{"id":13301,"date":"2020-08-31T05:50:52","date_gmt":"2020-08-31T05:50:52","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=13301"},"modified":"2024-11-08T22:24:11","modified_gmt":"2024-11-08T22:24:11","slug":"how-to-start-a-formal-email","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/how-to-start-a-formal-email\/","title":{"rendered":"How to Start a Business Email (Steps, Examples, Tips)"},"content":{"rendered":"<p>How you start a business email is incredibly <a href=\"#howto\">important<\/a>.<\/p>\n<p>Your <a href=\"#subject\"><strong>subject line<\/strong><\/a>, <strong><a href=\"#salutations\">salutation<\/a><\/strong>, and <strong><a href=\"#opening\">opening line<\/a> <\/strong>need to be<i> just <\/i>right. Otherwise, the recipient may decide to ignore your message or stop reading after the first sentence.<\/p>\n<p>But don\u2019t worry.<\/p>\n<p>In this article, I\u2019ll explain <a href=\"#howto\">how to start a business email<\/a> and <a href=\"#howto2\">how to format its beginning<\/a>. Then, I\u2019ll provide <a href=\"#examples\">six examples and templates you could use<\/a>. I\u2019ll also discuss <a href=\"#things\">five things you should check before sending out a business email<\/a>.<\/p>\n<p>Finally, I\u2019ll highlight <a href=\"#best\">the best way to send business emails to multiple recipients<\/a>.<\/p>\n<div style=\"border: 4px solid #000080; background-color: #d3d3d3d3; padding: 10px;\">\n<p><b>Further Reading:<\/b><\/p>\n<ul>\n<li id=\"this\"><b>Interested in the best email <\/b><b>sign-offs<\/b><b>?<\/b><b> Check out my post on <\/b><a href=\"https:\/\/www.gmass.co\/blog\/how-to-end-a-professional-email\/\"><b>how to end an email professionally<\/b><\/a><b>. (Or just skip to the <a href=\"https:\/\/www.gmass.co\/blog\/best-regards\/\">ultimate email sign-off<\/a>.)<\/b><\/li>\n<\/ul>\n<ul>\n<li><b>Read my step-by-step guide on <\/b><a href=\"https:\/\/www.gmass.co\/blog\/email-group-gmail\/\"><b>how to send group emails in <\/b><b>Gmail<\/b><\/a><b>.\u00a0<\/b><\/li>\n<\/ul>\n<\/div>\n<h2>This Article Contains:<\/h2>\n<p>(Click on links to jump to specific sections)<\/p>\n<ul>\n<li><a href=\"#howto\">How to Start Your Business Email<\/a>\n<ul>\n<li><a href=\"#subject\">5 Subject Lines to Use (and 3 to Avoid)<\/a><\/li>\n<li><a href=\"#salutations\">5 Salutations to Use (and 3 to Avoid)<\/a><\/li>\n<li><a href=\"#opening\">5 Opening Lines to Use (and 3 to Avoid)<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#howto2\">How to Format the Beginning of Your Business Email<\/a><\/li>\n<li><a href=\"#examples\">6 Examples and Templates to Start a Business Email\u00a0<\/a><\/li>\n<li><a href=\"#things\">5 Things to Check Before Sending Your Business Email<\/a><\/li>\n<li id=\"howto\"><a href=\"#best\">The Best Way to Send Business Emails to Multiple Recipients<\/a><\/li>\n<\/ul>\n<p>Let\u2019s jump right in.<\/p>\n<h2>How to Start Your Business Email<\/h2>\n<p>There are <b>three<\/b> essential elements you should include at the start of every business email.<\/p>\n<p>They are the:<\/p>\n<ul>\n<li><a href=\"#subject\">Subject line<\/a>.<\/li>\n<li><a href=\"#salutations\">Salutation<\/a>.<\/li>\n<li id=\"subject\"><a href=\"#opening\">Opening lines<\/a>.<\/li>\n<\/ul>\n<p>You must pay attention to how you craft these elements to ensure that your emails succeed.<\/p>\n<p>To help you out, I\u2019ll go over how to write each element, including examples of which ones to use and which to avoid.<\/p>\n<h3>A. Subject Lines<\/h3>\n<p>Around <a href=\"https:\/\/blog.aweber.com\/email-marketing\/2019-email-marketing-statistics.htm\">47% of email recipients<\/a> open an email based on the subject line alone. After all, your business email subject line is the first thing your audience sees.<\/p>\n<p><i>What does this mean for you?<br \/>\n<\/i>Your subject line has to be perfect.<\/p>\n<p>Let\u2019s take a look at several subject lines you can use as well as <a href=\"#avoid\">a few you should steer clear of<\/a>.<\/p>\n<h4>5 Subject Lines to Use in Your Business Emails<\/h4>\n<p>Here are <b>five<\/b> subject lines that can increase the chances of your email being opened:<\/p>\n<h5>1. Interested in [Your Offering], [Recipient\u2019s Name]?<\/h5>\n<p>A subject line that mentions your offering alongside the recipient\u2019s name is likely to be effective.<\/p>\n<p><i>Why?<br \/>\n<\/i>This subject line offers a quick peek at what you can offer, making it easier for the recipient to see how your email is beneficial. Besides, personalized subject lines have proven to <a href=\"https:\/\/optinmonster.com\/email-subject-line-statistics\/\">boost email open rates by 50%<\/a>.<\/p>\n<h5>2. Five Minutes for a Quick Call, [Recipient\u2019s Name]?<\/h5>\n<p>This subject line works because it speaks directly to the recipient and gets straight to the point.<\/p>\n<p>Your reader will appreciate that you personalized the email by mentioning their name and that you respect their time enough not to beat around the bush.<\/p>\n<h5>3. [Mutual Contact] Said We Should Connect<\/h5>\n<p>Another good strategy when writing a subject line is to mention a mutual contact.<\/p>\n<p>Mentioning a mutual connection can pique the recipient\u2019s interest and establish some level of trust.<\/p>\n<h5>4. [Recipient\u2019s Industry] Has a Real Problem \u2014 Here\u2019s the Solution!<\/h5>\n<p>Email subject lines personalized based on the recipient\u2019s industry are likely to elicit responses.<\/p>\n<p>Such a subject line works because it promises a solution that\u2019s relevant to the recipient\u2019s industry. As a result, the recipient becomes intrigued and has more incentive to open your email.<\/p>\n<h5>5. 5 Days to the [Niche] Conference<\/h5>\n<p>This subject line reminds the recipient that an event you\u2019re organizing is right around the corner.<\/p>\n<p>Moreover, it creates a sense of urgency, pushing the recipient to open your email \u2014 <a id=\"avoid\" href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\">subject lines conveying urgency are 22% more likely to be opened<\/a>.<\/p>\n<p>Now that you\u2019ve seen some subject lines that work, I\u2019ll cover a few that you shouldn\u2019t use.<\/p>\n<h4>3 Subject Lines to Avoid in Your Business Emails<\/h4>\n<p>Here are <b>three<\/b> subject lines you should avoid in your business email messages:<\/p>\n<h5>1. One Time Free Email Offer<\/h5>\n<p>This combination of phrases is one of the worst you could use as a business email subject line.<\/p>\n<p><i>Why?<br \/>\n<\/i>Because it sounds spammy and too good to be true.<\/p>\n<p>Moreover, this email subject line may trigger the recipient\u2019s spam filter, sending your email to the <a href=\"https:\/\/www.gmass.co\/blog\/spam-folder\/\">spam folder<\/a>. As a general rule, avoid any subject lines or phrases that sound like clickbait, as these could trigger the spam filter.<\/p>\n<p><b><i>Discover <\/i><\/b><a href=\"https:\/\/www.gmass.co\/blog\/spam-filter\/\"><b><i>why your emails go to spam and how to solve it<\/i><\/b><\/a><b><i>.<\/i><\/b><\/p>\n<h5>2. Important<\/h5>\n<p>Although it\u2019s advised to keep subject lines short, it\u2019s unwise to use one-word subject lines.<\/p>\n<p>One-word subject lines can be perceived as lazy and unprofessional. Besides, such subject lines may not provide any context for your email, so the recipient has no incentive to open it.<\/p>\n<h5>3. $$$<\/h5>\n<p>Like one-word subject lines, a subject line that contains only symbols won\u2019t encourage recipients to open the email because such a subject line offers no context.<\/p>\n<p>Additionally, spammers have used this subject line way too often. As a result, recipients aren\u2019t likely to believe your email is legit. Instead, they\u2019ll probably take one look and flag your business email as spam.<\/p>\n<p>In short, stay away from subject lines that can damage your <a href=\"https:\/\/www.gmass.co\/blog\/sender-reputation\/\">sender reputation<\/a> and decrease the <a href=\"https:\/\/www.gmass.co\/blog\/what-is-email-deliverability\/\">deliverability<\/a> of any future email marketing campaign.<\/p>\n<p><b><i>Need more help with crafting effective subject lines?<br \/>\n<\/i><\/b><b><i>Check out my article on <\/i><\/b><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-subject-lines\/\"><b><i>43 cold email subject lines that get your emails opened<\/i><\/b><\/a><b><i> for <\/i><\/b><b><i>additional information<\/i><\/b><b><i>.\u00a0<\/i><\/b><\/p>\n<p><a id=\"salutations\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>Once you\u2019ve crafted the perfect subject line, you\u2019ll need to choose the ideal greeting. I\u2019ll now go over some of the best and worst email greetings to use.<\/p>\n<h3>B. Salutations<\/h3>\n<p>The salutation is the first line where you address the target audience you\u2019re writing to. As a result, you must pick an email salutation that\u2019s relevant to the situation.<\/p>\n<p>You can choose the right salutation based on:<\/p>\n<ul>\n<li>Your familiarity with the audience.<\/li>\n<li>The number of readers.<\/li>\n<li>The readers\u2019 positions in an organization.<\/li>\n<\/ul>\n<p>First, I\u2019ll cover <b>five<\/b> email greetings you could use. Then, I\u2019ll go over <a href=\"#avoid2\">three email salutations you should avoid in business emails<\/a>.<\/p>\n<h4>5 Salutations to Use in Your Business Email<\/h4>\n<p>Here are <b>five <\/b>excellent salutations you could use:<\/p>\n<h5>1. Dear [Person\u2019s First Name] or Dear [Person\u2019s Last Name]<\/h5>\n<p>A common email greeting like this one is a safe bet no matter who you\u2019re writing to.<\/p>\n<p><i>Why?<br \/>\n<\/i>This subject line is both respectful and polite.<\/p>\n<p>Depending on the email&#8217;s purpose and your relationship with the recipient, you could use the recipient\u2019s first name, last name, full name, or title (for example, <i>Dear Mr<\/i>, <i>Dear Professor<\/i><i> \/ Prof<\/i>, <i>Ms<\/i>, <i>Mx<\/i>, <i>Dr<\/i>, etc.).<\/p>\n<h5>2. Good morning, Good afternoon, Good evening [Name]<\/h5>\n<p>If you know the recipient\u2019s time zone and the time of day when they\u2019ll probably read your email, you can use a time-sensitive greeting like \u201cGood morning\u201d.<\/p>\n<p>It\u2019s also a good idea to add the recipient\u2019s name for a more personalized experience.<\/p>\n<h5>3. Hello, Hello there, Hello Everyone, Hello [Name]<\/h5>\n<p>Whether you\u2019re sending a business email to a colleague, customer, employer, or team, \u201cHello\u201d is an acceptable greeting.<\/p>\n<p>This email greeting works well with recipients you\u2019ve emailed before. It\u2019s slightly friendlier and more personal than you\u2019d want to be with someone you\u2019ve never emailed before.<\/p>\n<h5>4. Hi, Hi there, Hi Everyone<\/h5>\n<p>Using \u201cHi\u201d works perfectly if you\u2019re writing less formal emails.<\/p>\n<p>This salutation is ideal when your target audience is from industries like tech or marketing, where the culture is more informal.<\/p>\n<h5 id=\"avoid2\">5. Greetings<\/h5>\n<p>This greeting is appropriate for when you\u2019re addressing a team or group of people. The salutation also works if you don\u2019t know the recipients\u2019 names.<\/p>\n<p>Now, I\u2019ll cover a few salutations that you should avoid.<\/p>\n<h4>3 Salutations to Avoid in Your Business Emails<\/h4>\n<p>Here are <b>three<\/b> greetings you should stay away from:<\/p>\n<h5>1. To whom it may concern<\/h5>\n<p>This salutation comes across as impersonal and archaic.<\/p>\n<p>Additionally, it gives the impression that you haven\u2019t taken the time to find out the recipient\u2019s name.<\/p>\n<h5>2. Dear Sir\/Madam<\/h5>\n<p>\u201cDear Sir or Madam\u201d is another outdated greeting commonly used in the past for business letter and formal letter writing.<\/p>\n<p>The bad news is that today it\u2019s considered too stiff for business email writing. Moreover, it shows a lack of interest in finding out the recipient\u2019s name.<\/p>\n<p>A more suitable greet would be <i>Dear Professor<\/i>, <i>Mr<\/i>, <i>Ms<\/i>, or <i>Mx [recipient\u2019s name]<\/i>.<\/p>\n<h5>3. Hey<\/h5>\n<p>While this greeting is acceptable in informal emails, it\u2019s best to avoid this greeting when writing a business email.<\/p>\n<p id=\"opening\">Such a greeting may come across as too nonchalant and unprofessional for business settings.<\/p>\n<p>Now that you know the best greetings to use and those to avoid, I\u2019ll show you some great opening lines for your formal business emails.<\/p>\n<h3>C. Opening Lines<\/h3>\n<p>Your subject line got the recipient to open your email, and the greeting was good enough for them to continue reading. Now, you need to impress the recipient with your opening lines.<\/p>\n<p>To give you a hand, I\u2019ll cover <b>five<\/b> effective opening lines and go over <a href=\"#avoid3\">three opening lines to avoid<\/a>.<\/p>\n<h4>5 Opening Lines To Use In Your Business Email<\/h4>\n<p>Here are <b>five<\/b> effective openings you could use:<\/p>\n<h5>1. \u201cAllow me to introduce myself.\u201d<\/h5>\n<p>This opening line works well if you\u2019re sending an email to someone for the first time.<\/p>\n<p><i>Why?<br \/>\n<\/i>It gives you the chance to politely introduce yourself first before moving on to the purpose of your email message.<\/p>\n<h5>2. \u201cIt was great meeting\/hearing from you.\u201d<\/h5>\n<p>If you\u2019ve just attended a conference or made a new business contact, this opening line is perfect for when you send them an email for the first time.<\/p>\n<h5>3. \u201cThank you for getting in touch.\u201d<\/h5>\n<p>If you\u2019re responding to a business email or some other business correspondence, this opening line is a polite and appropriate choice.<\/p>\n<h5>4. \u201cI\u2019m reaching out about &#8230;\u201d<\/h5>\n<p>This opening line gets straight to the point, which is great when you\u2019re emailing a customer, colleague, or any busy professional.<\/p>\n<p>It lets the recipient know why you\u2019re emailing as they read the opening line.<\/p>\n<h5 id=\"avoid3\">5. \u201cTo follow-up on our meeting\/call &#8230;\u201d<\/h5>\n<p>This is an opening line that works well when you\u2019re sending a follow-up email to a customer, prospect, or even a colleague. It reminds the recipient about your last conversation and lets you pick up from where you left off.<\/p>\n<p>Next, let\u2019s take a look at some opening lines you should stay away from.<\/p>\n<h4>3 Opening Lines to Avoid in Your Business Emails<\/h4>\n<p>Here are <b>three<\/b> of the worst opening lines you could use in professional emails:<\/p>\n<h5>1. \u201cI know you\u2019re really busy\u2026\u201d<\/h5>\n<p>When sending formal business emails, you don\u2019t know the recipient well enough to know how busy they are. Whether with subscribers or prospective business partners, it\u2019s best to avoid email opening lines that are too presumptuous.<\/p>\n<h5>2. \u201cCan you do me a favor?\u201d<\/h5>\n<p>This is one of those phrases you should never use in professional emails.<\/p>\n<p><i>Why?<br \/>\n<\/i>Not only is this opening line unprofessional, but it also focuses on the sender instead of the recipient. Besides, not many people will bother to continue reading emails asking them for something instead of presenting a value proposition.<\/p>\n<h5>3. \u201cSorry to bother you, but \u2026\u201d<\/h5>\n<p>The bad news about using this opening line in business correspondence is that it immediately undermines the sender&#8217;s credibility.<\/p>\n<p>Moreover, instead of coming across as polite, it comes across as insincere.<\/p>\n<p><a id=\"howto2\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>Next, I\u2019ll show you how to format the beginning of a professional email message properly.<\/p>\n<h2>How to Format the Beginning of Your Business Email<\/h2>\n<p>Writing effective professional emails isn\u2019t the same as writing a formal letter.<\/p>\n<p>Here\u2019s how you can format a business email correctly:<\/p>\n<p><b>Step 1<br \/>\n<\/b>Write the email greeting or salutation on the first line.<\/p>\n<p><b>Step 2<br \/>\n<\/b>Add a comma after writing the greeting or salutation.<\/p>\n<p><b>Step 3<br \/>\n<\/b>In a new paragraph, state the purpose of your business communication (the opening line). Then, move on to the body of the letter.<\/p>\n<p><b>Step 4<br \/>\n<\/b>Write the introduction in the next paragraph.<\/p>\n<p><b>Step 5<br \/>\n<\/b>The choice of font is also important in formal writing. Stick to a standard readable font like Arial or Verdana that is supported by all email platforms.<\/p>\n<p>Here\u2019s an example with all the five elements in place:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18499\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Formatting.png\" alt=\"Formatting\" width=\"550\" height=\"429\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Formatting.png 582w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Formatting-300x234.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Formatting-24x19.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Formatting-36x28.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Formatting-48x37.png 48w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><a id=\"examples\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>Now that you know how to format the beginning of your formal business emails, I\u2019ll go over a few examples that you could use to start your email the right way.<\/p>\n<h2>6 Examples and Templates to Start a Business Email<\/h2>\n<p>Let\u2019s take a look at <b>six<\/b> examples of how to start an email in various scenarios.<\/p>\n<p>While you can use any of these email templates for your business email, remember to personalize your subject line, greeting, and opening lines based on your relationship with the recipient.<\/p>\n<h3>1. Cold Email for Lead Generation or Sales<\/h3>\n<p>The beginning of your sales email should be interesting and convincing enough to:<\/p>\n<ul>\n<li>Hold their attention long enough to get them to read the entire email.<\/li>\n<li>Come across like you have their best interests in mind.<\/li>\n<\/ul>\n<h4>Example<\/h4>\n<p><b><i>Subject Line: <\/i><\/b><i>Mr. Duggan said we should connect.<\/i><\/p>\n<p><i>Dear Ms<\/i><i>. Miles,<\/i><\/p>\n<p><i>During lunch yesterday with Mr. Duggan, he mentioned your firm is looking to increase its <\/i><i>social media<\/i><i> presence \u2014 and it happens my company specializes in <\/i><i>web hosting<\/i><i>, <\/i><i>social media<\/i><i> marketing, and branding.<\/i><\/p>\n<p><i>It may be mutually beneficial for us to meet since I recently helped ABC Inc meet its <\/i><i>social media<\/i><i> goals by implementing the <\/i><i>XYZ<\/i><i> campaign on Instagram, Facebook, and <\/i><i>Twitter<\/i><i>.<\/i><\/p>\n<h3>2. Cold Email Writing for Networking<\/h3>\n<p>These emails are meant to build <b>rapport<\/b> with a shared connection, a sales prospect, or someone with shared interests.<\/p>\n<h4>Example<\/h4>\n<p><b><i>Subject Line: <\/i><\/b><i>Clean Technologies Initiative \u2014 Time for a Quick Chat?<\/i><\/p>\n<p><i>Hello<\/i><i> Mr. Cyrus,<\/i><\/p>\n<p><i>I noticed you and I are both members of the CleanTech Association on <\/i><i>LinkedIn<\/i><i> and that you just opened a new office in the Bay Area.<\/i><\/p>\n<p><i>Since you\u2019re a Bay Area local and share similar ideas on clean technologies, I wondered if you\u2019d be interested in catching up over a cup of coffee next week. I\u2019d love to know your thoughts on a sustainability initiative I\u2019m developing.<\/i><\/p>\n<h3>3. Cold Email for Backlink Outreach<\/h3>\n<p>Here\u2019s a simple business writing template you could use for writing effective emails for your link building strategy:<\/p>\n<h4>Example<\/h4>\n<p><b><i>Subject Line: <\/i><\/b><i>Useful Stats for Your Next Blog Post<\/i><\/p>\n<p><i>Hello<\/i><i> James,<\/i><\/p>\n<p><i>I know you\u2019ve been closely following the impact of COVID-19 on startups, and I wanted to show you this interactive chart on startup responses triggered by the pandemic. I created this from my survey of 200 startup <\/i><i>business owners<\/i><i>.<\/i><\/p>\n<p><i>I noticed that your blog publishes a weekly news roundup, and I wondered if you thought this infographic could be a good inclusion.<\/i><\/p>\n<h3>4. Email to a Potential Recruiter While Looking for a Job<\/h3>\n<p>A job application cover letter to a potential employer could start like this:<\/p>\n<h4>Example<\/h4>\n<p><b><i>Subject Line: <\/i><\/b><i>Marketing Management Position Enquiry<\/i><\/p>\n<p><i>Hi Shane \/ <\/i><i>Dear Hiring Manager<\/i><i>,<\/i><\/p>\n<p><i>I read the recent Entrepreneur article about ABC Inc\u2019s rapid growth since landing $4 million in venture capital last April. That\u2019s very exciting and makes me wonder, do you have plans to expand your sales and <\/i><i>marketing<\/i><i> team?<\/i><\/p>\n<p><i>I\u2019ve had great success as the brand manager for <\/i><i>XYZ<\/i><i> Company for the past seven years working on a diverse range of <\/i><i>marketing campaign<\/i><i> strategies. I\u2019m planning to move into a broader <\/i><i>marketing<\/i><i> role, and ABC has been on my radar.\u00a0<\/i><\/p>\n<p><b><i>Note: <\/i><\/b><i>Use a <\/i><i>greeting<\/i><i> with a <\/i><i>job title<\/i><i> (for example, \u201c<\/i><i>Dear Hiring Manager<\/i><i>\u201d) in a <\/i><i>cover letter<\/i><i> only if you\u2019re emailing the person for the <\/i><b><i>first time<\/i><\/b><i> and you don\u2019t know the <\/i><i>recipient\u2019s name<\/i><i>. Once they respond to you, even if it\u2019s a form <\/i><i>letter<\/i><i>, make a note of their name and use it in the future.\u00a0<\/i><\/p>\n<h3>5. Email After Completing an Interview<\/h3>\n<p>If you\u2019re wondering how to start a business email with your potential employer after an interview, here\u2019s a great example of a thank you note.<\/p>\n<p>In this case, because you\u2019re now acquainted, address the recruiter by their first name and not as \u201c<i>Dear Hiring Manager<\/i>\u201d.<\/p>\n<h4>Example<\/h4>\n<p><b><i>Subject Line: <\/i><\/b><i>Thank You for Your Time<\/i><\/p>\n<p><i>Hello<\/i><i> Julia,<\/i><\/p>\n<p><i>Thanks for taking the time to speak to me yesterday. I enjoyed our conversation about the <\/i><i>customer<\/i><i> service and sales manager position and appreciated learning more about working with your team.<\/i><\/p>\n<p><i>It sounds like a rewarding role, given the opportunities for networking and advancement. I think my master\u2019s degree in international <\/i><i>business<\/i><i>, as well as my <\/i><i>customer<\/i><i> service experience, make me an excellent candidate.<\/i><\/p>\n<p><i>Please don\u2019t hesitate to call me if you need any details or references.<\/i><\/p>\n<h3>6. Business Email to Your Manager<\/h3>\n<p>Let\u2019s see what a formal letter or email to your CFO about a budget increase could look like.<\/p>\n<h4>Example<\/h4>\n<p><b><i>Subject Line: <\/i><\/b><i>Budget Increase Request for Advanced Product Testing<\/i><\/p>\n<p><i>Dear<\/i><i> Andy,<\/i><\/p>\n<p><i>I am submitting this request for your approval of a budget increase relating to our <\/i><i>XYZ<\/i><i> project. To complete the project successfully, I request an increase of $5,000 from the initial $50,000 budget.\u00a0<\/i><\/p>\n<p><i>The reason for this increase is the need for additional raw materials required for advanced product testing before the final release. With this increase, we can ensure the perfect implementation of our tool as a working product.\u00a0<\/i><\/p>\n<p><a id=\"things\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>Next, I\u2019ll show you five things to check before hitting send on that business correspondence email.<\/p>\n<h2>5 Things to Check Before Sending a Business Email<\/h2>\n<p>Here are <b>five<\/b> things to check before sending your business email:<\/p>\n<h3>1. Spelling Mistakes and Grammatical Errors<\/h3>\n<p>The recipient may excuse typos or spelling mistakes in informal emails. But they\u2019re a big no-no in a business letter or email, as it can lower your credibility.<\/p>\n<p>Check your grammar and spelling using any of the relevant tools available online.<\/p>\n<p>Moreover, double-check the spelling of your recipient\u2019s name in all formal emails. You don\u2019t want to put off the audience with a misspelled name in the greeting or salutation.<\/p>\n<h3>2. Exclamation Points<\/h3>\n<p>Using exclamation points in formal emails can be perceived as rude.<\/p>\n<p>Additionally, your reader may feel like you\u2019re trying to create a false sense of urgency. It\u2019s best to avoid using these punctuation marks unless it\u2019s a very informal greeting or letter.<\/p>\n<h3>3. Maintain The Right Tone<\/h3>\n<p>Your tone shouldn\u2019t be too flowery, abrupt, or curt.<\/p>\n<p>Keep your formal written communication conversational, polite, and positive.<\/p>\n<p>A simple test is to read your emails aloud to see how they sound. If the letter sounds fine, it probably reads fine, too.<\/p>\n<h3>4. Writing in All Caps<\/h3>\n<p>Avoid writing anything in all caps as this denotes shouting in text form. Although your aim may be to emphasize a particular word or phrase, your recipient is likely to interpret all caps as you yelling at them.<\/p>\n<h3>5. Avoid Colloquialisms and Jokes<\/h3>\n<p>Colloquial and slang terms have no place in any business writing \u2014 be it letters, emails, memos, etc. because they\u2019ll make you appear highly unprofessional.<\/p>\n<p>Additionally, the colloquial language of one generation may not make sense to another. You can\u2019t just assume the person reading your email will understand your slang or find your joke funny \u2014 they may find it offensive.<\/p>\n<p><a id=\"best\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>Now that you know how to start a business email, I\u2019ll introduce an email outreach tool that can help streamline all your business emailing efforts.<\/p>\n<h2>The Best Way to Send Business Emails to Multiple Recipients<\/h2>\n<p>Formatting and proofreading your business email using all the tips I mentioned can help you craft better business emails. However, simply writing the perfect business email will not boost your email engagement rate.<\/p>\n<p>Besides, when emailing multiple recipients, you may need to preserve their privacy.<\/p>\n<p><i>How can you do that?<br \/>\n<\/i>You could add each business email address to the <a href=\"https:\/\/www.gmass.co\/blog\/use-bcc-in-email\/\">Bcc<\/a> field.<\/p>\n<p>But sending multiple emails this way means you won&#8217;t be able to personalize each email.<\/p>\n<p><i>If only you could turn your regular <\/i><i>Gmail<\/i><i> or <\/i><i>Google Workspace<\/i> <i>(formerly <\/i><i>G Suite<\/i><i>) account into a super effective mass email platform\u2026<\/i><\/p>\n<p>That\u2019s where <a href=\"https:\/\/www.gmass.co\/\"><b>GMass<\/b><\/a> comes in.<\/p>\n<h3>What is GMass?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18500\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Gmass-3.png\" alt=\"Gmass\" width=\"750\" height=\"308\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Gmass-3.png 900w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Gmass-3-300x123.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Gmass-3-768x315.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Gmass-3-24x10.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Gmass-3-36x15.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/11\/Gmass-3-48x20.png 48w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>GMass is a powerful <b>email outreach platform<\/b> that lets you send email campaigns <b>right from your <\/b><b>Gmail<\/b><b> inbox<\/b>. With impressive mail merge capabilities, it\u2019s a popular Chrome extension used by employees from major companies like Google, LinkedIn, and Twitter.<\/p>\n<p>But it isn\u2019t just for large companies.<\/p>\n<p><b>Anyone<\/b> \u2014 from individuals to small business owners and <a href=\"https:\/\/www.gmass.co\/blog\/church-email\/\">churches<\/a> \u2014 can use GMass to improve their formal emailing experience and send emails!<\/p>\n<p>With GMass, you can:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-personalization\/\"><b>Automatically personalize <\/b><b>emails<\/b><\/a> to increase email engagement levels, including <a href=\"https:\/\/www.gmass.co\/blog\/personalize-entire-paragraph-mail-merge\/\">paragraphs<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-personalized-image-in-email-marketing-campaign\/\">images<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign\/\">links<\/a>, email signatures, and <a href=\"https:\/\/www.gmass.co\/blog\/mass-email-with-personalized-attachments\/\">attachments<\/a>.<\/li>\n<li>Track email open rates, click rates, and other recipient interactions in real-time with GMass&#8217; <a href=\"https:\/\/www.gmass.co\/blog\/gmail-mail-merge-reports-and-analytics\/\"><b>Campaign reports<\/b><\/a>.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\"><b>Automate email follow-ups<\/b><\/a> to ensure high response rates from your mailing list or new subscribers.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/new-campaign-based-on-subscriber-engagement\/\"><b>Send behavior-based campaigns<\/b> <\/a>depending on the actions your leads take in your previous or initial email.<\/li>\n<li>View the <a href=\"https:\/\/www.gmass.co\/blog\/sentiment-analysis-on-replies\/\"><b>sentiment score<\/b><\/a> to see who your most interested prospects are for each reply you receive.<\/li>\n<li>Use the <a href=\"https:\/\/www.gmass.co\/blog\/gate\/\"><b>Gate feature<\/b><\/a> to combine automatic personalization, sentiment analysis, and template capabilities to send automatically personalized \u201creplies to replies\u201d.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/ab-test\/\"><b>A\/B test your email outreach campaigns<\/b><\/a> to ensure you&#8217;re sending the message that\u2019s likely to get you the best response.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/you-can-now-send-10000-emails-with-gmass-and-gmail\/\"><b>Overcome the sending limits on your Gmail or <\/b><b>Google Workspace<\/b><b> (formerly <\/b><b>G Suite<\/b><b>) account<\/b><\/a> to send 10,000 emails a day.<\/li>\n<\/ul>\n<p><i>How do you get started with GMass?<br \/>\n<\/i>It\u2019s incredibly simple \u2014 you only need to download the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\"><b>GMass Chrome extension<\/b><\/a> to your browser, sign up with your Gmail or Google Workspace (formerly G Suite account), and you&#8217;re ready to go!<\/p>\n<p><a href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<h2>Final Thoughts<\/h2>\n<p>To build the desired connection with your reader, you\u2019ll need to craft the beginning of your business email perfectly.<\/p>\n<p>Just follow the tips and practices I\u2019ve covered here to create effective emails. And with an email marketing tool like GMass, you can take your Gmail experience to the next level!<\/p>\n<p><b><i>Simply install the <\/i><\/b><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\"><b><i>GMass Chrome Extension<\/i><\/b><\/a><b><i> to supercharge your outreach<\/i><\/b> emails!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How you start a business email is incredibly important. Your subject line, salutation, and opening line need to be just right. Otherwise, the recipient may decide to ignore\u2026<\/p>\n","protected":false},"author":2,"featured_media":13359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,4253],"tags":[],"class_list":["post-13301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-how-to-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to Start a Business Email (Steps, Examples, Tips)<\/title>\r\n<meta name=\"description\" content=\"Want to learn how to start a formal or business email? 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