{"id":15491,"date":"2021-01-23T05:50:09","date_gmt":"2021-01-23T05:50:09","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=15491"},"modified":"2021-01-29T05:45:57","modified_gmt":"2021-01-29T05:45:57","slug":"email-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/email-marketing-tips\/","title":{"rendered":"15 Excellent Email Marketing Tips to Boost Your Outreach"},"content":{"rendered":"

Looking for some email marketing tips to grow your business?<\/em><\/p>\n

Tons of businesses prefer email marketing over other digital marketing channels like social media.<\/p>\n

Why?
\n<\/em>Because email marketing allows you to reach out to prospects directly<\/strong> \u2014 giving you better results than many other outbound and inbound marketing channels.<\/p>\n

However, it doesn’t mean that email marketing is easy.<\/p>\n

You need to plan your email strategy, content, and timing carefully to achieve the best possible results.<\/p>\n

In this article, I’ll highlight 15 solid email marketing tips that can skyrocket the performance of your marketing emails. I’ll also show you a tool to help you manage your email marketing<\/a> efforts with ease.<\/p>\n

This Article Contains:<\/h2>\n

15 Excellent Email Marketing Tips to Boost Your Outreach<\/a><\/p>\n

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  1. \n
      \n
    1. Send Emails at the Optimal Time for Maximum Engagement<\/a><\/li>\n
    2. Use a Calendar to Manage Your Email Marketing Schedule<\/a><\/li>\n
    3. Send Mobile-Friendly Emails<\/a><\/li>\n
    4. Avoid Complicated Designs<\/a><\/li>\n
    5. Pay Attention to Your Subject Line and Pre-Header Text<\/a><\/li>\n
    6. Add a Personal Touch to Emails<\/a><\/li>\n
    7. Include Links and CTAs<\/a><\/li>\n
    8. A\/B Test Emails for Better Results<\/a><\/li>\n
    9. Send Follow-Up Emails<\/a><\/li>\n
    10. Allow Readers to Unsubscribe Easily<\/a><\/li>\n
    11. Regularly Update Email Lists<\/a><\/li>\n
    12. Segment Your Email List to Send Only Relevant Content<\/a><\/li>\n
    13. Don’t Overuse Exclamations and Capitalization<\/a><\/li>\n
    14. Build Relationships Before You Promote Your Product<\/a><\/li>\n
    15. <\/a>Use an Email Marketing Tool to Automate and Monitor Emails<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      Let’s jump into it.<\/p>\n

      15 Excellent Email Marketing Tips to Boost Your Outreach<\/a><\/h2>\n

      Let’s take a look at 15 tips that can help you boost your email performance and business growth:<\/p>\n

      1. Send Emails at the Optimal Time for Maximum Engagement<\/h3>\n

      Did you know that the timing of your marketing emails can significantly affect your engagement levels?<\/em><\/p>\n

      When sending marketing emails<\/a>, you should only send them when a person checks their inbox<\/strong>.<\/p>\n

      One of the best times to send out an email is early in the morning, around 6 AM, since most people check their emails when they wake up before they go to work.<\/p>\n

      You can also send promotional emails around 8 PM \u2014 as some people have a habit of checking their phone for emails and social media notifications before going to bed.<\/p>\n

      However, if you want to send out emails during the workday, you can send them around 2 PM since many people are usually free at that time.<\/p>\n

      Confused with all these conflicting times?
      \n<\/em>Don’t be!<\/p>\n

      <\/a>The best time to send an email is when it works for you<\/strong>.
      \n      Test<\/a>\u00a0different sending times to discover what time works best for you and your unique audience.<\/p>\n

      2. Use a Calendar to Manage Your Email Marketing Schedule<\/h3>\n

      If you want your marketing emails to perform well, your email marketing strategy has to be consistent.<\/p>\n

      And the best way to achieve consistency is by sticking to a schedule, right?<\/em>
      \nUse a calendar<\/strong> to manage your email schedule easily.<\/p>\n

      You can even set your content marketing plan around this calendar to ensure your email and content strategies are aligned.<\/p>\n

      For example, you can allocate topics for each week of the month and plan your emails around those topics.<\/p>\n

      This way, your emails will revolve <\/a>around consistent<\/strong> topics, and recipients will know exactly when to expect your emails.<\/p>\n

      3. Send Mobile Friendly Emails<\/h3>\n

      Did you know that emails that lack mobile device optimization are deleted in less than three seconds<\/a>?<\/em><\/p>\n

      Today, most email recipients view their emails on a mobile device, so you need to send mobile-friendly emails<\/strong>.<\/p>\n

      You can use mobile friendly templates for most emails that contain images and other media. For plain text emails, ensure that you use easily skimmable text.<\/p>\n

      <\/a>Most of us use HTML email templates these days. However, if you have a developer on your team who builds HTML templates, make sure those emails are optimized for mobile users.<\/p>\n

      4. Avoid Complicated Designs<\/h3>\n

      Attractive email template designs can help you catch the eye of a subscriber easily.<\/p>\n

      From background colors to font types and images \u2014 there are tons of customization options available.<\/p>\n

      But what if your template design is too complicated?<\/em><\/p>\n

      A complicated email design not only looks bad on mobiles and other handheld devices, it also distracts your audience from the content of the email.<\/a><\/p>\n

      Consider keeping your email templates simple and ensure they display correctly on all platforms. This way, you’ll keep your emails attractive and get your content across to recipients without a hassle.<\/p>\n

      5. Pay Attention to Your Subject Line and Pre-Header Text<\/h3>\n

      Pre-header text (preview text) is the text you see right after the subject line in your inbox \u2014 and it\u2019s critical to your emails\u2019 open rate.<\/p>\n

      \"Email<\/p>\n

      Including attractive pre-header text<\/strong> in your emails can help you quickly increase engagement rates. You can expect increased replies, a high click-through rate (CTR), and a bigger website visitor count.<\/p>\n

      But the problem?<\/em>
      \nMost marketers focus on the email subject line and pay little attention to pre-header text.<\/p>\n

      While they don’t necessarily leave the preview text blank, marketers rarely use pre-header text that matches or complements the subject line.<\/a><\/p>\n

      Pay attention to your subject line and<\/strong> pre-header text, and optimize them to ensure they complement each other. You can then expect to see high levels of engagement in emails!<\/p>\n

      6. Add a Personal Touch to Emails<\/h3>\n

      Would you rather open a generic-looking email or one that addresses you personally?<\/em><\/p>\n

      Recipients will rarely respond to generic promotional emails.<\/p>\n

      If you want a high response rate and high engagement levels, be sure to personalize every marketing email in a way that resonates with your target audience. You can customize aspects like the subject line and how you greet the reader to make emails more personal.<\/p>\n

      This way, you can build a connection with your audience, which will help you easily convert subscribers into customers in the future.<\/p>\n

      <\/a>Wondering how to send thousands of personalized emails?<\/strong>
      \nRead my       complete guide to mail merge personalization in Gmail.\u00a0<\/a><\/strong><\/p>\n

      7. Include Links and CTAs<\/h3>\n

      When you want to convert prospects, sending emails with valuable content isn’t enough. You need to figure out how to turn each of your marketing emails into a lead magnet.<\/p>\n

      One of the best ways to do this is to include links and a Call-to-Action (CTA)<\/strong>. A CTA prompts your reader to take action \u2014 like click on a link or sign up on a site.<\/p>\n

      <\/a>Using a CTA can push your audience to perform an action you want them to take. Using power words<\/a> like “Download for free,” “Discover more,” or “Sign up now”<\/strong> in a CTA button can also significantly increase the click-through rate of promotional emails.<\/p>\n

      8. A\/B Test Emails for Better Results<\/h3>\n

      Split testing (or A\/B testing<\/strong>) refers to the process of sending the same email with minor changes to several groups of recipients.<\/p>\n

      Marketers can choose A\/B aspects to test such as:<\/p>\n