{"id":14551,"date":"2020-12-03T00:15:23","date_gmt":"2020-12-03T00:15:23","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=14551"},"modified":"2020-12-09T02:36:47","modified_gmt":"2020-12-09T02:36:47","slug":"spam-filter","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/spam-filter\/","title":{"rendered":"Why Your Emails Go to Spam and How to Solve It"},"content":{"rendered":"<p>Ever found yourself asking this question:<\/p>\n<p><em>\u201cWhy are my emails going to spam?\u201d<\/em><\/p>\n<p>You\u2019re not alone.<\/p>\n<p><strong>Tons<\/strong> of emails go to the spam folder when they are caught by <strong>spam filters<\/strong>.<\/p>\n<p>But why do they filter out <strong><em>your<\/em><\/strong> emails?<\/p>\n<p>To help you get to the bottom of the problem, I\u2019ve highlighted <a href=\"#Why\"><strong>five<\/strong> major reasons<\/a> why many legitimate emails (like yours) go to spam and <a href=\"#How\">how to avoid spam filters<\/a>.<\/p>\n<h2>This Article Contains:<\/h2>\n<ul>\n<li><a href=\"#Why\">5 Reasons Your Emails Are Going to Spam\u00a0<\/a><\/li>\n<li><a href=\"#How\">How to Avoid Spam Filters: 4 Clear-Cut Ways<\/a><\/li>\n<li><a href=\"#GMass\">The Easiest Solution to Your Spam Problems<\/a><\/li>\n<li><a href=\"#FAQs\">FAQs about Spam Filters<\/a><\/li>\n<\/ul>\n<p>Let\u2019s dive right in, shall we?<\/p>\n<p><strong><a id=\"Why\"><\/a>Note<\/strong>: I\u2019ll start by covering <strong>why<\/strong> your emails are currently going to spam and <strong>how<\/strong> to avoid that. If you want\u00a0 <em>first<\/em> to understand what spam filters are, <a href=\"#spamfilter\">skip ahead to that section<\/a>.<\/p>\n<h2>5 Reasons Your Emails Are Going to Spam<\/h2>\n<p>Here are five key reasons why your emails end up in the spam folder:<\/p>\n<h3>1. Your Recipients Never Asked for Your Emails<\/h3>\n<p>Anyone who <strong>hasn\u2019t permitted you to send emails<\/strong> to them probably isn\u2019t interested in receiving your emails in their inbox.<\/p>\n<p>Sure, you can purchase mail lists or find email addresses from LinkedIn and other social media websites. However, when your emails reach these contacts, most of them will either <strong>ignore<\/strong> or <strong>delete<\/strong> <strong>your mail.<\/strong><\/p>\n<p>And if you continue sending them emails they didn\u2019t ask for, you\u2019re increasing the chances of your email being <strong>marked as spam<\/strong> and lowering your sender reputation.<\/p>\n<p>But that isn\u2019t all.<\/p>\n<p>Some of the email addresses in your mailing list (especially if it\u2019s a purchased list) might be spam traps \u2014 which further increases your bounce rate and decreases your sender score.<\/p>\n<p><strong>What\u2019s a spam trap?\u00a0<\/strong><\/p>\n<p>A <strong>spam trap<\/strong> is an email address used by prominent ISPs for email fraud management. These look like regular email addresses but don\u2019t belong to any user and are only used to identify and blacklist the addresses of spammers.<\/p>\n<p>If you have high spam complaints, your ISP (Internet Service Provider) and ESP (Email Service Provider) can blacklist your email and IP address and mark you as a spammer.<\/p>\n<h3>2. Your Sender Address Is Incorrect<\/h3>\n<p>The domain name and email ID associated with any marketing email must be authentic for the <a href=\"#FAQs\">spam filter<\/a> to <strong>identify the sender<\/strong>.<\/p>\n<p>Hiding the source of an email address with the help of a proxy server is a common tactic used by habitual spammers. That\u2019s why certain spam filters, like header filters, check email headers (an HTML code snippet) to verify you as an approved sender.<\/p>\n<p>If header filters can\u2019t verify your sender information, your inbox placement chances take a big hit.<\/p>\n<h3>3. You\u2019re Using Spam Trigger Words<\/h3>\n<p>Your emails will head to your recipient\u2019s spam folder if they contain a <strong>spam trigger word<\/strong>.<\/p>\n<p><em>What\u2019s a spam trigger word?<\/em><\/p>\n<p>Common words and phrases recognized by ESPs in spam emails are called spam triggers.<\/p>\n<p>\u201cFree,\u201d \u201cYou are a winner,\u201d \u201cNo disappointment,\u201d etc., are a few examples of spam triggers.<\/p>\n<p>Using such spam words in your email body can result in your mail being automatically marked as spam or junk mail (emails with too many promotional materials, donation requests, or catalogs).<\/p>\n<table style=\"width: 718px; border-style: solid; border-color: #000080; background-color: #d3d3d3d3;\" border=\"4\" cellpadding=\"8\">\n<tbody>\n<tr>\n<td style=\"width: 667px;\">\n<h5><strong>Ajay\u2019s Email Tip\u00a0<\/strong><\/h5>\n<p>It\u2019s essential to start and end your emails better to increase audience engagement. Read my detailed guide on <strong><a href=\"https:\/\/www.gmass.co\/blog\/how-to-start-an-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">how you can start<\/a> <\/strong>and <strong><a href=\"https:\/\/www.gmass.co\/blog\/how-to-end-a-professional-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">end your emails<\/a> without using any spam trigger words<\/strong> to maximize email engagement.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>4. Your Email Doesn\u2019t Include an Unsubscribe Link<\/h3>\n<p>This is important if you send marketing and sales emails like newsletters or product promotions, etc.<\/p>\n<p>If there\u2019s no <strong>opt-out link<\/strong> in your email, you aren\u2019t just making yourself vulnerable to spam complaints; you\u2019re also ignoring the <a href=\"#CAN-SPAMAct\">CAN-SPAM Act<\/a> that governs email communications in the US.<\/p>\n<p>Additionally, you\u2019re giving <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2020\/10\/01\/16-effective-ways-to-reconnect-with-disengaged-email-subscribers\/?sh=56d0427076a0\" target=\"_blank\" rel=\"noopener noreferrer\">subscribers<\/a> the flexibility to unsubscribe whenever they want without lodging any spam complaints. This way, you can improve your sender and domain reputation.<\/p>\n<h3>5. You\u2019re Using a Flagged IP Address<\/h3>\n<p>Sometimes your email has a clear header, no spam triggers, is CAN-SPAM compliant, and <strong>still<\/strong> ends up in the spam folder with other spam emails.<\/p>\n<p>This can happen when you use a <strong>shared IP address<\/strong> or if your sending domain isn\u2019t <strong>verified<\/strong>.<\/p>\n<p><em>What does that mean?<\/em><\/p>\n<p>Many email marketing platforms, like <a href=\"https:\/\/www.gmass.co\/blog\/mailjet-review\/\">Mailjet<\/a> and <a href=\"https:\/\/www.gmass.co\/blog\/sendinblue-review\/\">Sendinblue<\/a>, offer shared IP addresses \u2014 that you and a hundred other business owners use to send emails.<\/p>\n<p>If a user\u2019s mailbox provider or email provider (like Gmail) flags a shared IP address due to spam complaints of <strong>another<\/strong> sender, the IP reputation of that address goes down.<\/p>\n<p>This way, even if you send solicited emails through that address, it goes to recipients\u2019 spam folder \u2014 <strong>due to no fault of your own<\/strong>.<\/p>\n<p>You also have to check whether your sending domain follows authentications like:<\/p>\n<ul>\n<li><strong>SPF<\/strong> (Sender Policy Framework): allows you to specify the mail server authorized to send emails from your domain.<\/li>\n<li><strong>DKIM<\/strong> (DomainKeys Identified Mail): uses encrypted email signatures to verify if emails aren\u2019t fake.<\/li>\n<li><strong>DMARC<\/strong> (Domain-based Message Authentication, Reporting &amp; Conformance): allows senders to validate if their emails are protected by SPF and DKIM authentications.<\/li>\n<\/ul>\n<p><a id=\"How\"><\/a>These authentications block spoofing (disguising an unknown source as a known source) and phishing attacks (fraudulent attempts to obtain sensitive data) \u2014 ensuring that your IP reputation is preserved.<\/p>\n<h2>How to Avoid Spam Filters: 4 Clear-Cut Ways<\/h2>\n<p>Here are four smart ways to avoid spam filters to ensure that your emails reach your recipient\u2019s inboxes.<\/p>\n<h3>1. Create Quality Email Content<\/h3>\n<p>If you don\u2019t want your legitimate message to be marked as a spam email, make sure the <strong>header<\/strong> has all the valid information, including the \u201cFrom,\u201d \u201cTo,\u201d and domain name, etc.<\/p>\n<p>Try to keep your email<strong> body<\/strong> simple and concise without using spammy words. Additionally, avoid using all caps for your email message and subject line.<\/p>\n<p><strong>Personalize<\/strong> emails by adding your recipient\u2019s name, and ensure that your emails are multiple-email-client <strong>compatible<\/strong> by ensuring:<\/p>\n<ul>\n<li>The links and images have absolute paths.<\/li>\n<li>The email contains clear preview texts.<\/li>\n<\/ul>\n<p>And don\u2019t forget to run <strong>grammar<\/strong> checks before sending your emails!<\/p>\n<h3>2. Get Your Recipient\u2019s Permission Using a Double Opt-In<\/h3>\n<p>Sure, using landing page and website forms are a great way to get your leads&#8217; email IDs.<\/p>\n<p>However, you need to ensure those mail address owners are <strong>actually willing<\/strong> to receive marketing emails from your business.<\/p>\n<p>The <strong>double opt-in method<\/strong> ensures this.<\/p>\n<p>This way, when a prospective subscriber submits their email address anywhere online (first opt-in), they get an instant confirmation link in their registered email address.<\/p>\n<p>By clicking on the link (second opt-in), they confirm their intention to connect with you and permit you to add them to your email list so you can send them emails.<\/p>\n<p>This way, you get a list of <strong>authentic<\/strong> email addresses that <strong>want<\/strong> your emails, and your spam count stays low.<\/p>\n<h3>3. Keep Your Email List Clean<\/h3>\n<p>If you want your emails to get past spam filters, it\u2019s incredibly important to <strong>update<\/strong> your email list regularly.<\/p>\n<p>Check for spam traps, disposable mail IDs, and shared email addresses in your mail list and remove them immediately. Sending emails to such mail addresses result in hard bounces \u2014 alerting spam filters and affecting your sender reputation.<\/p>\n<p>Additionally, look for email addresses that are no longer active.<\/p>\n<p>You can also check the <em>opens and clicks<\/em> metrics from your <a href=\"https:\/\/www.gmass.co\/blog\/gmail-mail-merge-reports-and-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">email campaign reports<\/a> to evaluate who isn\u2019t interested in your content and remove them from your list.<\/p>\n<h3>4. Ask Subscribers to Whitelist You<\/h3>\n<p>As an email recipient, when you <strong>whitelist<\/strong> an address, you\u2019re marking it as a <strong>safe sender<\/strong> \u2014 notifying your spam filter that the sender is a safe email ID.<\/p>\n<p><a id=\"GMass\"><\/a>Requesting your subscribers to whitelist your email address is a great way to avoid spam filters as the filters recognize that your recipients have marked you as safe. This way, any future email you send goes directly to your subscriber\u2019s inbox.<\/p>\n<h2>The Easiest Solution to Your Spam Problems<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14552\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Homepage.png\" alt=\"Spam Filter_GMass Homepage\" width=\"800\" height=\"396\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Homepage.png 900w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Homepage-300x149.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Homepage-768x381.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Homepage-24x12.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Homepage-36x18.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Homepage-48x24.png 48w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">GMass<\/a> is an email marketing and outreach platform that<strong> works within Gmail<\/strong> and is used by employees at tech giants like Google and Uber and social media titans like LinkedIn and Facebook.<\/p>\n<p>However, this email marketing tool is also perfect for startups, SMBs, solopreneurs, and <a href=\"https:\/\/www.gmass.co\/blog\/church-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">churches<\/a> who send individual or bulk emails <strong>that can get past spam filters<\/strong>.<\/p>\n<p>With GMass, you can:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-personalization\/\" target=\"_blank\" rel=\"noopener noreferrer\">Personalize<\/a> emails and <a href=\"https:\/\/www.gmass.co\/blog\/google-sheets-mail-merge\/\" target=\"_blank\" rel=\"noopener noreferrer\">send mail merges with Google Sheets<\/a>.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/build-email-list-from-gmail-account\/\" target=\"_blank\" rel=\"noopener noreferrer\">Automatically build email lists<\/a>.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/new-feature-schedule-mass-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">Schedule your emails<\/a>.<\/li>\n<li>Create <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\" target=\"_blank\" rel=\"noopener noreferrer\">automated follow-up emails<\/a>.<\/li>\n<li>Get <a href=\"https:\/\/www.gmass.co\/blog\/responsive-campaign-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">detailed campaign reports and analytics<\/a>.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/smtp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Send bulk emails via SMTP<\/a> to bypass Gmail\u2019s sending limits.<\/li>\n<\/ul>\n<p>Additionally, GMass is super easy to set up.<\/p>\n<p>Just download the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\" target=\"_blank\" rel=\"noopener noreferrer\">GMass Chrome extension<\/a>, and you\u2019re good to go!<\/p>\n<p>Android users can also download the <a href=\"https:\/\/www.gmass.co\/blog\/official-gmail-add-on\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gmail add-on<\/a> to stay productive on the move.<\/p>\n<h3>3 Ways GMass Solves Your Spam Problems<\/h3>\n<p>Here\u2019s how GMass can help you send emails that avoid getting flagged by spam filters:<\/p>\n<h4>1. GMass\u2019 Spam Solver<\/h4>\n<p>With GMass\u2019 in-built <strong>Spam Solver<\/strong> feature, you can protect your emails (including cold emails) from spam filtering.<\/p>\n<p>This spam filtering solution is super easy to use and can save you a ton of time and effort.<\/p>\n<p>Working within Gmail\u2019s Compose window, GMass\u2019 spam checker <strong>automates<\/strong> email testing to give you reports on <a href=\"https:\/\/www.gmass.co\/inbox\" target=\"_blank\" rel=\"noopener noreferrer\">Inbox vs. Promotions vs. Spam<\/a> placements across 20 different Gmail and Workspace accounts.<\/p>\n<p>What this does is show you where your email will potentially land \u2014 whether it will end up in a recipient\u2019s inbox, their promotions tab, or their spam folder.<\/p>\n<p>You can then use different conditions like \u201cEliminate images,\u201d \u201cSend plain text only,\u201d and more to improve inbox placement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14553\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Spam-Solver.png\" alt=\"Spam Filter_GMass Spam Solver\" width=\"800\" height=\"435\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Spam-Solver.png 941w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Spam-Solver-300x163.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Spam-Solver-768x418.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Spam-Solver-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Spam-Solver-36x20.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/Spam-Filter_GMass-Spam-Solver-48x26.png 48w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4>2. You Can Use a Custom Tracking Domain<\/h4>\n<p>GMass helps you set up a<strong> custom tracking domain<\/strong> for your email campaigns \u2014 securing you from spam filters.<\/p>\n<p>Whether you\u2019re using a Google Workspace or a Gmail account, GMass lets you swap out the default domains and use a branded tracking domain name, like link.mycompany.com.<\/p>\n<p>While it can be slightly technical to set up, using custom domains help improve your email deliverability and avoid spam filters \u2014 as you\u2019re no longer using a shared domain.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/tracking-domain\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>Check out how you can set up your dedicated tracking domain with GMass<\/strong><\/em><\/a><em><strong>.\u00a0<\/strong><\/em><\/p>\n<h4>3. Use Gmail\u2019s IP Address<\/h4>\n<p>Unlike other email marketing services such as Mailchimp, GMass doesn\u2019t use its own sending IP address.<\/p>\n<p>GMass users send emails using Gmail\u2019s IP address itself.<\/p>\n<p>And, as Gmail\u2019s sending IP address is the most reputable and widely used address worldwide, your emails have better deliverability.<\/p>\n<p><strong>Note<\/strong>: This doesn\u2019t mean that your emails will <strong>always<\/strong> be delivered. If Gmail\u2019s sophisticated spam filters identify that you\u2019re sending email spam, your messages would be blocked by the Gmail spam filter.<\/p>\n<p><a id=\"FAQs\"><\/a>You still have to follow all the best practices I listed earlier to avoid spam filters.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/spammers-gmass-and-why-your-legitimate-emails-are-ending-up-in-spam-or-being-flagged-as-scam\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Read up on when your emails could get flagged as spam when using GMass.<\/em><\/strong><\/a><\/p>\n<h2>FAQs about Spam Filters<\/h2>\n<p>I hope \u201cwhy are my emails going to spam?\u201d is no longer a question that worries you!<\/p>\n<p><a id=\"spamfilter\"><\/a>However, I\u2019m sure you still have other questions about spam filters in general. Here\u2019s a small section answering most of the common FAQs on spam filtering:<\/p>\n<h3>1. What Is a Spam Filter?<\/h3>\n<p>A <strong>spam filter<\/strong> (also called an anti-spam filter) is a program that detects and blocks spam emails or unsolicited emails from reaching your inbox. These include scam ads, phishing mail, hoax offers, and malware, etc.<\/p>\n<p>However, sometimes spam filters might incorrectly label a legitimate email as spam.<\/p>\n<p>Such emails are known as false positives.<\/p>\n<p><em><strong>Check out my article on spam emails to know more about limiting spam.<\/strong><\/em><\/p>\n<h3>2. What Are the 3 Categories and Types of Spam Filters?<\/h3>\n<p>Spam filter or anti-spam filter <strong>categories<\/strong> are based on the spam detection systems\u2019 <strong>locations<\/strong> in the email sending process.<\/p>\n<p>Spam filter <strong>types<\/strong> are based on <strong>how<\/strong> filters work.<\/p>\n<p>Here\u2019s a quick look into both:<\/p>\n<h4>A. Spam Filter Categories<\/h4>\n<p>There are three common types of spam filter categories:<\/p>\n<ul>\n<li><strong>Gateway Spam Filter<\/strong>: an on-premise solution that exists behind a network\u2019s firewall. It screens all incoming emails before they enter the company\u2019s network.<\/li>\n<li><strong>Hosted Spam Filter<\/strong>: cloud-based software that can be used within an organization\u2019s network.<\/li>\n<li><strong>Desktop Spam Filter<\/strong>: locally downloadable filters that can be customized according to users\u2019 needs.<\/li>\n<\/ul>\n<h4>B. Spam Filter Types<\/h4>\n<p>The three main types of spam filters include:<\/p>\n<ul>\n<li><strong>Content Filter<\/strong>: checks the email header and body. It scans the recipient address, return address, looks for spam trigger words, and blocks unwanted emails.<\/li>\n<li><strong>Bayesian Filter<\/strong>: analyzes your spam preferences based on the emails you mark as spam and automatically filters incoming emails with similar spam qualities intuitively.<\/li>\n<li><strong><a id=\"CAN-SPAMAct\"><\/a>Rule-Based Filter<\/strong>: follows the spam settings you specifically define to screen an incoming message and block spam messages.<\/li>\n<\/ul>\n<h3>3. What Is the CAN-SPAM Act (2003)?<\/h3>\n<p>The <strong>CAN-SPAM<\/strong> Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) spells out <strong>commercial email<\/strong> sending standards in the US.<\/p>\n<p>Enforced by the Federal Trade Commission (FTC), the CAN-SPAM Act empowers email recipients to stop senders from emailing them.<\/p>\n<p>Note that the CAN-SPAM Act applies to <strong>both<\/strong> bulk and individual email sent from any business.<\/p>\n<p>Here\u2019s a rundown of the act\u2019s<strong> essential rules<\/strong> to help you send CAN-SPAM-compliant emails:<\/p>\n<ol>\n<li>The \u201cFrom,\u201d \u201cTo,\u201d \u201cReply-to,\u201d domain name, other header information, and subject line should be accurate.<\/li>\n<li>If an email message is an ad, senders should clearly identify it as an ad.<\/li>\n<li>Email messages should include the sender\u2019s valid physical postal address.<\/li>\n<li>The body content of any commercial email should offer recipients the choice to opt-out from receiving further emails. It must also clarify how they can go about this.<\/li>\n<li>Any opt-out request should be honored within ten business days.<\/li>\n<li>Businesses can\u2019t charge a fee or ask for any information when a recipient opts out except the email address of that recipient.<\/li>\n<li>Once a recipient opts out, businesses can\u2019t sell or transfer their email addresses in the form of mailing lists.<\/li>\n<li>In case of any third-party email sending assistance, businesses should ensure that they, too, are complying with the law.<\/li>\n<li>Any violation of these standards is subject to financial penalties.<\/li>\n<\/ol>\n<h2>Final Thoughts<\/h2>\n<p>Spam filters help you keep spam messages or phishing attacks at bay.<\/p>\n<p>But sometimes, even your legitimate emails can get caught by spam filters!<\/p>\n<p>While one of the easiest ways to avoid spam filters is to comply with the CAN-SPAM Act, it\u2019s safer to follow the other methods I covered in this article as well.<\/p>\n<p>And if you want a super fast and easy way to dodge spam filters and reach your recipients\u2019 inbox folder, GMass can be your best bet.<\/p>\n<p>A powerful email outreach tool, GMass not only uses the world\u2019s most trusted Gmail IP address to send emails but also helps you with custom tracking domains and its automated spam solver.<\/p>\n<p>So <a href=\"https:\/\/www.gmass.co\/\">why not try out GMass today<\/a> to enjoy better email deliverability?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever found yourself asking this question: \u201cWhy are my emails going to spam?\u201d You\u2019re not alone. Tons of emails go to the spam folder when they are caught\u2026<\/p>\n","protected":false},"author":2,"featured_media":14698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1954,4268],"tags":[],"class_list":["post-14551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability","category-interesting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Why Your Emails Go To Spam and How to Solve It<\/title>\r\n<meta name=\"description\" content=\"Wondering why your emails are going to spam? Discover the five reasons why and how to avoid spam filters.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/spam-filter\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Why Your Emails Go To Spam and How to Solve It\" \/>\r\n<meta property=\"og:description\" content=\"Wondering why your emails are going to spam? 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