As a sales rep, you need to write an email that will genuinely stand out<\/b> among the hundreds of emails in your prospect\u2019s inbox to increase your chances of landing a conversion. That’s a cold email copywriting<\/a> challenge for anyone.<\/p>\n After all, any business decision-maker you reach out to is bound to be on the radar of thousands of cold emailers. So it’s no secret that most of us simply hate<\/i> receiving cold emails.<\/p>\n But don\u2019t worry.<\/p>\n In this guide, I\u2019ll cover what email prospecting is and highlight useful tips<\/a> and prospecting email templates<\/a> to help get you started.\u00a0 I\u2019ll even introduce you to a powerful tool<\/a> to streamline your email outreach activities.<\/p>\n (Click on a link to jump to the specific section.)<\/em><\/p>\n Let\u2019s get started.<\/p>\n A prospecting email<\/b> is an outreach email used by sales representatives to contact a potential customer or lead.<\/p>\n Prospecting emails are useful for several reasons, such as introducing yourself and your business or highlighting a possible solution you feel could benefit the recipient.<\/p>\n The key idea behind a prospecting email is to reach out to people who are interested <\/b>in your product or service.<\/p>\n While you may have never interacted with them before, you should be sure that they\u2019re interested in what you\u2019re selling or promoting to increase your chances of landing a sale.<\/p>\n While other marketing channels like cold calling can still be useful, email remains the go-to lead generation channel for many businesses today.<\/p>\n However, just because it\u2019s popular doesn\u2019t mean it\u2019s easy.<\/p>\n It can be challenging for even a seasoned sales professional to craft a prospecting email that leads to a sale.<\/p>\n So before sitting down and writing your prospecting email, here are a few things to keep in mind:<\/p>\n While it\u2019s easy enough to gather some contact information of a potential client, things can get tricky when you need to dig a little deeper.<\/p>\n And as time-consuming as this can be, you need to have all the relevant<\/b> details before writing your email.<\/p>\n Why?<\/i><\/p>\n As a salesperson, it\u2019s impossible to get a conversion without first confirming if a customer fits into your buyer persona<\/b><\/a>.<\/p>\n Doing your research <\/b>ensures that the prospect you\u2019re reaching out to has the potential to move through the sales pipeline, which helps you avoid wasting their time and yours.<\/p>\n But where do you start?<\/b><\/p>\n If your prospects are already part of your email list, an excellent starting point would be to check the resources they have interacted with on your website \u2014 like an ebook they may have downloaded. This can provide valuable information on what they\u2019re hoping to find.<\/p>\n Additionally, go through your prospect\u2019s social media<\/b>.<\/p>\n Twitter and LinkedIn are generally the most effective, as their posts tend to be public. Alternatively, you could try Facebook and Instagram.<\/p>\n Moreover, checking out the “about page”<\/i><\/b> of your prospect\u2019s company or personal blog may reveal useful information about their interests.<\/p>\n It doesn\u2019t matter how thorough your prospecting efforts are because…<\/p>\n …if you don\u2019t get your email\u2019s subject line<\/b> right, you won\u2019t get anywhere.<\/p>\n As many as 69%<\/a> of recipients mark an email as spam<\/b> <\/a>based on the subject line alone.<\/p>\n So here are a few tips to help you craft a compelling subject line:<\/p>\n You must also avoid using <\/b>spam<\/b> terminology <\/b>like \u201cBuy now\u201d or \u201cGreat offer\u201d in your subject line, as it can make your email appear spammy. When your emails are marked as spam, it affects your sender reputation and future email deliverability \u2014 which greatly harms your prospecting activities.<\/p>\n Wondering how to avoid spam filters?<\/i><\/b><\/p>\n Check out my in-depth guide on <\/i><\/b>why your emails go to spam<\/i><\/b><\/a> for some effective solutions.\u00a0<\/i><\/b><\/p>\n According to a recent study<\/a>, outbound emails containing about 20 lines of text (or about 200 words) result in the highest click-through rates.<\/p>\n People don\u2019t enjoy reading long emails, so keeping them short and to the point <\/b>is an excellent way of letting your prospect know you value their time.<\/p>\n Feel free to include everything you need to construct a complete email, but avoid adding anything that could distract <\/b>the recipient from the core message.<\/p>\n For example, you don\u2019t need to include things like \u201cI hope this email finds you well.\u201d<\/p>\n Instead, go straight to the point and pique their curiosity to encourage a response.<\/p>\n Including social proof<\/b> is a tremendously powerful way of making your prospecting email look more legitimate. Mentioning it in an email can improve response rates by as much as 468%<\/a>!<\/p>\n So why does including social proof<\/a> have such a positive <\/b>effect?<\/p>\n Social proof is quite compelling because it leverages the way our brains have evolved to think. One of the most vital cues our brain uses for decision-making is seeing what everyone else is doing.<\/p>\n A practical method for incorporating social proof into your email is to attach a study that reinforces the message. You could also include testimonials from one of your most well-known customers.<\/p>\n Timing <\/b>can make a big difference in whether people open your emails or not.<\/p>\n However, knowing when <\/b>to send<\/a> your email can be tricky since there isn\u2019t a one-size-fits-all answer.<\/p>\n As a sales representative, your experience will tell you the best time to send your email depends on your recipient. And the best way to determine that is to experiment<\/b>.<\/p>\n However, studies have shown<\/a> that certain days and times can be more effective than others. For example, Tuesday has some of the highest response rates, with Thursday and Wednesday coming in second and third, respectively.<\/p>\n As for the best time, the same studies suggested that late morning, around 10 AM, is the most popular. Alternatively, 8 PM, 2 PM, and 6 AM could also result in higher response rates.<\/p>\n If you want your sales emails to stand out from the tons of emails a prospect receives every day, you need to ensure they\u2019re as engaging<\/b> as possible.<\/p>\n However, manually writing each email from scratch can be a time-consuming process.<\/p>\n Fortunately, here are six excellent email templates you can use to get started right away:<\/p>\n If you\u2019ve noticed a prospect on an online forum commenting on a problem <\/b>your product could help with, incorporate it into your email.<\/p>\n Hi [prospect],<\/i><\/p>\n I saw your comment on [network] about the [pain point] you\u2019re experiencing and wanted to let you know that I may be able to help you.\u00a0<\/i><\/p>\n We at [<\/i>company<\/i> name] regularly help our clients resolve similar problems, and I believe we have a few solutions you might benefit from using. In short, we [provide a brief description of the product or <\/i>service<\/i>].\u00a0<\/i><\/p>\n If you\u2019re not interested in a demo right now, the <\/i>blog post<\/i> below may also help.\u00a0<\/i><\/p>\n [link]\u00a0<\/i><\/p>\n If you want to hear more, I am happy to get on a call to walk you through how we can help.<\/i><\/p>\n Either way, thanks for your time. I hope you find a solution soon!\u00a0<\/i><\/p>\n All the best,<\/i><\/p>\n [Your name]<\/i><\/p>\n If your target company is quite large, referencing a company<\/b> announcement<\/b> can be relatively easy.<\/p>\n This method is also useful because most announcements indicate some form of change, which can be an excellent opportunity to provide your prospects with solutions.<\/p>\n Hi [prospect],\u00a0<\/i><\/p>\n Since I work in [your <\/i>industry<\/i>], I came across your [<\/i>company <\/i>name] while reading our industry\u2019s recent news updates.<\/i><\/p>\n I noticed your <\/i>company<\/i> just announced <\/i>[company<\/i> announcement].\u00a0<\/i><\/p>\n Because of [event], I believe an important priority for you now is [<\/i>business<\/i> aspect].\u00a0<\/i><\/p>\n Am I right?<\/i><\/p>\n So, we at [<\/i>company<\/i> name] thought you might like to hear about how we\u2019ve helped [some <\/i>company<\/i> names] adjust to their new situations <\/i>as smoothly as possible.\u00a0<\/i><\/p>\n If you\u2019d like to hear a little more about how our [solution] can help, would you like to have a ten-<\/i>minute<\/i> call early next <\/i>week<\/i>? If so, I’m happy to send a few time options, or you can book a spot on my Calendly schedule.<\/i><\/p>\n All the best,\u00a0<\/i><\/p>\n [Name]<\/i><\/p>\n See if you can find an opportunity to provide the recipient with some quick, useful information<\/b>. For example, you can leverage some insights you may have from working in a specific industry to push your value proposition.<\/p>\n The key here is to avoid being disparaging \u2014 and starting with a compliment never hurts.<\/p>\n Hey [prospect],<\/i><\/p>\n I wanted to let you know that I enjoyed the design of your company\u2019s website.\u00a0<\/i><\/p>\n The visuals are compelling and drive home the message. It\u2019s also fairly easy to navigate the UI.\u00a0<\/i><\/p>\n I have forwarded the website link to several contacts I think could <\/i>benefit<\/i> from your services.\u00a0<\/i><\/p>\n However, if you’ll permit me to point out one thing, I noticed a small error in [where the mistake is]. It\u2019s an easy fix, and I\u2019d love to help you with it.\u00a0<\/i><\/p>\n If you\u2019re interested, would you like to have a call sometime this week?\u00a0<\/i><\/p>\n Cheers,\u00a0<\/i><\/p>\n [Name]<\/i><\/p>\n If you\u2019ve noticed you and a potential prospect have some common ground<\/b>, use it to reach out to them and encourage a sale.<\/p>\n Hi [prospect],\u00a0<\/i><\/p>\n I noticed that you recently started working with [brand name], so I thought I\u2019d use the opportunity to introduce myself.\u00a0<\/i><\/p>\n [your company name] has worked extensively with [brand name] before, so if you need some help getting started, let me know. I can always introduce you to [person at brand name] if that would be useful.\u00a0<\/i><\/p>\n Our product is the perfect complement to [brand\u2019s offering], and if you\u2019re looking to enhance its functionality, I may be able to help.\u00a0<\/i><\/p>\n Anyway, thanks for your time and best of luck!\u00a0<\/i><\/p>\n All the best,<\/i><\/p>\n [name]<\/i><\/p>\n People tend to enjoy helping others, especially when it doesn\u2019t take too much effort.<\/p>\n Capitalize on this and reach out asking if you\u2019re contacting the right person<\/b>.<\/p>\n Hi [prospect],\u00a0<\/i><\/p>\n I\u2019m trying to reach the <\/i>person<\/i> I could talk to about [issue your product solves].<\/i><\/p>\n I\u2019ve worked with <\/i>businesses<\/i> such as [prominent <\/i>client<\/i> names] to help improve their [<\/i>business<\/i> aspect] by [brief product description], and I would like to help you, too.\u00a0<\/i><\/p>\n I was wondering, could you put me in <\/i>touch<\/i> with the <\/i>person<\/i> I should contact?\u00a0<\/i><\/p>\n Thanks for your time,\u00a0<\/i><\/p>\n [Name]<\/i><\/p>\n If you notice a prospective company has recently made a new high-profile hire, consider sending them an email wishing <\/b>them well in their new role.<\/p>\n Dear [prospect],\u00a0<\/i><\/p>\n Congratulations on your new position with [<\/i>company<\/i> name]!\u00a0<\/i><\/p>\n We have been following your accomplishments at [previous company], and I was wondering if you are thinking of implementing similar strategies at [company name]?<\/i><\/p>\n We have helped similar businesses implement [aforementioned strategy] successfully. Here are a few case studies [link]<\/i><\/p>\n If you\u2019d like more information, I\u2019d love to schedule a call sometime early next <\/i>week<\/i>.\u00a0<\/i><\/p>\n Regards,<\/i><\/p>\n [Name]<\/i><\/p>\n Using the tips and templates I covered above should help you write captivating sales prospecting emails.<\/p>\n However, between personalizing <\/b>your emails to suit each recipient and ensuring they\u2019re being sent at the right time<\/b>, crafting an excellent prospecting email can be time-consuming.<\/p>\n And that\u2019s without considering the multitude of follow-up emails you\u2019ll likely need to send.<\/p>\n Fortunately, GMass can streamline the process quickly.<\/p>\n If you want to consolidate your emailing process, consider using an email outreach tool like GMass<\/b><\/a>.<\/p>\n GMass <\/b>is a powerful email marketing automation tool that works directly inside <\/b>your Gmail account. Its robust set of features has made it popular among employees at social media giants like Twitter and LinkedIn and multinational tech corporations such as Uber and Google.<\/p>\n However, the beauty of GMass is that everyone <\/b>can use it.<\/p>\n Whether you\u2019re a salesperson at a large conglomerate, a small business owner, or in charge of your church\u2019s newsletter<\/a>, GMass can help streamline your entire email process.<\/p>\n How?<\/i><\/p>\n From tracking how your recipients interact with your emails to scheduling follow-ups, GMass takes the hassle out of almost every <\/b>aspect of email outreach.<\/p>\n Here\u2019s a quick look at how some of GMass\u2019 impressive features can improve your email prospecting activities:<\/p>\n You no longer need to spend so much time creating personalized emails from scratch \u2014 GMass can do it for you!<\/p>\n All you have to do is click the red magnifying glass after running a Gmail search.<\/p>\n The best part?<\/i><\/p>\n Signing up and getting started with GMass couldn\u2019t be easier.<\/p>\nProspecting Email Writing: Table of Contents<\/h2>\n
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What Is a Prospecting Email?<\/h2>\n
5 Simple Tips for Writing Effective Prospecting Emails<\/h2>\n
1. Research your prospect<\/h3>\n
2. Have a captivating subject line<\/h3>\n
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3. Keep your email short<\/h3>\n
4. Include social proof<\/h3>\n
5. Send your email at the right time<\/h3>\n
6 Free Prospecting Email Templates to Use Today<\/h2>\n
1. Suggest a solution<\/h3>\n
2. Reference a recent company announcement<\/h3>\n
3. Provide value<\/h3>\n
4. Find common ground<\/h3>\n
5. Ask if you\u2019re talking to the right person<\/h3>\n
6. Send a congratulations email to a new hire<\/h3>\n
How to Simplify Your Email Outreach With GMass<\/h2>\n
What is GMass?<\/h3>\n
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