{"id":16472,"date":"2021-06-01T00:02:19","date_gmt":"2021-06-01T00:02:19","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=16472"},"modified":"2026-01-07T02:06:04","modified_gmt":"2026-01-07T02:06:04","slug":"sales-pipeline","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/sales-pipeline\/","title":{"rendered":"The Sales Pipeline: What It Is, Stages, How to Build One (2026)"},"content":{"rendered":"<p>A <b>sales pipeline<\/b> represents the <a href=\"#stages\">different stages<\/a> prospects go through as they transition from leads to customers of your business.<\/p>\n<p>A well-managed sales pipeline will help you pinpoint where prospects are on their buyer\u2019s journey, calculate predictable revenue, and improve sales performance.<\/p>\n<p><i>But what are the <\/i><b><i>stages <\/i><\/b><i>in a sales pipeline, and how do you <\/i><b><i>build<\/i><\/b><i> an efficient pipeline?<\/i><\/p>\n<p>In this article, I\u2019ll explain <a href=\"#whatis\">what a sales pipeline is<\/a>, its key benefits, and <a href=\"#stages\">its nine typical stages<\/a>.<\/p>\n<p>I\u2019ll also show you <a href=\"#howto\">how to build your own high-converting sales pipeline<\/a> and highlight <a href=\"#excellent\">three tools<\/a> you can use for sales pipeline management.<\/p>\n<h2>This Article Contains:<\/h2>\n<p>(Click on links to jump to specific sections.)<\/p>\n<ul>\n<li><a href=\"#whatis\">What is a Sales Pipeline?<\/a><\/li>\n<li><a href=\"#key\">3 Key Benefits of Using a Sales Pipeline<\/a><\/li>\n<li><a href=\"#stages\">9 Stages in a Typical Sales Pipeline<\/a><\/li>\n<li><a href=\"#howto\">How to Build and Manage a High-Converting Sales Pipeline (Step-by-Step)<\/a><\/li>\n<li id=\"whatis\"><a href=\"#excellent\">3 Excellent Sales Pipeline Management Tools<\/a><\/li>\n<\/ul>\n<p>Let\u2019s go.<\/p>\n<h2>What is a Sales Pipeline?<\/h2>\n<p>A <b>sales pipeline<\/b> highlights the <a href=\"#stages\">different stages<\/a> a prospect goes through as they transition from a lead to a customer of your business. It helps you <b>visualize<\/b> your sales process in a <b>highly organized <\/b>manner.<\/p>\n<p>A pipeline will also give you<b> insights<\/b> into how effective your sales efforts are at all times.<\/p>\n<p><b>How do you build one?<\/b><\/p>\n<p>When it comes to <a href=\"#howto\">building your sales pipeline<\/a>, there\u2019s no <i>right way <\/i>to do it.<\/p>\n<p><i>Why?<\/i><\/p>\n<p>The stages in your sales pipeline will depend on your <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2020\/03\/27\/what-to-know-about-the-buyers-journey-and-customer-life-cycle-and-how-to-use-them-both\/\">buyer\u2019s journey<\/a> \u2014 which is the process a customer goes through when purchasing your offering, and it\u2019s <b>unique <\/b>to each business.<\/p>\n<p>Additionally, if your business offers a variety of products or services, you\u2019ll require <b>multiple pipelines<\/b> to match each offer\u2019s distinct sales process. It\u2019s also essential to understand that <a href=\"#lead\">leads<\/a> will advance at different <a href=\"#review\"><b>velocities<\/b><\/a> along your pipeline.<\/p>\n<p>For example, eager <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2019\/05\/21\/the-promise-and-pitfalls-of-early-adopters\/\">early adopters<\/a> will likely transition into customers quickly and have a higher pipeline velocity. On the flip side, others may take a while to warm up and move forward in your pipeline, resulting in a lower pipeline velocity.<\/p>\n<p><b>My point?<\/b><\/p>\n<p>Your sales pipeline expectations shouldn\u2019t be set in stone. Every pipeline must <b>evolve<\/b> based on the changing needs of your potential customers and the various buyers\u2019 journeys.<\/p>\n<p>Does all of this sound like the sales pipeline resembles a sales funnel?<\/p>\n<h3>Sales Pipeline vs. Sales Funnel<\/h3>\n<p>Many people confuse a sales pipeline with a sales funnel \u2014 but they are two different things.<\/p>\n<p>While the <b>sales pipeline<\/b> depicts the different conversion stages a prospect goes through, the <b>sales funnel<\/b> shows the number of leads at each stage and the percentage of leads advancing through each stage.<\/p>\n<p id=\"key\">By analyzing the sales funnel, you can identify which pipeline stages tend to lose prospects and take preventive measures accordingly.<\/p>\n<p>Now that you clearly understand what a sales pipeline is, let&#8217;s see why it\u2019s crucial to your business\u2019 success.<\/p>\n<h2>3 Key Benefits of Using a Sales Pipeline<\/h2>\n<p>Here are <b>three<\/b> reasons why you need a sales pipeline:<\/p>\n<h4>1. Provides Detailed Insights into Your Deals<\/h4>\n<p>A sales pipeline offers <b>in-depth <\/b>insights into each lead\u2019s progress and who is likely to convert.<\/p>\n<p>This gives you visibility into the effectiveness of your sales process and helps a sales leader make more informed sales decisions. This way, you can focus more energy on closing sales-ready leads and less on deals with lower chances of conversion.<\/p>\n<h4>2. Helps Forecast Your Revenue Accurately<\/h4>\n<p>By analyzing your sales pipeline, you can accurately determine the monthly, quarterly, or yearly <b>sales revenue <\/b>estimates based on the monetary value of likely-to-convert deals.<\/p>\n<p>This sales forecast info is critical to decision-making at other departments in your company like finance, marketing, human resources, operations, and so on. For example, your finance team can use the info for better budget estimates.<\/p>\n<h4>3. Improves Your Sales and Marketing Teams\u2019 Performance<\/h4>\n<p>With an effective sales pipeline that <b>accurately <\/b>reflects your sales process, you can quickly identify anything that impedes your sales progress \u2014 like follow-up delays, lack of quality marketing materials, and more.<\/p>\n<p>Based on this knowledge, you can adopt preventive measures to overcome roadblocks before they pop up and improve the <b>performance <\/b>of your sales and marketing team.<\/p>\n<p>Additionally, the pipeline also provides insights into each sales rep\u2019s sales activities, how close they are to meeting their sales quota, and more. This way, if you notice underperforming salespeople, you can coach them and help them to improve their sales performance.<\/p>\n<p><i id=\"stages\">But what makes for an <\/i><i>effective sales <\/i><i>pipeline<\/i><i>?\u00a0<\/i><\/p>\n<p>To understand that, let\u2019s check out the different stages you can expect to see in a high-performing pipeline.<\/p>\n<h2>9 Stages in a Typical Sales Pipeline<\/h2>\n<p>Remember, there\u2019s <b>no<\/b> one-size-fits-all approach when it comes to building sales pipelines.<\/p>\n<p>The number of sales stages in your pipeline depends on several factors like your business type, sales process, <a href=\"https:\/\/www.gmass.co\/blog\/sales-cycle\/\">sales cycle<\/a> length (the time it takes to close a sale), and more. However, most sales pipelines share some standard stages like <a href=\"#lead\">lead generation<\/a>, <a href=\"#outreach\">outreach<\/a>, and <a id=\"lead\" href=\"#followup\">follow-up<\/a>, etc.<\/p>\n<p>Here are <b>nine<\/b> sales pipeline stages you can pick from for your business:<\/p>\n<h3>1. Lead Generation<\/h3>\n<p>Lead generation is usually the first stage in most sales pipelines. The objective at this sales stage is to get noticed and attract potential buyers to your business.<\/p>\n<p>You find people who are <b>interested<\/b> in your offerings through:<\/p>\n<ul>\n<li>Advertisements<\/li>\n<li>Social media marketing<\/li>\n<li>Content marketing<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/email-marketing-tips\/\">Email marketing<\/a><\/li>\n<li>And so on<\/li>\n<\/ul>\n<p><b>Want to learn how to find and nurture email leads in 2026?<\/b><\/p>\n<p><b><i>Check out my comprehensive <\/i><\/b><a href=\"https:\/\/www.gmass.co\/blog\/email-leads\/\"><b><i>article on email leads <\/i><\/b><\/a><b><i>for helpful info.<\/i><\/b><\/p>\n<h3>2. Lead Qualification<\/h3>\n<p>In the lead qualification stage, you gauge whether a new lead you generated is a <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2016\/09\/14\/10-ways-to-determine-if-a-potential-client-is-the-right-fit-for-your-agency\/\"><b>good fit<\/b><\/a> for your business.<\/p>\n<p>To determine that, you can research the new lead and analyze them based on your:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.entrepreneur.com\/article\/358552\"><b>Ideal customer<\/b><b> profile<\/b><\/a>: Defines the <b>essential criteria<\/b> that a lead must satisfy to qualify as a potential customer for your business.<\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2019\/09\/03\/keys-to-building-buyer-personas-that-guide-your-product-marketing\/\"><b>Buyer persona<\/b><\/a>: Specifies things like behavioral traits, demographics, and unique needs of the <b>people<\/b> who want to buy your product or service.<\/li>\n<\/ul>\n<p>Leads matching both your ideal customer profile and buyer personas can become <b>qualified leads<\/b><b>, a.k.a. prospects<\/b>.<\/p>\n<table style=\"width: 718x; border-collapse: collapse; border-style: solid; border-color: #000080; background-color: #d3d3d3d3;\" border=\"4\" cellpadding=\"8\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h5><b>Ajay\u2019s Sales Tip<\/b><\/h5>\n<p id=\"outreach\">You can combine the lead generation and lead qualification stages to form a single prospecting stage \u2014 one where your salesperson only searches for prospective buyers who match your ideal customer profile and buyer personas.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b><i>Check out my <a href=\"https:\/\/www.gmass.co\/blog\/sales-prospecting\/\" target=\"_blank\" rel=\"noopener\">ultimate guide on sales prospecting<\/a><\/i><\/b><b><i>\u00a0to learn more.<\/i><\/b><\/p>\n<h3>3. Prospect Outreach<\/h3>\n<p>Once you\u2019ve found your prospects, it\u2019s time to <b>reach out<\/b> to them via channels like phone calls, social media, emails, and more.<\/p>\n<p>The critical thing here is to meet your prospects on the channels <b>they<\/b> use. This way, your prospects will be more comfortable engaging with your sales rep.<\/p>\n<p>And in professional settings, the best way to approach your prospects is via <b>email<\/b> \u2014 it\u2019s fast, reliable, cost-effective, and super popular.<\/p>\n<p>Fortunately, with powerful email marketing software like <a href=\"https:\/\/www.gmass.co\/\"><b>GMass<\/b><\/a>, you can:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/fully-personalize-email-outreach-minimum-busywork\/\"><b>Auto-personalize<\/b><\/a> your outreach email messages, including <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-personalized-image-in-email-marketing-campaign\/\">images<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign\/\">links<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/personalize-entire-paragraph-mail-merge\/\">paragraphs<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/mass-email-with-personalized-attachments\/\">attachments<\/a>, and more.<\/li>\n<li>Improve email deliverability by refining your marketing campaigns based on insights from <a href=\"https:\/\/www.gmass.co\/blog\/gmail-mail-merge-reports-and-analytics\/\"><b>detailed analytics reports<\/b><\/a>.<\/li>\n<li>Send out <a href=\"https:\/\/www.gmass.co\/blog\/new-campaign-based-on-subscriber-engagement\/\"><b>behavior-based campaigns<\/b><\/a> based on how a prospective buyer responded to your previous outreach emails.<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/new-feature-schedule-mass-emails\/\"><b>Schedule bulk messages<\/b><\/a> to go out at optimal times when your prospects are most likely to engage.<\/li>\n<li>Integrate with the <a href=\"https:\/\/www.gmass.co\/blog\/integrate-salesforce-with-gmail-mail-merge\/\"><b>Salesforce<\/b><b> Customer Relationship Management (<\/b><b>CRM<\/b><b>)<\/b><\/a> platform to organize all your prospect info in one place.<\/li>\n<\/ul>\n<h3>4. Relationship Building<\/h3>\n<p>After initiating contact with your prospects, you need to build <b>meaningful relationships <\/b>with them.<\/p>\n<p><i>How do you do that?<\/i><\/p>\n<p>By adding value to their lives \u2014 identify what\u2019s troubling them, locate helpful resources, and regularly share <b>relevant content<\/b> with your prospects.<\/p>\n<p>Additionally, your salesperson can leverage this opportunity to help prospects understand the complete nature of their challenges and explore different solution categories.<\/p>\n<p>The goal here is for your sales rep to become a prospect\u2019s trusted advisor and subject matter expert.<\/p>\n<h3>5. Product or Service Demo<\/h3>\n<p>When a prospective buyer seems willing to explore your solution, the next step is to do a <b>demo<\/b>.<\/p>\n<p>Ask the prospect when they\u2019d like to see a demo of your product or service and schedule a meeting accordingly.<\/p>\n<p>Additionally, be sure to inquire <b>who else<\/b> will be attending the demonstration. This helps you tailor your sales conversation during the demo to your audience.<\/p>\n<p>For example, when meeting with C-suite executives, you\u2019d talk about the big picture and how your offering helps them there. But with junior employees, you might discuss immediate challenges and goals instead.<\/p>\n<h3>6. Sales Proposal Submission<\/h3>\n<p>If the demo went well and the participants are interested, you can submit your sales proposal to the potential customer.<\/p>\n<p>Summarize the prospect\u2019s biggest challenges in your proposal and explain how you\u2019re <b>uniquely positioned<\/b> to solve their problems. Additionally, you can add your market research findings to demonstrate awareness of their business context.<\/p>\n<p>The sales proposal must also mention your:<\/p>\n<ul>\n<li>Deliverables<\/li>\n<li>Associated costs<\/li>\n<li>Scope of work<\/li>\n<li>Social proof<\/li>\n<li>And more<\/li>\n<\/ul>\n<p id=\"followup\">Remember, the proposal\u2019s objective is to provide the prospective buyer with the info they\u2019ll need to make a nuanced purchase decision.<\/p>\n<p><b><i>Read my <a href=\"https:\/\/www.gmass.co\/blog\/sales-proposal\/\">article on writing great sales proposals<\/a> for more pointers.<\/i><\/b><\/p>\n<h3>7. Prospect Follow-up<\/h3>\n<p>Many sales professionals wrongly assume that sending a sales proposal marks the end of your sales pipeline.<\/p>\n<p>However, even after receiving your sales proposal, the prospect could:<\/p>\n<ul>\n<li>Have some unanswered questions<\/li>\n<li>Receive sales proposals from your competitors<\/li>\n<li>Feel reluctant to commit at the moment, and so on<\/li>\n<\/ul>\n<p><b>What should you do?<\/b><\/p>\n<p>Have your salesperson <b>follow up <\/b>with the prospect and offer support. If they\u2019ve got objections, let them know how you can work around them.<\/p>\n<p>As for competitors, reassure the prospects why <b><i>your<\/i><\/b> solution is best suited to address their needs. And if they\u2019re reluctant, keep nurturing the prospect until they\u2019re sales-ready.<\/p>\n<p>As a rule of thumb, <b>unless<\/b> a prospect explicitly tells you that they\u2019re not interested in your product or service, it could be okay to follow up. But remember not to go overboard with the <a href=\"https:\/\/www.themuse.com\/advice\/pleasantly-persistent-5-rules-for-effectively-following-up\">number of follow-ups<\/a> you send, or you might come across as pushy.<\/p>\n<p>Fortunately, sending follow-up emails is a breeze with an email marketing tool like <a href=\"https:\/\/www.gmass.co\/\"><b>GMass<\/b><\/a>.<\/p>\n<p>GMass lets you set up <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\"><b>automated follow-up workflows<\/b><\/a>, adjust the number of follow-ups you send, fine-tune the follow-up frequency, and more.<\/p>\n<p><b>Want to write great sales follow-up emails?<\/b><\/p>\n<p><b><i>Check out my <\/i><\/b><a href=\"https:\/\/www.gmass.co\/blog\/sales-follow-up-email\/\"><b><i>sales follow-up guide<\/i><\/b><\/a><b><i> for handy tips and templates.<\/i><\/b><\/p>\n<h3>8. Sales Close<\/h3>\n<p>A sales manager can expect to negotiate with the prospect at this sales stage. For example, there could be specific concerns you\u2019ll need to work around, some discounts you might have to offer, and so on.<\/p>\n<p>If your negotiation is successful, you\u2019ll add to the <a href=\"#review\">win rate<\/a> and your business\u2019s bottom line. And if you lose, don\u2019t worry \u2014 your salesperson can nurture that sales opportunity into conversion in due time.<\/p>\n<h3>9. Post-Sales Management<\/h3>\n<p>The \u201csales close\u201d is usually the final sales pipeline stage for most businesses.<\/p>\n<p>However, a company with an exceptional <a href=\"https:\/\/www.forbes.com\/sites\/scottedinger\/2020\/04\/27\/prepare-your-sales-organization-for-future-growth-now\/\">sales organization<\/a> would also include a post-sales management stage in their sales pipeline.<\/p>\n<p><i>Why?<\/i><\/p>\n<p>The post-sales management stage ensures that:<\/p>\n<ul>\n<li>Your customers have an excellent onboarding experience.<\/li>\n<li>Your product or service helps the customers overcome their challenges and accomplish their goals.<\/li>\n<li>You delivered on your promises to customers.<\/li>\n<\/ul>\n<p>This way, you can sustain a meaningful relationship with your customers and ensure customer loyalty. Moreover, it helps you ask for referrals from existing customers and cross-sell or upsell your offerings to them.<\/p>\n<p>Once you\u2019ve got a solid understanding of the different stages <b id=\"howto\">possible<\/b> in a sales pipeline, you\u2019re ready to build your own sales pipeline.<\/p>\n<h2>How to Build and Manage a High-Converting Sales Pipeline (Step-by-Step)<\/h2>\n<p>I\u2019ll cover the <b>five<\/b> key steps that will help you create and manage an effective pipeline for your business.<\/p>\n<h3>Step #1: Choose Your Sales Pipeline Stages<\/h3>\n<p>Remember, the number of stages in your sales pipeline will depend on factors like your:<\/p>\n<ul>\n<li>Type of business<\/li>\n<li>Revenue goals or sales targets<\/li>\n<li>Conversion rate, and more<\/li>\n<\/ul>\n<p>For clarity, you can <b>analyze your <\/b><b>sales process<\/b> to see which stages are crucial to increasing your conversion rate and bottom line.<\/p>\n<h3>Step #2: Organize Your Prospect List<\/h3>\n<p>After choosing your pipeline stages, you should organize the list of prospects.<\/p>\n<p><b>Consolidate critical info<\/b> about the people and businesses who want to buy from you in a <a href=\"#excellent\">sales CRM<\/a> platform. This includes their contact info, demographic details, revenue, interaction history, and so on.<\/p>\n<p>Based on these data points, you can assign potential buyers or customers to different stages of your pipeline.<\/p>\n<h3>Step #3: Define the Sales Activities of Each Pipeline Stage<\/h3>\n<p>Now, you should clearly define the activities your salesperson will perform at a particular sales pipeline stage.<\/p>\n<p>For example, in the <a href=\"#outreach\">outreach stage<\/a>, your sales rep should send out emails, share relevant content, or call your prospects.<\/p>\n<p>This way, you\u2019ll have a clearer and smoother sales process, and your salesperson will understand precisely <b>when<\/b> a potential customer is ready to move to the next sales pipeline stage.<\/p>\n<p>As a sales leader or sales manager, define the activities for each sales stage and ensure that each sales activity:<\/p>\n<ul>\n<li>Ultimately helps you close a B2C or B2B sale<\/li>\n<li id=\"review\">Is best suited to a particular sales pipeline stage<\/li>\n<li>Is easily understood by your sales team<\/li>\n<\/ul>\n<h3>Step #4: Review Your Sales Pipeline Periodically<\/h3>\n<p>A sales pipeline is rarely perfect out of the box.<\/p>\n<p>And that\u2019s why you must analyze the <b>sales<\/b> <b>performance<\/b> of your pipeline regularly.<\/p>\n<p><i>But how do you analyze a sales pipeline?<\/i><\/p>\n<p>By using <b>sales pipeline metrics<\/b>. Sales metrics allow you to put together a sales pipeline report that carefully analyzes the sales effectiveness of your pipeline.<\/p>\n<p>Some critical sales pipeline metrics you can monitor include:<\/p>\n<ul>\n<li><b>The number of <\/b><b>deals<\/b><b>: <\/b>how many qualified leads you\u2019ve got in the pipeline<\/li>\n<\/ul>\n<ul>\n<li><b>Average deal size<\/b><b>: <\/b>the average financial value of your sales contracts<\/li>\n<\/ul>\n<ul>\n<li><b>Win rate<\/b><b>: <\/b>the percentage of your sales leads who become paying customers<\/li>\n<\/ul>\n<ul>\n<li><b>Sales velocity<\/b><b>: <\/b>the average time a lead stays in your pipeline before they convert<\/li>\n<\/ul>\n<h3>Step #5: Hone Your Sales Pipeline<\/h3>\n<p>After your sales pipeline review, you should address any roadblocks in your sales process and implement <b>improvement <\/b>strategies.<\/p>\n<p>Feel free to add more stages or cut the number of stages.<\/p>\n<p>Just remember that it could take several attempts to build multiple pipelines that successfully reflect your sales processes and contribute to your business\u2019 bottom line.<\/p>\n<p>Moreover, a pipeline is just one of <b>several <\/b>things your sales organization needs to manage.<\/p>\n<p>You have <a href=\"https:\/\/www.gmass.co\/blog\/prospecting\/\">prospecting<\/a>, outreach and engagement, sales demos, and more to stay on top of \u2014 your reps can\u2019t focus all their sales efforts on just the pipeline.<\/p>\n<p>Fortunately, with the <b>right tool<\/b>, sales pipeline management becomes much more accessible.<\/p>\n<p><i>But which tool do you need?<\/i><\/p>\n<p id=\"excellent\">Don\u2019t worry.<\/p>\n<p>Here are some powerful tools you can use to simplify your sales pipeline creation and management process.<\/p>\n<h2>3 Excellent Sales Pipeline Management Tools<\/h2>\n<p>Here are <b>three<\/b> tools that help make sales pipeline management a breeze.<\/p>\n<h3>1. Pipedrive<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16475\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image3-1024x434.png\" alt=\"\" width=\"750\" height=\"318\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image3-1024x434.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image3-300x127.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image3-768x326.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image3-1536x651.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image3-24x10.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image3-36x15.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image3-48x20.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image3.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>Pipedrive<\/b> is a sales CRM platform that helps you create visual sales pipelines that highlight exactly where each sales deal is.<\/p>\n<h4>Pipedrive Key Features<\/h4>\n<ul>\n<li>Automated repetitive tasks to streamline your sales process<\/li>\n<li>Custom chatbots and forms add a new lead directly to your sales pipeline<\/li>\n<li>Customized metrics to provide insights into the company\u2019s sales performance against predefined sales goals<\/li>\n<\/ul>\n<h4>Pipedrive Pricing<\/h4>\n<p>Pipedrive\u2019s plans start at $15\/user per month.<\/p>\n<h4>Pipedrive Ratings<\/h4>\n<ul>\n<li><b>Capterra:<\/b> 4.5\/5 (2270+ reviews)<\/li>\n<li><b>G2:<\/b> 4.3\/5 (1330+ reviews)<\/li>\n<\/ul>\n<h3>2. Pipeline<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16478\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image1-2-1024x543.png\" alt=\"\" width=\"750\" height=\"398\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image1-2-1024x543.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image1-2-300x159.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image1-2-768x407.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image1-2-1536x814.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image1-2-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image1-2-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image1-2-48x25.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image1-2.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>Pipeline<\/b> is a sales platform that helps you build efficient sales pipelines and accelerate your deal closing process.<\/p>\n<h4>Pipeline Key Features<\/h4>\n<ul>\n<li>Performance Pulse offers insights into your sales pipeline, revealing bottlenecks, sales coaching opportunities, and more.<\/li>\n<li>Organize all sales-related tasks and conversations in one place.<\/li>\n<li>Generate a daily agenda that shows what you need to do for any prospect or deal.<\/li>\n<\/ul>\n<h4>Pipeline Pricing<\/h4>\n<p>Pipeline\u2019s plans start at $29\/user per month.<\/p>\n<h4>Pipeline Ratings<\/h4>\n<ul>\n<li><b>Capterra:<\/b> 4.4\/5 (600+ reviews)<\/li>\n<li><b>G2: <\/b>4.3\/5 (840+ reviews)<\/li>\n<\/ul>\n<h3>3. HubSpot Sales Hub<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16477\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image2-1-1024x541.png\" alt=\"\" width=\"750\" height=\"396\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image2-1-1024x541.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image2-1-300x159.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image2-1-768x406.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image2-1-1536x812.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image2-1-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image2-1-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image2-1-48x25.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/05\/image2-1.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>HubSpot Sales Hub<\/b> is a sales tool designed to help you manage your sales pipeline and build better prospect relationships.<\/p>\n<h4>HubSpot Sales Hub Key Features<\/h4>\n<ul>\n<li>Sales management playbooks provide call scripts, positioning guides, and more to empower your sales team.<\/li>\n<li>Sales analytics and reporting features let you visualize your sales performance.<\/li>\n<li>Mobile apps for Android and iOS let you manage contacts, deals, and tasks on the go.<\/li>\n<\/ul>\n<h4>HubSpot Sales Hub Pricing<\/h4>\n<p>HubSpot Sales Hub offers a free plan, and their paid plans start at $50\/month for two users.<\/p>\n<h4>HubSpot Sales Hub Ratings<\/h4>\n<ul>\n<li><b>Capterra:<\/b> 4.5\/5 (280+ reviews)<\/li>\n<li><b>G2:<\/b> 4.3\/5 (6950+ reviews)<\/li>\n<\/ul>\n<h2>Final Thoughts<\/h2>\n<p>A sales pipeline is a visual representation of your sales process, covering everything from prospecting to closing a B2C or B2B sale and beyond.<\/p>\n<p>The objective of your pipeline is simple: to help you convert leads into customers efficiently.<\/p>\n<p>However, remember that reaching out to prospects is an <b>essential part <\/b>of any sales pipeline. Fortunately, with email marketing software like GMass in your arsenal, email outreach has never been easier.<\/p>\n<p>GMass helps you auto-personalize your outreach emails, analyze campaign performance, build automated workflows to send out timely follow-ups, and do so much more.<\/p>\n<p><b><i>So why not <\/i><\/b><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\"><b><i>try GMass today<\/i><\/b><\/a><b><i> to power up your sales pipeline?<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sales pipeline represents the different stages prospects go through as they transition from leads to customers of your business. A well-managed sales pipeline will help you pinpoint\u2026<\/p>\n","protected":false},"author":2,"featured_media":16627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9153],"tags":[],"class_list":["post-16472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>The Sales Pipeline: What It Is, Stages, How to Build One (2026)<\/title>\r\n<meta name=\"description\" content=\"Explore what a sales pipeline is, its key stages, how to build one, and the tools you can use for it.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/sales-pipeline\/\" 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