{"id":15282,"date":"2021-01-06T03:21:29","date_gmt":"2021-01-06T03:21:29","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=15282"},"modified":"2021-01-12T10:07:53","modified_gmt":"2021-01-12T10:07:53","slug":"new-button-better-workflow","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/new-button-better-workflow\/","title":{"rendered":"New button and a better campaign workflow"},"content":{"rendered":"<p>Since the beginning of our history, the <strong>workflow<\/strong> for creating an email campaign has been to <strong>choose your list first<\/strong>, usually meaning a Google Sheet, <strong>wait for the Gmail Compose window to be launched<\/strong>, then <strong>set your Subject and Message<\/strong> and <strong>send<\/strong>. We&#8217;ve heard complaints from users about this workflow \u2014 that it felt <em>unnatural<\/em> and <em>clunky<\/em>. Users told me that they&#8217;d rather <strong>work on the content of the email first<\/strong>, and <strong>then set the list later<\/strong>, right <strong>before sending<\/strong>.<\/p>\n<div style=\"position: relative; padding-bottom: 56.25%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/3FZjZuyZZUU\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2><\/h2>\n<h2>New button and a better workflow<\/h2>\n<p>Starting today, you have the option to do just that \u2014 now you can <strong>launch a Compose window<\/strong> on your own, start working on your <strong>Subject<\/strong> and <strong>Message<\/strong>, then then <strong>later on, choose the list you want to send to<\/strong>, using the new GMass button that appears inside the Compose box.<\/p>\n<figure id=\"attachment_15289\" aria-describedby=\"caption-attachment-15289\" style=\"width: 640px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/new-workflow-web-1.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-15289\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/new-workflow-web-1-1011x1024.png\" alt=\"\" width=\"640\" height=\"648\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/new-workflow-web-1-1011x1024.png 1011w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/new-workflow-web-1-296x300.png 296w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/new-workflow-web-1-768x778.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/new-workflow-web-1-24x24.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/new-workflow-web-1-36x36.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/new-workflow-web-1-48x48.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/new-workflow-web-1.png 1198w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-15289\" class=\"wp-caption-text\">The new button in the upper-right of the Compose window makes life easier.<\/figcaption><\/figure>\n<p>Now when you click <strong>Compose<\/strong> in Gmail, the Compose window will contain a <strong>tiny GMass button<\/strong> in the upper right, in the same row as the <strong>To<\/strong> field, and right next to the <strong>Cc<\/strong> and <strong>Bcc<\/strong> options. If you don&#8217;t see the new button, then just click into the <strong>To<\/strong> area to expose it. When you click the new button, you&#8217;ll get a pop-up asking how you want to set your list \u2014 either from a spreadsheet or a prior campaign.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/workflow-popup-web.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15290\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/workflow-popup-web-1024x677.png\" alt=\"\" width=\"640\" height=\"423\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/workflow-popup-web-1024x677.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/workflow-popup-web-300x198.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/workflow-popup-web-768x507.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/workflow-popup-web-24x16.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/workflow-popup-web-36x24.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/workflow-popup-web-48x32.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/01\/workflow-popup-web.png 1338w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>These <strong>two options are the equivalent of the two old buttons<\/strong> which are still next to the Gmail Search bar. But now, when you choose your spreadsheet or prior campaign, the <strong>To<\/strong> field of the existing <strong>Compose<\/strong> window will be set, rather than GMass launching a new <strong>Compose<\/strong>.<\/p>\n<h2>Why is this better?<\/h2>\n<p>This is better for several reasons.<\/p>\n<ol>\n<li>It&#8217;s more natural to <strong>work on your content first<\/strong> and set your list later.<\/li>\n<li>In the past, once you connected a campaign to a particular Google Sheet, <strong>you couldn&#8217;t change your mind later<\/strong> and <strong>set it to a different Google Sheet<\/strong>. You had to cancel your campaign and start a new one with the new Sheet. Now <strong>you can just click the new button to set a <em>new<\/em> spreadsheet<\/strong>.<\/li>\n<li>You can <strong>copy\/paste the GMass-generated list address<\/strong> (like 200-recipients-xj3k3@gmass.co) to a new <strong>Compose<\/strong> window and <strong>send a new campaign<\/strong> using the <strong>Sheet<\/strong> that&#8217;s connected to the list address. This saves you the extra step of re-connecting to your Sheet.<\/li>\n<li>If you&#8217;re using any <strong>third party content creation tools<\/strong> or any API services like <strong>Zapier<\/strong> that set your content for you in a <strong>Gmail Draft<\/strong>, all you have to do is open up that Draft and click the new button to set your list.<\/li>\n<li>If you wanted to do something fancy like <a href=\"https:\/\/www.gmass.co\/blog\/mass-forward-email-gmail\/\">send a mass forward<\/a> to an email list in a Google Sheet, there was no easy way to do that. Now, just use the Forward function in Gmail, and then click the new GMass button to set your list. Anytime you set a list in the <strong>Compose<\/strong> box, the <strong>To<\/strong> field will be set with a GMass-generated address that represents your list, and at the same time, the <strong>GMass Settings box will be updated with the new personalization options<\/strong> based on the spreadsheet you&#8217;ve selected.<\/li>\n<\/ol>\n<h2>Will the old buttons still work?<\/h2>\n<p>Yes. For now, we&#8217;re leaving the Google Sheet button and the prior campaign button next to the search bar \u2014 but at some point in the future, we&#8217;ll remove them and make the new button inside the Compose window the new standard by which to choose your email list.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the beginning of our history, the workflow for creating an email campaign has been to choose your list first, usually meaning a Google Sheet, wait for the\u2026<\/p>\n","protected":false},"author":2,"featured_media":15294,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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