{"id":13627,"date":"2020-09-28T06:12:09","date_gmt":"2020-09-28T06:12:09","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=13627"},"modified":"2026-01-17T01:13:16","modified_gmt":"2026-01-17T01:13:16","slug":"pabbly-review","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/pabbly-review\/","title":{"rendered":"Pabbly Review 2026 (Features, Pricing, Drawbacks)"},"content":{"rendered":"<p><em>Looking for a detailed Pabbly review?<\/em><\/p>\n<p><strong>Pabbly <\/strong>is a SaaS-based web app that streamlines and optimizes your email marketing experience.<\/p>\n<p>From subscription management to payment billing and marketing automation, Pabbly offers a host of features to help you.<\/p>\n<p><em>But is Pabbly <strong>THE<\/strong> app to solve all your email marketing woes?<\/em><\/p>\n<p>To help you determine that, I\u2019ll cover everything you need to know about Pabbly, including its <a href=\"#features\">features<\/a>, pricing details, and drawbacks.<\/p>\n<h2>This Pabbly Review Contains:<\/h2>\n<p>(Click on a link below to jump to a specific section.)<\/p>\n<ul>\n<li><a href=\"#pabbly\">What Is Pabbly?<\/a><\/li>\n<li><a href=\"#features\">What Are the Key Features of Pabbly?<\/a><\/li>\n<li><a id=\"pabbly\"><\/a><a href=\"#pricing\">What Are Pabbly&#8217;s Pricing Plans?<\/a><\/li>\n<li><a href=\"#drawbacks\">What Are Pabbly&#8217;s Drawbacks?<\/a><\/li>\n<\/ul>\n<h2>What Is Pabbly?<\/h2>\n<p><strong>Pabbly<\/strong> is a popular email marketing and subscription management software. Co-founded by Pankaj and Neeraj Agarwal, www.pabbly.com offers an all-in-one service for email marketing and subscription management to cater to any business need.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13633\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review5.png\" alt=\"Pabbly Homepage\" width=\"1366\" height=\"690\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review5.png 1366w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review5-300x152.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review5-768x388.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review5-1024x517.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review5-24x12.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review5-36x18.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review5-48x24.png 48w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<p>Pabbly offers five tools that work as its core features. They are:<\/p>\n<ul>\n<li><a href=\"#marketing\">Email Marketing<\/a><\/li>\n<li><a href=\"#verification\">Email Verification<\/a><\/li>\n<li><a href=\"#billing\">Subscription Billing<\/a><\/li>\n<li><a href=\"#builder\">Form Builder<\/a><\/li>\n<li><a href=\"#connect\">Pabbly Connect<\/a><\/li>\n<\/ul>\n<p>In addition to these five software tools, Pabbly has a robust email API infrastructure and a built-in SMTP server to streamline your business email operations.<\/p>\n<h3>What Is an Email API?<\/h3>\n<p>An email API lets you access email service functionalities via your website or app.<\/p>\n<p>That way, whenever your customers complete a subscription, payment, or sign-up form on your website, they&#8217;ll instantly be notified by email.<\/p>\n<h3>What Is SMTP?<\/h3>\n<p><strong>SMTP<\/strong> (Simple Mail Transfer Protocol) is an email communication protocol used to send outgoing emails from one email account to another. It uses an SMTP server to deliver emails to recipient email addresses.<\/p>\n<p><em>But why do you need an external SMTP server like Pabbly to send emails?<\/em><\/p>\n<p>Regular email service providers (ESPs) like Gmail and Outlook <strong>limit<\/strong> the number of emails you can send daily.<\/p>\n<p>For example, you can\u2019t send more than 2,000 emails a day using G Suite \u2014 which <em><strong>may<\/strong><\/em> seem large enough. But if you\u2019re an email marketer wanting to send email campaigns to more than 2,000 customers, this limitation will stunt both your reach and growth.<\/p>\n<p><a id=\"features\"><\/a>However, SMTP service providers like Pabbly have no such email sending restrictions. By using Pabbly, you can bypass the traditional mail sending restrictions and send as many bulk emails as you want.<\/p>\n<p><em><strong>Want to know more about SMTP? <a href=\"https:\/\/www.gmass.co\/blog\/smtp\/\">Read my detailed SMTP guide here.<\/a><\/strong><\/em><\/p>\n<h2><a id=\"marketing\"><\/a>What Are the Key Features of Pabbly?<\/h2>\n<p>Let\u2019s take a look at the key features of the five Pabbly software tools:<\/p>\n<h3>1. Email Marketing<\/h3>\n<p>Along with a built-in email builder offering multiple templates, Pabbly\u2019s <strong>Email Marketing<\/strong> software includes a free <strong>built-in SMTP<\/strong> server for bulk emails.<\/p>\n<p>Additionally, Pabbly also provides integrations with 50+ external SMTP servers, including:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/gmail-smtp\/\">Gmail<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/sendinblue-review\/\">Sendinblue<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/mailjet-review\/\">Mailjet<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/mailgun-review\/\">Mailgun<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/sendgrid-smtp-account-configuration\/\">SendGrid<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/smtp2go-review\/\">SMTP2GO<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/mandrill-review\/\">Mandrill<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/pepipost-review\/\">Pepipost<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/postmark-review\/\">Postmark<\/a><\/li>\n<li>Amazon SES<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13632\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review4.png\" alt=\"Pabbly integrations\" width=\"1348\" height=\"689\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review4.png 1348w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review4-300x153.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review4-768x393.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review4-1024x523.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review4-24x12.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review4-36x18.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review4-48x25.png 48w\" sizes=\"auto, (max-width: 1348px) 100vw, 1348px\" \/><\/p>\n<p>With its powerful <strong>Email Tracking<\/strong> feature, Pabbly also lets you track your outgoing email opens, click-throughs, bounce rates, unsubscribes, and more.<\/p>\n<p>Pabbly\u2019s <strong>Marketing Automation<\/strong> is another unique feature that helps you create automated workflows. From pre-scheduling emails\/email campaigns to automated welcome emails for every new subscriber, pabbly.com makes sure your email marketing needs are always met.<\/p>\n<table style=\"width: 718x; border-collapse: collapse; border-style: solid; border-color: #000080; background-color: #d3d3d3d3;\" border=\"4\" cellpadding=\"8\">\n<tbody>\n<tr>\n<td style=\"width: 766.932px;\">\n<h5>Ajay\u2019s Email Tip:<\/h5>\n<p>Along with open rates, your emails\u2019 engagement rates also matter in email marketing. Check out my detailed guide on <strong><a href=\"https:\/\/www.gmass.co\/blog\/how-to-start-an-email\/\">how to start<\/a><\/strong> and <strong><a href=\"https:\/\/www.gmass.co\/blog\/how-to-end-a-professional-email\/\">end your emails<\/a><\/strong> to improve your recipient engagement.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a id=\"verification\"><\/a>Pabbly\u2019s Email Marketing software also contains several API-backed and easily embeddable <strong>subscription form<\/strong> templates for your website to maximize lead generation.<\/p>\n<h3>2. Email Verification<\/h3>\n<p>Sending emails to incorrect or invalid email addresses is not only a waste of time, but it also increases your bounce rate.<\/p>\n<p>Pabbly\u2019s <strong>Email Verification<\/strong> software helps you authenticate leads&#8217;\/subscribers\u2019 email addresses easily.<\/p>\n<p>To verify email addresses, Pabbly follows a \u201cslow\u201d verification process of sending <strong>ping requests<\/strong> to the recipient\u2019s email server. Once the ping request is received, the server lets you know whether the email address is authentic or not.<\/p>\n<p><strong>What\u2019s a ping request?<\/strong><\/p>\n<p>A ping request is an internet program that helps users test reachability or verify something, such as an email ID.<\/p>\n<p>Pabbly uses a slow frequency of sending ping requests to avoid the chance of getting inaccurate data or a request denial from the mail server.<\/p>\n<p>This reduces the chances of receiving:<\/p>\n<ul>\n<li><strong>False positives<\/strong> (inaccurate test results that verify the wrong email address)<\/li>\n<li><strong>Catch-all addresses<\/strong> (email addresses that catch any email sent to an incorrect\/non-existent email address)<\/li>\n<\/ul>\n<p>Additionally, to help keep your <strong>email list clean<\/strong>, Pabbly also removes email addresses that have:<\/p>\n<ul>\n<li>Wrong\/missing email syntax (like missing recipient\/domain name or the &#8220;@&#8221; symbol, etc.)<\/li>\n<li><a id=\"billing\"><\/a>Inactive\/invalid domains<\/li>\n<li>Duplicate emails<\/li>\n<\/ul>\n<h3>3. Subscription Billing<\/h3>\n<p>Pabbly\u2019s <strong>Subscription Billing<\/strong> tool is a recurring billing and subscription management software.<\/p>\n<p>It helps you manage:<\/p>\n<ul>\n<li>Customer subscriptions<\/li>\n<li>Recurring payments<\/li>\n<li>Billing<\/li>\n<li>Failed payments, etc.<\/li>\n<\/ul>\n<p>With its robust API integration, the recurring billing software helps you create responsive subscription and billing website forms without a hassle. You can also embed customized checkout pages and add customer data auto-fills to your payment and subscription forms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13631 size-full\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review3.png\" alt=\"Pabbly subscription billing dashboard\" width=\"1348\" height=\"690\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review3.png 1348w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review3-300x154.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review3-768x393.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review3-1024x524.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review3-24x12.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review3-36x18.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review3-48x25.png 48w\" sizes=\"auto, (max-width: 1348px) 100vw, 1348px\" \/><\/p>\n<p>Along with a comprehensive Pabbly Subscriptions <strong>Dashboard<\/strong>, the billing software also offers detailed <strong>sales analytics<\/strong>, including:<\/p>\n<ul>\n<li>Monthly revenue<\/li>\n<li>ARPU (Average Revenue per User)<\/li>\n<li>Churn rate, etc.<\/li>\n<\/ul>\n<p>The billing management and accounting software even ensures smooth customer payment collection via multiple <strong>payment gateway<\/strong> integrations with PayPal, Razorpay, and Stripe.<\/p>\n<p>To minimize payment processing complications, Pabbly includes subscription billing features that are also compatible with multiple <strong>currencies<\/strong>, like USD, Euro, and INR.<\/p>\n<p>Conveniently, the <strong>tax management<\/strong> system in Pabbly Subscription Billing allows you to add and manage taxes in your billing based on your customers\u2019 countries and states.<\/p>\n<p><em>But that isn\u2019t all.<\/em><\/p>\n<p>With Pabbly <strong>coupon management<\/strong>, you can create exciting coupons, discounts, and free trials for your customer.<\/p>\n<p>Taking care of the whole customer payment journey, the subscription management software helps you with:<\/p>\n<ul>\n<li>Support for both recurring billing and one-time billing<\/li>\n<li>Invoicing, tracking payments, and maintaining invoice records<\/li>\n<li>Creating subscription plans<\/li>\n<li><a id=\"builder\"><\/a>Creating a client portal for users to manage their subscription and payments<\/li>\n<li>An integrated <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2020\/01\/23\/affiliate-marketing-in-2020-what-it-is-and-how-beginners-can-get-started\/#3a83a7bb61c2\">affiliate<\/a> management system to manage affiliate marketers<\/li>\n<\/ul>\n<h3>4. Form Builder<\/h3>\n<p>Whether it\u2019s for a payment, an event registration, or capturing a lead, Pabbly <strong>Form Builder<\/strong> (previously called FormGet) helps you create online forms for your website or email quickly and easily.<\/p>\n<p>Through its simple drag-and-drop editor, you can add, remove, or customize any block you want to create your form.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13629\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review1.png\" alt=\"Pabbly form builder dashboard\" width=\"1351\" height=\"686\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review1.png 1351w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review1-300x152.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review1-768x390.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review1-1024x520.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review1-24x12.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review1-36x18.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review1-48x24.png 48w\" sizes=\"auto, (max-width: 1351px) 100vw, 1351px\" \/><\/p>\n<p>You can also configure various aspects of your form in Pabbly Form Builder, like:<\/p>\n<ul>\n<li>Selecting product images<\/li>\n<li>Payment gateway<\/li>\n<li>Currency<\/li>\n<\/ul>\n<p>Its <strong>custom payment gateway<\/strong> and <strong>multi-currency<\/strong> features allow you to collect payments easily through online payment forms.<a id=\"connect\"><\/a><\/p>\n<p>For added flexibility, you can even <strong>integrate<\/strong> Pabbly\u2019s forms with a Google Sheet or multiple platforms like WordPress and Zapier, among others.<\/p>\n<h3>5. Pabbly Connect<\/h3>\n<p>To help you automate and streamline your marketing and sales workflow, <strong>Pabbly Connect<\/strong> lets you sync more than 380 apps on its platform.<\/p>\n<p>From CRMs and payment web forms to social media platforms and video conferencing apps, you can connect with almost any app through the Pabbly Connect platform.<\/p>\n<p>Some of the notable apps you can integrate via Pabbly Connect include:<\/p>\n<ul>\n<li>Google Apps<\/li>\n<li>Facebook<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/office365-smtp\/\">Microsoft Office 365<\/a> and OneDrive<\/li>\n<li>Salesforce<\/li>\n<li>QuickBooks<\/li>\n<\/ul>\n<p>Additionally, you don\u2019t have to be a developer to sync these apps. Just select your favorite app, configure them by adding filters, actions, and field mappings, and save!<a id=\"pricing\"><\/a><\/p>\n<p>If you need any assistance regarding the web app usage and integration, you can always contact the Pabbly support team.<\/p>\n<h2>What Are Pabbly&#8217;s Pricing Plans?<\/h2>\n<p>Pabbly offers 17 pricing plans, each including <strong>all<\/strong> features and software.<\/p>\n<p>The only difference between the pricing tiers is the number of subscribers, customers, forms, credits, and tasks included at each level.<\/p>\n<p>Here, I\u2019ll cover the first four pricing tiers along with the features that each Pabbly tier contains.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13630\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review2.png\" alt=\"Pabbly pricing page\" width=\"1353\" height=\"681\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review2.png 1353w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review2-300x151.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review2-768x387.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review2-1024x515.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review2-24x12.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review2-36x18.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/pabbly-review2-48x24.png 48w\" sizes=\"auto, (max-width: 1353px) 100vw, 1353px\" \/><\/p>\n<h3>A. Email Marketing<\/h3>\n<ul>\n<li><strong>Tier 1, $29\/month plan:<\/strong> has a limit of 2,500 subscribers<\/li>\n<li><strong>Tier 2, $37\/month plan:<\/strong> has a limit of 5,500 subscribers<\/li>\n<li><strong>Tier 3, $57\/month plan:<\/strong> has a limit of 20,000 subscribers<\/li>\n<li><strong>Tier 4, $79\/month plan:<\/strong> has a limit of 30,000 subscribers<\/li>\n<\/ul>\n<h4>Standard Email Marketing Features Available in All Tiers<\/h4>\n<ul>\n<li>Drag-and-Drop Email Builder<\/li>\n<li>External and Built-In SMTP<\/li>\n<li>Marketing Automation<\/li>\n<li>List Management<\/li>\n<li>Email Tracking<\/li>\n<li>Subscription Forms<\/li>\n<\/ul>\n<h3>B. Subscription Billing<\/h3>\n<ul>\n<li>Tier 1: has a limit of 50 customers<\/li>\n<li>Tier 2: has a limit of 100 customers<\/li>\n<li>Tier 3: has a limit of 150 customers<\/li>\n<li>Tier 4: has a limit of 250 customers<\/li>\n<\/ul>\n<h4>Standard Subscription Billing Features Available in All Tiers<\/h4>\n<ul>\n<li>Multiple Billing Model<\/li>\n<li>Client Portal Access<\/li>\n<li>Payment Gateways<\/li>\n<li>Dunning Management<\/li>\n<li>Create Checkout Page<\/li>\n<li>Global Tax Management<\/li>\n<\/ul>\n<h3>C. Form Builder<\/h3>\n<ul>\n<li>Tier 1: has a limit of 2 forms<\/li>\n<li>Tier 2: has a limit of 4 forms<\/li>\n<li>Tier 3: has a limit of 6 forms<\/li>\n<li>Tier 4: has a limit of 8 forms<\/li>\n<\/ul>\n<h4>Standard Form Builder Features Available in All Tiers<\/h4>\n<ul>\n<li>Unlimited Submissions<\/li>\n<li>Unlimited Payment Accounts<\/li>\n<li>Receive Unlimited Payments<\/li>\n<li>PayPal and Stripe Integration<\/li>\n<li>Custom Branding<\/li>\n<li>Webhooks<\/li>\n<\/ul>\n<h3>D. Email Verification<\/h3>\n<ul>\n<li>Tier 1: has a limit of 6,500 credits<\/li>\n<li>Tier 2: has a limit of 15,000 credits<\/li>\n<li>Tier 3: has a limit of 30,000 credits<\/li>\n<li>Tier 4: has a limit of 45,000 credits<\/li>\n<\/ul>\n<h4>Standard Email Verification Features Available in All Tiers<\/h4>\n<ul>\n<li>Minimize Bouncing<\/li>\n<li>Email Deduplication<\/li>\n<li>Boost Deliverability<\/li>\n<li>Domain Confirmation<\/li>\n<li>Spam-Trap Removal<\/li>\n<li>Anti-Greylisting<\/li>\n<\/ul>\n<h3>E. Pabbly Connect<\/h3>\n<ul>\n<li>Tier 1: has a limit of 50,000 tasks<\/li>\n<li>Tier 2: has a limit of 60,000 tasks<\/li>\n<li>Tier 3: has a limit of 80,000 tasks<\/li>\n<li>Tier 4: has a limit of 120,000 tasks<\/li>\n<\/ul>\n<h4>Standard Pabbly Connect Features in All Tiers<\/h4>\n<ul>\n<li>Unlimited Workflows<\/li>\n<li>Instant Triggers<\/li>\n<li>Multi-Step Calls<\/li>\n<li><a id=\"drawbacks\"><\/a>Path Routers<\/li>\n<li>Unlimited Premium Apps<\/li>\n<li>Filters<\/li>\n<\/ul>\n<h2>What Are Pabbly&#8217;s Drawbacks?<\/h2>\n<p>Although Pabbly offers multiple features, it isn\u2019t perfect.<\/p>\n<p>Let&#8217;s have a quick look at two major drawbacks of Pabbly:<\/p>\n<h3>1. No Mobile Support<\/h3>\n<p>While Pabbly is a powerful web app compatible with Windows and Mac, <strong>it doesn\u2019t have a mobile app<\/strong>.<\/p>\n<p>Many Pabbly user reviews of the subscription feature highlight how inconvenient this can get.<\/p>\n<p>For example, some of the apps that Pabbly integrates with, like FreshBooks and Zoom, already have both web and mobile apps in place.<\/p>\n<p>However, if the connecting app (Pabbly) doesn\u2019t have a mobile version, you won\u2019t benefit from any of the integrated apps on your phone (even if those integrated services have mobile apps)!<\/p>\n<h3>2. Not-So-Friendly Built-In SMTP Service<\/h3>\n<p>Apart from third-party integrations, Pabbly has its own in-built SMTP service. And while you can use this SMTP for free once you purchase a Pabbly plan, it has certain <strong>limitations<\/strong>.<\/p>\n<p>First, you have to request <strong>approval<\/strong> to use this feature \u2014 and your application could get rejected.<\/p>\n<p>This makes using their built-in SMTP feature a bit confusing, as you might not know on what grounds they may have rejected your request. If your request is denied, you would have to spend money on a third-party integration and use that instead.<\/p>\n<p>Moreover, even if your request is approved, you can <strong>only send 500 emails initially<\/strong> from their built-in SMTP server. This will increase over time if all goes well, but that&#8217;s all you have to <strong>start<\/strong> with \u2014 which isn\u2019t something most email marketers can afford.<\/p>\n<h2>Wrapping Up<\/h2>\n<p>Pabbly is a great app to boost your email marketing and subscription management activities.<\/p>\n<p>Irrespective of company size, the web app helps you track email engagement, verify email IDs, monitor sales analytics and payment analytics, and create customer offers with the Pabbly discount feature.<\/p>\n<p>However, it isn\u2019t perfect.<\/p>\n<p>For starters, it doesn\u2019t have a mobile app to help you manage your email campaigns on the go. And based on its user reviews, the several restrictions in Pabbly\u2019s built-in SMTP makes it difficult to use.<\/p>\n<p>But if Pabbly doesn\u2019t seem like the right fit for you, don\u2019t worry!<\/p>\n<p>You can always opt for other SMTP providers instead. To learn more about them, check out my reviews for <a href=\"https:\/\/www.gmass.co\/blog\/smtp-review\/\">SMTP.com<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/moosend-review\/\">Moosend<\/a>, Inboxroad, <a href=\"https:\/\/www.gmass.co\/blog\/sendpulse-review\/\">Sendpulse<\/a>, and <a href=\"https:\/\/www.gmass.co\/blog\/socketlabs-review\/\">SocketLabs<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for a detailed Pabbly review? Pabbly is a SaaS-based web app that streamlines and optimizes your email marketing experience. From subscription management to payment billing and marketing\u2026<\/p>\n","protected":false},"author":2,"featured_media":13643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,6475],"tags":[],"class_list":["post-13627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-review"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Pabbly Review 2026 (Features, Pricing, Drawbacks)<\/title>\r\n<meta name=\"description\" content=\"Is Pabbly the right email marketing software for you? This Pabbly review covers its key features, pricing details, and drawbacks to help you decide.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/pabbly-review\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Pabbly Review 2026 (Features, Pricing, Drawbacks)\" \/>\r\n<meta property=\"og:description\" content=\"Is Pabbly the right email marketing software for you? This Pabbly review covers its key features, pricing details, and drawbacks to help you decide.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.gmass.co\/blog\/pabbly-review\/\" \/>\r\n<meta property=\"og:site_name\" content=\"GMass Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GmailMailMerge\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-09-28T06:12:09+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-01-17T01:13:16+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Pabbly-product-review-64kb.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1001\" \/>\r\n\t<meta property=\"og:image:height\" content=\"467\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Ajay Goel\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@PartTimeSnob\" \/>\r\n<meta name=\"twitter:site\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ajay Goel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/\"},\"author\":{\"name\":\"Ajay Goel\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\"},\"headline\":\"Pabbly Review 2026 (Features, Pricing, Drawbacks)\",\"datePublished\":\"2020-09-28T06:12:09+00:00\",\"dateModified\":\"2026-01-17T01:13:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/\"},\"wordCount\":1933,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Pabbly-product-review-64kb.png\",\"articleSection\":[\"Email Marketing\",\"Review\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/\",\"name\":\"Pabbly Review 2026 (Features, Pricing, Drawbacks)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Pabbly-product-review-64kb.png\",\"datePublished\":\"2020-09-28T06:12:09+00:00\",\"dateModified\":\"2026-01-17T01:13:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\"},\"description\":\"Is Pabbly the right email marketing software for you? This Pabbly review covers its key features, pricing details, and drawbacks to help you decide.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Pabbly-product-review-64kb.png\",\"contentUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Pabbly-product-review-64kb.png\",\"width\":1001,\"height\":467,\"caption\":\"Pabbly product review\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/pabbly-review\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pabbly Review 2026 (Features, Pricing, Drawbacks)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\",\"name\":\"GMass Blog\",\"description\":\"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\",\"name\":\"Ajay Goel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"caption\":\"Ajay Goel\"},\"description\":\"Ajay is the founder of GMass and has been developing email sending software for 20 years.\",\"sameAs\":[\"https:\\\/\\\/twitter.com\\\/PartTimeSnob\",\"https:\\\/\\\/x.com\\\/PartTimeSnob\"],\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/author\\\/ajay-goel\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pabbly Review 2026 (Features, Pricing, Drawbacks)","description":"Is Pabbly the right email marketing software for you? This Pabbly review covers its key features, pricing details, and drawbacks to help you decide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gmass.co\/blog\/pabbly-review\/","og_locale":"en_US","og_type":"article","og_title":"Pabbly Review 2026 (Features, Pricing, Drawbacks)","og_description":"Is Pabbly the right email marketing software for you? This Pabbly review covers its key features, pricing details, and drawbacks to help you decide.","og_url":"https:\/\/www.gmass.co\/blog\/pabbly-review\/","og_site_name":"GMass Blog","article_publisher":"https:\/\/www.facebook.com\/GmailMailMerge\/","article_published_time":"2020-09-28T06:12:09+00:00","article_modified_time":"2026-01-17T01:13:16+00:00","og_image":[{"width":1001,"height":467,"url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Pabbly-product-review-64kb.png","type":"image\/png"}],"author":"Ajay Goel","twitter_card":"summary_large_image","twitter_creator":"@PartTimeSnob","twitter_site":"@GMassForGmail","twitter_misc":{"Written by":"Ajay Goel","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gmass.co\/blog\/pabbly-review\/#article","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/pabbly-review\/"},"author":{"name":"Ajay Goel","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8"},"headline":"Pabbly Review 2026 (Features, Pricing, Drawbacks)","datePublished":"2020-09-28T06:12:09+00:00","dateModified":"2026-01-17T01:13:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/pabbly-review\/"},"wordCount":1933,"commentCount":2,"image":{"@id":"https:\/\/www.gmass.co\/blog\/pabbly-review\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Pabbly-product-review-64kb.png","articleSection":["Email Marketing","Review"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gmass.co\/blog\/pabbly-review\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gmass.co\/blog\/pabbly-review\/","url":"https:\/\/www.gmass.co\/blog\/pabbly-review\/","name":"Pabbly Review 2026 (Features, Pricing, Drawbacks)","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/pabbly-review\/#primaryimage"},"image":{"@id":"https:\/\/www.gmass.co\/blog\/pabbly-review\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Pabbly-product-review-64kb.png","datePublished":"2020-09-28T06:12:09+00:00","dateModified":"2026-01-17T01:13:16+00:00","author":{"@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8"},"description":"Is Pabbly the right email marketing software for you? This Pabbly review covers its key features, pricing details, and drawbacks to help you decide.","breadcrumb":{"@id":"https:\/\/www.gmass.co\/blog\/pabbly-review\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gmass.co\/blog\/pabbly-review\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gmass.co\/blog\/pabbly-review\/#primaryimage","url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Pabbly-product-review-64kb.png","contentUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Pabbly-product-review-64kb.png","width":1001,"height":467,"caption":"Pabbly product review"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gmass.co\/blog\/pabbly-review\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gmass.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Pabbly Review 2026 (Features, Pricing, Drawbacks)"}]},{"@type":"WebSite","@id":"https:\/\/www.gmass.co\/blog\/#website","url":"https:\/\/www.gmass.co\/blog\/","name":"GMass Blog","description":"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gmass.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8","name":"Ajay Goel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","caption":"Ajay Goel"},"description":"Ajay is the founder of GMass and has been developing email sending software for 20 years.","sameAs":["https:\/\/twitter.com\/PartTimeSnob","https:\/\/x.com\/PartTimeSnob"],"url":"https:\/\/www.gmass.co\/blog\/author\/ajay-goel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/13627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/comments?post=13627"}],"version-history":[{"count":14,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/13627\/revisions"}],"predecessor-version":[{"id":25966,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/13627\/revisions\/25966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media\/13643"}],"wp:attachment":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media?parent=13627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/categories?post=13627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/tags?post=13627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}