{"id":1428,"date":"2017-07-09T03:14:02","date_gmt":"2017-07-09T03:14:02","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=1428"},"modified":"2017-07-09T03:14:02","modified_gmt":"2018-07-11T04:16:13","slug":"analyze-spam-and-email-deliverability-issues","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/analyze-spam-and-email-deliverability-issues\/","title":{"rendered":"How we analyze spam and email deliverability issues"},"content":{"rendered":"<p>While 99% of GMass users experience the <a href=\"https:\/\/www.gmass.co\/open-rates\">highest email deliverability<\/a> they&#8217;ve ever experienced through any email marketing platform, sometimes users will ask us\u00a0for help with a deliverability\u00a0issue, because they<strong>\u00a0believe that some of their\u00a0email is landing in\u00a0people&#8217;s Spam folders rather than Inboxes<\/strong>. GMass <a href=\"https:\/\/www.gmass.co\/blog\/new-downloadable-csv-reports-for-gmail-mail-merge-campaigns\/\">Campaign Reports<\/a>\u00a0do show blocks, which happens at the SMTP level, and is indicative of a <strong>content<\/strong> or <strong>domain-based blocking<\/strong>\u00a0issue, but in cases where an\u00a0email isn&#8217;t outright blocked and then\u00a0generates\u00a0a bounce, it&#8217;s helpful to know whether the email is making it to the actual <strong>Inbox<\/strong> or not.<\/p>\n<p>Over time, I&#8217;ve built an array of tools to help our <a href=\"https:\/\/www.gmass.co\/blog\/how-to-get-the-best-support-from-the-gmass-team\/\">Support\u00a0Team<\/a> diagnose where a user&#8217;s emails are landing, the\u00a0<strong>Inbox<\/strong> or <strong>Spam folder<\/strong>. When a user contacts us with a suspected deliverability issue, we first\u00a0<strong>analyze the\u00a0account<\/strong> and <strong>look at the open rates<\/strong> of the\u00a0most recent campaigns. <strong>Some users have open rates of greater than 50%<\/strong>, and if we see that, we can usually conclude that there isn&#8217;t a widespread deliverability problem. If the open rate is lower, or we want to be thorough,<strong>\u00a0then we conduct a seed list test<\/strong>. We have a simple way of <strong>taking any campaign in your GMass account and sending it from your Gmail account to several &#8220;seed list&#8221; addresses that we maintain<\/strong>. This list of about <strong>ten\u00a0secret addresses<\/strong> are addresses across <strong>multiple email providers and email filtering systems<\/strong>, and they include at least one address in each of the following systems:<\/p>\n<ul>\n<li><span style=\"color: #008000;\">Gmail and G Suite (obviously)<\/span><\/li>\n<li><span style=\"color: #008000;\">GoDaddy Hosted Email<\/span><\/li>\n<li><span style=\"color: #008000;\">Outlook.com<\/span><\/li>\n<li><span style=\"color: #008000;\">Yahoo! Mail<\/span><\/li>\n<li><span style=\"color: #008000;\">Comcast<\/span><\/li>\n<li><span style=\"color: #008000;\">AOL<\/span><\/li>\n<li><span style=\"color: #33cccc;\">Barracuda<\/span><\/li>\n<li><span style=\"color: #33cccc;\">Symantec Email Security (formerly known as MessageLabs)<\/span><\/li>\n<li><span style=\"color: #33cccc;\">Mimecast<\/span><\/li>\n<\/ul>\n<p>The first six\u00a0(Gmail, GoDaddy, Outlook.com, Yahoo! Mail, Comcast, and AOL) are <strong>consumer email providers<\/strong>, and it&#8217;s <strong>easy to test Inbox placement at these domains<\/strong>, simply because anybody can sign up for a free\u00a0email account at those providers, and then send their email campaign to these addresses to see if the email makes it to the Inbox. <strong>The next\u00a0three (Barracuda, Symantec, and Mimecast), however, are the world&#8217;s three most popular corporate email filters,\u00a0and surprisingly, most email marketers have never heard of them.<\/strong> I&#8217;ve <strong>secret-shopped all three<\/strong> such that I have at least one email address at each provider, so that I can test whether their filters are blocking or accepting a particular email message.<\/p>\n<p>It&#8217;s also important to understand that <strong>the three corporate email filters don&#8217;t host email<\/strong>\u00a0&#8212; they simply filter email and then pass the email to the email service that is the host, which for most corporations, is either <strong>G Suite<\/strong> or <strong>Microsoft Office 365<\/strong>. <strong>Therefore, it&#8217;s possible to host your company&#8217;s email on G Suite, but also, as an additional layer of protection, implement Mimecast or Barracuda or Symantec as the first line of defense.<\/strong><\/p>\n<p>How do you know if a domain has implemented such a setup? You need only look up the domain&#8217;s <strong>MX record<\/strong>. One of my domains is <strong>chromecompete.com<\/strong>, and I&#8217;m using <strong>Barracuda<\/strong> to filter its email. Here&#8217;s the MX lookup for chromecompete.com:<\/p>\n<figure id=\"attachment_1454\" aria-describedby=\"caption-attachment-1454\" style=\"width: 1140px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Chrome-Compete-MX-Lookup-Barracuda.gif\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1454 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Chrome-Compete-MX-Lookup-Barracuda.gif\" alt=\"\" width=\"1140\" height=\"348\" \/><\/a><figcaption id=\"caption-attachment-1454\" class=\"wp-caption-text\">The MX lookup for chromecompete.com reveals that Barracuda is filtering its email.<\/figcaption><\/figure>\n<p><strong>So while you can discern that any @chromecompete.com address is using Barracuda to filter email, you cannot discern who the true email provider is<\/strong>&#8230;whether it&#8217;s G Suite, Microsoft Office 365, or something else. It turns out that I&#8217;m actually running my own Windows mail server (a platform called IceWarp) that hosts the email for <strong>@chromecompete.com<\/strong>.<\/p>\n<p>As I mentioned, we have the ability to take a campaign from your account and send it, from your Gmail or G Suite account, to this list of addresses. Then we manually check each address\u00a0to see whether the email arrived or didn&#8217;t arrive, and if it arrived, whether it landed in the\u00a0<strong>Inbox<\/strong>, the <strong>Spam folder<\/strong>, or whether it was <strong>blocked<\/strong>\u00a0by one of the corporate email filters. Additionally, our seed list tool allows us to easily <strong>vary elements of your email campaign, <\/strong>such as whether <strong>open and click tracking is on<\/strong>,\u00a0what<strong>\u00a0tracking domain is used<\/strong>, and the <strong>From Address<\/strong>. Even better,\u00a0<strong>soon we&#8217;ll be making this tool available to <em>you<\/em> with the click of a button, <\/strong>and we&#8217;ll program our software to\u00a0check if the email made it to the various email accounts and send a report back to you in a few minutes. Next, I&#8217;ll dig into some of the specific spam filters the seed-testing\u00a0tool examines.<\/p>\n<h3>The Gmail Spam Filter<\/h3>\n<p>If your email campaign ends up in the <strong>Gmail Spam<\/strong> filter, Gmail accompanies it with an explanation that sheds some light on why it ended up there. <a href=\"https:\/\/gmail.googleblog.com\/2012\/03\/learn-why-message-ended-up-in-your-spam.html\">Gmail has been doing this since 2012.<\/a> We&#8217;ve generally seen <strong>five\u00a0reasons<\/strong> when we see that a user&#8217;s emails are ending up in the Spam folder:<\/p>\n<p><strong>Generic content issue:<\/strong><\/p>\n<figure id=\"attachment_1457\" aria-describedby=\"caption-attachment-1457\" style=\"width: 2352px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Gmail-Spam-Folder-Content.gif\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1457 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Gmail-Spam-Folder-Content.gif\" alt=\"\" width=\"2352\" height=\"822\" \/><\/a><figcaption id=\"caption-attachment-1457\" class=\"wp-caption-text\">An example of an email in spam because of a content-related issue. This could be the result of a domain present in the body. Strange though, because this is a transactional email from Stripe, a well known payment processor, and coincidentally, the one GMass uses.<\/figcaption><\/figure>\n<p><strong>From Domain Issue:<\/strong><\/p>\n<figure id=\"attachment_1469\" aria-describedby=\"caption-attachment-1469\" style=\"width: 2352px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Gmail-Spam-Folder-From-Address.gif\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1469 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Gmail-Spam-Folder-From-Address.gif\" alt=\"\" width=\"2352\" height=\"822\" \/><\/a><figcaption id=\"caption-attachment-1469\" class=\"wp-caption-text\">An example of Gmail sending email to Spam because of the From Domain, which may be a G Suite hosted domain. If you&#8217;re a GMass user facing this issue, you should get in touch with G Suite support.<\/figcaption><\/figure>\n<p><strong>DKIM Domain Issue:<\/strong><\/p>\n<figure id=\"attachment_1458\" aria-describedby=\"caption-attachment-1458\" style=\"width: 2352px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Gmail-Spam-Folder-DKIM.gif\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1458 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Gmail-Spam-Folder-DKIM.gif\" alt=\"\" width=\"2352\" height=\"822\" \/><\/a><figcaption id=\"caption-attachment-1458\" class=\"wp-caption-text\">An example of Gmail sending email from its own paying G Suite customer to spam. If you&#8217;re facing this issue, we encourage you to contact G Suite support, because GMass staff doesn&#8217;t have the power to resolve this for you.<\/figcaption><\/figure>\n<p>What&#8217;s shocking about this DKIM sample is it shows <strong>Google&#8217;s willingness to place\u00a0email from its own paying G Suite customer in\u00a0the Spam folder<\/strong>. As it&#8217;s explained on <a href=\"https:\/\/support.google.com\/a\/answer\/180504?hl=en&amp;ref_topic=2752442\">this page about how G Suite DKIM-signs emails<\/a>, the <strong>gappssmtp.com domain<\/strong> is G Suite&#8217;s internal domain, meaning this email was sent by a G Suite customer and ended up in Spam folder.<\/p>\n<p><strong>Generic Issue:<\/strong><\/p>\n<figure id=\"attachment_1460\" aria-describedby=\"caption-attachment-1460\" style=\"width: 2352px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Gmail-Spam-Filter-Generic.gif\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1460 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Gmail-Spam-Filter-Generic.gif\" alt=\"\" width=\"2352\" height=\"822\" \/><\/a><figcaption id=\"caption-attachment-1460\" class=\"wp-caption-text\">An example of Gmail sending email to Spam based on heuristic data. Strange though, since Evite is a well known brand.<\/figcaption><\/figure>\n<p><strong>Phishing\/Scam Issue:<\/strong><\/p>\n<figure id=\"attachment_1459\" aria-describedby=\"caption-attachment-1459\" style=\"width: 2352px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Gmail-Spam-Filter-Scam.gif\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1459 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Gmail-Spam-Filter-Scam.gif\" alt=\"\" width=\"2352\" height=\"822\" \/><\/a><figcaption id=\"caption-attachment-1459\" class=\"wp-caption-text\">An example of Gmail sending email to Spam for being a phishing email.<\/figcaption><\/figure>\n<p>Given the variety of reasons Gmail may route an email to the Spam folder, even when it&#8217;s an email sent from a Gmail or G Suite account, this is how we would advise our users in each scenario:<\/p>\n<ul>\n<li><strong>From Domain or DKIM Domain Issue:<\/strong> Contact G Suite Support, since it&#8217;s your domain that&#8217;s been flagged, and it&#8217;s unrelated to anything GMass adds to your email.<\/li>\n<li><strong>Content-Related:<\/strong> We&#8217;ll use our seed testing tool to vary elements of your email to see if we can get it to the Inbox and what changes were necessary to make that happen.<\/li>\n<li><strong>Heuristic-Related:<\/strong> We&#8217;ll again use our tool to vary the content to see what works.<\/li>\n<\/ul>\n<h3>The Barracuda Filter<\/h3>\n<p>Inside the Barracuda control panel, I can highlight any message that&#8217;s been blocked by a Barracuda filter, and <strong>Barracuda will state why it&#8217;s been blocked<\/strong>, and even better, they&#8217;ll tell you if it was a particular domain that caused the block.<\/p>\n<figure id=\"attachment_1462\" aria-describedby=\"caption-attachment-1462\" style=\"width: 2464px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Barracuda-Block-SPF.gif\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1462 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Barracuda-Block-SPF.gif\" alt=\"\" width=\"2464\" height=\"1402\" \/><\/a><figcaption id=\"caption-attachment-1462\" class=\"wp-caption-text\">In this example, Barracuda blocks an email because of an SPF policy failure.<\/figcaption><\/figure>\n<figure id=\"attachment_1463\" aria-describedby=\"caption-attachment-1463\" style=\"width: 2070px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Barracuda-Block-Domain.gif\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1463 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Barracuda-Block-Domain.gif\" alt=\"\" width=\"2070\" height=\"1278\" \/><\/a><figcaption id=\"caption-attachment-1463\" class=\"wp-caption-text\">In this example, Barracuda blocks an email because of the presence of a particular domain that is on its internal block list.<\/figcaption><\/figure>\n<p>Based on the Barracuda reason, we&#8217;ll advise our user to take the appropriate action. In these examples, if it&#8217;s an SPF failure, we&#8217;ll advise our user to set up the appropriate SPF record, which is an easy fix. If the block is because of the <a href=\"http:\/\/barracudacentral.org\/lookups\"><strong>Barracuda Real-Time System (BRTS)<\/strong><\/a>\u00a0and a domain is specified, we&#8217;ll advise our user to eliminate that domain from the emails, and if the domain happens to be the tracking domain, we&#8217;ll have you swap out that tracking domain for another as an immediate workaround while we <strong>submit the blocked domain for delisting to Barracuda Support<\/strong> in the interim.<\/p>\n<h3>The Symantec\/MessageLabs Filter<\/h3>\n<figure id=\"attachment_1464\" aria-describedby=\"caption-attachment-1464\" style=\"width: 285px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Symantec-MessageLabs-Block.gif\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1464 size-medium\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Symantec-MessageLabs-Block-285x300.gif\" alt=\"\" width=\"285\" height=\"300\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Symantec-MessageLabs-Block-285x300.gif 285w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Symantec-MessageLabs-Block-768x808.gif 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Symantec-MessageLabs-Block-973x1024.gif 973w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><\/a><figcaption id=\"caption-attachment-1464\" class=\"wp-caption-text\">In this example, the Symantec\/MessageLabs filter blocks a message based on the content.<\/figcaption><\/figure>\n<p>In our experience with <strong>Symantec\/MessageLabs<\/strong>, we&#8217;ve noticed little domain-based blocking, and when we have, it&#8217;s been tied to the domain being listed on a public blacklist, like SURBL or Spamhaus. We <strong>haven&#8217;t seen evidence of MessageLabs maintaining their own domain blacklist<\/strong>, so most blocks we see are content-based. So in cases of these blocks, we again vary the email with different tracking domains and tracking options to see if the email gets past the filter.<\/p>\n<h3>Google&#8217;s Postmaster Tools<\/h3>\n<p>In addition to use the seed-list testing tool, <a href=\"https:\/\/gmail.com\/postmaster\/\">Google&#8217;s Postmaster Tools<\/a> provides helpful data to determine what is happening to your emails sent to <strong>@gmail.com, @googlemail.com, and G Suite email addresses<\/strong>.<\/p>\n<p><figure id=\"attachment_1548\" aria-describedby=\"caption-attachment-1548\" style=\"width: 2002px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Google-Postmaster-Tools.gif\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1548 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/07\/Google-Postmaster-Tools.gif\" alt=\"\" width=\"2002\" height=\"912\" \/><\/a><figcaption id=\"caption-attachment-1548\" class=\"wp-caption-text\">Set up Google Postmaster Tools for your sending domain and share the data with me at ajay[at]wordzen.com.<\/figcaption><\/figure>We&#8217;ll take a close look at the <strong>Postmaster Tools<\/strong> in a future article, but you can set this up easily by adding your sending email domain to your account, and then <strong>sharing the data with us<\/strong>. Doing so\u00a0will help us diagnose what is happening with your emails sent to Google-hosted addresses.<\/p>\n<h3>What if I&#8217;m on a blacklist?<\/h3>\n<p>There are <strong>two kinds of blacklists<\/strong>, <strong>IP-based<\/strong> and <strong>domain-based<\/strong>. It&#8217;s unlikely that your sending IP is blacklisted. In most cases, your emails are sent from Gmail&#8217;s\u00a0own servers, so it&#8217;s almost impossible that your deliverability issue is caused by an IP issue, because <strong>only a foolish network administrator would ever block Gmail&#8217;s IP addresses<\/strong>. The <strong>exception to the rule<\/strong> is if you&#8217;re <strong>sending via an alias From Address<\/strong> you have set up inside your Gmail account. Gmail\u00a0now requires you to <strong>specify an external SMTP server<\/strong> by which to <a href=\"https:\/\/support.google.com\/mail\/answer\/22370\">send emails with an Alias\u00a0From Address<\/a>, so it is possible that the SMTP server you specify has an IP address that is on an IP blacklist.<\/p>\n<p>If you&#8217;re experiencing <strong>lower open-rates than normal<\/strong>, then it&#8217;s possible one of the domains in your email is on a domain blacklist. Domain blacklists are either <strong>publicly searchable<\/strong> or <strong>private<\/strong> and internal to an organization. GMass encourages the use of <a href=\"https:\/\/www.gmass.co\/blog\/now-you-can-set-or-request-your-own-tracking-domain-in-gmass\/\">dedicated\u00a0tracking domains<\/a> to <strong>isolate your domain reputation from that of other GMass users<\/strong>, since GMass isn&#8217;t a fully monitored system and it&#8217;s <strong>possible that a shared tracking domain ends up on a public or private domain blacklist<\/strong>. If your email isn&#8217;t outright blocked but instead ends\u00a0ends up in <strong>Spam<\/strong>, it&#8217;s usually a content issue\u00a0that involves either the <strong>actual text<\/strong>\u00a0of the email, the <strong>From Domain<\/strong>, or the <strong>tracking domain<\/strong> present in the body. And if it&#8217;s the tracking domain causing the issue,\u00a0we&#8217;ll pursue delisting of the tracking domain and replacement of the tracking domain during the time it takes for the delisting to happen.<\/p>\n<h3>In conclusion&#8230;<\/h3>\n<p>GMass employs a <strong>number of tactics to resolve the rare email deliverability issue<\/strong> that a user faces. We do the following:<\/p>\n<ul>\n<li>Check\u00a0your domain&#8217;s SPF records<\/li>\n<li>Ensure\u00a0your emails are DKIM-signed<\/li>\n<li>Maintain <strong>seed addresses<\/strong> at every major email provider, both consumer and corporate<\/li>\n<\/ul>\n<p>Additionally, you should share your Google Postmaster Tools data with us to give us an additional set of information\u00a0to analyze.\u00a0<strong>We are soon going to be releasing our automated &#8220;seed list testing&#8221; tool, so that you can conduct much of this analysis yourself<\/strong>, with the click of a button. <strong>Stay tuned!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While 99% of GMass users experience the highest email deliverability they&#8217;ve ever experienced through any email marketing platform, sometimes users will ask us\u00a0for help with a deliverability\u00a0issue, because\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1954,8],"tags":[],"class_list":["post-1428","post","type-post","status-publish","format-standard","hentry","category-email-deliverability","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How we analyze spam and email deliverability issues<\/title>\r\n<meta name=\"description\" content=\"We analyze spam and email deliverability issues by sending your campaign to a seed list of ten different secret email addresses we maintain.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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