In this article, I\u2019ll highlight what goes into an effective outreach campaign and highlight the outreach tools that all <\/strong>marketers need for each step<\/strong> of the process.<\/p>\n Let\u2019s get started.<\/p>\n Outreach is the process of proactively contacting prospects, leads, influential people, or anyone in your target audience in an effort to move your business forward.<\/p>\n Outreach in business is generally cold \u2014 that is, you’re reaching out to someone who is unfamiliar with you. Ideally, the offer you’re pitching is mutually beneficial: There’s something in it for both you and the person or group you’ve contacted, which then makes it far more likely that things will move forward.<\/p>\n Outreach is sometimes referred to as “outreach marketing,” though outreach is really more sales than marketing. The most common forms of outreach are cold email, cold calling, and direct messaging on platforms like LinkedIn.<\/p>\n How do you know which outreach tools you need?<\/p>\n First, by understanding how to run killer outreach campaigns!<\/p>\n Businesses use outreach campaigns to attract a target audience or connect with prospective partners.<\/p>\n What\u2019s the chief goal of these campaigns?<\/em><\/p>\n Outreach campaigns help you expand your network and connect with influential figures in your industry. By expanding your network, you can also increase your revenue.<\/p>\n How?<\/em><\/p>\n The people you reach out to can:<\/p>\n But you can\u2019t start an outreach campaign out of nowhere!<\/strong><\/p>\n There are three key phases you need to organize.<\/p>\n Let\u2019s take a look:<\/p>\n Before you reach out to anyone, you have to know who to reach<\/strong>, right?<\/em><\/p>\n The prospecting phase is where businesses identify the people they want to reach. Remember, you only<\/strong> need to reach out to people who can help your business grow.<\/p>\n For example, in influencer marketing campaigns, you have to identify the right<\/em> influencers whose followers are part of your business\u2019 target audience.<\/p>\n After you\u2019ve pinpointed who you need to reach, obtain their contact information and data about their social connections. Go through as many resources as you can to build a comprehensive database about each prospect to make reaching out to them easier.<\/p>\n Once you have built up a list of contacts, you can reach out to them.<\/p>\n This phase includes making the initial contact and trying to build a connection with them. Most companies use email to do this as it\u2019s convenient and simple. Some people even use social media platforms like Twitter, Facebook, and LinkedIn to contact prospects. But that\u2019s a bad idea because it\u2019s difficult to execute and track at scale.<\/p>\n After you\u2019ve contacted your prospects, you need to continue to build your relationship with them to achieve your marketing targets.<\/p>\n For example, if you\u2019re conducting influencer marketing campaigns, your influencers have to promote your products and services for you to benefit from the relationship.<\/a><\/p>\n This stage involves managing influencer replies, projects, and any other information that can help you carry the relationship forward.<\/p>\n If you want to conduct an effective outreach campaign, you\u2019re going to need the right influencer outreach tools.<\/p>\n Think about it.<\/p>\n Would it be efficient to scribble down the email addresses of all your prospects on paper when you start your email outreach campaign?<\/em><\/p>\n Nope!<\/strong><\/p>\n It\u2019s super inconvenient, and your team could always lose that list!<\/strong><\/p>\n <\/a>That\u2019s why using the right<\/strong> outreach tools is essential to conducting an efficient influencer outreach campaign.<\/p>\n Here\u2019s a quick look at the outreach tools your marketing team should be using today:<\/p>\n The first step in any outreach campaign is to figure out who you\u2019ll reach.<\/p>\n However, manually<\/strong> looking for influential social figures<\/a> in your industry and going through LinkedIn and Twitter for their contact information would take forever!<\/p>\n You need influencer outreach tools that will help your marketing team identify hundreds of social influencers in one click<\/strong> to boost your outreach efforts.<\/p>\n Here are two outreach tools that can help you find prospects:<\/p>\n Image source: BuzzSumo Website<\/em><\/span><\/p>\n BuzzSumo is a powerful influencer marketing and outreach platform.<\/p>\n BuzzSumo uses content analysis to boost your outreach efforts by finding out which influencers are talking about topics you\u2019re interested in, or which bloggers are publishing articles that might be linked back to your article. Like other blogger outreach apps, such as Ninja Outreach, BuzzSumo makes finding the right people a piece of cake!<\/p>\n BuzzSumo can help you find and connect with blogger prospects and influencers who are writing about topics related to your business. You can even check what they\u2019re doing on Instagram and Twitter to see if they\u2019re a good fit.<\/p>\n Your prospects should be interested in the work you do.<\/p>\n Think about it.<\/p>\n If your business is built around travel, an influencer focusing on beauty isn\u2019t going to be of much help, right?<\/em><\/p>\n With BuzzSumo blogger outreach software, you can filter out topics and look for the people talking about them on social platforms.<\/p>\n This way, you can easily find out which influencers, bloggers, or journalists are writing about your niche and get in touch with them for link building, content marketing, and other influencer marketing ideas.<\/p>\n The tool\u2019s search feature is going to find several influencers, journalists, or blogger prospects who can help you promote your business.<\/p>\n But your team can\u2019t immediately reach out to them.<\/p>\n First, they need to follow them for a while on apps like Instagram and Twitter to find out if they\u2019re a good fit or not.<\/p>\n However, individually<\/strong> tracking each prospect\u2019s work is something for which your marketers don\u2019t have timer.<\/p>\n Don\u2019t worry!<\/p>\n BuzzSumo has a feature that lets you track influencers<\/a> within the app based on social KPIs like follower counts and engagement rates.<\/p>\n This feature can even update you on new content put out by these influencers, which can help you make the right decision before you reach out to a potential partner.<\/p>\n The BuzzSumo influencer and blogger outreach app has four pricing plans:<\/p>\n Image source: Klear Website<\/em><\/span><\/p>\n Klear is another outreach platform that helps you connect easily with the blogger and influencer community.<\/p>\n Unlike other outreach tools, Klear offers detailed analytics to track the performance of prospects you\u2019re interested in, boosting the efficiency of your outreach efforts.<\/p>\n Klear is an easy-to-use tool that focuses on getting you relevant influencer and blogger information quickly.<\/p>\n Since Klear streamlines the \u201cfinding your contacts\u201d phase, you can spend more time<\/strong> writing outreach emails and communicating with your prospects to facilitate your marketing activities.<\/p>\n Here are some Klear features that can help you:<\/p>\n Sure, Klear can help you with influencer and blogger outreach, but it can also do much more!<\/p>\n Klear offers \u201cAI-powered monitors\u201d to keep track of topics in which you\u2019re interested.<\/p>\n For example, if you want to compare influencers with each other, just add their accounts to the app. You can see how they compare in terms of engagement, follower growth, and external mentions.<\/p>\n Klear even has graphs that visualize all this data for you. That can help you make a quick decision about which prospect is a better fit for your blogger outreach process. This way, you can approach the right people for guest posting and link building opportunities.<\/p>\n When you spend your money on influencer and blogger outreach, you want to see real results, right?<\/em><\/p>\n Unfortunately, some influencers have followings full of bots that ramp up their follower numbers. This means that a significant percentage of an influencer\u2019s following could be fake profiles powered by auto-bots.<\/p>\n Partnering with such influencers is a waste of your time and resources.<\/strong><\/p>\n Fortunately, Klear has an AI-driven Fakespot technology that separates real Instagram and Twitter followers from bots so that you can see which influencers are worth your time and marketing budget!<\/a><\/p>\n Klear offers primarily custom pricing plans for all customers.<\/p>\n Once you have a list of suitable influencers, journalists, or bloggers to partner with, it\u2019s time to reach out to them.<\/p>\n However, as you could be contacting dozens or hundreds of influencers, you can\u2019t manually<\/strong> address each of them, right?<\/p>\n But at the same time, you can\u2019t send Facebook or Instagram influencers a generic message. That\u2019s a sure-fire way for them to ignore your outreach campaign!<\/p>\n But don\u2019t worry, there\u2019s a solution.<\/p>\n Just use a cold email campaign management tool!<\/p>\n It will help you reach your target audience and carry out your outreach strategy effectively.<\/p>\n Here\u2019s the best email outreach tool for 2020:<\/p>\n GMass<\/a> is an email outreach tool that\u2019s used by the likes of Google, Uber, and social media platforms like Twitter and LinkedIn for their email tracking needs.<\/p>\n GMass can help you run cold email campaigns straight out of your Gmail inbox<\/strong> and is used by marketing teams worldwide<\/strong>.<\/p>\n But GMass isn\u2019t only<\/strong> for large marketing and sales teams!<\/p>\n Even individuals or small businesses can use GMass to manage all of their email campaigns.<\/p>\n With GMass, you can:<\/p>\n Anybody<\/em> can start with GMass quickly – just download the Chrome extension<\/a> and sign up with your Gmail address. Then, you\u2019re all set and can start your cold email outreach campaign.<\/p>\n Here are some GMass features that can streamline your outreach process.<\/p>\n Putting together email lists manually<\/strong> can be a tiring and time-consuming task.<\/p>\n Imagine putting hundreds of influencers\u2019 emails together into one list?<\/em><\/p>\n It could take forever!<\/em><\/p>\n Fortunately, GMass can automate email list building for you.<\/p>\n Just input your contact data in a spreadsheet, and GMass will automatically generate email lists from the data in the sheet!<\/p>\n But that\u2019s not all.<\/p>\n Sure, you can use an Excel file or a CSV file to import your contacts for a cold email outreach campaign, but GMass works directly with Google Sheets, too!<\/strong><\/p>\n This way, if you save all your influencer outreach details on Google Sheets (like most people)<\/em>, you can connect it directly to GMass!<\/p>\n You can\u2019t send the same generic marketing email to all the Instagram influencers and bloggers on your list, right?<\/em><\/p>\n And sending generic emails to journalists is a sure-fire way to get blacklisted.<\/p>\n When you reach out to influencers for the first time, your message has to sound personalized and tailor-made for them.<\/p>\n Why?<\/em><\/p>\n It will make the blogger or influencer feel like you\u2019re reaching out only to them. They won\u2019t feel like they\u2019re part of some mass cold email campaign!<\/p>\n But personalizing hundreds of outreach emails?<\/p>\n That will take ages!<\/p>\n Unless you use GMass.\u00a0<\/strong><\/p>\n It helps you automatically<\/em> personalize your blogger outreach email campaigns.<\/p>\n Here are some of the personalization features GMass offers you:<\/p>\n Click here<\/a> to learn more about personalizing each email before you send emails to recipients.<\/p>\n When you send an email campaign to your blogger prospects or any of your Instagram influencers, GMass generates a comprehensive Campaign Report.<\/p>\n This report details the core email metrics that are used to analyze your email engagement rates.<\/p>\n Here are some<\/strong> of the metrics present in a GMass Campaign Report:<\/p>\n The total number of unique email addresses to which a mail merge campaign was sent.<\/p>\n The total number of unique email addresses that opened the marketing email you sent.<\/p>\n Note<\/strong>: The GMass email outreach app gives you accurate <\/strong>email statistics by only tracking unique opens<\/strong>. If a blogger opens an email more than once, the report won’t show these new, non-unique opens.<\/em><\/p>\n The total number of unique email addresses that clicked on a link in your email.<\/p>\n The total number of prospects that replied to your email.<\/p>\n The total number of email recipients that unsubscribed from your emails.<\/p>\n But it doesn\u2019t end there!<\/em><\/p>\n Most email outreach tools require you to open a separate tab to manage your email campaigns. This can make these email outreach tools complicated and frustrating to use.<\/p>\n However, GMass puts all your email campaigns inside<\/strong> the Gmail inbox for added convenience!<\/p>\n You can access these mail merge campaigns from the [CAMPAIGNS]<\/strong> label in the sidebar.<\/p>\n Influencers and bloggers are busy people. They receive outreach campaigns all the time!<\/p>\n So how do you stand out?<\/em><\/p>\n Sure, sending them a personalized message helps, but it\u2019s not enough.<\/p>\n To make sure your emails get noticed by influencers, you have to send them at the right time. You have to send your message when they\u2019re most likely to check their inbox.<\/p>\n But you can\u2019t stay online all the time to send emails, right?<\/em><\/p>\n Don\u2019t worry, GMass has you covered.<\/p>\n GMass lets you schedule email campaigns<\/a> in advance to maximize email engagement.<\/p>\n Just write your email and set a time to send it. GMass will handle the rest.<\/p>\n How does this feature help you?<\/em><\/p>\n And if there\u2019s a change in schedule, just head to the Drafts<\/strong> folder and reschedule your campaign!<\/p>\n Since influencers and journalists get tons of messages every day, they might not get a chance to open or reply to your first email.<\/p>\n So, what do you do?<\/em><\/p>\n You send a follow-up email!<\/p>\n But manually<\/strong> sending follow up emails to hundreds of prospects can be exhausting.<\/p>\n Instead, use GMass!<\/p>\nHere\u2019s what this article contains:<\/a><\/h2>\n
\n
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What does outreach mean in business?<\/h2>\n
What goes into an effective outreach campaign?<\/h2>\n
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1. Prospecting<\/h3>\n
2. Outreach<\/h3>\n
3. Managing Relationships<\/h3>\n
Outreach tools you need for effective marketing campaigns<\/h2>\n
Stage 1: Finding your prospects<\/h3>\n
1. BuzzSumo<\/h4>\n
![\"BuzzSumo](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/04\/outreachtools6.png\")
<\/p>\nHow does it help you?<\/h5>\n
A. Find influencers by industry<\/h6>\n
B. Follow influencers within the app<\/h6>\n
Pricing<\/h5>\n
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2. Klear<\/h4>\n
![\"Klear](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/04\/outreachtools2.png\")
<\/p>\nHow does it help you?<\/h5>\n
A. Use \u201cmonitors\u201d to get better information<\/h6>\n
B. Spot fake numbers easily<\/h6>\n
Pricing<\/h5>\n
Stage 2: Contacting your prospects<\/h3>\n
GMass<\/h4>\n
![\"GMass](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/04\/outreachtools5.png\")
<\/p>\nHow does it help you?<\/h5>\n
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Key Features<\/h5>\n
A. Quickly create large email lists for your influencer and blogger contacts<\/h6>\n
B. Automatically personalize every email you send to an influencer or blogger<\/h6>\n
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![\"GMass](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/04\/outreachtools1.png\")
<\/p>\nC. Detailed outreach campaign reports track your performance<\/h6>\n
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![\"GMass](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/04\/outreachtools9.png\")
<\/p>\nD. Schedule your emails to reach your prospects at the right time<\/h6>\n
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![\"Gmass](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/04\/outreachtools3.png\")
<\/p>\nE. Automate follow-up emails to stay in touch with influencers easily<\/h6>\n
![\"Gmass](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/04\/outreachtools4.png\")
<\/p>\n![\"Upfluence](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/04\/outreachtools7.png\")
<\/p>\n![\"Traackr](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/04\/outreachtools8.png\")
<\/p>\n