a-768x345.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1a-1024x460.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1a-24x11.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1a-36x16.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-1a-48x22.png 48w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/a><\/p>\n<h3>Why this email works<\/h3>\n<p><span style=\"font-weight: 400;\">This one is, admittedly, a bit of a <\/span><b><i>trick<\/i><\/b><span style=\"font-weight: 400;\">. That\u2019s because there\u2019s <\/span><i><span style=\"font-weight: 400;\">nothing<\/span><\/i><span style=\"font-weight: 400;\"> special about the email itself (outside of what we\u2019ve already talked about).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s special is how effectively it\u2019s targeted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s as much about targeting the right prospects as it is about writing a good cold email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of crafting <\/span><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-templates\/\"><span style=\"font-weight: 400;\">cold email templates<\/span><\/a><span style=\"font-weight: 400;\"> in a vacuum, take a look at your current customers and think about what kinds of cold email would have attracted them to your service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing this will give you insights about how to position your cold emails to prospects. It will make you more likely to attract people who are actually in need of what you\u2019re offering.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This email is targeted at early-stage remote startup teams, who commonly have trouble with conference software:<\/span><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2a.png\" data-rel=\"lightbox-image-13\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11482\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2a.png\" alt=\"Cold Prospecting Email Templates 2a\" width=\"829\" height=\"214\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2a.png 1212w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2a-300x77.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2a-768x198.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2a-1024x264.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2a-24x6.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2a-36x9.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Cold-Prospecting-Email-Templates-2a-48x12.png 48w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">How\u2019s <\/span><b><i>that<\/i><\/b><span style=\"font-weight: 400;\"> for specific?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, you won\u2019t always have the time to send such a pointed email. However, the more targeted you can make your cold prospecting emails, the greater the results you\u2019re likely to see.<\/span><\/p>\n<h2>Up your game with these cold prospecting email templates<\/h2>\n<p><span style=\"font-weight: 400;\">Depending on the product or service you\u2019re selling, prospecting through cold email can be either tough \u2026 or tougher.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you need every tool you can get to catch your prospect\u2019s attention and maximize the return from your cold prospect efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use these cold prospecting email templates as a starting point for your own collection of prospecting emails to cover every situation and every type of prospect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t forget to check out these cold email resources to learn more about how to craft a great cold email that converts prospects:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gmass.co\/cold-email\"><span style=\"font-weight: 400;\">The Complete Cold Email Master Guide<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-software\/\"><span style=\"font-weight: 400;\">Top 7 Cold Email Software in 2020 (Features + Pricing)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gmass.co\/blog\/3-clever-ways-drastically-increase-cold-email-outreach-roi\/\"><span style=\"font-weight: 400;\">3 Clever Ways to Drastically Increase Your Cold Email Outreach ROI<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-subject-lines\/\"><span style=\"font-weight: 400;\">43 Cold Email Subject Lines That Get Your Emails Opened Instantly (and When to Use Them)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gmass.co\/blog\/cold-emails-that-get-responses\/\"><span style=\"font-weight: 400;\">6 Ways to Write Highly Effective Cold Emails That Get Responses<\/span><\/a><\/li>\n<\/ul>\n<p>Of course, great templates for prospecting are important \u2014 but you also need cold email software where you can get the most out of them. Check out <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">GMass<\/a> \u2014 we offer some of the best personalization, automation, and cold emailing tools of any email platform. Get started for free by hitting the Chrome web store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is your conversion rate on cold email? If you\u2019re emailing prospects, chances are that while cold email is essential to help you generate new customers, you struggle\u2026<\/p>\n","protected":false},"author":2,"featured_media":11485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428],"tags":[],"class_list":["post-11462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>7 Cold Prospecting Email Templates and Examples That Get Results<\/title>\r\n<meta name=\"description\" content=\"Prospecting emails are tricky. These templates and examples will help with your cold prospecting work to get replies and ultimately conversions.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/cold-prospecting-email-templates\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"7 Cold Prospecting Email Templates and Examples That Get Results\" \/>\r\n<meta property=\"og:description\" content=\"Prospecting emails are tricky. 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