But you’re curious: At that price, it’s <\/strong>got<\/strong><\/em>\u00a0to be missing some features<\/strong>\u00a0and some power \u2014 so what exactly is missing?<\/strong><\/p>\n Good news: I’ve personally tested out more than 60 mail merge, cold email, and email marketing platforms to find the alternatives \u2014 in particular, alternatives that fill in the gaps on what key tools for cold email and mail merge YAMM is missing.<\/p>\n Based on my own experiences using Yet Another Mail Merge and a thorough analysis of comments and reviews on Reddit, G2, and Capterra, here are the top limitations of YAMM and the reason you’re likely on the hunt for an alternative.<\/p>\n I’ve said it once already, I’ll say it again now, and I’ll probably say it at least a dozen more times in this article: YAMM is super cheap, but that’s because it’s also super under-powered<\/strong>.<\/p>\n YAMM is obviously missing the more sophisticated features<\/strong>\u00a0that emailers now expect from their platform, things like:<\/p>\n But it’s also missing some fundamental features<\/strong>\u00a0like:<\/p>\n In other words, YAMM is good for super basic mail merge email campaigns and that’s about it<\/strong>.<\/p>\n Gmail imposes daily sending limits. YAMM imposes even stricter limits.<\/strong><\/p>\n On YAMM’s Personal plan, you’re limited to 400 recipients per day, less than gmail.com\u2019s daily max of up to 500.<\/p>\n On their Professional plan, you\u2019re limited to 1,500, less than the Google Workspace daily max of up to 2,000.<\/p>\n There are other email sending platforms that have ways to break the Gmail sending limits<\/strong>.<\/p>\n YAMM goes the opposite direction<\/strong>, and makes those limits even tighter.<\/p>\n YAMM’s analytics all happen inside of your Google Sheet of contacts. (They add a column and have a sidebar.) There\u2019s no better reporting format<\/strong>\u00a0and the results aren\u2019t sharable<\/strong>.<\/p>\n They track only five metrics: Opens, clicks, replies, bounces, unsubscribes.<\/p>\n You can’t export those results or see other important numbers.<\/p>\n And, perhaps most damning of all: YAMM only stores the analytics data for a campaign for 10 days<\/strong>.<\/p>\n As I noted earlier, YAMM has no deliverability boosting tools<\/strong>.<\/p>\n While quite a bit of deliverability comes down to you as a sender and not your platform, there are absolutely<\/em>\u00a0things your mail merge tool can do to help you hit the inbox and not the spam folder.<\/p>\n Yet Another Mail Merge isn’t doing anything \u2014 you’re completely on your own.<\/p>\n Based on my hands-on experience sending actual cold email campaigns from several dozen of YAMM’s competitors, these are the top 5 YAMM alternatives.<\/p>\n According to G2, the most common email platform comparison people run is YAMM vs. GMass<\/strong>.<\/p>\n There’s a reason.<\/p>\n Both have been around for longer than most of the competition<\/strong>\u00a0and both are extremely popular<\/strong>.<\/p>\n Both have tons of customers<\/strong>\u00a0and tens of thousands of reviews<\/strong>.<\/p>\n Both are designed to be easy to use, incorporating Google Sheets of contacts to make it simple to send mass personalized emails.<\/p>\n Both can be used for more than just cold outreach<\/strong>\u00a0\u2014 both also have customers using them for email marketing, mass email, and more.<\/p>\n Both are priced lower than virtually all other platforms<\/strong>\u00a0in the “send through your Gmail” email niche. (Though GMass is<\/em>\u00a0a bit more expensive than YAMM \u2014 largely because it has 100+ important features that YAMM does not.)<\/p>\n And that’s the reason why GMass is the top YAMM alternative.<\/p>\n It’s because GMass has all the features YAMM is missing without becoming too complicated to use \u2014 and while GMass is a bit more expensive, it’s still more cost-effective than any other viable alternative<\/strong>.<\/p>\n Here are some of the specifics why GMass is better than YAMM as a mail merge tool for cold email, email marketing, mass email, personalized emails, and anything else you’re trying to send.<\/p>\n Email limits are YAMM’s biggest weakness \u2014 and GMass’s biggest strength<\/strong>.<\/p>\n Yes, believe it or not, GMass is a platform that allows for unlimited everything<\/strong>: Messages, contacts, campaigns, verifications, and sending addresses.<\/p>\n Even on GMass’s least expensive plan, the Standard plan, you can send unlimited emails.<\/p>\n But Gmail\/Google Workspace still have their daily sending limits. So how does GMass help you get around those?<\/p>\n There are two methods to break Gmail\u2019s limits with GMass.<\/strong><\/p>\n On all plans, you can connect a third-party SMTP server<\/a>\u00a0to send your overage.<\/p>\n (If you’re not familiar with using an SMTP service, it’s not as complicated as it sounds. We have detailed instructions to help you. And if you send opt-in email marketing, you can even apply to use GMass’s in-house server<\/a>.)<\/p>\n On the Professional and Team plans, GMass also offers a second method: MultiSend<\/a>. That’s GMass\u2019s inbox rotation feature that lets you distribute your campaign of any size across multiple sending accounts<\/strong>.<\/p>\n Either way, GMass won’t limit your campaigns (or anything else)<\/strong>.<\/p>\n The reason Yet Another Mail Merge is so inexpensive is because it’s missing a ton of features<\/strong>\u00a0\u2014 both cornerstone features and “oh wow, that’s cool” nice-to-haves.<\/p>\n GMass has every feature YAMM is missing<\/strong>. But unlike many other platforms (Lemlist, for example, as we noted in our\u00a0Lemlist alternatives<\/a>\u00a0analysis), GMass gives you all these features without becoming bloated or overly complex.<\/p>\n Plus, YAMM itself is actually more complicated than it should be \u2014 you have to do a lot<\/em>\u00a0of switching back and forth between your Gmail tab and Google Sheets tab and remembering what’s where.<\/p>\n Here are just some of the features GMass has that YAMM does not.<\/p>\n GMass offers easy-to-use <\/strong>automated follow-ups<\/a><\/strong>\u00a0(YAMM does not offer automated follow-up messages).<\/p>\n In GMass you can send plain text or rich text<\/a>\u00a0auto follow-ups based on different triggers (like no click or no reply).<\/p>\n You set the day and time those auto follow-ups go out. You can pause, edit, or cancel<\/a>\u00a0your follow-ups. And GMass is the only platform that lets you push an auto follow-up on demand.<\/p>\n Distribute your campaign across multiple sending accounts with GMass MultiSend<\/a>.<\/p>\n This allows you to send lower volumes of messages from lots of accounts to reduce spam risk, improve deliverability, and send without limits<\/strong>.<\/p>\n And GMass also has a great unified inbox tool<\/a>\u00a0where you can see all replies to all the sending addresses from your campaign in one place \u2014 and fire off quick responses.<\/p>\n Some other features missing from YAMM that you’ll find in GMass are:<\/p>\n And, again, SO many more<\/strong>.<\/p>\n YAMM offers extremely basic analytics \u2014 then deletes the data after 10 days<\/strong>.<\/p>\n GMass has more sophisticated reporting<\/a>\u00a0and retains that data for you indefinitely.<\/p>\n With GMass, you also have better options for tracking including things like custom tracking domains<\/a>\u00a0with SSL<\/a>\u00a0(versus YAMM only using spam-triggering shared tracking domains), instant reply and bounce detection<\/a>, and sharable campaign reports<\/a>\u00a0for team members or clients.<\/p>\n We found a lot of Yet Another Mail Merge users talking about issues with deliverability<\/strong>\u00a0\u2014 where a mail merge YAMM sent winds up in the spam folder and not the inbox.<\/p>\n It’s because YAMM doesn’t do anything particularly focused on deliverability<\/strong>\u00a0\u2014 they’re relying on your reputation.<\/p>\n GMass does that too (most email sending platforms won’t admit this, but deliverability really does largely come down to the sender) \u2014 but also offers a suite of tools to help boost your inbox rate<\/strong>.<\/p>\n The best one is GMass’s unique Spam Solver<\/a>, where you can test your campaign’s inbox vs. spam placement rate before you send<\/strong>\u00a0\u2014 then make suggested improvements until things improve.<\/p>\n Beyond that, GMass also offers deliverability boosters like\u00a0custom tracking domains<\/a>\u00a0with SSL<\/a>,\u00a0spintax<\/a>, speed\u00a0throttling<\/a>,\u00a0A\/B testing<\/a>, and\u00a0unlimited email address verification<\/a>.<\/p>\n YAMM does not have a single feature that GMass does not.<\/strong><\/p>\n (Even some of YAMM’s “nice to have” features, like simple email polls and sending messages in the same thread, are core features in GMass.)<\/p>\n Plus, with YAMM you\u2019re sending from inside a Google Sheet (going back and forth with Gmail) \u2014 which is trickier than GMass where you\u2019re, logically, sending emails from Gmail.<\/p>\n The only thing YAMM does that GMass doesn’t do is rock bottom pricing<\/strong>.<\/p>\n YAMM charges $25 ($2.08\/month) annually to use a personal gmail.com account and $50 ($4.17\/month) to use a Google Workspace account.<\/p>\n For annual pricing<\/a>, GMass’s Standard plan is $18\/month. The GMass Premium plan is $27\/month, and the Professional plan is $43\/month.<\/p>\n So this all comes down to the trade-off: Are you trying to do <\/strong>anything<\/strong><\/em>\u00a0more with email than send basic, one-off mail merges to relatively small numbers of people?<\/strong><\/p>\n If the answer is yes, then ultimately, you’ll get frustrated with YAMM and need to move on to an alternative<\/strong>. (And then, you’ll be annoyed you spent the $50 on YAMM at all.)<\/p>\n GMass, while more expensive than YAMM, is still more affordable<\/a>\u00a0than any of the more sophisticated alternatives on the market \u2014 and gives you all the features that are pushing you to switch.<\/p>\n Once again, the reason GMass is the best YAMM alternative is because it is the next-least-expensive option but has <\/strong>every<\/strong><\/em>\u00a0feature you could want or need<\/strong>.<\/p>\n Unlimited emails<\/strong>, campaigns, contacts, email verification, email tracking, and sending addresses.<\/p>\n Hundreds of well-designed, easy-to-use features<\/strong>\u00a0to help you send more effective campaigns with less effort.<\/p>\n Advanced analytics<\/strong>\u00a0that help you study and improve on your campaigns.<\/p>\n And deliverability boosting tools and infrastructure<\/strong>\u00a0to get your emails to the inbox where they belong.<\/p>\n Plus, you can try out GMass for free<\/strong>\u00a0\u2014 no credit card required<\/strong>.<\/p>\n Start your trial by\u00a0downloading the Chrome extension<\/a>.<\/p>\n Then check out the\u00a0quickstart guide<\/a>\u00a0and you’ll be sending an email outreach campaign in a matter of minutes<\/strong>.<\/p>\n I know this is a weird alternative to propose.<\/p>\n But hear me out.<\/p>\n What attracted you to YAMM was almost certainly its tantalizingly low price.<\/p>\n So why pay $25 or $50 to send basic campaigns with YAMM when you could send ultra-basic campaigns for free instead?<\/strong><\/p>\n It’s actually possible to build your own mail merge Gmail tool<\/a>\u00a0\u2014 one that’s not all that different from YAMM. It will be completely bare bones in terms of features. It will take time for you to test it out and get it working.<\/p>\n But it’s free<\/strong>.<\/p>\n So if you don’t need things like auto follow-ups, breaking Gmail’s limits, advanced mail merge personalization, deliverability boosts, analytics, or anything else you get with an email sending platform \u2014 get to hacking.<\/p>\n Get started with <\/em>building your own solution<\/a><\/em>\u00a0\/ free<\/em><\/p>\n Mailsuite is the new-ish name of Mailtrack because it adds in some basic mail merge functionality.<\/p>\n It’s more expensive than Yet Another Mail Merge but still pretty cheap<\/strong>\u00a0($20\/month, or $10 if you pay for the annual plan).<\/p>\n Like YAMM,\u00a0it’s missing a lot of the important features<\/strong>\u00a0you’ll find on other platforms.<\/p>\n Mailsuite has hard limits on recipients, has no automation, has no deliverability tools, and really has no features that are particularly advanced like you find in GMass and others.<\/p>\n However, because it’s the mail merge appendage of a mail tracking company, it has much more robust analytics and email tracking than YAMM<\/strong>.<\/p>\n So if you want another low-powered, lower-cost solution but with better tracking, this could be a good option for you.<\/p>\n Get started with <\/em>Mailsuite<\/a><\/em>\u00a0\/ prices start at $10\/month<\/em><\/p>\n Mailshake is significantly more expensive than YAMM<\/strong>. (Mailshake\u2019s cheapest plan, the Starter plan, is basically unusable with a limit of 1,500 emails per month. So you’re looking at the $49\/month Email Outreach plan \u2014 minimum).<\/p>\n However, for the price, you’ll get a lot more features than you get with YAMM<\/strong>\u00a0including inbox rotation, limits of up to 5,000 recipients per campaign, and Salesforce and Hubspot integrations.<\/p>\n If you have a sales team<\/strong>, Mailshake can be a viable alternative for your email outreach.<\/p>\nYAMM Alternatives: Table of Contents<\/h2>\n
\n
The Top 4 Complaints and Problems With YAMM (Yet Another Mail Merge)<\/h2>\n
Extremely limited features<\/h3>\n
![\"An](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/10\/yammalternatives-nofeatures.png\")
<\/a><\/figure>\n\n
\n
Hard limits on numbers of emails<\/h3>\n
Poor tracking and analytics<\/h3>\n
![\"YAMM's](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/10\/yammalternatives-analytics.png\")
<\/a><\/figure>\nSpam and deliverability issues<\/h3>\n
So which companies are doing a better job?<\/h3>\n
1. GMass – Best YAMM Alternative Overall<\/h2>\n
![\"GMass](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/10\/yammalternatives-gmasshomepage.png\")
<\/a><\/figure>\nGMass plans (even the most basic plan) include unlimited emails<\/h3>\n
![\"Large](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/10\/yammalternatives-gmassunlimited.png\")
<\/a><\/figure>\nGMass has every possible feature YAMM is missing (without becoming overly complicated to learn or use)<\/h3>\n
Automated follow-ups<\/h4>\n
![\"Easy](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/10\/yammalternatives-gmassautofollowup.png\")
<\/a><\/figure>\nInbox rotation<\/h3>\n
![\"Inbox](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/10\/yammalternatives-gmassinboxrotation.png\")
<\/a><\/figure>\nAnd more<\/h3>\n
\n
GMass has advanced tracking and analytics<\/h3>\n
![\"GMass](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/11\/reporting-webbasedreport-tinified.png\")
<\/a><\/p>\nGMass features email deliverability tools and advantages that YAMM doesn’t have<\/h3>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/10\/Gif_-Spam-Solver_final_GIF_v05.gif\")
<\/a><\/p>\nSo what does YAMM do that GMass doesn’t?<\/h3>\n
![\"YAMM's](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/10\/yammalternatives-yammpricing.png\")
<\/a><\/figure>\n![\"GMass's](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/10\/yammalternatives-gmasspricing.png\")
<\/a><\/figure>\nGetting started with GMass<\/h3>\n
2. Hacking together your own solution – A way to keep costs down<\/h2>\n
![\"Make](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/10\/yammalternatives-makeyourown.png\")
<\/a><\/figure>\n3. Mailsuite – Similarly underpowered, but with better tracking<\/h2>\n
![\"Mailsuite](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/10\/yammalternatives-mailsuite.png\")
<\/a><\/figure>\n4. Mailshake – More expensive but with more features<\/h2>\n
![\"Mailshake](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/10\/yammalternatives-mailshake.png\")
<\/a><\/figure>\n