I’ll also highlight the best sales tracking software<\/a> available today and show you the best way to track your sales emails<\/a> and boost sales numbers.<\/p>\n (Click on any link below to go to a section of your choice.)<\/p>\n Let’s get started.<\/p>\n Sales tracking software<\/b> refers to any tool that helps businesses track their sales activity accurately.<\/p>\n Most sales tracking tools update sales activity data in real time, letting managers know when reps conduct sales activities \u2014 like reaching out to new leads, advancing them through the pipeline, and closing sales deals.<\/p>\n In addition to providing real-time insights, sales tracking software can help you:<\/p>\n Note:<\/b> If all you want is a list of recommended sales tracking tools, skip ahead to that section<\/a>.<\/p>\n Your sales tracking software should provide accurate <\/b>sales reports<\/b> that help you gain insights into how each sales activity is performing.<\/p>\n Some essential reports that a sales tracking app should generate include:<\/p>\n Sales forecasting is the process of analyzing past sales data to try to predict future sales performance. This will give you a good idea of what to expect, and you can use this sales data to determine how well you’ll actually perform against sales targets.<\/p>\n That\u2019s why it\u2019s important to invest in a tool that analyzes the past and present data from your sales activities to predict future <\/b>sales performance<\/b> with accuracy.<\/p>\n An excellent sales tracking tool should help you check how each sales rep performs, with information on:<\/p>\n When you look for sales tracking tools, consider only the tools that provide these kinds of detailed <\/b>activity<\/b> reports. This will allow managers to track how productive each sales rep is easily and devise unique sales strategies for various prospects.<\/p>\n These reports break down each stage of your sales funnel. If your leads continuously get stuck in a particular sales funnel stage, a funnel<\/b> report<\/b> will bring this to your attention, and you can step in to solve any issues.<\/p>\n Funnel reports also give you insights into the most effective sales strategies, how close your leads are to closing, and where most leads drop off in the sales pipeline.<\/p>\n If you want to boost your sales numbers, keeping track of your successful sales deals isn’t enough. You also have to understand which <\/b>leads fell through and why. This way, you won’t repeat the same mistakes in future sales campaigns.<\/p>\n Tools that analyze losses<\/b> through sales reports will also help you become more effective when predicting future sales numbers since they consider both wins and losses when forecasting.<\/p>\n Here are three important metrics your tracking software should measure:<\/p>\n This metric tells you the average revenue your company makes whenever you close a sale.<\/p>\n A higher revenue<\/b> per <\/b>sale<\/b> is generally better as long as your business can consistently close deals.<\/p>\n This metric is especially important for companies with several product tiers or upgrades. They can assess revenue per sale to understand how efficient they are at upselling customers.<\/p>\n New lead generation can be one of the most painstaking parts of the entire sales cycle.<\/p>\n An easier way to generate more revenue is to work on the leads you already<\/b> have and convert them.<\/p>\n A great sales tracking tool can calculate conversion<\/b> rates<\/b> automatically for individual sales reps or sales teams. You can then analyze these sales metrics and see how you can improve your sales operations.<\/p>\n For example, you can ask reps with the highest conversion rates to train struggling team members.<\/p>\n Knowing how many sales deals you managed to close <\/b>in a given period doesn’t just motivate your team. It also tells you which approaches work and which don’t.<\/p>\n That’s why you should always invest in sales tracking software that can track new sales and won <\/b>opportunities<\/b> in addition to tracking sales processes.<\/p>\n Now you know why it’s essential to use a sales tracker and what to look for when choosing one.<\/p>\n But with several <\/i>tracking software<\/i> options available in the market, which tool should <\/i>you <\/i><\/b>pick?<\/i><\/p>\n Here’s a look at five of the best sales tracking tools available today:<\/p>\n Pipedrive<\/b> is a popular sales tracking system that provides users with access to automated pipelines, lead management, detailed reporting, and communication tracking features.<\/p>\n Pipedrive also has a unique deal<\/b> rotting<\/b> feature that informs the sales team of deals that have stayed idle for too long. This way, your sales agents can change their approach and work proactively to prevent such deals from becoming a missed sales opportunity.<\/p>\n The Pipedrive tracking software offers four pricing plans:<\/p>\n Salesforce<\/b> is a powerful sales management tool that has analytics<\/a> powered by artificial intelligence to track all aspects of your sales activities. It also offers users the ability to gather granular sales data easily on each lead and sales opportunity.<\/p>\n This customer relationship management tool is available in four pricing tiers:<\/p>\n Zoho <\/b>CRM<\/b> is a popular sales tracking software. It comes with several features like customizable dashboards, sales forecasting, and analytics.<\/p>\n Zoho CRM has five pricing plans:<\/p>\n Bitrix24 <\/b>is a powerful software suite used by small businesses. In addition to its sales tools, it offers solutions for communication, project management, and collaboration.<\/p>\n Bitrix24 also provides a comprehensive CRM<\/a> tool users can use to generate leads, manage visual pipelines, and automate their sales process.<\/p>\n Bitrix24 offers six pricing plans:<\/p>\n <\/p>\n HubSpot <\/b>is a popular tool used by teams for sales, marketing automation, and CRM functions. Its Sales Hub software offers several features that can help you manage your sales pipeline with ease.<\/p>\n HubSpot has four pricing plans:<\/p>\n While all five of these tools help you track your sales leads and how they\u2019re progressing through the funnel, you also need a way to track your interactions<\/b> with them. And since emails are the go-to option for most salespeople, you need to invest in a powerful email tracking tool, too.<\/a><\/p>\n Luckily, you won\u2019t have to do much digging to find the perfect one:<\/p>\n Tracking sales emails helps businesses understand how well they\u2019re interacting with their leads.<\/p>\n GMass<\/b><\/a>!<\/p>\n GMass<\/b> is a popular email marketing tool you can use within<\/b> Gmail. Its powerful outreach and email tracking features have made it a popular tool used by employees of tech giants like Uber and Google and social media platforms like LinkedIn and Twitter.<\/p>\n Any small business, institution, and individual can use GMass to send out email marketing campaigns and track them with ease.<\/p>\n GMass helps you:<\/p>\n Remember, anyone<\/b> can use GMass.\u00a0<\/b><\/p>\n All you have to do is install the GMass Chrome extension<\/a>, and you’re good to go!<\/p>\n Here are some of GMass’ best features that can boost your sales processes:<\/p>\n When you send an email campaign with GMass, it automatically <\/b>generates a Campaign<\/b> Report<\/b> that shows you core email metrics like:<\/p>\n This helps you quickly analyze your campaign performance and identify areas of improvement for future emails.<\/p>\n Ideally, when you reach out to prospects during your sales process, you should personalize each email message.<\/p>\n Why?<\/p>\n Email recipients are far more likely to interact meaningfully with an email that’s tailored to their needs rather than a generic email.<\/p>\n GMass can help you automatically<\/b> add a personal touch to every outgoing email. GMass can automatically add custom images<\/a>, links<\/a>, and blocks of text<\/a> \u2014 and even add recipients’ first names from their email addresses.<\/p>\n Moreover, GMass supports conditional content<\/b><\/a> to help you further customize thousands of emails at once.<\/p>\n Conditional content helps you personalize your emails based on specific criteria. You can separate your email list by those criteria and send emails relevant to those contact groups.<\/p>\n Your initial sales email might not always get a response.<\/p>\n Recipients might ignore it or just forget to reply.<\/p>\n That’s why it’s essential to send out consistent follow-ups<\/b>.<\/p>\n GMass can help you automate <\/b>the follow-up <\/b>process<\/b> to ensure you eventually get replies. You can even customize the email content, the number of emails to send, the time gap between follow-ups, and more.<\/p>\n Manually <\/b>adding hundreds of email addresses to an email is time-consuming and tedious.<\/p>\n Fortunately, GMass lets you quickly link a Google Sheet with your prospects’ email addresses for an easy mail merge. Once you connect the sheet, GMass will automatically <\/b>add all the email addresses to your email recipient list.<\/p>\n Need to send out emails at the right time?<\/i><\/p>\n Just use GMass!<\/p>\n Type out your email and schedule it \u2014 that\u2019s it.<\/p>\n GMass will then automatically <\/b>send your email at the scheduled time. You can even reschedule emails by going to the Drafts <\/b>folder and adjusting the timing.<\/p>\n Sales tracking software can analyze and present sales data to help you make the right decisions for your business. Check out the tools I’ve covered here to determine which sales tracking tool best fits your business.<\/p>\n However, just using sales tracking software isn’t enough to improve your sales numbers.<\/p>\n You’ll also need email marketing tools like GMass to reach out easily to prospects and boost your chances of converting them.<\/p>\nThis Article Contains:<\/h2>\n
\n
What Is Sales Tracking Software?<\/h2>\n
\n
Five Key Things You Should Look for in Sales Tracking Software<\/h2>\n
A. Sales Forecast Reports<\/h3>\n
B. Sales Activity Reports<\/h3>\n
\n
C. Sales Funnel Reports<\/h3>\n
D. Loss Reports<\/h3>\n
E. Reports on Important Metrics<\/h3>\n
1. Revenue per Sale<\/h4>\n
2. Conversion Rate<\/h4>\n
3. Won Sales Opportunities<\/h4>\n
The Five Best Sales Tracking Software Tools in 2026<\/h2>\n
1. Pipedrive<\/h3>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image5-3-1024x529.png\")
<\/p>\nPipedrive Key Features<\/h4>\n
\n
Pipedrive Pricing<\/h4>\n
\n
\n
\n
\n
\n
\n
\n
\n
Pipedrive Customer Ratings<\/h4>\n
\n
2. Salesforce CRM<\/h3>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image6-2-1024x529.png\")
<\/p>\nSalesforce Key Features<\/h4>\n
\n
Salesforce Pricing<\/h4>\n
\n
\n
\n
\n
\n
\n
\n
\n
Salesforce Customer Ratings<\/h4>\n
\n
3. Zoho CRM<\/h3>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image2-2-1024x527.png\")
<\/p>\nZoho CRM Key Features<\/h4>\n
\n
Zoho CRM Pricing<\/h4>\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Zoho CRM Customer Ratings<\/h4>\n
\n
4. Bitrix24<\/h3>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image7-1-1024x532.png\")
<\/p>\nBitrix24 Key Features<\/h4>\n
\n
Bitrix24 Pricing<\/h4>\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Bitrix24 Customer Ratings<\/h4>\n
\n
5. HubSpot Sales Hub<\/h3>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image13-2-1024x528.png\")
<\/p>\nHubSpot Key Features<\/h4>\n
\n
HubSpot Pricing<\/h4>\n
\n
\n
\n
\n
\n
\n
\n
\n
HubSpot Customer Ratings<\/h4>\n
\n
The Best Way to Track Sales Emails<\/h2>\n
What is GMass?<\/h3>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image11-1-1024x507.png\")
<\/p>\n\n
GMass Key Features<\/h4>\n
1. Track Email Performance with Accurate Metrics<\/a><\/h5>\n
\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image3-3-1024x965.png\")
<\/p>\n2. Automatically Personalize Outreach Emails<\/a><\/h5>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image12-1024x1022.gif\")
<\/p>\n![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image4-1-1011x1024.gif\"){kind=spacer}
<\/p>\n3. Automate Follow-Up Emails<\/a><\/h5>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image10-2.png\")
<\/p>\n![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image9.gif\")
<\/p>\n4. Use the Google Sheets Integration for Quick Mail Merges<\/a><\/h5>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image8.gif\")
<\/p>\n5. Schedule and Send Bulk Emails<\/h5>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/03\/image1-5-1024x595.png\")
<\/p>\nWrapping Up<\/h2>\n