{"id":14571,"date":"2020-12-04T00:03:09","date_gmt":"2020-12-04T00:03:09","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=14571"},"modified":"2026-01-17T01:10:02","modified_gmt":"2026-01-17T01:10:02","slug":"mailchimp-reviews","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/mailchimp-reviews\/","title":{"rendered":"Mailchimp Review 2026 (Features, Limitations, Pricing)"},"content":{"rendered":"<p><em>Read any good Mailchimp reviews lately?<\/em><\/p>\n<p><strong>Mailchimp<\/strong> is a powerful email marketing tool that lets you send large email marketing campaigns, use marketing automation to send targeted emails to multiple lists, and even build landing pages.<\/p>\n<p><em>However, it might not be the perfect fit for everyone.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/em><\/p>\n<p>In this Mailchimp review, I\u2019ll cover everything you need to know about it, including its <a href=\"#Features\">key features<\/a>, pricing, and limitations. I\u2019ll also highlight a <a href=\"https:\/\/www.gmass.co\/blog\/mailchimp-alternatives\/\">Mailchimp alternative<\/a> that\u2019s perfect for all email outreach needs.<\/p>\n<h2>This Mailchimp Review Covers:<\/h2>\n<ul>\n<li><a href=\"#Introduction\">What is Mailchimp?<\/a><\/li>\n<li><a href=\"#Features\">5 Mailchimp Features That Power-Up Your Email Marketing<\/a><\/li>\n<li><a href=\"#Pricing\">Mailchimp Pricing<\/a><\/li>\n<li><a href=\"#Limitations\">4 Mailchimp Limitations to Consider<\/a><\/li>\n<li><a id=\"Introduction\"><\/a><a href=\"#GMass\">How to Deal with These Drawbacks Using a Mailchimp Alternative<\/a><\/li>\n<\/ul>\n<p>Let\u2019s dive into it.<\/p>\n<h2>What Is Mailchimp?<\/h2>\n<p><strong>Mailchimp<\/strong> is a cloud-based email marketing platform. It helps you create, send, automate, and manage marketing and transactional emails.<\/p>\n<p>It\u2019s promoted as an all-in-one solution to marketing \u2014 offering digital marketing and social media marketing features, like managing your Facebook ads, landing page, and website sign-up form.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14573\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_Homepage-1024x534.png\" alt=\"Mailchimp Review_Homepage\" width=\"800\" height=\"417\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_Homepage-1024x534.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_Homepage-300x156.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_Homepage-768x400.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_Homepage-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_Homepage-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_Homepage-48x25.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_Homepage.png 1310w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><em>Sounds good, but how does this email marketing platform actually <strong>work<\/strong>?<\/em><\/p>\n<p>You can integrate Mailchimp with opt-in forms and landing pages to capture the email addresses of your website visitors and leads.<\/p>\n<p>Additionally, Mailchimp lets you import email lists from an Excel spreadsheet or Google Sheet into its platform. Then, just go to the Campaigns tab and use the Campaign Builder to create emails.<\/p>\n<p>Here you can:<\/p>\n<ul>\n<li>Choose the <a href=\"#campaigns\">campaign type<\/a> \u2014 Choose among Regular, Automated, Plain Text, and A\/B Test options.<\/li>\n<li>Select specific recipients from the list or the entire list depending on your email marketing needs.<\/li>\n<li>Create <a href=\"#segments\">segments<\/a>\u00a0of the selected recipients\/lists based on campaign responses.<\/li>\n<li>Enter your campaign name and subject line, and enable\/disable tracking options.<\/li>\n<li>Use Mailchimp\u2019s easy drag-and-drop editor to create your email. You can also use an <a href=\"https:\/\/www.fastcompany.com\/90527270\/this-gmail-time-saver-lets-you-send-canned-messages-in-a-few-clicks\" target=\"_blank\" rel=\"noopener noreferrer\">email template<\/a> to speed up the process.<a id=\"Features\"><\/a><\/li>\n<li>You can then send out the campaign immediately or schedule it for distribution later.<\/li>\n<\/ul>\n<h2><a id=\"campaigns\"><\/a>5 Mailchimp Features That Power-Up Your Email Marketing<\/h2>\n<p>Let\u2019s go over five key Mailchimp features in this Mailchimp review:<\/p>\n<h3>A. Email Marketing Campaigns<\/h3>\n<p>Mailchimp helps you create four types of email campaigns.<\/p>\n<p>Let\u2019s take a quick look at each campaign type:<\/p>\n<h4>1. Regular<\/h4>\n<p>The <strong>Regular campaign<\/strong> helps you customize and design emails to maximize marketing campaign performance and audience engagement.<\/p>\n<p>In a Regular campaign, you can choose from pre-built, basic templates or use custom code to create your own emails from scratch.<\/p>\n<p>While Mailchimp\u2019s easy-to-use drag-and-drop builder helps you create beautiful emails, its Content Studio ensures that all the design elements and email templates are stored safely for future needs.<\/p>\n<p>Additionally, Mailchimp\u2019s Creative Assistant tool helps you create designs for your emails instantly using your landing page theme or website colors, fonts, images, and logos.<\/p>\n<h4>2. Plain Text<\/h4>\n<p>Want to send simple text emails to your customers without any images or enhanced designs? Use Mailchimp\u2019s <strong>Plain Text<\/strong> campaign.<\/p>\n<p>However, note that you can only compose your plain text email with Mailchimp\u2019s Campaign Builder. Copy-pasting email content from Microsoft Word or other text editors can cause formatting errors.<\/p>\n<h4>3. Email Testing Campaigns<\/h4>\n<p>Mailchimp supports <strong>A\/B testing<\/strong> and <strong>Multivariate<\/strong> testing to help you determine how to tailor your campaigns for better engagement.<\/p>\n<h5>a. A\/B Testing<\/h5>\n<p>The<strong> A\/B testing<\/strong> or split testing feature in Mailchimp tests the performance of up to three different versions (test combinations) of the same email based on a variable.<\/p>\n<p>The four variables you can choose from are:<\/p>\n<ul>\n<li>Subject line<\/li>\n<li>Sender name<\/li>\n<li>Content<\/li>\n<li>Send time<\/li>\n<\/ul>\n<p>Choose the variable you want to test, compose the email, and send the test combinations to different customer groups from your list.<\/p>\n<p>Mailchimp automatically measures the performance of these test combinations based on click rate and open rate, etc., and identifies the winning combination. You can also manually choose the winning combination by going through Mailchimp\u2019s test reports.<\/p>\n<h5>b. Multivariate Testing<\/h5>\n<p><strong>Multivariate testing<\/strong> allows you to test three out of the four variables and creates up to eight test combinations at the same time. The process for identifying the winning combination is the same as in A\/B testing.<\/p>\n<p><strong>Note<\/strong>: While A\/B testing is available in the base pricing plan, multivariate is exclusively for <a href=\"#Premium\">Premium users<\/a>.<\/p>\n<h4>4. Automated<\/h4>\n<p>Mailchimp\u2019s <strong>Automation Builder<\/strong> helps you create automated emails based on user triggers. These emails are also called autoresponders.<\/p>\n<p>Whether it\u2019s email campaign follow-ups or welcome emails, you can use Mailchimp\u2019s automation to create and automate email sends based on a specific date, event, or contact activity, such as opens, clicks, or unresponsiveness, etc.<\/p>\n<h3>B. Mailchimp Marketing API<\/h3>\n<p>Mailchimp\u2019s <strong>Marketing API<\/strong> allows developers to personalize Mailchimp\u2019s functions to sync emails, manage campaigns, and more.<\/p>\n<p>You can even use the API to connect directly to your app to send automated transactional and marketing emails.<\/p>\n<p>Additionally, with the Mailchimp API, you can:<\/p>\n<ul>\n<li>Manage contacts with tags and segmentation.<\/li>\n<li>Use webhooks to check opens and clicks.<\/li>\n<li>View subscriber behavior and compare trends or patterns.<\/li>\n<\/ul>\n<p>However, if you\u2019re looking to automate the whole customer journey (from visit to purchase), try out Mailchimp\u2019s Transactional Email add-on, Mandrill.<a id=\"segments\"><\/a><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/mandrill-review\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>Check out my detailed Mandrill Review to learn more.<\/strong><\/em><\/a><\/p>\n<h3>C. Advanced List Segmentation<\/h3>\n<p>Mailchimp\u2019s <strong>advanced list segmentation<\/strong> feature helps you organize your contacts into various segments for better targeting.<\/p>\n<p>It lets you create customizable segments (subscriber lists) containing multiple conditions, such as:<\/p>\n<ul>\n<li><strong>Automation activity<\/strong> (lists that are created based on the automation activity triggered by the recipient)<\/li>\n<\/ul>\n<ul>\n<li><strong>Campaign activity<\/strong> (mailing lists based on emails sent, opens, and clicks)<\/li>\n<li><strong>Email client<\/strong> (lists based on your subscribers\u2019 devices and mailbox apps)<\/li>\n<\/ul>\n<h3>D. Detailed Reporting and Analytics<\/h3>\n<p>Mailchimp offers <strong>three<\/strong> types of email reports to help you analyze campaign performance. Here\u2019s a quick look into each report type:<\/p>\n<h4>1. Email Campaign Reports<\/h4>\n<p>Mailchimp\u2019s email <strong>campaign reports<\/strong> give you an overview of your email\u2019s engagement.<\/p>\n<p>You\u2019ll not only get an idea of the number of recipients and email delivery time but also:<\/p>\n<ul>\n<li>Opens, clicks, and bounce rates of targeted emails.<\/li>\n<li>Competitors\u2019 campaign comparison for campaign benchmarking.<\/li>\n<li>A count of subscribes and unsubscribes, etc.<\/li>\n<\/ul>\n<p>If you have an online store, you can also view stats on different product purchases from your email campaigns in the ecommerce tab.<\/p>\n<table style=\"width: 718px; border-style: solid; border-color: #000080; background-color: #d3d3d3d3;\" border=\"4\" cellpadding=\"8\">\n<tbody>\n<tr>\n<td style=\"width: 433px;\">\n<h5><strong>Ajay\u2019s Email Tip<\/strong><\/h5>\n<p>Correctly starting and ending an email is necessary to increase email engagement. Check out my step-by-step guide on <a href=\"https:\/\/www.gmass.co\/blog\/how-to-start-an-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to start<\/a> and <a href=\"https:\/\/www.gmass.co\/blog\/how-to-end-a-professional-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">end emails<\/a> the right way.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>2. Comparative Reports<\/h4>\n<p>Mailchimp\u2019s <strong>comparative report<\/strong> helps you compare different email campaigns that you&#8217;ve sent over the last 18 months.<\/p>\n<p>Available exclusively under Mailchimp\u2019s <a href=\"#Premium\">Premium plan<\/a>, these reports can only be accessed by managers, business owners, and admins.<\/p>\n<h3>E. Multiple Integrations<\/h3>\n<p>From marketing automation and event management to payment processing apps, Mailchimp offers 200+ <strong>integrations<\/strong> to boost your email marketing capabilities.<\/p>\n<p>Some of the best Mailchimp integrations include:<\/p>\n<ul>\n<li>Social media platforms like Facebook, Twitter, and Instagram, etc.<\/li>\n<li>PayPal<\/li>\n<li>Calendly<\/li>\n<li>Asana<\/li>\n<\/ul>\n<p><em>What\u2019s more&#8230; <\/em><a id=\"Pricing\"><\/a><\/p>\n<p>You can also connect Mailchimp to your WordPress website through its WordPress plugin.<\/p>\n<h2>Mailchimp Pricing<\/h2>\n<p>Mailchimp offers four pricing plans to suit various user needs.<\/p>\n<p>However, each plan comes with limited storage and email sends per month \u2014 starting at up to 500 contacts. When you exceed these limits, you\u2019ll have to pay <strong>additional charges<\/strong>, which can go up to $400\/month.<\/p>\n<p>The tool also has a Pay As You Go pricing structure \u2014 for which Mailchimp users would have to buy email credits (each email send costs one credit). You\u2019ll have to contact Mailchimp for the price of each credit.<\/p>\n<p>Here are the details of their pricing plans.<\/p>\n<p>I\u2019ve mentioned the contact storage and email send limits for each plan for clarity. Note that &#8220;audience&#8221; is loosely equivalent to &#8220;list.&#8221;<\/p>\n<h3>A. Free Plan<\/h3>\n<p>Supports:<\/p>\n<ul>\n<li>Up to 2,000 contacts and 1 audience (subscriber)<\/li>\n<li>A free Mailchimp domain<\/li>\n<li>10,000 monthly email sends<\/li>\n<li>Basic list segmentation and reports<\/li>\n<li>Integration with 200+ apps<\/li>\n<\/ul>\n<h3>B. Essentials (starts at $10.25\/month)<\/h3>\n<p>Supports:<\/p>\n<ul>\n<li>Up to 50,000 contacts and 3 audiences<\/li>\n<li>500,000 monthly email sends<\/li>\n<li>Classic automation builder<\/li>\n<li>A\/B testing features<\/li>\n<\/ul>\n<h3>C. Standard (starts at $15.31\/month)<\/h3>\n<p>Supports:<\/p>\n<ul>\n<li>Up to 100,000 contacts and 5 audiences<\/li>\n<li>1.2 million monthly email sends<\/li>\n<li>Email address finder<\/li>\n<li><a id=\"Premium\"><\/a>Basic, pre-built, and custom templates<\/li>\n<li>Single-step and classic automation<\/li>\n<\/ul>\n<h3>D. Premium (starts at $306.15\/month)<\/h3>\n<p>Supports:<\/p>\n<ul>\n<li>200,000+ contacts and unlimited audiences<\/li>\n<li>Over 3 million monthly email sends<\/li>\n<li>Advanced list segmentation<\/li>\n<li>Behavior-based automation<\/li>\n<\/ul>\n<ul>\n<li><a id=\"Limitations\"><\/a>Comparative reporting<\/li>\n<li>24\/7 phone and chat support<\/li>\n<\/ul>\n<h2>4 Mailchimp Limitations to Consider<\/h2>\n<p>Despite the various features Mailchimp offers, here are <strong>four<\/strong> significant limitations to using it:<\/p>\n<h3>A. Complicated Interface<\/h3>\n<p>Many user reviews highlight that Mailchimp needs a significant getting-used-to-it period to navigate its UI with confidence.<\/p>\n<p>Additionally, customizing Mailchimp\u2019s settings can be very difficult.<\/p>\n<p>If you want to personalize Mailchimp\u2019s settings to suit your needs, you\u2019ll have to go through several tabs and windows to find what you need \u2014 which makes it highly inconvenient.<\/p>\n<h3>B. Expensive Pricing<\/h3>\n<p>Out of Mailchimp\u2019s four pricing plans, the Free, Standard, and Essentials plans may seem inexpensive.<\/p>\n<p><em>But there\u2019s a catch.<\/em><\/p>\n<p>The free plan doesn\u2019t have the features to support extensive email marketing campaigns \u2014 it\u2019s more like a <strong>trial run<\/strong> than a proper plan.<\/p>\n<p>Moreover, with its Essentials Plan (starting at $10.25\/month) and Standard Plan (starting at $15.31\/month), you can send emails to<strong> only<\/strong> 500 contacts. The moment you increase your number of contacts, the prices go above $100\/month.<\/p>\n<p>And as for the Premium plan, it <strong>starts<\/strong> at $306.15\/month!<\/p>\n<p>The bottom line is that to access almost all of Mailchimp\u2019s features and send emails to your massive customer base, you\u2019ll not only have to choose a paid plan but also rack up charges of more than $100\/month.<\/p>\n<h3>C. Inadequate Support for Free Plans<\/h3>\n<p>If you\u2019re using Mailchimp\u2019s free account, you\u2019re probably all on your own.<\/p>\n<p>For free users, the tool offers customer support only for the first 30 days, and only via email. After that, you\u2019ll either have to figure it out on your own or search for a solution in their knowledge base.<\/p>\n<p>This raises two issues:<\/p>\n<ul>\n<li>First, you\u2019ll have to wait for their response while you have a <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2020\/09\/11\/10-tried-and-true-email-marketing-tactics-that-actually-work\/?sh=3a8cb1797a33\" target=\"_blank\" rel=\"noopener noreferrer\">campaign<\/a> to run. There\u2019s no specific response time.<\/li>\n<li>Second, after the first 30 days, if you hit a roadblock using the platform, Mailchimp can\u2019t help you.<\/li>\n<\/ul>\n<p>Surprisingly, for paid plan users, they offer not only 24\/7 online support (chat and email) but also phone support. So for excellent customer service, you\u2019d have to go for their <strong>expensive<\/strong> paid plans.<\/p>\n<h3>D. Doesn\u2019t Support Affiliate Marketing<\/h3>\n<p><a id=\"GMass\"><\/a>While Mailchimp claims to be an \u201call-in-one marketing tool,\u201d it doesn\u2019t support <strong>affiliate marketing<\/strong>. This can be inconvenient for product promotion campaigns, especially for retailers.<\/p>\n<h2>How to Deal with These Drawbacks Using a Mailchimp Alternative<\/h2>\n<p>If there\u2019s one thing that\u2019s clear so far, it\u2019s that Mailchimp isn\u2019t perfect.<\/p>\n<p>Besides not supporting affiliate marketing, Mailchimp is fairly expensive and also offers inadequate customer support in its affordable plans!<\/p>\n<p>What you need is an alternative that can help you avoid these drawbacks.<\/p>\n<p>And if you\u2019re looking for the best Mailchimp alternative, try <strong>GMass<\/strong>.<\/p>\n<h3>What\u2019s GMass?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14576\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Homepage-1024x507.png\" alt=\"Mailchimp Review_GMass Homepage\" width=\"800\" height=\"396\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Homepage-1024x507.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Homepage-300x149.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Homepage-768x381.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Homepage-24x12.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Homepage-36x18.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Homepage-48x24.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Homepage.png 1903w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong><a href=\"https:\/\/www.gmass.co\/\">GMass<\/a> <\/strong>is an email outreach and marketing automation tool that works <strong>right inside Gmail<\/strong>.<\/p>\n<p>While it\u2019s popular among tech giants like Google and Uber, and social media titans like Twitter and LinkedIn, GMass is also perfect for SMBs, startups, solopreneurs, and <a href=\"https:\/\/www.gmass.co\/blog\/church-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">churches<\/a> to send unlimited emails.<\/p>\n<h3>Why GMass Is an Excellent Mailchimp Alternative<\/h3>\n<p>Here are four reasons that GMass is the perfect Mailchimp alternative:<\/p>\n<h4>A. Works within the Gmail Interface<\/h4>\n<p>To use GMass for email marketing, you don\u2019t need another dashboard or a separate platform. That&#8217;s because it <strong>works completely within Gmail\u2019s interface<\/strong>.<\/p>\n<p>From creating email campaigns to sending an email blast and getting reports, you can do it all inside your Gmail inbox.<\/p>\n<p>Along with the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\" target=\"_blank\" rel=\"noopener noreferrer\">powerful <strong>Chrome extension<\/strong><\/a>, GMass also has an <a href=\"https:\/\/www.gmass.co\/blog\/official-gmail-add-on\/\" target=\"_blank\" rel=\"noopener noreferrer\">official <strong>Gmail add-on<\/strong><\/a> for Android devices.<\/p>\n<p>Just <a href=\"https:\/\/gsuite.google.com\/marketplace\/app\/gmass_mail_merge_for_gmail\/1009043385982\" target=\"_blank\" rel=\"noopener noreferrer\">connect the GMass add-on<\/a> or the extension to your Gmail account, and you&#8217;re good to go. This gives you the best email experience on both desktop <strong>and<\/strong> mobile platforms.<\/p>\n<h4>B. A Go-To Platform for Email Outreach<\/h4>\n<p><em>Want to send cold emails and run drip campaigns?<\/em><\/p>\n<p>With its powerful features for email outreach, GMass helps you send <a href=\"https:\/\/www.gmass.co\/gmail-mass-email\" target=\"_blank\" rel=\"noopener noreferrer\">bulk cold emails<\/a> in a snap. GMass can also directly <a href=\"https:\/\/www.gmass.co\/blog\/google-sheets-mail-merge\/\" target=\"_blank\" rel=\"noopener noreferrer\">connect with Google Sheets<\/a> to perform large mail merges instantly from spreadsheets.<\/p>\n<p>To get started, upload your contact list on Google Sheets and connect it to GMass.<\/p>\n<p>You can also create your contact list using GMass\u2019 <a href=\"https:\/\/www.gmass.co\/blog\/build-email-list-from-gmail-account\/\" target=\"_blank\" rel=\"noopener noreferrer\">Build Email List<\/a> feature.<\/p>\n<p>Once done, GMass helps you streamline your campaigns through advanced features like these:<\/p>\n<ul>\n<li>Automatically <a href=\"https:\/\/www.gmass.co\/blog\/new-feature-detect-a-persons-first-name-from-just-an-email-address\/\" target=\"_blank\" rel=\"noopener noreferrer\">identifying recipients\u2019 first names<\/a> and adding them to your emails<\/li>\n<li>Automatically adding <a href=\"https:\/\/www.gmass.co\/blog\/mass-email-with-personalized-attachments\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized attachments<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-personalized-image-in-email-marketing-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">images<\/a>, and <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">links<\/a> to each email<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/new-feature-schedule-mass-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scheduling emails<\/a> according to your recipient&#8217;s time zone<\/li>\n<li>Sending <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\" target=\"_blank\" rel=\"noopener noreferrer\">automated follow-ups<\/a> for maximum engagement<\/li>\n<li>Helping to avoid spam folders via its advanced email distribution service<\/li>\n<li>Allowing you to check your text, design, and personalization through test mode<\/li>\n<li>Connecting with any <a href=\"https:\/\/www.gmass.co\/blog\/smtp\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMTP<\/a> service provider (like <a href=\"https:\/\/www.gmass.co\/blog\/sendgrid-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a>) to send virtually unlimited emails to your list of subscribers with ease<\/li>\n<li>Improve your inbox placement and deliverability with GMass\u2019 <a href=\"https:\/\/www.gmass.co\/inbox\" target=\"_blank\" rel=\"noopener noreferrer\">Inbox, Spam, or Promotions tool<\/a>.<\/li>\n<\/ul>\n<h4>C. Get Detailed Insights with the Campaign Report<\/h4>\n<p>GMass offers in-depth <a href=\"https:\/\/www.gmass.co\/blog\/gmail-mail-merge-reports-and-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">automated campaign reports<\/a> <strong>within<\/strong> your Gmail inbox.<\/p>\n<p>You\u2019ll get insights into all the email metrics you need to analyze campaign performance like:<\/p>\n<ul>\n<li>Total recipients<\/li>\n<li>Unique clicks<\/li>\n<li>Replies<\/li>\n<li>Unsubscribes<\/li>\n<li>Bounces<\/li>\n<li>And far more!<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14578\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Insights.png\" alt=\"Mailchimp Review_GMass Insights\" width=\"600\" height=\"494\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Insights.png 900w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Insights-300x247.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Insights-768x632.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Insights-24x20.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Insights-36x30.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/12\/Mailchimp-Review_GMass-Insights-48x40.png 48w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h4>D. Far More Affordable Than Mailchimp<\/h4>\n<p>GMass offers more affordable plans \u2014 considering there are NO restrictions on emails, contacts, or campaigns.<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\">Individual:<\/span>\n<ul class=\"ul2\">\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>Standard: $25 per month or $225 annually.<\/b> Includes unlimited emails, contacts, and campaigns. Plus mail merge personalization, Spam Solver, and dozens of other features.<\/span><\/li>\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>Premium: $35 per month or $325 annually.<\/b> All Standard plan features, plus auto follow-up sequences, API access and Zapier, and triggered emails.<\/span><\/li>\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>Professional: $55 per month or $525 annually.<\/b> All Premium features plus GMass MultiSend for inbox rotation and high-priority support.<\/span><\/li>\n<\/ul>\n<\/li>\n<li class=\"li1\"><span class=\"s2\">Team:<\/span>\n<ul class=\"ul2\">\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>Professional:<\/b> starts at $145 per month for a team of five \u2013 supports all features.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Final Thoughts<\/h2>\n<p>Mailchimp is a great email marketing tool packed with tons of features.<\/p>\n<p>Not only does it help create different email campaigns but also it includes hundreds of integrations, custom API, and advanced list segmentation.<\/p>\n<p>However, it\u2019s far from perfect.<\/p>\n<p>For starters, its pricing plans are incredibly high, it has a complicated UI, and it doesn\u2019t support affiliate marketing campaigns.<\/p>\n<p>And if you think Mailchimp isn\u2019t the right tool for you, you can always try GMass.<\/p>\n<p>GMass is perfect for all sorts of email senders \u2014 from casual users to professional email marketers.<\/p>\n<p>From campaign reports to automated follow-ups, it\u2019s got everything you could ever need, so <a href=\"https:\/\/www.gmass.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">why not give GMass a try<\/a> and scale your email marketing today?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read any good Mailchimp reviews lately? Mailchimp is a powerful email marketing tool that lets you send large email marketing campaigns, use marketing automation to send targeted emails\u2026<\/p>\n","protected":false},"author":2,"featured_media":14715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6475],"tags":[],"class_list":["post-14571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-review"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Mailchimp Review 2026 (Features, Limitations, Pricing)<\/title>\r\n<meta name=\"description\" content=\"Looking for detailed Mailchimp reviews? 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