{"id":11556,"date":"2020-03-18T00:05:57","date_gmt":"2020-03-18T00:05:57","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=11556"},"modified":"2026-01-17T01:33:18","modified_gmt":"2026-01-17T01:33:18","slug":"lemlist-review","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/lemlist-review\/","title":{"rendered":"Lemlist Review 2026 (Features, Limitations, Pricing)"},"content":{"rendered":"<p><em>Is Lemlist the right email outreach software for you?<\/em><\/p>\n<p>This Lemlist review will help you determine if it\u2019s a good fit for your email marketing needs.<\/p>\n<p>I\u2019ll go over its features, drawbacks, and pricing to give you a better idea of this email outreach tool. I\u2019ll also cover <a href=\"#best-lemlist-alternative\">the perfect Lemlist alternative<\/a> for all your email outreach campaigns.<\/p>\n<h2>Here\u2019s what this Lemlist review contains:<\/h2>\n<p>(Click on the links to jump to a specific section)<\/p>\n<ul>\n<li><a href=\"#what-is-lemlist\">What is Lemlist?<\/a><a id=\"what-is-lemlist\"><\/a><\/li>\n<li><a href=\"#lemlist-features\">4 Key Features of Lemlist<\/a><\/li>\n<li><a href=\"#lemlist-drawbacks\">4 Main Drawbacks of Lemlist<\/a><\/li>\n<li><a href=\"#best-lemlist-alternative\">The Perfect Lemlist Alternative<\/a><\/li>\n<\/ul>\n<p>Let\u2019s get started.<\/p>\n<h2>What is Lemlist?<\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11564\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/lemlist-website.png\" alt=\"The Lemlist website homepage\" width=\"866\" height=\"487\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/lemlist-website.png 1366w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/lemlist-website-300x169.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/lemlist-website-768x432.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/lemlist-website-1024x576.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/lemlist-website-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/lemlist-website-36x20.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/lemlist-website-48x27.png 48w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><span style=\"font-size: 10pt;\"><em>Source: Lemlist Website<\/em><\/span><\/p>\n<p>Lemlist is email automation and cold outreach software that lets you send cold emails to a target audience. <a id=\"lemlist-features\"><\/a> It\u2019s usually used by SaaS companies and small businesses to streamline their lead generation activities.<\/p>\n<h2>4 Key Features of Lemlist<\/h2>\n<p>Here\u2019s a closer look at some of Lemlist\u2019s main features:<\/p>\n<h3>1. Easy Email Personalization<\/h3>\n<p>Lemlist has powerful email personalization features that let you send <strong>customized<\/strong> emails via mail merge to boost your cold email outreach.<\/p>\n<p>Like most cold email tools, Lemlist helps you create personalized emails by adding recipient data from a CSV file to an email template.<\/p>\n<p>You can add custom variables like:<\/p>\n<ul>\n<li>First name<\/li>\n<li>Company name<\/li>\n<li>Recipient address<\/li>\n<\/ul>\n<p>You can also add personalized images to premade templates when cold emailing your target audience.<\/p>\n<p><em>How does this help?<br \/>\n<\/em>Image personalization adds an extra level of customization to your email campaigns.<\/p>\n<p>While it might not suit all brands, image templates can make generic cold emails more engaging and fun.<\/p>\n<h3>2. Automated Email Sequences<\/h3>\n<p>Like <a href=\"https:\/\/www.gmass.co\/blog\/mailshake-review\/\">Mailshake<\/a> and other marketing automation tools, Lemlist lets you automate follow-ups and create personalized email sequences for your marketing campaigns.<\/p>\n<p><em>How does this help?<\/em><br \/>\nAs follow-ups are part of the same email thread, recipients will have the context of previous emails.<\/p>\n<p>Its marketing automation features also let you automate responses based on customer actions. For example, if someone replies to your email, the tool can pause the automation sequence or send them a response from premade templates.<\/p>\n<p>You can also use its A\/B testing feature to test email sequences for different subject lines. This way, you can perfect your sales automation campaigns for maximum email deliverability!<\/p>\n<h3>3. Custom Tracking Domains<\/h3>\n<p>Lemlist makes it easy for you to use custom tracking domains for your email campaigns.<\/p>\n<p><em>Why is this important?<br \/>\n<\/em>Most spam filters automatically filter out certain domains as spam. If you send cold emails from these domains, they go straight to your prospects\u2019 spam folder.<\/p>\n<p>By using a custom domain that isn\u2019t automatically marked as spam, you can boost your bulk email deliverability!<\/p>\n<h3>4. Handy Integrations<\/h3>\n<p>Lemlist lets you integrate with:<\/p>\n<ul>\n<li>CRMs like Salesforce and HubSpot<\/li>\n<li>growth hacking tools like Phantombuster<\/li>\n<li>other marketing tools via its Zapier integration<\/li>\n<\/ul>\n<p><em>The benefit?<br \/>\n<\/em>You don\u2019t have to manage your prospect data across multiple apps.<a id=\"lemlist-drawbacks\"><\/a><\/p>\n<p>Additionally, Lemlist\u2019s sales automation features help streamline the data transfer <strong>between<\/strong> these platforms.<\/p>\n<h2>4 Main Drawbacks of Lemlist<\/h2>\n<p>Although Lemlist is a great tool for email marketing and automation, it\u2019s not perfect. Here are its biggest drawbacks:<\/p>\n<h3>1. Doesn\u2019t Support Email Attachments<\/h3>\n<p>Unlike most cold email tools, Lemlist doesn\u2019t let you add email attachments, like presentations or reports, to your emails.<\/p>\n<p><em>Why is this a problem?<br \/>\n<\/em>It severely <strong>limits engagement<\/strong> with your prospects!<\/p>\n<p>If you want to send any document, you\u2019ll have to upload it to the cloud and <strong>then<\/strong> create personalized links to add to your email.<\/p>\n<p>Additionally, you won\u2019t be able to know:<\/p>\n<ul>\n<li>The time prospects spend on your attachments.<\/li>\n<li>The document sections in which they\u2019re interested.<\/li>\n<li>What they do with the attachment, like forwarding or downloading it.<\/li>\n<\/ul>\n<h3>2. Expensive Pricing Plans<\/h3>\n<p>While Lemlist used to be available on AppSumo with a lifetime deal, that\u2019s no longer the case!<\/p>\n<p>Today, there are two Lemlist pricing plans available:<\/p>\n<ul>\n<li>Standard: $59\/month per user<\/li>\n<li>Pro: $99\/month per user<\/li>\n<\/ul>\n<h3>3. Works As a Separate Interface from Gmail<\/h3>\n<p>Like many marketing tools, Lemlist works outside Gmail in a <strong>separate interface<\/strong>. This makes it <strong>time-consuming and tedious<\/strong> to manage your campaigns.<\/p>\n<p><em>How?<br \/>\n<\/em>New users will have to get familiarized with its interface before they can work on their marketing campaigns. Additionally, you constantly have to switch between your Gmail account and Lemlist to manage your emails \u2014 severely limiting the tool\u2019s ease of use.<\/p>\n<h3>4. Daily Limits on Email Sending<\/h3>\n<p>Lemlist can only send outreach campaigns to some of the contacts you find via prospecting.<\/p>\n<p><em>Why?<\/em><\/p>\n<ul>\n<li>Unless you go for their super costly Platinum plan, you can only send a limited number of emails per day.<\/li>\n<li>It also doesn\u2019t integrate with bulk email tools like SendGrid that can help bypass the Gmail sending limit.<\/li>\n<\/ul>\n<p>This severely <strong>limits your sales outreach<\/strong>.<a id=\"best-lemlist-alternative\"><\/a><\/p>\n<p><em>Think about it.<\/em><\/p>\n<p>Even small businesses like startups have a massive target audience. However, with Lemlist\u2019s email automation, you can only reach a fraction of them!<\/p>\n<h2>The Perfect Lemlist Alternative: GMass<\/h2>\n<p>While Lemlist is a good sales automation and email outreach tool, it has some major drawbacks.<\/p>\n<p>Luckily, GMass is an email marketing platform that can overcome all these issues!<\/p>\n<p><strong>What is <a href=\"https:\/\/www.gmass.co\/\">GMass<\/a>?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11530\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-webpage.png\" alt=\"The GMass website homepage\" width=\"803\" height=\"398\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-webpage.png 1903w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-webpage-300x149.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-webpage-768x381.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-webpage-1024x507.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-webpage-24x12.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-webpage-36x18.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-webpage-48x24.png 48w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/\">GMass<\/a> is a powerful email marketing software that helps you send and manage email campaigns <strong>right inside your Gmail inbox<\/strong>. Its powerful cold email outreach features have made it a popular platform that\u2019s used by Google, Uber, and even social media giants like LinkedIn, Twitter, and Facebook.<\/p>\n<p>GMass lets you:<\/p>\n<ul>\n<li>Accurately track your outreach campaigns.<\/li>\n<li>Quickly send emails to tons of prospects.<\/li>\n<li>Personalize your campaigns using mail merge.<\/li>\n<li>Implement email automation at scale.<\/li>\n<li>Save any email as a custom email template.<\/li>\n<\/ul>\n<p><em>What\u2019s more&#8230;<br \/>\n<\/em>You can get started with GMass in <strong>no time<\/strong> \u2014 just <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">download the Chrome extension<\/a>, sign up with your Google account, and you\u2019re all set!<\/p>\n<h3>4 Reasons GMass is Better than Lemlist<\/h3>\n<p>Here\u2019s why GMass is a better cold emailing tool than Lemlist:<\/p>\n<h4>1. <a href=\"https:\/\/www.gmass.co\/gmail-mass-email\">Integrated Inside Gmail<\/a><\/h4>\n<p>Unlike other marketing tools such as Lemlist, Mailshake, and MailChimp, GMass works within your Google inbox for <strong>maximum ease of use<\/strong>.<\/p>\n<p><em>How does this help?<\/em><\/p>\n<ul>\n<li>You won\u2019t have to switch between multiple tabs to manage your email campaigns.<\/li>\n<li>Reduced onboarding time as you\u2019re using the familiar Gmail interface.<\/li>\n<\/ul>\n<p>This also extends to the Gmail Android app, where GMass functions as a handy Gmail add-on.<\/p>\n<h4>2. You Can Send Email Attachments of Any Size<\/h4>\n<p><em>Attachments can boost the engagement of your outreach emails, right?<\/em><\/p>\n<p>As GMass works inside your Gmail account, you can use any Gmail feature with GMass \u2014 including attachments. You can <strong>attach almost any kind of document to your emails<\/strong> \u2014 reports, presentations, case studies, you name it!<\/p>\n<p>Additionally, GMass\u2019 auto follow-ups always contain attachments from the original email! This helps maintain the context for your future outreach emails.<\/p>\n<h4>3. <a href=\"https:\/\/www.gmass.co\/blog\/how-many-emails-can-you-really-send-with-gmass-and-gmail\/\">Send Unlimited Emails<\/a><\/h4>\n<p>GMass doesn\u2019t place any limit on the number of emails you can send per day.<\/p>\n<p>It lets you <strong>send unlimited personalized emails<\/strong> for each campaign!<\/p>\n<p><em>But what about Gmail\u2019s sending limits?<\/em><br \/>\nUnlike most cold email tools such as <a href=\"https:\/\/www.gmass.co\/blog\/yesware-review\/\">Yesware<\/a> and <a href=\"https:\/\/www.gmass.co\/blog\/mailshake-review\/\">Mailshake<\/a>, you can integrate GMass with bulk email software like SendGrid to <strong>bypass Gmail sending limits entirely<\/strong>!<\/p>\n<p>Even the GMass team uses this integration to send emails to over 400,000+ people at a time.<\/p>\n<h4>4.<a href=\"https:\/\/www.gmass.co\/pricing\"> User-Friendly Pricing and Powerful Free Plan<\/a><\/h4>\n<p>GMass also offers some of the most <strong>user-friendly pricing plans<\/strong> in the email outreach space.<\/p>\n<p>The software offers several pricing plans to suit your needs:<\/p>\n<ul>\n<li>Individual:\n<ul>\n<li>Standard: $25\/month<\/li>\n<li>Premium: $35\/month<\/li>\n<li>Professional: $55\/month<\/li>\n<\/ul>\n<\/li>\n<li>Team:\n<ul>\n<li>Professional: from $145\/month for a group of 5 + all features.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Whatever your company size, GMass is the most <strong>user-friendly and affordable<\/strong> email tool for your cold emailing needs!<\/p>\n<h3>Other Useful GMass Features<\/h3>\n<p>GMass also offers tons of other features to boost your <a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2016\/07\/25\/7-email-marketing-automation-tips-for-brand-marketers\/#40a91ce86331\">email marketing<\/a> campaigns. Here\u2019s a closer look at them:<\/p>\n<h4>1. <a href=\"https:\/\/www.gmass.co\/blog\/gmail-mail-merge-reports-and-analytics\/\">Powerful Email Analytics<\/a><\/h4>\n<p>GMass auto-generates a <strong>Campaign Report<\/strong> after every email campaign that gives you accurate tracking stats. As it tracks stats in real-time, you can keep up with your prospects&#8217; activity to improve your lead generation strategies!<\/p>\n<p>The tool tracks several core metrics like:<\/p>\n<ol>\n<li><strong>Total Recipients:<\/strong> Number of email addresses that received your campaign.<\/li>\n<li><strong>Unique Opens:<\/strong> Number of unique recipients that opened your email.<br \/>\n<em><strong>Note:<\/strong> GMass tracks unique email opens to give you accurate stats. If the same recipient opens your email twice, it won\u2019t show up here to inflate your results.<\/em><\/li>\n<li><strong>Didn\u2019t Open:<\/strong> Number of email IDs that didn\u2019t open your email.<\/li>\n<li><strong>Unique Clicks:<\/strong> Number of unique IDs that clicked on at least one link in your email.<\/li>\n<li><strong>Replies:<\/strong> Number of email IDs that replied to your email.<\/li>\n<li><strong>Unsubscribes:<\/strong> Number of recipients that clicked \u201cunsubscribe\u201d in your email.<\/li>\n<li><strong>Bounces:<\/strong> Number of emails that weren\u2019t delivered due to invalid email IDs.<\/li>\n<li><strong>Rejections because your Gmail account is over-limit:<\/strong> Number of emails that were undelivered as you reached your Gmail sending limit.<\/li>\n<li><strong>Blocks:<\/strong> Number of emails undelivered because the recipient marked your email address as spam.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11532\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-report.png\" alt=\"The GMass Campaign Report and the metrics it tracks.\" width=\"581\" height=\"478\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-report.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-report-300x247.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-report-768x632.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-report-24x20.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-report-36x30.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-report-48x40.png 48w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/><\/p>\n<p><em>And the best part?<br \/>\n<\/em>Unlike other email platforms such as Lemlist, GMass places all <strong>Campaign Reports within your Gmail inbox<\/strong>! You can easily access them from the <strong>[CAMPAIGNS]<\/strong> label in the Gmail sidebar.<\/p>\n<h4>2. <a href=\"https:\/\/www.gmass.co\/blog\/new-feature-schedule-mass-emails\/\">Convenient Email Scheduling<\/a><\/h4>\n<p>Cold emailing at the right time is essential to maximize engagement.<\/p>\n<p><em>Why?<\/em><br \/>\nIf your cold email reaches prospects when they\u2019re likely to check their inbox, they\u2019re more likely to open your email!<\/p>\n<p><em>But you can\u2019t time and send hundreds of cold emails <strong>manually<\/strong>, right?<\/em><\/p>\n<p>Luckily, GMass lets you schedule all your email marketing campaigns for <strong>maximum ease of use<\/strong>.<br \/>\nJust write a new email (or use an email template), set the time, and GMass will send emails <strong>automatically<\/strong> at that time.<\/p>\n<p>You don\u2019t have to be online when your cold emails go out!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11552\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-scheduling.png\" alt=\"Email scheduling in GMass\" width=\"540\" height=\"494\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-scheduling.png 758w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-scheduling-300x275.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-scheduling-24x22.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-scheduling-36x33.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-scheduling-48x44.png 48w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/p>\n<p><em>Change in plans? Not an issue.<\/em><br \/>\nYou can reschedule emails at any time through your Gmail Drafts folder!<\/p>\n<h4>\u00a03. <a href=\"https:\/\/www.gmass.co\/blog\/new-feature-automatic-follow-up-emails-until-you-get-a-reply\/\">Automated Follow-Ups<\/a><\/h4>\n<p>Sending follow-up emails is crucial for lead generation activities.<\/p>\n<p><em>However, you can\u2019t follow up on each prospect manually, right?<\/em><\/p>\n<p>Luckily, GMass can <strong>automate<\/strong> the entire follow-up process for you! You can even <strong>customize<\/strong> all follow-up emails, with settings like:<\/p>\n<ul>\n<li>The trigger to send a follow-up email.<br \/>\n<em>For example, every time someone replies to your campaign, they\u2019re automatically sent a follow-up email.<\/em><\/li>\n<li>The number of follow-up emails sent to each prospect.<\/li>\n<li>The time between each follow-up email.<\/li>\n<li>The follow-up messages or templates.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11533\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-follow-up.png\" alt=\"The GMass follow-up stages\" width=\"513\" height=\"405\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-follow-up.png 640w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-follow-up-300x237.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-follow-up-24x19.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-follow-up-36x28.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-follow-up-48x38.png 48w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><\/p>\n<p><em><strong>Note:<\/strong> For advanced email automation features, you can also use our Google Sheets <a href=\"https:\/\/www.gmass.co\/blog\/add-everyone-who-emails-you-to-email-automation-sequence\/\">Zapier integration<\/a>.<\/em><\/p>\n<h4>4. <a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-personalization\/\">Advanced Email Personalization<\/a><\/h4>\n<p>To improve prospect engagement, you need to personalize your cold emails.<\/p>\n<p><em>Why?<\/em><br \/>\nProspects rarely engage with a generic marketing email.<\/p>\n<p><em>But customized emails that are personalized for <strong>them and their needs<\/strong>?<\/em><br \/>\n<em>They love interacting with those!<\/em><\/p>\n<p>However, creating personalized cold emails for each prospect would take an eternity!<\/p>\n<p>Fortunately, GMass supports <strong>mail merge automation<\/strong> to help you quickly create personalized emails. It gives you <strong>advanced personalization features<\/strong> like:<\/p>\n<ul>\n<li><strong>First Name Detection and Entry<\/strong> \u2013 GMass automatically detects and enters each prospect\u2019s first name from their email address.<\/li>\n<li><strong>Personalized Blocks of Text<\/strong> \u2013 Personalize entire paragraphs for each prospect.<\/li>\n<li><strong>Customizable Images and Links<\/strong> \u2013 Send custom images and links for each recipient.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11534\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-personalization.png\" alt=\"Email personalization in GMass.\" width=\"493\" height=\"450\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-personalization.png 712w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-personalization-300x274.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-personalization-24x22.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-personalization-36x33.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/gmass-personalization-48x44.png 48w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/p>\n<p><em>What\u2019s more&#8230;<\/em><br \/>\nThanks to GMass\u2019 Google Sheets integration, you don\u2019t have to create a CSV file for the mail merge! It can <strong>automatically<\/strong> plug-in prospect details from a Google Sheets file into your customized emails.<\/p>\n<h4>5. <a href=\"https:\/\/www.gmass.co\/blog\/set-your-tracking-domain\/\">Custom Tracking Domains<\/a><\/h4>\n<p>With GMass, <strong>setting up your own custom tracking domains<\/strong> is a piece of cake!<\/p>\n<p><em>How does this help?<\/em><br \/>\nCustom tracking domains are essential for your email deliverability. They let you bypass spam filters that categorize emails by domain.<\/p>\n<p>This way, your drip campaigns won\u2019t end up as spam even before reaching your client!<\/p>\n<h2>Conclusion<\/h2>\n<p>While Lemlist is a good cold email outreach platform, it has too many drawbacks.<\/p>\n<p>As seen in this Lemlist review, you can\u2019t send emails with attachments, the pricing is costly, and its email sending capability is limited.<\/p>\n<p><em>Why settle for less when a tool like GMass can solve all these issues?<\/em><br \/>\nThis email marketing platform has everything you need for your email sending needs!<\/p>\n<p><em>So why not download the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">GMass Google Chrome extension<\/a> today and experience it yourself?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Lemlist the right email outreach software for you? This Lemlist review will help you determine if it\u2019s a good fit for your email marketing needs. I\u2019ll go\u2026<\/p>\n","protected":false},"author":2,"featured_media":11590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6475],"tags":[],"class_list":["post-11556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-review"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Lemlist Review 2026 (Features, Limitations, Pricing)<\/title>\r\n<meta name=\"description\" content=\"Looking for a comprehensive Lemlist review? This article goes over its features, drawbacks and pricing to help you decide if it&#039;s a great fit.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/lemlist-review\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Lemlist Review 2026 (Features, Limitations, Pricing)\" \/>\r\n<meta property=\"og:description\" content=\"Looking for a comprehensive Lemlist review? This article goes over its features, drawbacks and pricing to help you decide if it&#039;s a great fit.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.gmass.co\/blog\/lemlist-review\/\" \/>\r\n<meta property=\"og:site_name\" content=\"GMass Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GmailMailMerge\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-03-18T00:05:57+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-01-17T01:33:18+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Featured-image-Lemlist-review.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"2002\" \/>\r\n\t<meta property=\"og:image:height\" content=\"934\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Ajay Goel\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@PartTimeSnob\" \/>\r\n<meta name=\"twitter:site\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ajay Goel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/\"},\"author\":{\"name\":\"Ajay Goel\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\"},\"headline\":\"Lemlist Review 2026 (Features, Limitations, Pricing)\",\"datePublished\":\"2020-03-18T00:05:57+00:00\",\"dateModified\":\"2026-01-17T01:33:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/\"},\"wordCount\":2022,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Featured-image-Lemlist-review.png\",\"articleSection\":[\"Review\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/\",\"name\":\"Lemlist Review 2026 (Features, Limitations, Pricing)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Featured-image-Lemlist-review.png\",\"datePublished\":\"2020-03-18T00:05:57+00:00\",\"dateModified\":\"2026-01-17T01:33:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\"},\"description\":\"Looking for a comprehensive Lemlist review? This article goes over its features, drawbacks and pricing to help you decide if it's a great fit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Featured-image-Lemlist-review.png\",\"contentUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Featured-image-Lemlist-review.png\",\"width\":2002,\"height\":934,\"caption\":\"Lemlist Review\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/lemlist-review\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lemlist Review 2026 (Features, Limitations, Pricing)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\",\"name\":\"GMass Blog\",\"description\":\"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\",\"name\":\"Ajay Goel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"caption\":\"Ajay Goel\"},\"description\":\"Ajay is the founder of GMass and has been developing email sending software for 20 years.\",\"sameAs\":[\"https:\\\/\\\/twitter.com\\\/PartTimeSnob\",\"https:\\\/\\\/x.com\\\/PartTimeSnob\"],\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/author\\\/ajay-goel\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lemlist Review 2026 (Features, Limitations, Pricing)","description":"Looking for a comprehensive Lemlist review? This article goes over its features, drawbacks and pricing to help you decide if it's a great fit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gmass.co\/blog\/lemlist-review\/","og_locale":"en_US","og_type":"article","og_title":"Lemlist Review 2026 (Features, Limitations, Pricing)","og_description":"Looking for a comprehensive Lemlist review? This article goes over its features, drawbacks and pricing to help you decide if it's a great fit.","og_url":"https:\/\/www.gmass.co\/blog\/lemlist-review\/","og_site_name":"GMass Blog","article_publisher":"https:\/\/www.facebook.com\/GmailMailMerge\/","article_published_time":"2020-03-18T00:05:57+00:00","article_modified_time":"2026-01-17T01:33:18+00:00","og_image":[{"width":2002,"height":934,"url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Featured-image-Lemlist-review.png","type":"image\/png"}],"author":"Ajay Goel","twitter_card":"summary_large_image","twitter_creator":"@PartTimeSnob","twitter_site":"@GMassForGmail","twitter_misc":{"Written by":"Ajay Goel","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gmass.co\/blog\/lemlist-review\/#article","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/lemlist-review\/"},"author":{"name":"Ajay Goel","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8"},"headline":"Lemlist Review 2026 (Features, Limitations, Pricing)","datePublished":"2020-03-18T00:05:57+00:00","dateModified":"2026-01-17T01:33:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/lemlist-review\/"},"wordCount":2022,"commentCount":0,"image":{"@id":"https:\/\/www.gmass.co\/blog\/lemlist-review\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Featured-image-Lemlist-review.png","articleSection":["Review"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gmass.co\/blog\/lemlist-review\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gmass.co\/blog\/lemlist-review\/","url":"https:\/\/www.gmass.co\/blog\/lemlist-review\/","name":"Lemlist Review 2026 (Features, Limitations, Pricing)","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/lemlist-review\/#primaryimage"},"image":{"@id":"https:\/\/www.gmass.co\/blog\/lemlist-review\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Featured-image-Lemlist-review.png","datePublished":"2020-03-18T00:05:57+00:00","dateModified":"2026-01-17T01:33:18+00:00","author":{"@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8"},"description":"Looking for a comprehensive Lemlist review? This article goes over its features, drawbacks and pricing to help you decide if it's a great fit.","breadcrumb":{"@id":"https:\/\/www.gmass.co\/blog\/lemlist-review\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gmass.co\/blog\/lemlist-review\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gmass.co\/blog\/lemlist-review\/#primaryimage","url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Featured-image-Lemlist-review.png","contentUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/03\/Featured-image-Lemlist-review.png","width":2002,"height":934,"caption":"Lemlist Review"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gmass.co\/blog\/lemlist-review\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gmass.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Lemlist Review 2026 (Features, Limitations, Pricing)"}]},{"@type":"WebSite","@id":"https:\/\/www.gmass.co\/blog\/#website","url":"https:\/\/www.gmass.co\/blog\/","name":"GMass Blog","description":"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gmass.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8","name":"Ajay Goel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","caption":"Ajay Goel"},"description":"Ajay is the founder of GMass and has been developing email sending software for 20 years.","sameAs":["https:\/\/twitter.com\/PartTimeSnob","https:\/\/x.com\/PartTimeSnob"],"url":"https:\/\/www.gmass.co\/blog\/author\/ajay-goel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/11556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/comments?post=11556"}],"version-history":[{"count":20,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/11556\/revisions"}],"predecessor-version":[{"id":25994,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/11556\/revisions\/25994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media\/11590"}],"wp:attachment":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media?parent=11556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/categories?post=11556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/tags?post=11556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}