It\u2019s a critical part of your sales cycle and usually involves:<\/p>\n
- \n
- Building an ideal customer profile.<\/li>\n
- Identifying people who match it.<\/li>\n
- Approaching them.<\/li>\n<\/ul>\n
Sound complicated?<\/i><\/p>\n
Don\u2019t worry.<\/p>\n
The right sales prospecting tool can make the prospecting process a lot easier.<\/p>\n
In this article, I\u2019ll explain why you need prospecting tools<\/a> and highlight the seven best software<\/a> options available today. I\u2019ll go over their key features, pros, limitations, pricing, and ratings to give you a clear picture of each tool.<\/p>\n
Prospecting Tools: Table of Contents<\/h2>\n
(Click on a link to jump to a specific section.)<\/em><\/p>\n
- \n
- Why You Need Prospecting Tools<\/a><\/li>\n
- 7 Excellent Prospecting Tools to Skyrocket Your Sales Productivity<\/a>\n
- \n
- GMass for Email Outreach<\/a><\/li>\n
- Leadfeeder for B2B Website Tracking<\/a><\/li>\n
- Datanyze for Sales Intelligence<\/a><\/li>\n
- Owler for Company Research<\/a><\/li>\n
- BuiltWith for Technology Lookup<\/a><\/li>\n
- Calendly for Virtual Meetings<\/a><\/li>\n
- Salesforce Sales Cloud for Customer Relationship Management<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Let\u2019s get prospecting!<\/p>\n
Why You Need Prospecting Tools<\/h2>\n
Prospecting<\/b> involves qualifying <\/b>leads<\/b> and advancing them along the sales funnel<\/a>. It helps you increase your company\u2019s customer base and bottom line.<\/p>\n
However, the prospecting process isn\u2019t easy and gets overwhelming<\/b> if you\u2019re doing everything manually. Luckily, the right prospecting tools<\/b> can make your life much easier.<\/p>\n
Prospecting tools help you:<\/p>\n
- \n
- Find and nurture leads.<\/li>\n
- Perform in-depth research on prospects.<\/li>\n
- Prioritize prospects based on your customer profile.<\/li>\n
- Monitor prospects who are using competitors\u2019 tools.<\/li>\n
- Approach numerous prospects efficiently.<\/li>\n
- Maintain consistency during prospect follow-ups.<\/li>\n
- Streamline the sales process.<\/li>\n<\/ul>\n
Check out my ultimate guide to sales prospecting<\/a> to discover effective sales prospecting techniques and strategies.\u00a0<\/strong><\/em><\/p>\n
Now, there are tons of prospecting tools available.<\/p>\n
Some of them help you find leads, some make prospect outreach easier, and so on.<\/p>\n
In other words, there\u2019s no single tool<\/b> that does everything<\/i> in prospecting.<\/p>\n
You\u2019re going to need a combination of them to get the job done.<\/p>\n
Luckily, I\u2019m going to highlight some of the different types <\/b>of tools you\u2019re going to need…<\/p>\n
7 Excellent Prospecting Tools to Skyrocket Your Sales Productivity<\/h2>\n
Here are the top seven<\/b> prospecting tools I\u2019d recommend:<\/p>\n
- \n
- GMass for Email Outreach<\/a><\/li>\n
- Leadfeeder for B2B Website Tracking<\/a><\/li>\n
- Datanyze for Sales Intelligence<\/a><\/li>\n
- Owler for Company Research<\/a><\/li>\n
- BuiltWith for Technology Lookup<\/a><\/li>\n
- Calendly for Virtual Meetings<\/a><\/li>\n
- Salesforce Sales Cloud for Customer Relationship Management<\/a><\/li>\n<\/ul>\n
Each of these tools is fantastic at a particular<\/b> aspect <\/b>of sales prospecting.<\/p>\n
My suggestion?\u00a0<\/i><\/p>\n
Use all or some of them together to make your prospecting process as streamlined as possible.<\/p>\n
I\u2019ll explore their key features, pros, limitations, pricing, and ratings<\/b> to give you a clear understanding of each tool:<\/p>\n
1. GMass for Email Outreach<\/a><\/h3>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/image11-4.png\")
<\/p>\nGMass<\/b> is a powerful email <\/b>marketing<\/b> and <\/b>marketing<\/b> automation<\/b> tool perfect for reaching out to prospects.<\/p>\n
Its superior outreach capabilities and ease-of-use have made it a popular tool used by employees in large organizations like Uber and Google, as well as social media giants like LinkedIn and Twitter.<\/p>\n
The tool is also perfect for small businesses, startups, solopreneurs, casual email users, and even institutions like churches<\/a>.<\/p>\n
The best part?<\/i><\/p>\n
GMass works within <\/b>Gmail<\/b>, so you don\u2019t need to toggle between multiple apps when managing your campaigns.<\/p>\n
Here\u2019s how GMass makes prospect outreach easy:<\/p>\n
A. Powerful Email List Builder<\/a><\/h4>\n
Building comprehensive prospect email lists<\/b> is crucial to your sales process.<\/p>\n
Why?<\/i><\/p>\n
They contain leads that you can later qualify and convince to become paying customers.<\/p>\n
Unfortunately, manually building an email list of prospects can be painstaking and time-consuming. You\u2019ll need to compile an extensive potential prospect list, carefully evaluate whether they match your buyer persona, and put together an email list accordingly.<\/p>\n
However, with GMass, building email lists is a breeze.<\/p>\n
You just need to enter some relevant keywords<\/b> related to your target accounts in the Gmail search bar and click Search<\/i>. Then, GMass quickly builds an email list from your search results and adds email addresses automatically to the Email Compose<\/b> window.<\/p>\n
For example, say you type \u201cpets\u201d in the Gmail search bar.<\/p>\n
Gmail displays all emails that include the term \u201cpets.\u201d These are people (target accounts) who are connected in some way to the search term \u201cpets\u201d and may constitute the audience you want to reach.<\/p>\n
You can now begin crafting your email message for these prospects.<\/p>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/image7-4.png\")
<\/p>\nB. Automatic Email Personalization<\/a><\/h4>\n
GMass lets you create automatic personalized emails at scale.<\/p>\n
Why does that matter?<\/i><\/p>\n
When you\u2019re prospecting, not everyone you approach becomes a customer. So, to increase your sales conversion chances, you must reach out to numerous prospects.<\/p>\n
You could send everyone on your list the same <\/b>message, but that’s not going to work.<\/p>\n
Why?<\/p>\n
72% of recipients<\/b> only engage with personalized<\/b> emails.<\/p>\n
This means that you have to send a personalized email to each prospect.<\/p>\n
However, it\u2019s impractical<\/b> to personalize each email manually before you send it, especially if you\u2019ve got an extensive prospect list.<\/p>\n
Luckily, GMass enables you to auto-personalize bulk emails<\/b>, including automatically personalizing:<\/p>\n
- \n
- Paragraphs<\/a><\/li>\n
- Links<\/a><\/li>\n
- Images<\/a><\/li>\n
- And much more.<\/li>\n<\/ul>\n
This way, your sales prospecting emails feel <\/i>tailor-made,<\/b> which improves engagement and sales conversion rates.<\/p>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/image9-1024x1022.gif\")
<\/p>\nC. Schedule Bulk Emails<\/a><\/h4>\n
To maximize email engagement, you must send out your emails at optimal <\/b>times<\/b><\/a>.<\/p>\n
They need to reach your prospects when<\/i> they\u2019re checking their inbox, or else your emails will get lost in the sea of other emails they receive every day.<\/p>\n
Fortunately, scheduling mass emails <\/b>is incredibly convenient in GMass.<\/p>\n
All you have to do is compose the email message, click the\u00a0arrow<\/i> next to the GMass <\/b>button, and choose a time for your campaign. When it\u2019s time, GMass automatically sends the emails to your prospects.<\/p>\n
And if there’s a change in plans and you need to reschedule the timing of your email, just head to the Drafts <\/b>folder inside Gmail and make adjustments there.<\/p>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/image1-6-1024x595.png\")
<\/p>\nD. Detailed Email Analytics Reports<\/a><\/h4>\n
Prospecting isn\u2019t something you get right from the get-go.<\/p>\n
So you\u2019ll need to review and improve your outreach strategy continually while prospecting.<\/p>\n
GMass can help with that.<\/p>\n
The tool generates in-depth campaign analytics reports within your Gmail <\/b>inbox<\/b> to help you correctly evaluate email campaign performance<\/b>.<\/p>\n
It highlights critical metrics like:<\/p>\n
- \n
- Total number of prospects to whom you sent an email campaign<\/li>\n
- Total number of unique opens and clicks<\/li>\n
- Reply and unsubscribe rates<\/li>\n
- And so much more.<\/li>\n<\/ul>\n
And the best part?<\/i><\/p>\n
GMass can bypass most tracking pixel blockers<\/a>, so your performance reports are as accurate as they can be.<\/p>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/image5-4-1024x965.png\")
<\/p>\nE. Automated Follow-Up Emails<\/a><\/h4>\n
If you want to convince a qualified prospect to become a customer, you need to stay on their radar. And sending an email just once<\/i> won\u2019t help with that.<\/p>\n
You need to follow-up on your prospecting messages.<\/p>\n
Follow-up emails show prospects that you haven\u2019t forgotten about them and continue to care about their mission and objectives.<\/p>\n
Moreover, follow-up emails can nudge the prospects to engage with your outreach campaigns.<\/p>\n
GMass helps you set up automated workflows<\/b> to keep sending follow-up emails until a prospect:<\/p>\n
- \n
- Opens an email<\/li>\n
- Clicks on a link inside<\/li>\n
- Responds to it<\/li>\n<\/ul>\n
Besides, the tool also allows you to customize everything about these follow-up emails, like the:<\/p>\n
- \n
- Trigger to send out follow-up emails<\/li>\n
- Number of follow-up emails to send<\/li>\n
- Time interval between consecutive follow-up emails<\/li>\n
- Content of your follow-up email messages<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/image4.gif\")
<\/p>\nGMass Advantages<\/h4>\n
- \n
- Works within Gmail\u2019s intuitive and easy-to-use interface<\/li>\n
- Offers a feature-rich free version<\/li>\n
- Saves your older emails as templates<\/a> to modify and reuse in future campaigns<\/li>\n
- Integrates with various SMTP<\/a> tools to help you overcome Gmail\u2019s email sending limits<\/a><\/li>\n
- Helps improve the deliverability<\/a> rates of your bulk email campaigns<\/li>\n
- Detects your recipients\u2019 first names<\/a> from their email addresses automatically<\/li>\n
- Lets you send behavior-based campaigns<\/a> that are customized based on prospect responses to your previous emails<\/li>\n
- Offers an email verifier<\/a> that helps minimize your bounce rate by verifying prospect email addresses before sending emails<\/li>\n
- Lets you access outreach capabilities on your Android phone with a Gmail app add-on<\/a><\/li>\n<\/ul>\n
To start using GMass, simply download the <\/b>Chrome extension<\/b><\/a> and sign up with your Gmail account. It\u2019s that easy!<\/p>\n
GMass Limitations<\/h4>\n
- \n
- Works only inside Gmail<\/li>\n<\/ul>\n
GMass Pricing<\/h4>\n
GMass offers three<\/b> comprehensive pricing plans to suit various user needs:<\/b><\/p>\n
- \n
- Individual:<\/span>\n
- \n
- <\/b>Standard: $25 per month or $225 annually.<\/b> Includes unlimited emails, contacts, and campaigns. Plus mail merge personalization, Spam Solver, and dozens of other features.<\/span><\/li>\n
- <\/b>Premium: $35 per month or $325 annually.<\/b> All Standard plan features, plus auto follow-up sequences, API access and Zapier, and triggered emails.<\/span><\/li>\n
- <\/b>Professional: $55 per month or $525 annually.<\/b> All Premium features plus GMass MultiSend for inbox rotation and high-priority support.<\/span><\/li>\n<\/ul>\n<\/li>\n
- Team:<\/span>\n
- \n
- <\/b>Professional:<\/b> starts at $145 per month for a team of five \u2013 supports all features.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
GMass Ratings<\/h4>\n
- \n
- Capterra: <\/b>4.9\/5 (580+ reviews)<\/li>\n<\/ul>\n
- \n
- G2: <\/b>4.8\/5 (560+ reviews)<\/li>\n<\/ul>\n
2. Leadfeeder for B2B Website Tracking<\/h3>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/image8-5-1024x541.png\")
<\/p>\nLeadfeeder <\/b><\/a>is a B2B prospecting<\/b> and website tracking <\/b>software<\/b> that provides info about companies visiting your websites to help you improve your B2B sales.<\/p>\n
Leadfeeder Key Features<\/h4>\n
- \n
- Visitor identification lets you know which companies visit your website.<\/li>\n
- Email notifications alert you when a target company visits your website.<\/li>\n
- Browser behavior tracking allows you to find out which pages a visitor viewed.<\/li>\n<\/ul>\n
Leadfeeder Pros<\/h4>\n
- \n
- Enables you to develop outreach strategies based on visitor behavior on your website<\/li>\n
- Helps B2B companies find contact details of employees at a company that visited their website<\/li>\n
- Users can filter and hide companies to focus only on leads that matter.<\/li>\n<\/ul>\n
Leadfeeder Limitations<\/h4>\n
- \n
- The free version offers only limited features.<\/li>\n
- It gets expensive if you\u2019ve got numerous leads in your sales funnel.<\/li>\n
- Leadfeeder lacks team collaboration capabilities.<\/li>\n<\/ul>\n
Leadfeeder Pricing<\/h4>\n
Leadfeeder offers two <\/b>pricing plans:<\/b><\/p>\n
- \n
- Lite <\/b>(forever free):\n
- \n
- Supports up to 100 leads<\/li>\n
- Allows data retention for the last three days<\/li>\n<\/ul>\n<\/li>\n
- Premium <\/b>(starts at $79\/month):\n
- \n
- Supports an unlimited number of leads<\/li>\n
- Allows unlimited data retention<\/li>\n
- Supports CRM integrations<\/li>\n
- And more.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Leadfeeder Ratings<\/h4>\n
- \n
- Capterra: <\/b>4.3\/5 (80+ reviews)<\/li>\n<\/ul>\n
- \n
- G2: <\/b>4.8\/5 (380+ reviews)<\/li>\n<\/ul>\n
3. Datanyze for Sales Intelligence<\/h3>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/image10-3-1024x541.png\")
<\/p>\n
- G2: <\/b>4.8\/5 (380+ reviews)<\/li>\n<\/ul>\n
- Capterra: <\/b>4.3\/5 (80+ reviews)<\/li>\n<\/ul>\n
- Lite <\/b>(forever free):\n
- G2: <\/b>4.8\/5 (560+ reviews)<\/li>\n<\/ul>\n
- Capterra: <\/b>4.9\/5 (580+ reviews)<\/li>\n<\/ul>\n
- <\/b>Premium: $35 per month or $325 annually.<\/b> All Standard plan features, plus auto follow-up sequences, API access and Zapier, and triggered emails.<\/span><\/li>\n
- <\/b>Standard: $25 per month or $225 annually.<\/b> Includes unlimited emails, contacts, and campaigns. Plus mail merge personalization, Spam Solver, and dozens of other features.<\/span><\/li>\n
- Individual:<\/span>\n
- Integrates with various SMTP<\/a> tools to help you overcome Gmail\u2019s email sending limits<\/a><\/li>\n
- Links<\/a><\/li>\n
- Leadfeeder for B2B Website Tracking<\/a><\/li>\n
- GMass for Email Outreach<\/a><\/li>\n
- Leadfeeder for B2B Website Tracking<\/a><\/li>\n
- 7 Excellent Prospecting Tools to Skyrocket Your Sales Productivity<\/a>\n
- Why You Need Prospecting Tools<\/a><\/li>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/image2-4-1024x542.png\")
<\/p>\n![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/02\/image12-1-1024x541.png\")
<\/p>\n