This Article Contains:<\/h2>\n
(Click on links to jump to specific sections.)<\/p>\n
- \n
- What is Marketing Automation Software?<\/a><\/li>\n
- 3 Comprehensive Marketing Automation Tools to Boost Engagement<\/a>\n
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- GMass for Email Marketing Automation<\/a><\/li>\n
- HubSpot Marketing Hub for Inbound Marketing Automation<\/a><\/li>\n
- ActiveCampaign for Omnichannel Marketing Automation<\/a><\/li>\n<\/ul>\n<\/li>\n
- 2 Additional Tools to Complement Your Marketing Automation Strategy<\/a><\/li>\n<\/ul>\n
Let\u2019s begin.<\/p>\n
What is Marketing Automation Software?<\/h2>\n
Marketing automation software<\/b> is any platform that helps you automate repetitive marketing tasks and streamline your marketing process. By allowing you to send automated marketing campaigns, these tools help improve your marketing campaign performance.<\/p>\n
With the right marketing automation technology, you can:<\/p>\n
- \n
- Increase your marketing efficiency and ROI<\/strong> (return on investment) with your marketing efforts<\/li>\n
- Ensure that you have a steady stream of high-quality prospects in your sales funnel for your sales reps to pursue<\/li>\n
- Scale up your marketing campaign initiatives to appeal to a larger audience<\/li>\n
- Target your potential customer base and create automation workflows to send them personalized messages<\/li>\n
- Eliminate human error <\/b>while capturing lead or customer data<\/li>\n
- Hone your lead generation, lead management, and lead nurturing strategies<\/li>\n
- Track marketing effectiveness and identify improvement opportunities for your marketing team<\/li>\n<\/ul>\n
What are the Different Types of Marketing Automation Software?<\/h3>\n
Here are some popular types of marketing automation software available today:<\/p>\n
- \n
- Email <\/b>Marketing Automation Software<\/b><\/a>: <\/b>Create and send promotional and transactional emails to your prospects and customers based on trigger-action combinations.<\/li>\n<\/ul>\n
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- Inbound Marketing Automation Software<\/b><\/a>: <\/b>Attract quality leads by using content marketing assets like blog articles, case studies, whitepapers, and more.<\/li>\n
- Omni-channel Marketing Automation Software<\/b><\/a>: <\/b>Approach and engage with a potential customer on multiple channels such as live chats, landing pages, and social media, etc.<\/li>\n<\/ul>\n
But which <\/i>marketing automation software<\/i> is best suited to your needs?<\/i><\/p>\n
This depends primarily on your marketing tasks and which channels your prospects use. However, you\u2019ll likely need a combination <\/b>of these different types to boost lead generation significantly and maximize your outreach efforts.<\/p>\n
That\u2019s why I\u2019ve highlighted the best tools in each<\/b> of these categories to enable you to automate your marketing tasks today.<\/p>\n
3 Comprehensive Marketing Automation Tools to Boost Engagement<\/h2>\n
Here are three <\/b>powerful marketing automation tools that can power up your marketing effectiveness:<\/p>\n
- \n
- GMass for Email Marketing Automation<\/a><\/li>\n
- HubSpot Marketing Hub for Inbound Marketing Automation<\/a><\/li>\n
- ActiveCampaign for Omnichannel Marketing Automation<\/a><\/li>\n<\/ul>\n
I\u2019ll cover their key features, pricing, and ratings <\/b>to give you a holistic view of each tool:<\/p>\n
1. GMass<\/a> for Email Marketing Automation<\/h3>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/04\/image7-1-1024x474.png\")
<\/p>\nGMass<\/b> is a powerful email marketing and marketing automation tool that works entirely inside Gmail<\/b>. Its automation features have made it a popular marketing tool used by employees in powerhouses like Google and Uber and social media giants like Twitter and LinkedIn.<\/p>\n
So is GMass <\/i>only<\/i><\/b> for big <\/i>enterprises<\/i>?<\/i><\/p>\n
No!<\/p>\n
This email marketing automation platform is also the perfect go-to tool whether you\u2019re a startup<\/a>, small marketing agency, consultant marketer, or solopreneur.<\/p>\n
To start using the GMass email marketing platform, all you need to do is download the Chrome extension<\/b><\/a> and sign up with your Gmail account.<\/p>\n
GMass Key Features<\/h4>\n
Here\u2019s a quick look at some of GMass\u2019 powerful <\/b>marketing automation features<\/b> that make it a must-have for every marketer:<\/p>\n
A. Auto Email Personalization<\/a><\/h5>\n
Sending generic<\/b> emails <\/b>to your recipients might<\/i> seem like a time-saving marketing strategy.<\/p>\n
However, it will probably yield low customer engagement rates since about 72% of consumers<\/a> only engage with personalized<\/b> messaging.<\/p>\n
It\u2019s also important to recognize that your leads want you to understand their unique<\/b> goals and challenges. And to show that you do, you must create personalized email messages tailored<\/b> to each lead\u2019s buyer persona and specific needs.<\/p>\n
GMass lets you auto-personalize bulk email messages<\/b> for better marketing effectiveness.<\/p>\n
You can use this email marketing automation platform to personalize everything about your emails instantly, from the subject line to paragraphs<\/a>, images<\/a>, links<\/a>, and more.<\/p>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/04\/image10.gif\")
<\/p>\nB. Accurate Email Analytics and Reports<\/a><\/h5>\n
A marketer must always review<\/b> their past email campaigns to identify improvement opportunities. GMass provides accurate email campaign <\/b>insights<\/b> in the form of detailed analytics<\/b> reports<\/b> that you can access right inside your Gmail inbox<\/b>.<\/p>\n
The reports offer critical insights like the:<\/p>\n
- \n
- Open rate<\/li>\n
- Click-through rate<\/li>\n
- Reply rate<\/li>\n
- Unsubscribe and bounce rates<\/li>\n
- And more<\/li>\n<\/ul>\n
You can use these metrics to understand what resonates best with your leads and modify your marketing strategy accordingly.<\/p>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/04\/image1-1024x965.png\")
<\/p>\nThat\u2019s not all.<\/p>\n
GMass\u2019 powerful email <\/b>deliverability<\/b> wizard<\/b><\/a> also provides data-driven insights<\/b> to help you achieve higher inbox placement, better customer engagement, and a superior customer journey.<\/p>\n
C. Automated Email Follow-Ups<\/a><\/h5>\n
For maximum email engagement, your marketing team needs to follow up on your past emails consistently.<\/p>\n
With GMass, you can quickly put together automation workflows<\/b> to send follow-up emails and stay on top of your leads\u2019 minds with ease.<\/p>\n
Using this email marketing tool, you can send automated emails to recipients who haven\u2019t opened your email, replied to it, or taken other action. Moreover, you can decide the frequency<\/b> of your automated emails and choose to personalize<\/b> these follow-up messages for better engagement.<\/p>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/04\/image3-1.gif\")
<\/p>\nD. Auto Email List Builder<\/a><\/h5>\n
Building an email list<\/b> makes it easier to send campaigns to a broad audience.<\/p>\n
However, it\u2019s time-consuming to gather your leads\u2019 email addresses manually and then categorize each one according to their buyer personas, etc.<\/p>\n
Luckily, with GMass, this marketing activity is effortless<\/b>.<\/p>\n
How?<\/i><\/p>\n
To create an email list with GMass, just enter keywords<\/b> related to your target audience in the Gmail search bar and click Search<\/i>. Once the results are displayed, click on the \u201cBuild an email list from Gmail search results\u201d button.<\/p>\n
GMass will then automatically <\/b>build your email list and add it to the To <\/i>field in a new Compose window. Now, just type your message and send it with GMass.<\/p>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/04\/image5-1.png\")
<\/p>\nYou can also quickly build an email list in Google Sheets<\/b><\/a> and connect it with GMass to send personalized mass emails.<\/p>\n
E. Automated Bulk Email Scheduling<\/a><\/h5>\n
For maximum customer engagement, reaching your recipients\u2019 inboxes at optimal times<\/b> is critical. With GMass, you can schedule mass email campaigns to reach prospects when they\u2019re most likely<\/b> to engage with your emails.<\/p>\n
To schedule your bulk email campaigns:<\/p>\n
- \n
- Compose your email message and add recipients.<\/li>\n
- Click the downward-facing GMass arrow to set your email schedule.<\/li>\n
- Click the GMass <\/b>button.<\/li>\n<\/ul>\n
When it\u2019s time, GMass will send your mass email campaigns automatically<\/b>.<\/p>\n
And if you feel like rescheduling, you can quickly modify the email schedule from the Gmail Drafts<\/b> folder.<\/p>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/04\/image9-1-1024x595.png\")
<\/p>\nGMass Pricing<\/h4>\n
This email marketing automation solution has three<\/b> pricing plans to match different user needs:<\/p>\n
- \n
- Individual:<\/span>\n
- \n
- <\/b>Standard: $25 per month or $225 annually.<\/b> Includes unlimited emails, contacts, and campaigns. Plus mail merge personalization, Spam Solver, and dozens of other features.<\/span><\/li>\n
- <\/b>Premium: $35 per month or $325 annually.<\/b> All Standard plan features, plus auto follow-up sequences, API access and Zapier, and triggered emails.<\/span><\/li>\n
- <\/b>Professional: $55 per month or $525 annually.<\/b> All Premium features plus GMass MultiSend for inbox rotation and high-priority support.<\/span><\/li>\n<\/ul>\n<\/li>\n
- Team:<\/span>\n
- \n
- <\/b>Professional:<\/b> starts at $145 per month for a team of five \u2013 supports all features.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
GMass Ratings<\/h4>\n
- \n
- Capterra: <\/b>4.9\/5 (580+ reviews)<\/li>\n<\/ul>\n
- \n
- G2: <\/b>4.8\/5 (560+ reviews)<\/li>\n<\/ul>\n
2. HubSpot Marketing Hub for Inbound Marketing Automation<\/h3>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/04\/image6-1-1024x541.png\")
<\/p>\n
- G2: <\/b>4.8\/5 (560+ reviews)<\/li>\n<\/ul>\n
- Capterra: <\/b>4.9\/5 (580+ reviews)<\/li>\n<\/ul>\n
- <\/b>Premium: $35 per month or $325 annually.<\/b> All Standard plan features, plus auto follow-up sequences, API access and Zapier, and triggered emails.<\/span><\/li>\n
- <\/b>Standard: $25 per month or $225 annually.<\/b> Includes unlimited emails, contacts, and campaigns. Plus mail merge personalization, Spam Solver, and dozens of other features.<\/span><\/li>\n
- Individual:<\/span>\n
- HubSpot Marketing Hub for Inbound Marketing Automation<\/a><\/li>\n
- Omni-channel Marketing Automation Software<\/b><\/a>: <\/b>Approach and engage with a potential customer on multiple channels such as live chats, landing pages, and social media, etc.<\/li>\n<\/ul>\n
- Inbound Marketing Automation Software<\/b><\/a>: <\/b>Attract quality leads by using content marketing assets like blog articles, case studies, whitepapers, and more.<\/li>\n
- HubSpot Marketing Hub for Inbound Marketing Automation<\/a><\/li>\n
- 3 Comprehensive Marketing Automation Tools to Boost Engagement<\/a>\n
![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/04\/image4-1-1024x541.png\")
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