{"id":13677,"date":"2020-10-05T03:40:38","date_gmt":"2020-10-05T03:40:38","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=13677"},"modified":"2026-01-17T01:12:35","modified_gmt":"2026-01-17T01:12:35","slug":"postmark-review","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/postmark-review\/","title":{"rendered":"Postmark Review 2026 (Features, Limitations, Pricing)"},"content":{"rendered":"<p><em>Interested in using Postmark for your email marketing and SMTP needs?<\/em><\/p>\n<p>Postmark is an SMTP service provider that focuses on improving your deliverability rates. With an email API, detailed analytics, pre-made templates, and much more, Postmark can appeal to businesses of all sizes.<\/p>\n<p><em>But can its features cater to all <strong>your<\/strong> needs?<\/em><\/p>\n<p>This Postmark review covers everything you need to know about this email service. I\u2019ll talk about its <a href=\"#features\">key features<\/a>, limitations, and pricing details to help you make an informed decision.<\/p>\n<h2>This Postmark Review Contains:<\/h2>\n<p>(Click on a link below to jump to a specific section.)<\/p>\n<ul>\n<li><a href=\"#postmark\">What Is Postmark?<\/a><\/li>\n<li><a href=\"#features\">What Are the Key Features of Postmark?<\/a><\/li>\n<li><a href=\"#limitations\">What Are the Major Limitations of Postmark?<\/a><\/li>\n<li><a id=\"postmark\"><\/a><a href=\"#pricing\">Postmark Pricing<\/a><\/li>\n<li><a href=\"#improve\">The Best Way to Improve Postmark<\/a><\/li>\n<\/ul>\n<p>Let\u2019s dive into the review.<\/p>\n<h2>What Is Postmark?<\/h2>\n<p>Postmark is a SaaS email service provider that will help you deliver your application emails. It offers SMTP services, an email API, and other transactional email services to businesses of all sizes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13680\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review6.jpg\" alt=\"Postmark app homepage\" width=\"1000\" height=\"474\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review6.jpg 1999w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review6-300x142.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review6-768x364.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review6-1024x485.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review6-24x11.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review6-36x17.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review6-48x23.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><em>Confused about what SMTP and email API mean?<\/em><\/p>\n<p>I\u2019ll explain what they are and how these product details are relevant in the context of email marketing.<\/p>\n<h3>What Is SMTP?<\/h3>\n<p><strong>Simple Mail Transfer Protocol<\/strong> or <strong>SMTP<\/strong> is a communication protocol that enables you to send outgoing emails.<\/p>\n<p><em><strong>Why does this matter?<\/strong><\/em><\/p>\n<p>When using an email client like Gmail, for example, there\u2019s a limit on the number of emails that you\u2019re allowed to send in a day. It\u2019s 500 emails\/day for a regular Gmail account, and for a G Suite account, it\u2019s 2,000 emails\/day.<\/p>\n<p>But as an email marketer, you might want to send more than 2,000 emails on any given day, and such sending limits restrict your outreach.<\/p>\n<p>This is where a third-party <strong>SMTP<\/strong> relay service like Postmark helps you. It lets you bypass any sending limits placed by the email client or ISP (Internet Service Provider). You can then send unlimited promotional emails every day!<\/p>\n<p><em><strong>To know more about SMTP, <a href=\"https:\/\/www.gmass.co\/blog\/smtp\/\">read my ultimate guide here<\/a>.<\/strong><\/em><\/p>\n<h3>What Is an Email API?<\/h3>\n<p>An <strong>email API<\/strong> is a type of Application Programming Interface (API) used by a website or an app to access the functionalities of an email marketing platform.<\/p>\n<p><a id=\"features\"><\/a>eCommerce websites generally use email APIs to send you notifications about shipping details, password resets, and purchase summaries, etc. If you run a commercial site, this means you won\u2019t have to compose an email manually every time someone orders something from your store \u2014 the email API does it for you!<\/p>\n<h2>What Are the Key Features of Postmark?<\/h2>\n<p>In this Postmark review, I\u2019ll highlight the tool\u2019s five key features:<\/p>\n<h3>1. Transactional Mail Service<\/h3>\n<p>Postmark helps you set up <strong>transactional mail systems<\/strong> for your business with ease.<\/p>\n<p><strong>What are transactional emails?<\/strong><\/p>\n<p>Transactional emails are personalized, unique messages sent from a business to its customer. Password resets, transaction evidence, welcome emails, and shipping details are all examples of transactional emails.<\/p>\n<p>Some types of transactional emails you can send using Postmark are:<\/p>\n<ul>\n<li>Account detail changes or password reset emails<\/li>\n<li>Purchase confirmation and receipt logs<\/li>\n<li>Shipping and delivery information<\/li>\n<li>Comment notifications and trial expiration emails<\/li>\n<\/ul>\n<p>As transactional emails are one of the most important types of application emails, the Postmark service tries to maintain competitive deliverability rates for them.<\/p>\n<p>Keeping transactional emails a priority, Postmark helps improve your <strong>sender reputation<\/strong> and prevent such emails from being marked as spam.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13681\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review2.jpg\" alt=\"Postmark transactional email service\" width=\"1000\" height=\"492\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review2.jpg 1920w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review2-300x148.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review2-768x378.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review2-1024x504.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review2-24x12.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review2-36x18.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review2-48x24.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>2. Email Delivery Service<\/h3>\n<p>Unlike newsletters and marketing emails, your transactional emails should reach your customers<strong> instantly<\/strong>.<\/p>\n<p><em>Why?<\/em><\/p>\n<p>A transactional mail includes vital details that customers expect to receive as soon as the triggering event occurs. Delays in this process can frustrate and confuse customers, costing your business in the long run.<\/p>\n<p>To help you keep up with these expectations, Postmark tries to ensure that your emails find their way into clients\u2019 inboxes instead of spam folders and that they\u2019re <strong>delivered<\/strong> as fast as possible.<\/p>\n<p>For example, websites running on WordPress can use plugins like the Postmark for WordPress plugin to generate and send transactional emails <strong>directly<\/strong> from the website. This avoids any delay that can result from manually running a <strong>separate<\/strong> computer software or cloud-based application.<\/p>\n<p>Additionally, Postmark only allots <strong>dedicated IPs<\/strong> to high volume senders. Low and mid-volume senders, on the other hand, are given <strong>shared IPs<\/strong> with established sender reputations.<\/p>\n<p>This allows lower-volume senders to obtain optimum delivery from the get-go, instead of having to build their sender reputation from scratch.<\/p>\n<p>To be eligible for a dedicated IP, you need to be a customer sending 300,000 emails\/month or more.<\/p>\n<p>But that\u2019s not all.<\/p>\n<p><em><strong>The best part?<\/strong><\/em><\/p>\n<p>High delivery speeds are a <strong>core feature<\/strong> in all Postmark pricing plans. You don\u2019t need to pay any additional or hidden costs to unlock high-speed delivery.<\/p>\n<h3>3. Detailed Email Analytics<\/h3>\n<p>To optimize your email performance, you need detailed stats and reports to understand what\u2019s working or what needs to be improved in future campaigns.<\/p>\n<p>Postmark offers <strong>powerful email analytics<\/strong> to give you detailed insights into your application emails.<\/p>\n<p>Some of the key email metrics Postmark tracks include:<\/p>\n<ul>\n<li><strong>Bounce rates:<\/strong> percentage of subscribers on your mailing list who couldn\u2019t receive your message because the recipient\u2019s email server returned it<\/li>\n<li><strong>Open rates:<\/strong> percentage of subscribers on your mailing list who opened the email<\/li>\n<li><strong>Click rate:<\/strong> percentage of subscribers on your mailing list who clicked on at least one link within the email<\/li>\n<\/ul>\n<table style=\"width: 718x; border-collapse: collapse; border-style: solid; border-color: #000080; background-color: #d3d3d3d3;\" border=\"4\" cellpadding=\"8\">\n<tbody>\n<tr>\n<td style=\"width: 758.75px;\">\n<h5>Ajay\u2019s Email Tip<\/h5>\n<p>An easy way to improve your open rates across the board is by starting and ending your emails properly. Read my in-depth guides on <a href=\"https:\/\/www.gmass.co\/blog\/how-to-start-a-formal-email\/\">how to start<\/a> and <a href=\"https:\/\/www.gmass.co\/blog\/how-to-end-a-professional-email\/\">end an email<\/a> for some useful tips.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Postmark also allows you to access a detailed 45-day history of <strong>all<\/strong> email logs. These can easily be searched through and filtered depending on the data your business needs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13682\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review4.jpg\" alt=\"Postmark email analytics dashboard\" width=\"1000\" height=\"530\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review4.jpg 1919w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review4-300x159.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review4-768x407.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review4-1024x543.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review4-24x13.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review4-36x19.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review4-48x25.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>4. Email API<\/h3>\n<p>Postmark offers several <strong>APIs<\/strong> to send emails and manage servers, templates, and domains.<\/p>\n<p>Websites, web apps, or other applications can use Postmark\u2019s marketing capabilities through the email API to send notifications about order confirmations and shipping details, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13683\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review1.jpg\" alt=\"Postmark email api dashboard\" width=\"1000\" height=\"434\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review1.jpg 1920w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review1-300x130.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review1-768x333.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review1-1024x444.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review1-24x10.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review1-36x16.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review1-48x21.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Integrating the Postmark email API into your service is easy because Postmark contains powerful client libraries and supports all popular languages, including Node.js, PHP, Python, Java, and more.<\/p>\n<p>Once the integration is complete, you can split application emails into logical groups based on which application or environment is sending them. For example, you can sort emails sent from your website and web app separately.<\/p>\n<p>This is useful when you need focused reports and want to set up multi-party permissions.<\/p>\n<p>Additionally, when using webhooks with your email APIs, you\u2019re notified of emails that have been delivered, opened, bounced, or clicked (when the recipient has clicked a link within the email).<\/p>\n<p><strong>Note:<\/strong> Webhooks allow an application to provide real-time information to other applications.<\/p>\n<h3>5. Large Library of Email Templates<\/h3>\n<p>Building, testing, and managing email <strong>templates<\/strong> can be time-consuming \u2014 and that\u2019s time you could spend on improving campaign performance instead!<\/p>\n<p>To help you out, Postmark features a vast library of compatible, integrated, and responsive email templates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13684\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review3.jpg\" alt=\"Postmark email templates dashboard\" width=\"1000\" height=\"492\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review3.jpg 1920w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review3-300x148.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review3-768x378.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review3-1024x504.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review3-24x12.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review3-36x18.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/postmark-review3-48x24.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><a id=\"pricing\"><\/a>You can use the available pre-made templates to put together application emails quickly, such as password resets, comment notifications, and welcome emails, etc. As you\u2019re filing through these templates, you\u2019ll find that they\u2019re completely customizable \u2014 helping you easily edit and use them according to your needs.<\/p>\n<h2>Postmark Pricing<\/h2>\n<p>Postmark is billed monthly, and the pricing depends on your <strong>email volume requirements per month<\/strong>.<\/p>\n<p>Here\u2019s a breakdown of the Postmark pricing structure:<\/p>\n<ul>\n<li>10,000 emails \u2013 $10 + 1.25 per 1,000 additional emails<\/li>\n<li>50,000 emails \u2013 $50 + 1.00 per 1,000 additional emails<\/li>\n<li>125,000 emails \u2013 $100 + 0.85 per 1,000 additional emails<\/li>\n<li>300,000 emails \u2013 $200 + 0.60 per 1,000 additional emails<\/li>\n<li>700,000 emails \u2013 $400 + 0.45 per 1,000 additional emails<\/li>\n<li>1,500,000 emails \u2013 $700 + 0.35 per 1,000 additional emails<\/li>\n<li>3,000,000 emails \u2013 $900 + 0.30 per 1,000 additional emails<\/li>\n<li>5,000,000 emails \u2013 $1,200 + 0.25 per 1,000 additional emails<\/li>\n<\/ul>\n<p><a id=\"limitations\"><\/a>A <strong>free<\/strong> Postmark trial is available for every new account created. The trial has no expiry, and you can send up to 100 emails\/month free, forever.<\/p>\n<h2>What Are the Limitations of Postmark?<\/h2>\n<p>Postmark is a powerful tool for sending and managing transactional emails like welcome emails and comment notifications. With great deliverability metrics, detailed analytics, and clever APIs, Postmark packs a punch.<\/p>\n<p>However, there are a few limitations to using Postmark.<\/p>\n<p>To help you make an informed decision, I\u2019ll talk about its three key limitations.<\/p>\n<h3>1. Lacks Essential Email Marketing Features<\/h3>\n<p>Postmark was <strong>initially<\/strong> designed <strong>only<\/strong> for transactional emails.<\/p>\n<p>So, it&#8217;s understandable that Postmark hasn&#8217;t provided a wide array of email marketing features in the past.<\/p>\n<p>However, with the new <strong>Message Streams<\/strong> feature, Postmark supports an array of different application-based emails like:<\/p>\n<ul>\n<li>Product update announcements<\/li>\n<li>Updates to terms of service<\/li>\n<li>Promotional emails and other kinds of broadcast emails<\/li>\n<\/ul>\n<p>However, when Postmark shifted its focus from transactional to application emails, it failed to include essential email marketing features like:<\/p>\n<ul>\n<li><strong>Personalization of bulk emails:<\/strong> to create personalized bulk emails at scale<\/li>\n<li><strong>Email scheduling:<\/strong> to schedule email campaigns in advance in line with your email marketing strategy<\/li>\n<li><strong>Automated follow-ups:<\/strong> to set up automatic workflows for sending follow-up emails<\/li>\n<li><strong>A\/B testing:<\/strong> to conduct split testing to find which campaign works best for you, and optimize accordingly<\/li>\n<\/ul>\n<p>With such essential features missing, Postmark might not be able to provide the marketing edge you\u2019d get from other dedicated email platforms like Mailchimp and SparkPost.<\/p>\n<h3>2. Expensive Pricing<\/h3>\n<p>Although it offers exceptional deliverability for your transactional emails, the Postmark pricing structure is a little too expensive.<\/p>\n<p>For example, for $50\/month, you can send a maximum of 50,000 emails with Postmark. And then there\u2019s an additional cost of $1 per 1,000 emails after that.<\/p>\n<p>Let&#8217;s compare that to a Postmark alternative like <a href=\"https:\/\/www.gmass.co\/blog\/pepipost-review\/\">Pepipost<\/a> that offers 150,000 emails for $25\/month, and just $0.60 for every additional 1,000 emails.<\/p>\n<p>Postmark isn\u2019t nearly as cost-effective, especially when it doesn\u2019t have the necessary features of a full-fledged email marketing tool.<\/p>\n<h3>3. No SMS Support<\/h3>\n<p>Unlike tools such as <a href=\"https:\/\/www.gmass.co\/blog\/sendinblue-review\/\">Sendinblue<\/a> that allow you to simultaneously manage SMS marketing and email marketing campaigns from the same interface, Postmark doesn\u2019t offer SMS marketing services.<\/p>\n<p><a id=\"improve\"><\/a>Given that mobile phones are everywhere, receiving transaction updates on your phone via SMS is common \u2014 and even expected. Unfortunately, it\u2019s not something you can do with Postmark.<\/p>\n<h2>The Best Way to Enhance Postmark Functionality: GMass<\/h2>\n<p>If you want to benefit from Postmark\u2019s email deliverability without facing some of its email marketing drawbacks, don\u2019t worry.<\/p>\n<p>There\u2019s an easy and ideal solution to improving Postmark \u2014 <a href=\"https:\/\/www.gmass.co\/\">GMass<\/a>!<\/p>\n<p><strong>What\u2019s GMass?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13685\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Gmass-Homepage.jpg\" alt=\"Gmass Homepage\" width=\"1000\" height=\"496\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Gmass-Homepage.jpg 1903w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Gmass-Homepage-300x149.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Gmass-Homepage-768x381.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Gmass-Homepage-1024x507.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Gmass-Homepage-24x12.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Gmass-Homepage-36x18.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/09\/Gmass-Homepage-48x24.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Based in the United States, <strong>GMass<\/strong> is a marketing automation and email marketing platform that works within <strong>Gmail<\/strong>.<\/p>\n<p>Its powerful outreach capabilities, superior ease of use, and proactive customer service make it a popular mail merge tool used by employees working for Google and Uber, and social media firms such as Twitter, Facebook, and LinkedIn.<\/p>\n<p>However, GMass isn\u2019t <strong>just<\/strong> an ideal marketing solution for big tech firms.<\/p>\n<p>It\u2019s perfect for the email marketing needs of small businesses, solopreneurs, and even <a href=\"https:\/\/www.gmass.co\/blog\/church-email\/\">churches<\/a>.<\/p>\n<p><em>And the best part?<\/em><\/p>\n<p>GMass works <strong>right inside Gmail<\/strong> \u2014 meaning that you don\u2019t need to get familiarized with a new tool to start marketing. It\u2019s all familiar, convenient, and powerful!<\/p>\n<p>To get on board with GMass, just download the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">Chrome extension<\/a> and sign up with your Gmail account.<\/p>\n<p>With GMass on your side, you can:<\/p>\n<ul>\n<li>Schedule and send <strong><a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-personalization\/\">personalized bulk emails<\/a><\/strong>.<\/li>\n<li>Create workflows for <strong><a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\">auto follow-up<\/a><\/strong> of emails.<\/li>\n<li>Generate real-time <strong><a href=\"https:\/\/www.gmass.co\/blog\/gmail-mail-merge-reports-and-analytics\/\">reporting and analytics<\/a><\/strong> within the Gmail inbox.<\/li>\n<li>Organize your <strong><a href=\"https:\/\/www.gmass.co\/blog\/build-email-list-from-gmail-account\/\">mailing list<\/a> <\/strong>through effective segmentation.<\/li>\n<li>Use GMass as a <a href=\"https:\/\/www.gmass.co\/blog\/official-gmail-add-on\/\"><strong>mobile add-on<\/strong><\/a> with the Gmail mobile application.<\/li>\n<li>Send out <strong><a href=\"https:\/\/www.gmass.co\/cold-email\">cold emails<\/a><\/strong> and drip campaigns to unlimited customers.<\/li>\n<li>Perform a <strong><a href=\"https:\/\/www.gmass.co\/blog\/use-a-google-sheets-spreadsheet-as-a-dynamic-email-suppression-list\/\">Google Sheets<\/a><\/strong> mail merge effortlessly.<\/li>\n<\/ul>\n<p>Combining the functionalities of Postmark and GMass only takes a few straightforward steps.<\/p>\n<h3>How Does GMass Work with Postmark?<\/h3>\n<p>Customers using Postmark can leverage GMass\u2019 easy-to-use Gmail interface, powerful outreach features, and proactive customer support to carry out well-rounded and effective marketing campaigns.<\/p>\n<p>Once GMass and Postmark are integrated, you can send unlimited mail-merge campaigns from within Gmail. You can even use the GMass add-on for the Gmail mobile app to manage your campaigns on the go!<\/p>\n<p>To integrate Postmark and GMass, just follow these simple steps:<\/p>\n<ul>\n<li>Create an account on Postmark by filling in the required fields.<\/li>\n<li>Create an account on GMass.<\/li>\n<li>Refresh the Chrome plugin to ensure that an appropriate version of GMass is in use.<\/li>\n<li>Connect your GMass and Postmark accounts by modifying the SMTP settings on your GMass account.<\/li>\n<\/ul>\n<p><em><strong>For more info on linking GMass with your SMTP service, read my <a href=\"https:\/\/www.gmass.co\/blog\/gmail-smtp\/\">setting up Gmail SMTP settings guide<\/a>.<\/strong><\/em><\/p>\n<h3>GMass Pricing<\/h3>\n<p>Since Postmark is an expensive solution, you might be concerned about spending additional money on a separate tool.<\/p>\n<p>Don\u2019t worry. You can avail yourself of all of GMass\u2019 features for next to nothing!<\/p>\n<p>GMass\u2019 pricing structure is as follows:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\">Individual:<\/span>\n<ul class=\"ul2\">\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>Standard: $25 per month or $225 annually.<\/b> Includes unlimited emails, contacts, and campaigns. Plus mail merge personalization, Spam Solver, and dozens of other features.<\/span><\/li>\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>Premium: $35 per month or $325 annually.<\/b> All Standard plan features, plus auto follow-up sequences, API access and Zapier, and triggered emails.<\/span><\/li>\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>Professional: $55 per month or $525 annually.<\/b> All Premium features plus GMass MultiSend for inbox rotation and high-priority support.<\/span><\/li>\n<\/ul>\n<\/li>\n<li class=\"li1\"><span class=\"s2\">Team:<\/span>\n<ul class=\"ul2\">\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>Professional:<\/b> starts at $145 per month for a team of five \u2013 supports all features.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>Postmark is an excellent tool for sending transactional emails. Its high-performing deliverability rates, detailed analytics, powerful APIs, and large template library make it a valuable tool for any business.<\/p>\n<p>However, when it comes to email marketing campaigns, Postmark offers only limited email marketing capabilities \u2014 and that will limit your campaign engagement.<\/p>\n<p>Fortunately, you can augment and amplify Postmark\u2019s features by using it with the GMass email marketing and marketing automation platform.<\/p>\n<p>GMass\u2019 superior outreach features and its active customer service will empower you to make the most of Postmark.<\/p>\n<p><em>So what are you waiting for?<\/em><\/p>\n<p>Create your postmarkapp.com account, <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">link it to GMass<\/a>, and hit all the right notes with your email campaign!<\/p>\n<p>However, if your decision is <strong>not<\/strong> to go for Postmark, you can always look at other SMTP providers like Amazon SES, Mandrill, and SendGrid.<\/p>\n<p>To help you, here are my reviews on other popular third-party SMTP service providers:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/mailjet-review\/\">Mailjet\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/sendpulse-review\/\">SendPulse<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/mailgun-review\/\">Mailgun\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/socketlabs-review\/\">SocketLabs<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/smtp2go-review\/\">SMTP2Go<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/sendgrid-review\/\">SendGrid<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/moosend-review\/\">Moosend<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/smtp-review\/\">SMTP.com<\/a><\/li>\n<li>WP Mail SMTP<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/pabbly-review\/\">Pabbly<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/inboxroad-review\/\">Inboxroad<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/mandrill-review\/\">Mandrill<\/a><\/li>\n<li>Amazon SES<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Interested in using Postmark for your email marketing and SMTP needs? Postmark is an SMTP service provider that focuses on improving your deliverability rates. With an email API,\u2026<\/p>\n","protected":false},"author":2,"featured_media":13695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,6475,2723],"tags":[],"class_list":["post-13677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-review","category-smtp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Postmark Review 2026 (Features, Limitations, Pricing)<\/title>\r\n<meta name=\"description\" content=\"Looking for a comprehensive Postmark review? 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