And you can judge them by the first line alone.<\/strong><\/p>\n Look, there\u2019s nothing wrong with emailing someone cold<\/a>. It\u2019s a fantastic way to reach out to prospects at scale.<\/p>\n However, there\u2019s a right way of doing it \u2014 cold email copywriting is an art<\/a>, after all.<\/p>\n And acing the start <\/strong>of your cold email is an excellent place to begin.<\/p>\n So what do you do?<\/p>\n Before you even begin writing your email, you need to clear up something very important:<\/p>\n What are you looking to accomplish with this cold email?<\/strong><\/em><\/p>\n Is it selling a product or service?<\/p>\n Is it trying to build a relationship with someone?<\/p>\n Establishing this clear goal is vital, as it\u2019s going to shape <\/strong>what your email looks like.<\/p>\n Remember, cold emails have very low reply rates.<\/p>\n And for good reason.<\/p>\n Your recipients are receiving an email from someone they don\u2019t<\/strong> know.<\/p>\n Why should they bother with it?<\/p>\n To maximize your chances of getting noticed and receiving a reply, determine what you want your cold email to achieve and ensure that everything<\/strong> in your email contributes to this objective.<\/p>\n For example, if you\u2019re sure the prospect is a qualified lead that really needs<\/em> your product\/service, consider including a pitch in your cold email.<\/p>\n You can then clearly describe what you\u2019re offering to maximize your chances of getting a conversion.<\/p>\n However, if you\u2019re unsure of this, leave out the pitch until you get a response from the recipient. Keep your first email centered around building a relationship with that prospect.<\/p>\n Naturally, this is going to result in a very <\/strong>different email.<\/p>\n As you\u2019re not pitching something directly, you don\u2019t need to detail what you\u2019re offering and how it can benefit them. You can keep that for your next email once you\u2019re sure that they\u2019re a qualified lead.<\/p>\n Your \u201cFrom\u201d line is probably the first<\/em> thing your recipients will notice.<\/p>\n But your subject line is a close<\/em> second.<\/p>\n So pay special attention to getting it right, too.<\/p>\n And unfortunately, this can be trickier than it sounds!<\/p>\n Do NOT opt for gimmicky subject lines.<\/strong><\/p>\n What do I mean by that?<\/em><\/p>\n I\u2019m talking about adding multiple exclamation marks, using ALL CAPS, AlTeRnAtInG cApS, or words like \u201cguaranteed<\/em>\u201d and \u201c100%<\/em>,\u201d and so on.<\/p>\n And take a look at this subject line, for example:<\/p>\n Sure, you might open it out of curiosity, but it’s highly unlikely that you will take it seriously!<\/p>\n The body copy of the email that follows clearly shows that it’s lifted from a template.<\/p>\n Look, we\u2019ve all received clickbait emails with subject lines like this in the past.<\/p>\n And what do most of us<\/a> do the moment we see them?<\/p>\n Mark it as spam and send it straight to our trash.<\/p>\n Please don\u2019t make the same mistake in your emails.<\/em><\/p>\n Opt for a fairly simple and short <\/strong>subject line that clearly expresses what your email contains and why it\u2019s relevant to the recipient. Remember to include their name<\/strong> in your subject line to help it stand out among the sea of other generic cold emails they receive.<\/p>\n The moment someone sees their name, they believe that the email was tailor-made<\/strong> for them \u2014 increasing your email\u2019s chances of getting opened.<\/p>\n If you want some examples of good email subject lines, here are 40+ subject lines you can start using right away<\/a><\/strong>.<\/p>\n Most people overlook how important email greetings are.<\/p>\n After all, it\u2019s just a \u201chi\u201d or \u201chello,\u201d right?<\/p>\n How important could that <\/em>be?<\/p>\n Well, as it turns out, it\u2019s vital!<\/p>\n Remember, your greeting is still part of your email, and it sets the tone for the rest of your email.<\/p>\n Always try to address a recipient personally to stand out from the other generic cold emails they receive.<\/p>\n Don\u2019t opt for a simple \u201cHi\u201d or \u201cHello.\u201d<\/p>\n If you know the name of the person you\u2019re cold-emailing, take advantage of that.<\/p>\n Make it: \u201cHi Martin<\/em>,\u201d or \u201cHello Rebecca<\/em>.\u201d<\/p>\n It\u2019s going to show them that this was an email specifically <\/strong>crafted for them \u2014 and they aren\u2019t part of some massive email list receiving bland, mass emails.<\/p>\n If you\u2019re looking for more insights on email greetings, check out my ultimate guide to email greetings<\/strong><\/a>.<\/p>\n Now you can actually<\/em> start your cold email.<\/p>\n Finally!<\/p>\n Remember, your recipient doesn\u2019t know who you are<\/strong>.<\/p>\n They haven\u2019t interacted with you before.<\/p>\n So it makes sense for you to clarify why<\/strong> you\u2019re emailing them.<\/p>\n Doing this is incredibly important as it\u2019s going to show them that this wasn\u2019t isn\u2019t just a random cold email. There was a specific reason why you wanted to email them in particular<\/strong>.<\/p>\n An excellent way to do this is by complimenting\/referencing something related to:<\/p>\n It\u2019s a simple way to instantly build familiarity even though you\u2019ve never interacted with them before. As you\u2019re referencing something they did or are part of, you\u2019ve established common ground and have a legitimate reason to reach out to them!<\/p>\n For example:<\/p>\n Hi Richard,<\/em><\/p>\n I recently read the insightful article you wrote about the future of e-commerce in PublicationX, and was blown away by your findings.<\/em><\/p>\n Why does this opening line work?<\/p>\n By doing this, you\u2019re not going to be viewed as a generic spammer who\u2019s merely trying to sell them something.<\/p>\n You\u2019re someone who\u2019s fascinated by what they do and simply wanted to reach out.<\/p>\n But what if your cold email\u2019s goal was to pitch to them? Should you still use this approach?<\/em><\/p>\n Yes!<\/p>\n Even if you\u2019re planning to include a pitch in your cold email, never start <\/em>with it.<\/p>\n Failing to establish a connection is a sure-fire way to let your recipients know that you don\u2019t care about them<\/strong> \u2014 you only care about their money<\/strong>.<\/p>\n And that\u2019s never<\/strong> a good idea!<\/p>\n Now that you\u2019ve created some common ground, you can introduce yourself and why<\/strong> you\u2019re emailing them.<\/p>\n When introducing yourself, try and connect it with whatever you referenced earlier to make it more meaningful.<\/p>\n Let\u2019s build on the example I mentioned earlier:<\/p>\n Hi Richard,<\/em><\/p>\n I recently read the insightful article you wrote about the future of e-commerce on SiteX and was blown away by your findings.<\/em><\/p>\n My name is Ajay, and I\u2019m the head of growth for e-commerce SiteY. I wanted to reach out to you because we collected some interesting data findings on customer behavior on our site, and I thought you\u2019d be interested in it.<\/em><\/p>\n Why does this work?<\/p>\n Now that you\u2019ve established who you are and why you\u2019re emailing them, you\u2019ve aced<\/strong> the start<\/em> of your email!<\/p>\n Starting cold emails can be tricky \u2014 but it isn\u2019t impossible!<\/p>\n As long as you\u2019re not overly promotional in your email\u2019s introduction, you\u2019ll have no trouble connecting with your email recipients. Additionally, always remember to personalize your cold emails to increase your chances of getting noticed.<\/p>\n And the easiest way to do this is by using GMass\u2019 automatic personalization<\/a><\/strong>. GMass can automatically customize your subject lines, email greetings, and even your email body to save you the trouble of doing all this manually.<\/p>\nStep 1 of how to start a cold email: Establish your goals<\/h2>\n
Step 2 of starting your cold email: Get your subject line sorted out<\/h2>\n
![\"How](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/How-To-Start-A-Cold-Email_Subject-Line.png\")
<\/p>\nStep 3 for starting a cold email: Ace your email greeting<\/h2>\n
Step 4 of opening a cold email: Establish how they got on your radar<\/h2>\n
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Step 5 of how to start your email: Introduce yourself<\/h2>\n
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How to start a cold email: Wrapping up<\/h2>\n