{"id":11949,"date":"2020-06-15T15:41:45","date_gmt":"2020-06-15T15:41:45","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=11949"},"modified":"2024-11-08T22:16:00","modified_gmt":"2024-11-08T22:16:00","slug":"high-volume-cold-email","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/high-volume-cold-email\/","title":{"rendered":"How to send high volume cold email [beyond Gmail’s limits]"},"content":{"rendered":"

If you’re a cold emailer using any cold email platform other than mine<\/a>, you’re likely subject to limits in the hundreds<\/em> of emails<\/strong> per day. For most people, that allowance of a few hundred emails\/day is enough, since it’s quite hard to find more<\/em> than even 100 targeted prospects’ email addresses<\/strong> per day, where your message is relevant enough to the prospect that it doesn’t seem spammy.<\/p>\n

But, let’s say you’re just that<\/em> good at finding leads<\/strong> and capturing email addresses. Let’s go crazy here for a second and say you’ve fine-tuned a process that brings in 5,000 new email leads per day<\/strong>, and every day, you want to email these 5,000 email addresses and set a follow-up<\/a> sequence that sends every few days until they reply. Now you’re in deep, because not only do 5,000 new email messages need to send every day, but once the follow-up schedules start to kick in, you’ll actually be sending more than 5,000 emails\/day, when you take into account the original message volume and<\/em> the follow-up email volume.<\/p>\n

So, given G Suite’s limits of 2,000 emails\/day and most cold email platforms’ own limits, how can you accomplish this?<\/strong><\/p>\n

You could set up multiple G Suite accounts <\/strong>and eventually send 2,000 emails per day per account. However, as years of experience has shown, it doesn’t always work so smoothly, and often times G Suite caps an account’s sending volume<\/a> at a level much lower than 2,000 emails\/day. This can<\/em> work for some users but won’t<\/em> work for most.<\/p>\n

Last year, I invented a way to integrate an SMTP service<\/strong> or multiple SMTP servers<\/a> into a high volume cold email process<\/strong> such that you can send as many emails as you want through an SMTP server like SendGrid, while preserving the ability to detect replies<\/a> and send follow-up emails to non-responders. We do this through a little bit of inventiveness in how we relay the emails through an SMTP<\/strong>\u00a0and sync the data back to your G Suite account<\/strong>.<\/p>\n

Recent High Volume Cold Email Campaigns<\/h3>\n

Here is a sampling of recent large cold email campaigns<\/strong> sent by our platform in the last few weeks<\/strong>. Included are the number of auto follow-up stages<\/strong> and the open and reply rates<\/strong>. Some of these were distributed in daily batches via Gmail<\/strong> and some were sent via a third party SMTP relay<\/strong>.<\/p>\n

This cold email campaign data is updated daily.<\/em><\/p>\n
From Address<\/TH>Subject<\/TH>Follow-up Stages<\/TH>Recipients<\/TH>Open Rate<\/TH>Replies<\/TH>Date<\/TH><\/TR>
mackenzie@xxxxxxxxxxxxx.com<\/TD>F__l 2__6 S_______e E___: 5 P______s W___h Y__r A_______n<\/TD>1<\/TD>2,505<\/TD>98.7%<\/TD>5<\/TD>08\/28\/26<\/TD><\/TR>
glnyevents@xxxxxxxxxx.com<\/TD>Y____e I______: An E_______e E_____g at G___a L___v S__o<\/TD>1<\/TD>3,162<\/TD>83.3%<\/TD>114<\/TD>08\/27\/26<\/TD><\/TR>
okan@xxxxxxxxx.com<\/TD>L____n d____s | O_____r 8<\/TD>1<\/TD>2,478<\/TD>78.0%<\/TD>39<\/TD>08\/27\/26<\/TD><\/TR>
ahmed@xxxxxxxxx.ca<\/TD>T___S B______S -___K TO S____L<\/TD>1<\/TD>4,967<\/TD>65.8%<\/TD>19<\/TD>08\/27\/26<\/TD><\/TR>
hello@xxxxxxxxxxxxxxxxx.uk<\/TD>\u2b50\ufe0f T__s w_____d \ud83c\udfa8 70 s____s \ud83c\udfb6 L__e m_______s \ud83c\udf2e K__B \ud83e\udea9 A________y<\/TD>1<\/TD>6,388<\/TD>61.0%<\/TD>0<\/TD>08\/26\/26<\/TD><\/TR>
siddharth@xxxxxxxxxxxx.com<\/TD>W___e g_______g N___h A_______s f____t e_______s t______r i_______g y_u<\/TD>1<\/TD>3,620<\/TD>60.9%<\/TD>12<\/TD>08\/24\/26<\/TD><\/TR>
sofiia@xxxxxxxxxxxx.com<\/TD>L__t w__k f_r A____t B_____s ! C____n C__b i_______.<\/TD>2<\/TD>2,189<\/TD>55.9%<\/TD>25<\/TD>08\/24\/26<\/TD><\/TR>
nora@xxxxxxxxxxx.com<\/TD>{____t N___} | {______t l___}<\/TD>1<\/TD>5,027<\/TD>55.7%<\/TD>20<\/TD>08\/26\/26<\/TD><\/TR>
siddharth@xxxxxxxxxxxx.com<\/TD>W___e g_______g E______s f____t e_______s t______r i_______g y_u<\/TD>1<\/TD>3,449<\/TD>54.4%<\/TD>2<\/TD>08\/24\/26<\/TD><\/TR>
MatthewStar@xxxxxxxxxxxxxxxxxxxxx.com<\/TD>W___e a_______g a 1______t p______y at 52 c___s on t_e d____r<\/TD>2<\/TD>2,241<\/TD>51.9%<\/TD>21<\/TD>08\/29\/26<\/TD><\/TR>
innovations@xxxxxxxx.in<\/TD>R__U W______s 4G \u2013 AI S____y T__t S____s Up B____e R__k B_____s an I______t<\/TD>2<\/TD>5,079<\/TD>51.1%<\/TD>47<\/TD>08\/25\/26<\/TD><\/TR>
brian@xxxxxxxxxxxxxxxxxxxxxx.com<\/TD>{___________________________________________________g F__________________________________________g O_____d s____} I______e C______, {_____________e E______e E____?<\/TD>1<\/TD>4,104<\/TD>51.0%<\/TD>9<\/TD>08\/27\/26<\/TD><\/TR>
katierose@xxxxxxxxxxxxx.com<\/TD>N_w F__l B____y L_______: W___y L_x A___e C___r D___t & P_____n S___e L___e L_p B___s<\/TD>1<\/TD>3,309<\/TD>50.8%<\/TD>16<\/TD>08\/24\/26<\/TD><\/TR>
tanishq.sharma@xxxxxxxxxxx.in<\/TD>A t_______s o_________y to w__k w__h t_e w_____s #1 c________r f_______e b___d<\/TD>1<\/TD>2,081<\/TD>50.7%<\/TD>265<\/TD>08\/24\/26<\/TD><\/TR>
brian@xxxxxxxxxxxxxxxxxxxxxx.com<\/TD>Y__r {________} o_____g<\/TD>1<\/TD>2,016<\/TD>45.5%<\/TD>5<\/TD>08\/24\/26<\/TD><\/TR>
sarah@xxxxxxxxxxxxxxxxxxxxxxxxxxxx.uk<\/TD>S______g R__k M________t C____________, E________t f_r {___________________}<\/TD>0<\/TD>12,119<\/TD>43.8%<\/TD>1<\/TD>08\/25\/26<\/TD><\/TR>
lindsey@xxxxxxxxxxxxx.com<\/TD>N_W L_____: O____N T____d O_e of I_s B__t P_________e F_____s I__o a B_______p<\/TD>2<\/TD>2,616<\/TD>42.5%<\/TD>23<\/TD>08\/24\/26<\/TD><\/TR>
producerscout@xxxxxxxxxxxxx.com<\/TD>We a_e l_____g f_r p_______s at B___________s<\/TD>1<\/TD>3,642<\/TD>40.3%<\/TD>34<\/TD>08\/26\/26<\/TD><\/TR>
arina@xxxxxxxxxxxxxx.com<\/TD>\ufffd_3 F__E T________P S_____S F_R Y_U | W__________C<\/TD>1<\/TD>2,045<\/TD>39.3%<\/TD>31<\/TD>08\/24\/26<\/TD><\/TR>
nora@xxxxxxxxxxx.com<\/TD>{____t N___} | {______t L___}<\/TD>1<\/TD>4,992<\/TD>39.2%<\/TD>11<\/TD>08\/25\/26<\/TD><\/TR><\/TABLE>\n

Steps to sending high volume cold email:<\/h3>\n
    \n
  1. Set up your G Suite account, and connect it to GMass<\/a>.<\/li>\n
  2. Set up a SendGrid account<\/a> or any other SMTP service and subscribe based on the daily volume of emails you want to send. When determining daily volume, take into account the original message plus follow-up emails that need to go out per day.<\/li>\n
  3. Connect<\/a> SendGrid, or your alternate SMTP service to GMass.<\/li>\n
  4. When you launch your cold email campaign in GMass, set the SMTP option instead of Gmail.<\/li>\n
  5. Configure your auto follow-ups<\/strong>.<\/li>\n
  6. Hit the GMass<\/span><\/strong> button to launch the campaign.<\/li>\n<\/ol>\n

    What happens next?<\/h3>\n

    Even though your emails are being sent by SendGrid, you’ll still see a copy of each individual email in the Sent<\/strong> folder of Gmail. When someone replies, the reply will still be threaded to the same conversation as the email in the Sent<\/strong> folder. And if someone doesn’t reply, and a follow-up email sends automatically in a few days, that follow-up will also be threaded to the same email conversation.<\/p>\n

    But wait, I’m not technical enough to set up SendGrid!<\/h3>\n

    If setting up your own SMTP service is too complicated, and you don’t want to bother with the implications of DNS<\/strong> records, SPF<\/strong>, DKIM<\/strong>, DMARC<\/strong>, and all the subtleties that are recommended for deliverability, you have a couple of options:<\/p>\n

      \n
    1. Sometimes we allow users to use our SMTP service<\/a>\u00a0\u2014 but typically for cold email that isn’t opt-in, we don’t.<\/li>\n
    2. There’s a fiverr gig<\/a> these days where someone will help you configure a SendGrid account for use with GMass.<\/li>\n
    3. You sign up for SendGrid and subscribe, and then send us your credentials and we’ll link GMass to SendGrid for you.<\/li>\n<\/ol>\n

      By the way, if you’re an advanced web developer and this all sounds to easy for you, you may want to read my technical review of SendGrid<\/a> to take a look under the hood and see if you want to customize your SMTP process. That review is written specifically for advanced web developers.\u00a0<\/em><\/p>\n

      How high is our volume?<\/h3>\n

      When you’re shopping different cold email platforms<\/a>, ask them how much email they send. Then check our real-time counter<\/a> for how much email we’ve sent. We’ve sent over 1 billion emails<\/strong> through Gmail and G Suite<\/strong> accounts. Not all of them were cold email campaigns, but a lot of them were.<\/p>\n","protected":false},"excerpt":{"rendered":"

      If you’re a cold emailer using any cold email platform other than mine, you’re likely subject to limits in the hundreds of emails per day. For most people,\u2026<\/p>\n","protected":false},"author":2,"featured_media":12829,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428,2506,2723],"tags":[],"class_list":["post-11949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email","category-gmail-limits","category-smtp"],"acf":[],"yoast_head":"\r\nHow to send high volume cold email [beyond Gmail's limits]<\/title>\r\n<meta name=\"description\" content=\"Most cold emailers can only send as many emails as their Gmail account allows, but I've invented a way to send far beyond those limits.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/high-volume-cold-email\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta 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