{"id":17257,"date":"2021-08-24T22:05:25","date_gmt":"2021-08-24T22:05:25","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=17257"},"modified":"2025-03-26T22:28:42","modified_gmt":"2025-03-26T22:28:42","slug":"guide-to-zapier-integration","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/guide-to-zapier-integration\/","title":{"rendered":"Guide to using the Zapier integration"},"content":{"rendered":"<p>You can now use the Zapier integration for GMass.<\/p>\n<h2>Give me the link!<\/h2>\n<p>First, you&#8217;ll need to <a href=\"https:\/\/gmass.co\/dashboard?s=apikeys\">create an API key in GMass<\/a> (login required).<\/p>\n<p>Then, <a href=\"https:\/\/zapier.com\/apps\/gmass\/integrations\">go here for the GMass Zapier integration<\/a>.<\/p>\n<h2>What can you do?<\/h2>\n<p>A Zapier integration consists of <strong>triggers<\/strong> and <strong>actions<\/strong>.<\/p>\n<p><strong>Triggers<\/strong> are events that happen inside your GMass account that can cause other actions in Zapier to follow. For example, an unsubscribe in your GMass account <strong>[trigger]<\/strong> could result in that same unsubscribe being sync&#8217;d with your MailChimp account <strong>[action]<\/strong>.<\/p>\n<p><strong>Actions<\/strong> are events that you want to happen in GMass after a trigger in some other app fires. For example, you could set up a zap on a Google Form such that when a person submits your form <strong>[trigger]<\/strong>, GMass sends a confirmation email to that person<strong> [action]<\/strong>.<\/p>\n<h2>What are all the GMass triggers and actions?<\/h2>\n<p><strong>Triggers:<\/strong><\/p>\n<ul>\n<li>Email Opened<\/li>\n<li>Email Clicked<\/li>\n<li>Email Replied To<\/li>\n<li>Email Address Unsubscribed<\/li>\n<li>Email Bounced<\/li>\n<li>Email Sent<\/li>\n<\/ul>\n<p><strong>Actions:<\/strong><\/p>\n<ul>\n<li>Send a transactional email<\/li>\n<li>Unsubscribe an email from your account<\/li>\n<li>Unsubscribe an email from a particular campaign<\/li>\n<\/ul>\n<p>You might be wondering if there&#8217;s an action to add a new contact to an automated campaign in GMass. Yes, there is! It&#8217;s just not listed as a GMass action. GMass is heavily integrated with Google Sheets, and GMass&#8217;s automated campaign feature works by <a href=\"https:\/\/www.gmass.co\/blog\/recurring-automated-email-campaigns-gmail-sheets\/\">looking for new rows in a Google Sheet and sending your campaign and sequences to those new rows<\/a>. So, if you want to use Zapier to add a new contact to an existing campaign, use the <strong>action<\/strong> that <strong>adds a new row to a Google Sheet<\/strong>. GMass will then detect the new row and send to the new contact. GMass does this natively (not through Zapier).<\/p>\n<p>Note that there&#8217;s also a Google Sheets trigger for adding a new spreadsheet row. <em>That is not what you want.<\/em> You want the <strong>action<\/strong> for creating a new row, if you&#8217;re wanting to automate adding people to your GMass campaign as a result of activity in some other app.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/zapier-action-add-sheet-row-web.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17259 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/zapier-action-add-sheet-row-web.png\" alt=\"\" width=\"2311\" height=\"684\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/zapier-action-add-sheet-row-web.png 2311w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/zapier-action-add-sheet-row-web-300x89.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/zapier-action-add-sheet-row-web-1024x303.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/zapier-action-add-sheet-row-web-768x227.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/zapier-action-add-sheet-row-web-1536x455.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/zapier-action-add-sheet-row-web-2048x606.png 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/zapier-action-add-sheet-row-web-24x7.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/zapier-action-add-sheet-row-web-36x11.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/zapier-action-add-sheet-row-web-48x14.png 48w\" sizes=\"auto, (max-width: 2311px) 100vw, 2311px\" \/><\/a><\/p>\n<p>In fact, when connecting GMass to other apps via Zapier, look at not only the GMass triggers and actions but you should also look at the <a href=\"https:\/\/zapier.com\/apps\/google-sheets\/integrations\">triggers and actions for Google Sheets<\/a>.<\/p>\n<p>To help get you started, we&#8217;ve also put together some ideas of how to <a href=\"https:\/\/www.gmass.co\/blog\/calendly-zapier\/\">use Zapier to connect GMass and Calendly<\/a> and <a href=\"https:\/\/www.gmass.co\/blog\/add-everyone-who-emails-you-to-email-automation-sequence\/\">how to use Zapier to add everyone who emails you to a GMass automation sequence<\/a>.<\/p>\n<h2>Other integration options<\/h2>\n<p>Zapier is one of several ways you can integrate GMass with other apps. Many non-coders like Zapier for its no-code approach. If you are a developer, you can also integrate using our <a href=\"https:\/\/www.gmass.co\/blog\/gmass-api\/\">traditional API<\/a> and our <a href=\"https:\/\/www.gmass.co\/blog\/webhooks-guide\/\">webhooks API<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can now use the Zapier integration for GMass. Give me the link! First, you&#8217;ll need to create an API key in GMass (login required). Then, go here\u2026<\/p>\n","protected":false},"author":2,"featured_media":22171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9152,4255,8435],"tags":[],"class_list":["post-17257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-api","category-new-features","category-support"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Guide to using the Zapier integration<\/title>\r\n<meta name=\"description\" content=\"How to use Zapier to connect GMass to thousands of other apps to build whatever kind of email automations you might need.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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