{"id":15584,"date":"2021-02-09T00:25:46","date_gmt":"2021-02-09T00:25:46","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=15584"},"modified":"2021-12-20T05:12:19","modified_gmt":"2021-12-20T05:12:19","slug":"sales-follow-up-email","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/","title":{"rendered":"How to Write a Sales Follow-Up Email (with 10 Proven Templates)"},"content":{"rendered":"<p>Only <a href=\"#whatis\">2% of sales convert after the first contact<\/a>.<\/p>\n<p>To ensure that you get your message across, you\u2019ll need to <b>follow up<\/b> with prospects. And one of the most effective ways to follow up with unresponsive leads and close deals quicker is to send them <a href=\"#howto\">excellent sales follow up emails<\/a>.<\/p>\n<p>In this article, I\u2019ll briefly cover what a sales follow-up email is and its significance. I\u2019ll then show you how to write an excellent sales follow-up email and provide <a id=\"this\" href=\"#awesome\">ten practical sales follow-up email templates you can start using today<\/a>.<\/p>\n<p>As a bonus, I\u2019ll also share <a href=\"#tips\">three tips to help improve your sales follow up email success<\/a>, including <a href=\"#automate\">an <b>easy<\/b> way to automate your sales follow up emails<\/a>.<\/p>\n<h2>This Article Contains:<\/h2>\n<p>(Click on links to jump to specific sections)<\/p>\n<ul>\n<li><a href=\"#whatis\">What Is a Sales Follow-Up Email?<\/a><\/li>\n<li><a href=\"#howto\">How to Write an Excellent Sales Follow-Up Email<\/a><\/li>\n<li><a href=\"#awesome\">10 Awesome Sales Follow-up Email Templates<\/a><\/li>\n<li id=\"whatis\"><a href=\"#tips\">3 No-Nonsense Tips to Ensure That Your Sales Follow-Up Emails Succeed<\/a><\/li>\n<\/ul>\n<p>Let\u2019s get started.<\/p>\n<h2>What Is a Sales Follow-Up Email?<\/h2>\n<p>A <b>sales<\/b><b> follow-up email<\/b> is an email you send to a <a href=\"https:\/\/www.gmass.co\/blog\/lead-vs-prospect\/\">prospect<\/a> <b>after your first contact<\/b> with them \u2014 the first contact may have occurred via cold calling, cold emailing, social media messaging, or even meeting in person.<\/p>\n<p>In any case, the goal of a sales follow-up email is to elicit a positive response from a prospect.<\/p>\n<p><b>But do <\/b><b>sales<\/b><b> follow-up<\/b> <b>emails<\/b> <b><i>actually<\/i><\/b><b> work?<br \/>\n<\/b>Yes!<\/p>\n<p><a href=\"https:\/\/smallbiztrends.com\/2020\/09\/importance-of-follow-up-in-sales.html\">Research<\/a> shows that only 2% of sales are made during the 1st contact, while 80% of sales are closed between the 5th and 12th contact. Simply put, sending follow up emails can improve your sales conversion chances \u2014 <i>provided<\/i> you follow up the right way.<\/p>\n<p><a id=\"howto\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>To help you nail follow-ups, I\u2019ll cover the fundamentals of writing effective sales follow up emails:<\/p>\n<h2>How to Write an Excellent Sales Follow-Up Email<\/h2>\n<p>An <b>effective <\/b><b>sales follow up email<\/b> captures your recipient\u2019s attention and persuades them to respond.<\/p>\n<p>For a follow-up email to be effective, it needs <b>three<\/b> key things:<\/p>\n<ol>\n<li><b>An eye-catching <\/b><b>subject line<\/b><b>: <\/b>While there\u2019s no one-size-fits-all approach to crafting subject lines, <a href=\"https:\/\/www.gmass.co\/blog\/follow-up-email-subject-line\/\">successful subject lines<\/a> are generally short, intriguing, personalized, and optimized for mobile.<\/li>\n<li><b>An engaging email body:<\/b> Once a potential customer opens your email, the onus is on the email body to capture their attention \u2014 the email body must be concise, straightforward, personalized, and value-adding.<\/li>\n<li><b>A compelling <\/b><b>CTA<\/b><b>: <\/b>Adding a clear call to action (or even multiple actions items) at the end of your email makes it easy for the recipient to decide what they should do after reading the email \u2014 for example, schedule a call with your sales professional.<\/li>\n<\/ol>\n<p><a id=\"awesome\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>Now that you have some idea about writing a follow-up email, let\u2019s solidify that understanding by taking a look at several high-converting sales follow-up email templates:<\/p>\n<h2>10 Awesome Sales Follow-up Email Templates<\/h2>\n<p>Here are <b>ten<\/b> follow-up templates you can use depending on where the prospect is in the <a href=\"https:\/\/www.gmass.co\/blog\/sales-pipeline\/\">sales pipeline<\/a>:<\/p>\n<h3>1. Sales Follow-Up Email after Leaving a Voicemail<\/h3>\n<p>If you tried calling the prospective client for a sales meeting and left a voicemail, use this email template to drive the message home.<\/p>\n<p><b><i>Subject: <\/i><\/b><i>Just Left You a Voicemail, [Prospect\u2019s Name]<\/i><\/p>\n<p><i>Hi [<\/i><i>prospect\u2019s<\/i><i> name],<\/i><\/p>\n<p><i>I just left a <\/i><i>voicemail<\/i><i> to [explain why you called].\u00a0<\/i><\/p>\n<p><i>I will try to call again on [date and time], but you can always <\/i><i>reach<\/i><i> me anytime between 9 AM-9 PM [<\/i><i>prospect\u2019s<\/i><i> time zone] on [<\/i><i>your<\/i><i> phone number], or email me at [<\/i><i>your<\/i><i> email address].\u00a0<\/i><\/p>\n<p><i>If you\u2019d like to hop on a video call, please feel free to choose a <\/i><i>slot<\/i><i> from this link: [link to your scheduling tool <\/i><i>\u2014 for example,<\/i><i> Calendly <\/i><i>link<\/i><i>].\u00a0<\/i><\/p>\n<p><i>Thanks!<br \/>\n<\/i><i>[<\/i><i>Your<\/i><i> name]<br \/>\n<\/i><i>[Your signature]<\/i><\/p>\n<h3>2. Sales Follow-Up Email after a Call<\/h3>\n<p>If you\u2019ve had a successful phone call with a potential client or had a sales pitch on the phone, don\u2019t wait for the sales prospect to get back to you. Send them a sales follow-up email after the call to reinforce key messages.<\/p>\n<p><b><i>Subject: <\/i><\/b><i>Thanks for Taking My Call, [Prospect\u2019s Name]!<\/i><\/p>\n<p><i>Hi [<\/i><i>prospect\u2019s<\/i><i> name],<\/i><\/p>\n<p><i>It was terrific connecting with you <\/i><i>last week<\/i><i> and learning a little more about you and [<\/i><i>prospect\u2019s<\/i> <i>company name<\/i><i>].\u00a0<\/i><\/p>\n<p><i>I now have a clearer picture about [<\/i><i>prospect\u2019s<\/i> <i>pain point<\/i><i> discussed during the <\/i><i>sales call<\/i><i>] and how it negatively affects [<\/i><i>prospect\u2019s<\/i> <i>company name<\/i><i>] by complicating its efforts to [something they\u2019re trying to achieve].\u00a0<\/i><\/p>\n<p><i>To help, I\u2019ve attached [your <\/i><i>company name<\/i><i>]\u2019s solution to show how we can help with [<\/i><i>prospect\u2019s <\/i><i>pain point<\/i><i>].\u00a0<\/i><\/p>\n<p><i>Let me know if you have any further questions or need <\/i><i>additional information<\/i><i>. I\u2019m looking forward to our <\/i><i>conversation<\/i><i> on [date, time].<\/i><\/p>\n<p><i>Many thanks,<br \/>\n<\/i><i>[<\/i><i>Your<\/i><i> name]<br \/>\n<\/i><i>[Your signature]<\/i><\/p>\n<h3>3. Sales Follow-Up Email if Previous Sales Emails Have Been Unsuccessful<\/h3>\n<p>If you\u2019ve already sent the recipient multiple follow ups but haven\u2019t heard anything back, it\u2019s still worth checking in again. Without <a href=\"https:\/\/lifehacker.com\/how-to-follow-up-without-being-annoying-1568683963\">being too pushy<\/a>, ask if they need any assistance or if they\u2019d like to share feedback on the previous email conversation.<\/p>\n<p><b><i>Subject: <\/i><\/b><i>Can\u2019t Seem to Reach You, [Prospect\u2019s Name]<\/i><\/p>\n<p><i>Hi [<\/i><i>prospect\u2019s<\/i><i> name],<\/i><\/p>\n<p><i>I <\/i><i>just wanted<\/i><i> to <\/i><i>check in<\/i><i> to <\/i><i>see<\/i><i> if you tried [details of the <\/i><i>first email<\/i><i>] to improve [<\/i><i>prospect\u2019s<\/i><i> business aspect]. If you\u2019re having difficulty implementing this or have any further questions, I\u2019m happy to help.\u00a0\u00a0<\/i><\/p>\n<p><i>If you\u2019re available for a call sometime <\/i><i>next week<\/i><i>, I\u2019d love to <\/i><i>do a <\/i><i>recap<\/i><i> and dive<\/i><i> into more detail. Feel free to book a time here: [link to your calendar <\/i><i>or scheduling tool<\/i><i>].\u00a0<\/i><\/p>\n<p><i>I\u2019m looking forward to hearing from you!\u00a0<\/i><\/p>\n<p><i>Regards,<br \/>\n<\/i><i>[<\/i><i>Your<\/i><i> name]<br \/>\n<\/i><i>[Your signature]<\/i><\/p>\n<h3>4. Sales Follow-Up Email Sharing Value<\/h3>\n<p>Instead of sending a generic follow-up email, improve your lead generation efforts and conversion rate by <b>adding value<\/b> to your email.<\/p>\n<p>Consider including social proof showcasing how you\u2019ve helped past or existing customers. Moreover, feel free to add any other info that reinforces your core message and enhances your value proposition for new customers.<\/p>\n<p><b><i>Subject: <\/i><\/b><i>Here\u2019s that Info I Promised, [Prospect\u2019s Name]<\/i><\/p>\n<p><i>Hi [<\/i><i>prospect\u2019s<\/i><i> name],<\/i><\/p>\n<p><i>I\u2019m sure you deal with your share of [<\/i><i>prospect\u2019s pain points<\/i><i>], so I thought I\u2019d share a few solutions we\u2019ve implemented for our <\/i><i>existing customers<\/i><i>:\u00a0<\/i><i><\/i><\/p>\n<ul>\n<li><i>[<\/i><i>Social proof<\/i><i> #1]<\/i><\/li>\n<li><i>[<\/i><i>Social proof<\/i><i> #2]<\/i><\/li>\n<li><i>[<\/i><i>Social proof<\/i><i> #3]<\/i><\/li>\n<\/ul>\n<p><i>I\u2019d love to get into more detail about these if you\u2019re interested.<\/i><\/p>\n<p><i>Please let me know if you are, and <\/i><i>let\u2019s<\/i><i> schedule a call.\u00a0<\/i><\/p>\n<p><i>Many thanks,<br \/>\n<\/i><i>[<\/i><i>Your<\/i><i> name]<br \/>\n<\/i><i>[Your signature]<\/i><\/p>\n<p><b><i>Tip:<\/i><\/b><i> If you have detailed user stats that you\u2019re sitting on, leverage them as <\/i><i>social proof<\/i><i> in your follow-up <\/i><i>email sequence<\/i><i> to add more credibility to your company and <\/i><i>sales<\/i><i> message.<\/i><\/p>\n<h3>5. Sales Follow-Up Email Asking for a Referral<\/h3>\n<p>At times, the recipient you\u2019re emailing about a product or service (for example, a CRM system, a traffic source monitoring platform, or a personalized video creation tool) may not have the authority to make a purchase decision.<\/p>\n<p>That could be why the prospect hasn\u2019t responded to your cold outreach or sales emails yet.<\/p>\n<p>To confirm if this is the case, you can send a sales follow up email asking for a referral. Chances are, the recipient will respond to let you know if someone else is in charge.<\/p>\n<p><b><i>Subject: <\/i><\/b><i>Are You the Right Person to Approach to Talk about [Product\/Service], [Prospect\u2019s Name]?<\/i><\/p>\n<p><i>Hi [prospect\u2019s name],<\/i><\/p>\n<p><i>I emailed you a few days back to talk about [your <\/i><i>product\/service<\/i><i>], but I couldn\u2019t get a response.<\/i><\/p>\n<p><i>If you\u2019re not the appropriate person to approach about this, can you please point me in the right direction?\u00a0<\/i><\/p>\n<p><i>I\u2019d love to connect with a <\/i><i>decision-maker<\/i><i>.<\/i><\/p>\n<p><i>Thanks,<br \/>\n<\/i><i>[Your name]<br \/>\n<\/i><i>[Your signature]<\/i><\/p>\n<p><a href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<h3>6. Sales Follow-Up Email to Reconnect with a Prospect<\/h3>\n<p>Sometimes, a sale doesn\u2019t go through <b>not<\/b> because your offering wasn\u2019t suitable for the prospect but because the timing wasn\u2019t right.<\/p>\n<p>If that\u2019s the case, the prospect may ask you to reconnect with them at a potentially better time. And when you do, the recipient would be more inclined to respond since it was their idea that you should reconnect.<\/p>\n<p><b><i>Subject: <\/i><\/b><i>Reconnecting As Per Your Request, [Prospect\u2019s Name]<\/i><\/p>\n<p><i>Hi [prospect\u2019s name],<\/i><\/p>\n<p><i>In our <\/i><i>last email<\/i> <i>conversation<\/i><i>, you asked me to reconnect with you in [month\/year]. You had mentioned that [<\/i><i>prospect\u2019s company name<\/i><i>] was going through [prospect\u2019s issue], and it wasn\u2019t the right time to invest in [your <\/i><i>product\/service<\/i><i>].<\/i><\/p>\n<p><i>Would now be a good time to talk?\u00a0<\/i><\/p>\n<p><i>I\u2019d be delighted to walk you through [your <\/i><i>product\/service<\/i><i>]\u2019s [<\/i><i>pricing<\/i><i>] and enhanced offerings:<\/i><i><\/i><\/p>\n<ul>\n<li><i>[<\/i><i>Enhanced functionality<\/i><i> #1]<\/i><\/li>\n<li><i>[<\/i><i>Enhanced functionality<\/i><i> #2]<\/i><\/li>\n<li><i>[<\/i><i>Enhanced functionality<\/i><i> #3]<\/i><\/li>\n<\/ul>\n<p><i>Feel free to schedule a call here: [link to your scheduling tool].<\/i><\/p>\n<p><i>Best,<br \/>\n<\/i><i>[Your name]<br \/>\n<\/i><i>[Your signature]<\/i><\/p>\n<h3>7. Sales Follow-Up Email after a Networking Event<\/h3>\n<p>Sending a sales follow up email to someone you just met at a networking event (like a trade show, conference, or webinar) is beneficial for several reasons.<\/p>\n<p>Unlike a random person sending a cold email, you\u2019re someone the prospect has met. As a result, they\u2019re likely to engage with your email. Moreover, since you specify how you can help them, the prospect will have more incentive to respond.<\/p>\n<p><b><i>Subject: <\/i><\/b><i>Pleasure Meeting You at [<\/i><i>Networking Event<\/i><i>], [Prospect\u2019s Name]!<\/i><\/p>\n<p><i>Hi [prospect\u2019s name],<\/i><\/p>\n<p><i>It was an absolute pleasure meeting you at [<\/i><i>networking event<\/i><i>].<\/i><\/p>\n<p><i>I thought about what you mentioned regarding [prospect\u2019s <\/i><i>pain point<\/i><i>], and we might have just the solution for you.\u00a0<\/i><\/p>\n<p><i>[Your <\/i><i>product\/service<\/i><i>] offers [feature #1] and [feature #2], which have proven to help companies in the [prospect\u2019s niche] space overcome [<\/i><i>pain point<\/i><i> #1], [<\/i><i>paint point<\/i><i> #2], and [<\/i><i>pain point<\/i><i> #3] cost-effectively.<\/i><\/p>\n<p><i>If you\u2019re interested in learning more, I\u2019d love to get on a call with you.<\/i><\/p>\n<p><i>Please let me know how you\u2019d like to take this forward.<\/i><\/p>\n<p><i>Best,<br \/>\n<\/i><i>[Your name]<br \/>\n<\/i><i>[Your signature]<\/i><\/p>\n<h3>8. Sales Follow-Up Email after a Demo<\/h3>\n<p>It\u2019s always crucial to follow up with a potential client once you\u2019ve done a demo for them.<\/p>\n<p><i>Why?<br \/>\n<\/i>You\u2019re probably not the only company in talks with a prospective client \u2014 your prospect may be consulting with sales reps from your competitors as well.<\/p>\n<p>To stand out, you must follow up with qualified leads soon after your demo, asking them if they have concerns or would like more clarification about something. Doing so lets you stay on top of the prospect\u2019s mind and drastically improves conversion chances.<\/p>\n<p><b><i>Subj<\/i><\/b><b><i>ect:<\/i><\/b> <i>Thank You for Your Time, [Prospect\u2019s Name]!<\/i><\/p>\n<p><i>Hi [prospect\u2019s name],<\/i><\/p>\n<p><i>Thanks for taking the time to discover how [your <\/i><i>product\/service<\/i><i>] can help [prospect\u2019s <\/i><i>company name<\/i><i>] achieve:<\/i><i><\/i><\/p>\n<ul>\n<li><i>[Goal #1]<\/i><\/li>\n<li><i>[Goal #2]<\/i><\/li>\n<li><i>[Goal #3]<\/i><\/li>\n<\/ul>\n<p><i>If you have any questions or want to explore [your <\/i><i>product\/service<\/i><i>] further, just hit me up.<\/i><\/p>\n<p><i>Schedule a call here: [link to your scheduling tool].<\/i><\/p>\n<p><i>Regards,<br \/>\n<\/i><i>[Your name]<br \/>\n<\/i><i>[Your signature]<\/i><\/p>\n<h3>9. Sales Follow-Up Email offering Exclusive Gifts or Vouchers<\/h3>\n<p>When a prospect hasn\u2019t responded to your previous cold outreach emails, sending them an email with gifts or vouchers is bound to capture their attention. Since your email offers them something exclusive, they\u2019d be encouraged to give things a try.<\/p>\n<p>Besides, when you add a request for feedback in your gift email, the prospective client would realize that you genuinely care about what they have to say.<\/p>\n<p><b><i>Subject: <\/i><\/b><i>An Exclusive Voucher\/Gift Just for You, [Prospect\u2019s Name]!<\/i><\/p>\n<p><i>Hi [prospect\u2019s name],<\/i><\/p>\n<p><i>I had shared some info about how [your <\/i><i>product\/service<\/i><i>] can benefit [<\/i><i>prospect\u2019s company name<\/i><i>].<\/i><\/p>\n<p><i>Try out [your <\/i><i>product\/service<\/i><i>] with [voucher code] to make a more informed decision. You\u2019ll get exclusive access to premium features like [feature #1], [feature #2], [feature #3], and more.<\/i><\/p>\n<p><i>I\u2019d love to hear your feedback after you\u2019ve given [your product\/service] a try.<\/i><\/p>\n<p><i>Thanks,<br \/>\n<\/i><i>[Your name]<br \/>\n<\/i><i>[Your signature]<\/i><\/p>\n<h3>10. Sales Follow-Up Email to Break Up with the Prospect<\/h3>\n<p>If you\u2019re still not getting anywhere with a prospect, consider sending them a <b>break<\/b><b>up email<\/b>.<\/p>\n<p>Maybe they aren\u2019t the right person to contact, or they just aren\u2019t that interested in hearing from you. Either way, if you keep trying, you\u2019ll come across as one of those pushy salespeople who annoy prospects and refuse to take \u2018no\u2019 for an answer.<\/p>\n<p>Instead, let the prospect know that your sales team won\u2019t reach out again unless asked to.<\/p>\n<p><b><i>Subject: <\/i><\/b><i>Can I Close Your File, [Prospect\u2019s Name]?<\/i><\/p>\n<p><i>Hi [<\/i><i>prospect\u2019s<\/i><i> name],<\/i><\/p>\n<p><i>I tried getting in touch with you to offer some suggestions on how I believe [your <\/i><i>company name<\/i><i>] can help [<\/i><i>prospect\u2019s company name<\/i><i>] improve [<\/i><i>prospect\u2019s<\/i><i> business aspect].\u00a0<\/i><\/p>\n<p><i>However, it looks like you\u2019re busy, and I don\u2019t want to bother you any further.<\/i><\/p>\n<p><i>If possible, could you please let me know which of the following situations applies to you<\/i><i>:<\/i><\/p>\n<ol>\n<li><i> You\u2019re satisfied with [<\/i><i>competitor\u2019s<\/i> <i>product\/service<\/i><i>] and don\u2019t need [your company\u2019s] help.<\/i><\/li>\n<li><i> You\u2019re interested in [<\/i><i>your<\/i> <i>product\/service<\/i><i>] but aren\u2019t ready to make a purchase decision just yet. In that case, I\u2019ll reach out again in [a month, a few months, next year].\u00a0<\/i><\/li>\n<\/ol>\n<p><i>Many thanks,<br \/>\n<\/i><i>[<\/i><i>Your<\/i><i> name]<br \/>\n<\/i><i>[<\/i><i>Your signature<\/i><i>]<\/i><\/p>\n<p><a id=\"tips\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>Next, I\u2019ll go over some pointers to improve your sales follow up email conversions:<\/p>\n<h2>3 No-Nonsense Tips to Ensure That Your Sales Follow-Up Emails Succeed<\/h2>\n<p>To make sure that your sales follow up email has the desired impact, here are <b>three<\/b> practical email sales tips for your sales team:<\/p>\n<h3>1. Be Patient<\/h3>\n<p>While every salesperson loves a hot lead, most of your sales will come from leads that require a little more effort.<\/p>\n<p>The key is to develop a follow-up system in your <a href=\"https:\/\/www.gmass.co\/blog\/sales-cycle\/\">sales cycle<\/a> so that you can <b>consistently<\/b> follow up with and <a href=\"https:\/\/www.gmass.co\/blog\/email-leads\/\">nurture those leads<\/a> over time. That said, your sales reps should send your first follow-up message about a day or two after the initial email.<\/p>\n<p>Remind the potential customer <b>who<\/b> you are and <b>what<\/b> you discussed the last time. It may also be a great idea to add additional information, such as <a href=\"https:\/\/www.forbes.com\/sites\/salesforce\/2014\/09\/17\/following-up-email-avoid\/?sh=3aad9ec47870\">the next steps<\/a> (or a few action items) you have in mind.<\/p>\n<p>Additionally, be sure to give your recipient more time between each follow-up. You should wait four or five days instead of just one for the third follow-up.<\/p>\n<h3>2. Send Out Your Sales Follow-Up Emails at Optimal Times<\/h3>\n<p>A good strategy for boosting your response rate (or reply rate) is to send out sales follow up emails at optimal times \u2014 when your prospects are most likely to respond.<\/p>\n<p><a href=\"https:\/\/www.convinceandconvert.com\/email\/best-time-to-send-email\/\">Research<\/a> suggests that you keep these time frames in mind when sending follow-ups:<\/p>\n<ul>\n<li>If you\u2019re a B2B company, send your follow-up email to sales prospects on a Saturday at 10:00 AM for the best open rates.<\/li>\n<li>If you\u2019re a B2C company, schedule your follow-ups to reach the potential customer at 12:00 AM on a Saturday for the best open rate.<\/li>\n<\/ul>\n<p>Remember, these are just general guidelines.<\/p>\n<p id=\"automate\">The best time to send your follow up emails can vary from prospect to prospect.<\/p>\n<p>I recommend that you leverage the A\/B testing feature of an <a href=\"#gmass\">email outreach tool<\/a> to find the optimal times for your follow up emails.<\/p>\n<h3>3. Automate Your Sales Follow-Up Emails<\/h3>\n<p>Creating an excellent sales follow up email takes a bit of work.<\/p>\n<p>As a sales rep, you should achieve your sales targets without coming across as one of those rude or pushy salespeople. Additionally, you\u2019ll need to reach out to as many sales prospects as possible while ensuring that you send them personalized emails.<\/p>\n<p id=\"gmass\">All these aspects can make writing a sales follow up email time-consuming.<\/p>\n<p>Fortunately, it doesn\u2019t have to be.<br \/>\nYou can quickly get the follow-up process rolling with <a href=\"https:\/\/www.gmass.co\/\"><b>GMass<\/b><\/a>.<\/p>\n<h4>What Is GMass?<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18905\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/12\/Gmass-2.png\" alt=\"Gmass\" width=\"750\" height=\"371\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/12\/Gmass-2.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/12\/Gmass-2-300x149.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/12\/Gmass-2-768x380.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/12\/Gmass-2-24x12.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/12\/Gmass-2-36x18.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/12\/Gmass-2-48x24.png 48w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>GMass<\/b> is an email outreach and email <a href=\"https:\/\/www.gmass.co\/blog\/marketing-automation-software\/\">marketing automation tool<\/a> that works entirely inside Gmail. Its ease-of-use has made it a popular software used by employees in powerhouses like Google and Uber and social media giants like LinkedIn and Twitter.<\/p>\n<p>The tool\u2019s also perfect for you if you\u2019re a small business owner, sales professional, marketing specialist, customer support (or customer service) agent, or just a regular email sender.<\/p>\n<p>GMass lets you <b>easily <\/b>create a workflow to send automated emails as follow-ups.<\/p>\n<p>You can also <b>quickly customize<\/b> everything about these follow-up emails, like the:<\/p>\n<ul>\n<li>Follow-up schedule.<\/li>\n<li>Email subject line and body of your follow-up emails.<\/li>\n<li>Number of automated emails to send as follow-ups, and more.<\/li>\n<\/ul>\n<p>For example, once you\u2019ve sent out your sales email campaign, you can configure GMass to send a follow-up two days later to anyone that hasn\u2019t replied to or didn\u2019t open the email.<\/p>\n<p>GMass also offers several other features that can help improve your sales follow-up success:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-personalization\/\"><b>Automatic Email Personalization<\/b><\/a><b>:<\/b> Send automatically personalized emails with customized subject lines, <a href=\"https:\/\/www.gmass.co\/blog\/personalize-entire-paragraph-mail-merge\/\">paragraphs<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-personalized-image-in-email-marketing-campaign\/\">images<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign\/\">links<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/mass-email-with-personalized-attachments\/\">attachments<\/a>, and more to improve conversion chances.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/new-feature-schedule-mass-emails\/\"><b>Email Scheduling<\/b><\/a><b>:<\/b> You can schedule your sales emails to go out at optimal times so that they reach sales prospects when they\u2019re most inclined to respond.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/reports\/\"><b>Reporting and Analytics<\/b><\/a><b>:<\/b> Access detailed reports after each email campaign to analyze metrics like the total number of recipients, open rate, response rate, and more.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/click-tracking\/\"><b>Click Tracking<\/b><\/a><b>:<\/b> See who clicks on a link in your email campaign. Once someone has clicked a link, GMass will automatically compile a report and send it to a dedicated folder within your Gmail account.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/ab-test\/\"><b>A\/B Testing<\/b><\/a><b>: <\/b>Find the most compelling subject lines and email body content to use by testing different versions of your cold emails and finding the one that works best.<\/li>\n<\/ul>\n<p><a href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<h2>Wrapping Up<\/h2>\n<p>Sure, mastering the sales follow up email can be tricky. But it isn\u2019t impossible.<\/p>\n<p>Ensure that you ace your subject line, personalize your follow-up, and send it at the right time. Once you\u2019ve sorted those aspects, you\u2019ll have no difficulty engaging your sales prospects!<\/p>\n<p>The downside is that crafting the perfect sales follow up email can become time-consuming, even if you\u2019re a seasoned salesperson or marketing professional.<\/p>\n<p>That\u2019s where GMass comes in.<\/p>\n<p>GMass\u2019s powerful email features take the hassle out of writing follow-ups. With features like automatic email personalization and automated follow-ups, GMass does it all.<\/p>\n<p><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\"><b>Download the <\/b><b>GMass<\/b><b> Chrome extension <\/b><b>for free<\/b><\/a> to up your email sales game today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Only 2% of sales convert after the first contact. To ensure that you get your message across, you\u2019ll need to follow up with prospects. And one of the\u2026<\/p>\n","protected":false},"author":2,"featured_media":15931,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33,9153],"tags":[],"class_list":["post-15584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-follow-ups","category-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to Write a Sales Follow-Up Email (with 10 Proven Templates)<\/title>\r\n<meta name=\"description\" content=\"Want to create a fantastic sales follow up email? This guide highlights some invaluable tips and templates to help you out.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How to Write a Sales Follow-Up Email (with 10 Proven Templates)\" \/>\r\n<meta property=\"og:description\" content=\"Want to create a fantastic sales follow up email? This guide highlights some invaluable tips and templates to help you out.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/\" \/>\r\n<meta property=\"og:site_name\" content=\"GMass Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GmailMailMerge\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-02-09T00:25:46+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2021-12-20T05:12:19+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/Featured-image-how-to-write-a-sales-follow-up-email-94kb.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1001\" \/>\r\n\t<meta property=\"og:image:height\" content=\"467\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Ajay Goel\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@PartTimeSnob\" \/>\r\n<meta name=\"twitter:site\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ajay Goel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/\"},\"author\":{\"name\":\"Ajay Goel\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\"},\"headline\":\"How to Write a Sales Follow-Up Email (with 10 Proven Templates)\",\"datePublished\":\"2021-02-09T00:25:46+00:00\",\"dateModified\":\"2021-12-20T05:12:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/\"},\"wordCount\":3049,\"commentCount\":3,\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Featured-image-how-to-write-a-sales-follow-up-email-94kb.png\",\"articleSection\":[\"Email Follow-Ups\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/\",\"name\":\"How to Write a Sales Follow-Up Email (with 10 Proven Templates)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Featured-image-how-to-write-a-sales-follow-up-email-94kb.png\",\"datePublished\":\"2021-02-09T00:25:46+00:00\",\"dateModified\":\"2021-12-20T05:12:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\"},\"description\":\"Want to create a fantastic sales follow up email? This guide highlights some invaluable tips and templates to help you out.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Featured-image-how-to-write-a-sales-follow-up-email-94kb.png\",\"contentUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Featured-image-how-to-write-a-sales-follow-up-email-94kb.png\",\"width\":1001,\"height\":467,\"caption\":\"how to write a sales follow up email\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/sales-follow-up-email\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Write a Sales Follow-Up Email (with 10 Proven Templates)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\",\"name\":\"GMass Blog\",\"description\":\"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\",\"name\":\"Ajay Goel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"caption\":\"Ajay Goel\"},\"description\":\"Ajay is the founder of GMass and has been developing email sending software for 20 years.\",\"sameAs\":[\"https:\\\/\\\/twitter.com\\\/PartTimeSnob\",\"https:\\\/\\\/x.com\\\/PartTimeSnob\"],\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/author\\\/ajay-goel\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Write a Sales Follow-Up Email (with 10 Proven Templates)","description":"Want to create a fantastic sales follow up email? This guide highlights some invaluable tips and templates to help you out.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/","og_locale":"en_US","og_type":"article","og_title":"How to Write a Sales Follow-Up Email (with 10 Proven Templates)","og_description":"Want to create a fantastic sales follow up email? This guide highlights some invaluable tips and templates to help you out.","og_url":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/","og_site_name":"GMass Blog","article_publisher":"https:\/\/www.facebook.com\/GmailMailMerge\/","article_published_time":"2021-02-09T00:25:46+00:00","article_modified_time":"2021-12-20T05:12:19+00:00","og_image":[{"width":1001,"height":467,"url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/Featured-image-how-to-write-a-sales-follow-up-email-94kb.png","type":"image\/png"}],"author":"Ajay Goel","twitter_card":"summary_large_image","twitter_creator":"@PartTimeSnob","twitter_site":"@GMassForGmail","twitter_misc":{"Written by":"Ajay Goel","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/#article","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/"},"author":{"name":"Ajay Goel","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8"},"headline":"How to Write a Sales Follow-Up Email (with 10 Proven Templates)","datePublished":"2021-02-09T00:25:46+00:00","dateModified":"2021-12-20T05:12:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/"},"wordCount":3049,"commentCount":3,"image":{"@id":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/Featured-image-how-to-write-a-sales-follow-up-email-94kb.png","articleSection":["Email Follow-Ups","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/","url":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/","name":"How to Write a Sales Follow-Up Email (with 10 Proven Templates)","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/#primaryimage"},"image":{"@id":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/Featured-image-how-to-write-a-sales-follow-up-email-94kb.png","datePublished":"2021-02-09T00:25:46+00:00","dateModified":"2021-12-20T05:12:19+00:00","author":{"@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8"},"description":"Want to create a fantastic sales follow up email? This guide highlights some invaluable tips and templates to help you out.","breadcrumb":{"@id":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/#primaryimage","url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/Featured-image-how-to-write-a-sales-follow-up-email-94kb.png","contentUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/Featured-image-how-to-write-a-sales-follow-up-email-94kb.png","width":1001,"height":467,"caption":"how to write a sales follow up email"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gmass.co\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Write a Sales Follow-Up Email (with 10 Proven Templates)"}]},{"@type":"WebSite","@id":"https:\/\/www.gmass.co\/blog\/#website","url":"https:\/\/www.gmass.co\/blog\/","name":"GMass Blog","description":"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gmass.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8","name":"Ajay Goel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","caption":"Ajay Goel"},"description":"Ajay is the founder of GMass and has been developing email sending software for 20 years.","sameAs":["https:\/\/twitter.com\/PartTimeSnob","https:\/\/x.com\/PartTimeSnob"],"url":"https:\/\/www.gmass.co\/blog\/author\/ajay-goel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/15584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/comments?post=15584"}],"version-history":[{"count":11,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/15584\/revisions"}],"predecessor-version":[{"id":18914,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/15584\/revisions\/18914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media\/15931"}],"wp:attachment":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media?parent=15584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/categories?post=15584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/tags?post=15584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}