{"id":17859,"date":"2021-10-04T09:18:25","date_gmt":"2021-10-04T09:18:25","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=17859"},"modified":"2023-02-06T22:56:09","modified_gmt":"2023-02-06T22:56:09","slug":"sender-reputation","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/sender-reputation\/","title":{"rendered":"Sender Reputation Guide: How to Check &amp; Boost It"},"content":{"rendered":"<p>Did you know that your <b>sender reputation<\/b> <a href=\"#payclose\">affects the deliverability<\/a> of your marketing and transactional emails?<\/p>\n<p>If you have a <a href=\"#6factors\"><b>poor sender reputation<\/b><\/a>, your emails will probably end up in your recipient\u2019s spam folder. On the flip side, a <a href=\"#5ways\"><b>good sender reputation<\/b><\/a> can almost guarantee that your emails go straight to subscriber inboxes.<\/p>\n<p>But wait.<br \/>\n<a href=\"#whatis\">What is sender reputation in the first place?<\/a><\/p>\n<p>In this article, I\u2019ll cover what sender reputation is and <a href=\"#whyis\">why it\u2019s important<\/a>. I\u2019ll then show you <a href=\"#4ways\">four ways to measure your sender score<\/a> and six factors that can give you a poor sender reputation. Finally, I\u2019ll cover five ways to boost your sending reputation with the help of a brilliant email tool.<\/p>\n<h2 id=\"this\">This Article Contains:<\/h2>\n<p>(Click on the links below to jump to a section of your choice)<\/p>\n<ul>\n<li><a href=\"#whatis\">What is Sender Reputation?<\/a><\/li>\n<li><a href=\"#whyis\">Why is Sender Reputation Important?<\/a><\/li>\n<li><a href=\"#4ways\">4 Ways to Check Sender Reputation<\/a><\/li>\n<li><a href=\"#6factors\">6 Factors that Hurts Sender Reputation<\/a><\/li>\n<li id=\"whatis\"><a href=\"#5ways\">4 Ways to Boost Your Sender Reputation<\/a><\/li>\n<\/ul>\n<p>Let\u2019s jump into it.<\/p>\n<h2>What is Sender Reputation?<\/h2>\n<p><b>Sender reputation<\/b> (also known as <b>email <\/b><b>sender reputation<\/b>) is a score used by mailbox providers (MBP) and internet service providers (ISP) to identify which domains and IP addresses are trustworthy.<\/p>\n<p>A high sender reputation score means outgoing emails from that domain will almost always arrive in subscribers&#8217; inboxes.<\/p>\n<p>However, a poor sender reputation can cause email inbox providers to mark your emails as <a href=\"https:\/\/www.forbes.com\/sites\/daveywinder\/2020\/05\/03\/this-surprisingly-simple-email-trick-will-stop-spam-with-one-click\/?sh=38cfab183791\">spam<\/a> and even reject the delivery of emails.<\/p>\n<p>The sending reputation of a domain is determined by several factors like:<\/p>\n<ul>\n<li>The number of emails sent<\/li>\n<li>The number of recipients who\u2019ve marked the domain\u2019s email as spam<\/li>\n<li>Whether the sending domain is on any blacklist<\/li>\n<li>How many recipients interact with emails of the sending domain<\/li>\n<li>How many people unsubscribe from the domain\u2019s email list<\/li>\n<\/ul>\n<p><em><b>Want to know why your emails are caught by spam filters?<br \/>\n<\/b><b id=\"whyis\">Read my <\/b><a href=\"https:\/\/www.gmass.co\/blog\/spam-filter\/\"><b>article on spam filters<\/b><\/a><b> to find out.<\/b><\/em><\/p>\n<p><a href=\"#this\"><strong>Back to contents<\/strong><\/a><\/p>\n<p>Let\u2019s now explore why sender reputation <b>really <\/b>matters for a sending domain.<\/p>\n<h2>Why is Sender Reputation Important?<\/h2>\n<p><i>Did you know that the average employee in the US receives over <\/i><a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2015\/02\/Email-Statistics-Report-2015-2019-Executive-Summary.pdf\"><i>120 <\/i><i>emails<\/i><\/a><i> per day?<br \/>\n<\/i>If you take one minute to read each email, you\u2019d be checking email for 2 hours per day!<\/p>\n<p>This is why every MBP and ISP tries to minimize the number of emails delivered to a user\u2019s inbox.<\/p>\n<p>Naturally, a domain or IP address with a low sender reputation won\u2019t have its emails delivered to recipients. And as a result, their email marketing efforts will suffer.<\/p>\n<p>If your business uses a shared IP address, things can get even more challenging.<\/p>\n<p>If you have an IP reputation issue, anyone using that shared IP address <a href=\"https:\/\/kinsta.com\/blog\/dedicated-ip-address\/\">will also run into a reputation issue<\/a>.<\/p>\n<p>Fortunately, you can <a href=\"#5ways\"><b>boost sender reputation<\/b><\/a> to get more of your emails delivered to subscriber inboxes \u2014 but it\u2019ll take some time, and a few email campaigns before your score is back on top.<\/p>\n<p>This is why it\u2019s essential to keep your sending reputation high<b> from the start.\u00a0<\/b><\/p>\n<p id=\"4ways\">This way, your campaigns won\u2019t suffer from a bad reputation with inbox providers, and you\u2019ll see a good return on your email marketing spend.<\/p>\n<p><a href=\"#this\"><strong>Back to contents<\/strong><\/a><\/p>\n<p>Now you know why a domain&#8217;s reputation is important, but how do you measure it to see if you have a reputation issue?<\/p>\n<h2>4 Ways to Check Sender Reputation<\/h2>\n<p>Here\u2019s how you can measure sender reputation:<\/p>\n<h3>1. Use Tools to Measure Your Sender Score<\/h3>\n<p>Using a tool alone to measure sender score won\u2019t give you a complete idea of your sender reputation levels. However, it\u2019s still an excellent place to start.<\/p>\n<p>These <b>specialized tools<\/b> factor in data from several sources and compare your email sending behavior to determine your domain and IP reputation score.<\/p>\n<p>Here are some tools you can use to determine your sender reputation:<\/p>\n<ul>\n<li><b>Sender Score<\/b> &#8211; Gives you a sender reputation score from 0 to 100 (much like a credit score) and shows how your IP address ranks against the email sender score of others.<\/li>\n<li><b>Barracuda Central <\/b>&#8211; Provides an IP reputation and domain reputation checkup for businesses.<\/li>\n<li><b>TrustedSource <\/b>&#8211; This service is run by McAfee and provides basic insight about your sender reputation score and data about the DNS and mail server.<\/li>\n<li><b>Google <\/b><b>Postmaster Tools<\/b> &#8211; Helps senders track the data of their emails, such as their IP reputation and domain reputation, delivery errors, and more.<\/li>\n<li><b>Microsoft Smart Network Data Services (SDNS)<\/b> &#8211; Microsoft\u2019s SNDS provides insight into data points like the IP reputation, the number of<a href=\"#sendingemail\"> spam traps<\/a> you deliver to, and spam complaint rates.<\/li>\n<\/ul>\n<p>But since these tools alone aren\u2019t enough to give you a complete picture, let\u2019s explore other ways you can check your reputation.<\/p>\n<h3>2. Send Messages to Yourself<\/h3>\n<p>Another great way to check if you have a high reputation score or a bad reputation with inbox providers is to send messages to yourself.<\/p>\n<p>You can set up <b>multiple <\/b><b>email addresses<\/b> with several mailbox provider services to test how your reputation affects email <a href=\"https:\/\/www.inc.com\/young-entrepreneur-council\/how-to-improve-your-email-deliverability-rate.html\">deliverability<\/a>.<\/p>\n<p>Then, you can send emails to these new email addresses and analyze the results.<\/p>\n<p>If all of the emails arrive in the inbox, then you have a good sender reputation. But if most of your emails end up in the spam folder, that\u2019s a sign that your sender score is low.<\/p>\n<h3>3. Check Deny Listings of Your IP Address and Domain<\/h3>\n<p>A deny list is a collection of IP addresses or domains that have been caught sending out unsolicited emails.<\/p>\n<p>Your domain can be added to <b>deny listings<\/b> if the emails you send end up as <a href=\"#sendingemail\">spam trap<\/a> hits or are marked as spam emails by recipients.<\/p>\n<p>You can use tools like MxToolbox, DNS Checker and Netcore to see if your IP or domain names are on any black listings that can cause deliverability issues. If your details are on a deny listing, your email reputation has a higher chance of declining.<\/p>\n<h3>4. Analyze Statistics and Identify Patterns<\/h3>\n<p>Sender reputation has a lot to do with <b>how <\/b>recipients interact with your emails.<\/p>\n<p>For example, if you see metrics like your <b>open rate<\/b> and <b>click-through rate<\/b> decreasing and more emails being marked as spam emails, you can expect your reputation score to drop.<\/p>\n<p>On the other hand, higher engagement from recipients is a good sign for your sender reputation, and you can expect more emails to end up in recipient\u2019s and subscribers&#8217; inboxes.<\/p>\n<p>Use these patterns to determine what you\u2019re doing right and what you can improve. Pair it with the other measures I discussed above to get an accurate idea of sender reputation.<\/p>\n<p><a href=\"#this\"><strong>Back to contents<\/strong><\/a><\/p>\n<p id=\"6factors\">I\u2019ve talked about how you can check sender reputation.<br \/>\nBut if you realize you have a bad reputation, how do you identify what\u2019s causing it?<\/p>\n<h2>6 Factors That Hurt Sender Reputation<\/h2>\n<p>Here are some things that can hurt your IP\u2019s or domain&#8217;s reputation:<\/p>\n<h3>1. Misspelled Email Addresses Resulting in a High Bounce Rate<\/h3>\n<p>When someone enters an email address <b>manually <\/b>onto a sign-up form, it\u2019s easy to misspell it \u2014 especially if they use a mobile device.<\/p>\n<p>Now, when you send an email to a <b>misspelled <\/b><b>email address<\/b>, your email bounces (fails to deliver). Email providers will be less tolerant of outgoing emails when your bounce rate increases, causing most of them to be marked as spam emails.<\/p>\n<p>An easy way to avoid misspelled emails and a high bounce rate is to use a <b>double-opt-in <\/b>feature. Anyone who signs up for your email list will have to confirm their subscription through a link in an email.<\/p>\n<p>Alternatively, you can use an <b>email verification tool<\/b> to recognize invalid addresses instantly. This way, you won\u2019t send marketing and transactional emails to non-existent email addresses. Some email marketing tools like <b>GMass <\/b><a href=\"#gmasslist\">can do this for you, too<\/a>.<\/p>\n<h3>2. Using Purchased Email Lists<\/h3>\n<p>Most businesses consider purchasing <b>email<\/b><b> lists<\/b> an easier alternative to actually building their email list organically.<\/p>\n<p><i>But it\u2019s a really <\/i><i>bad idea<\/i><i>.<\/i><\/p>\n<p>All the leads you get in that email list are non-organic, unknown users \u2014 they don\u2019t know you and have no reason to trust you. Naturally, when you reach out to these unknown users with an email, they probably won\u2019t engage with it and may even mark it as spam. This makes it hard for your emails to get past spam filters.<\/p>\n<p>And remember, a spam complaint can significantly affect your domain\u2019s reputation because it essentially gives out negative signals that recipients don\u2019t trust you.<\/p>\n<p>If you have too many spam complaint situations, all your outgoing emails can end up in the spam folder.<\/p>\n<p><b><i>Want to learn how you can send cold <\/i><\/b><b><i>emails<\/i><\/b><b><i> to <\/i><\/b><b><i>unknown users <\/i><\/b><b><i>the right way?<\/i><\/b><b><i><br \/>\n<\/i><\/b><b><i>Read my <\/i><\/b><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-strategy\/\"><b><i>guide on building a fail-proof cold <\/i><\/b><b><i>email<\/i><\/b><b><i> strategy<\/i><\/b><\/a><b><i>.<\/i><\/b><\/p>\n<h3>3. Using Outdated Email Lists<\/h3>\n<p>Businesses are always looking to expand their mailing list. But they never think about removing <strong>outdated<\/strong> email IDs from their list \u2014 which is really important.<\/p>\n<p><b>Why?<br \/>\n<\/b>People abandon email accounts all the time \u2014 whether it\u2019s someone changing their personal email address or an employee leaving a company and deactivating their work email address.<\/p>\n<p>When you send emails to inactive subscribers, your emails won\u2019t be opened or interacted with. Continuously sending emails to these inactive subscribers will result in hard bounce emails, hurting your sender reputation.<\/p>\n<p>That\u2019s why you should clean out and segment your email lists regularly to avoid being denied by spam filters and your internet service provider. Generally, you should clean your email lists at least once a quarter to ensure it\u2019s always up to date.<\/p>\n<h3>4. Creating Poor Email Content<\/h3>\n<p>Sending out emails with <b>poor content<\/b> is a surefire way to deteriorate a good reputation you\u2019ve built over time. Recipients will almost certainly mark a poorly written email as spam, reducing your sender reputation.<\/p>\n<p>To ensure you avoid sending poor emails, make sure you:<\/p>\n<ul>\n<li>Personalize the email for the recipient\u2019s unique needs.<\/li>\n<li>Optimize emails for mobile devices.<\/li>\n<li>Avoid using spammy words in emails.<\/li>\n<li>Test all links in your email.<\/li>\n<li>Format emails for high readability.<\/li>\n<li>Avoid baiting recipients with clickbait subject lines.<\/li>\n<\/ul>\n<h3>5. Inconsistent Email Outreach<\/h3>\n<p>Not every email marketer understands this, but the <b>frequency of your <\/b><b>emails<\/b> is a massive factor in deliverability.<\/p>\n<p>If your emails are inconsistent, even the most engaged recipients will ultimately lose interest in what you have to say \u2014 and inbox placement rates will drop.<\/p>\n<p>However, overloading customers&#8217; inboxes with emails isn\u2019t good for your business either.<\/p>\n<p id=\"sendingemail\">Ideally, you should let recipients know how often they can expect emails from your business.<\/p>\n<p>This way, customers&#8217; inboxes won\u2019t be full of unexpected emails \u2014 and you\u2019ll have high audience engagement rates and a good reputation for your emails.<\/p>\n<h3>6. Sending Email to Spam Traps<\/h3>\n<p>Spam trap hits are something you need to avoid at all costs when sending emails.<\/p>\n<p><b>What\u2019s a <\/b><b>spam trap<\/b><b>?<br \/>\n<\/b>Spam traps are email addresses used by internet providers to check if email senders are following email best practices.<\/p>\n<p>Spam traps can be email addresses newly created by an email service provider or even recycled spam traps. Recycled traps are old, abandoned email addresses that are reactivated to identify which senders don\u2019t clean their email list.<\/p>\n<p>When you send an email to a spam trap, your domain gets added to a blacklist.<\/p>\n<p><b>How?<br \/>\n<\/b>When you send emails to email IDs that are actually spam traps, ISPs know that senders have unethically sourced email addresses.<\/p>\n<p>This is because individuals don\u2019t use spam traps, so the only way a spam trap ends up on an email list is if it\u2019s harvested without consent.<\/p>\n<p>Anyone sending emails to a purchased or unethically sourced email list sets their sending domain up for spam trap hits. This will almost certainly land the domain on a blacklist.<\/p>\n<p><a href=\"#this\"><strong>Back to contents<\/strong><\/a><\/p>\n<p id=\"5ways\">I\u2019ve covered what can put your domain on industry blacklists and harm your reputation as a legitimate sender.<\/p>\n<p>But what can help you boost your reputation, so your emails are always delivered to customers&#8217; inboxes? Let\u2019s find out.<\/p>\n<h2>4 Ways to Boost Your Sender Reputation<\/h2>\n<p>In this section, I\u2019ll mention certain best practices you can try out to boost sender reputation with any internet service provider.<\/p>\n<p>I\u2019ll also tell you how <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\"><b>GMass<\/b><\/a> can help you with inbox placement for Gmail users.<\/p>\n<p><b>Wait, what\u2019s GMass?<br \/>\n<\/b><a href=\"https:\/\/www.gmass.co\/\">GMass <\/a>is a powerful email marketing tool used worldwide, from social media platforms like Twitter and LinkedIn to tech giants like Google and Uber. It\u2019s perfect for small businesses and solopreneurs too!<\/p>\n<p>With GMass, you can streamline your email outreach efforts and take the proper steps to boost your sender reputation.<\/p>\n<p>Read on to find out what you can do to get a good reputation with your ISP and how GMass helps:<\/p>\n<h3>1. Regularly Update Your Email List<\/h3>\n<p>Remember, refreshing or updating email lists is a surefire way to avoid blocking by any mailbox provider.<\/p>\n<p>All you need to do is <b>check your <\/b><b>email list<\/b> and remove:<\/p>\n<ul>\n<li>Inactive subscribers.<\/li>\n<li>Invalid addresses.<\/li>\n<li id=\"gmasslist\">Any emails obtained from purchased email lists.<\/li>\n<\/ul>\n<p>This can help boost your sender reputation and ensure the email service provider delivers your emails to genuine subscribers.<\/p>\n<h4>How can GMass help?<\/h4>\n<p>When you use GMass to send email campaigns, any users that unsubscribe from your email list are <b>automatically <\/b>moved from the mailing list to the <b>unsubscribe<\/b> list.<\/p>\n<p>This way, your emails will only be delivered to recipients who want to receive them.<\/p>\n<p>Now, if you\u2019re concerned about sending emails to invalid addresses, don\u2019t worry!<\/p>\n<p>GMass\u2019 <a href=\"https:\/\/www.gmass.co\/blog\/email-verification-service\/\"><b>free <\/b><b>email verification<\/b><b> service<\/b><\/a> will help you verify recipient email addresses before sending out your emails. You can verify emails right inside Gmail or <a href=\"https:\/\/www.gmass.co\/email-extractor-verifier\">use the web-based tool<\/a>. This can help reduce your bounce rates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17874\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/email-verifier-gmass.gif\" alt=\"\" width=\"445\" height=\"438\" \/><\/p>\n<p>Moreover, you can use GMass to <a href=\"https:\/\/www.gmass.co\/blog\/build-email-list-from-gmail-account\/\">build mailing lists<\/a> from email addresses within your Gmail inbox. You can also add emails based on specific criteria, making it easy to identify relevant email addresses and create a list.<\/p>\n<h3>2. Use an Opt-in Policy for Marketing Emails<\/h3>\n<p>An excellent way to ensure you don\u2019t send out unsolicited marketing and transactional emails is to adopt an <b>opt-in policy<\/b> with all new subscribers.<\/p>\n<p>All you have to do is ensure they go to their inbox and confirm their subscription.<\/p>\n<p>This way, people can\u2019t sign up to a mailing list with a fake email address just to profit off a promotion you might hold, and your reputation or delivery rate won\u2019t suffer through emails sent to non-respondent addresses.<\/p>\n<h4>How can GMass help?<\/h4>\n<p>You can automate <a href=\"https:\/\/www.gmass.co\/blog\/drip-campaign-from-gmail-account\/\"><b>drip <\/b><b>email campaigns<\/b><\/a> using GMass, Zapier, and Google Sheets.<\/p>\n<p>Any new sign-ups to your email list will automatically be added to a Google Sheet, which can be used to send the opt-in email. If they click on the confirmation link, you can use it as an email trigger to automatically add them to your primary email list.<\/p>\n<p>Here\u2019s how setting up a drip campaign in GMass looks like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"payclose\" class=\"aligncenter wp-image-17862\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Drip-campaign-761x1024.png\" alt=\"Drip campaign\" width=\"409\" height=\"550\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Drip-campaign-761x1024.png 761w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Drip-campaign-223x300.png 223w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Drip-campaign-18x24.png 18w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Drip-campaign-27x36.png 27w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Drip-campaign-36x48.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Drip-campaign.png 768w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><\/p>\n<h3>3. Pay Close Attention to Email Delivery Rates<\/h3>\n<p>Regularly monitoring your <b>email delivery rates<\/b> can help you stay on top of any issues that can potentially harm your reputation as a legitimate sender.<\/p>\n<p>Pay attention to patterns of the unknown user rate, unsubscribe rates, inbox placement, and other email metrics that tell you if you\u2019re doing something wrong.<\/p>\n<p>You should also look at what your email bounce codes mean.<\/p>\n<p>Hard bounces occur because of invalid email addresses, but a soft bounce can happen for many reasons. Pay attention to the bounce code \u2014 it can tell you how to deal with that specific type of error.<\/p>\n<h4>How can GMass help?<\/h4>\n<p>When you use GMass to send out email campaigns, you get access to many <a href=\"https:\/\/www.gmass.co\/blog\/reports\/\"><b>vital <\/b><b>email<\/b><b> metrics<\/b><\/a> that help you monitor your email performance.<\/p>\n<p>Some of the metrics GMass tracks include:<b><\/b><\/p>\n<ul>\n<li><b>Open rate &#8211; <\/b>Number of recipients who\u2019ve opened your email.<\/li>\n<li><b>Click-through rate &#8211; <\/b>Number of recipients who\u2019ve clicked on a link in the email.<\/li>\n<li><b>Unsubscribe rate &#8211; <\/b>Number of unsubscribed recipients.<\/li>\n<\/ul>\n<p>You can use these metrics to determine whether your email strategy works or needs improvement to deliver optimal results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17863\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Campaign-report-1024x965.png\" alt=\"Campaign report\" width=\"533\" height=\"502\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Campaign-report-1024x965.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Campaign-report-300x283.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Campaign-report-768x724.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Campaign-report-1536x1448.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Campaign-report-24x24.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Campaign-report-36x34.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Campaign-report-48x45.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/Campaign-report.png 1999w\" sizes=\"auto, (max-width: 533px) 100vw, 533px\" \/><\/p>\n<h3>4. Write Attractive and Interesting Emails<\/h3>\n<p>If recipients don\u2019t interact with your messages, your email reputation as a legitimate sender can quickly go down the drain.<\/p>\n<p>Don\u2019t resort to generic email marketing templates; they\u2019ll only deteriorate your content reputation. Instead, <b>personalize your <\/b><b>emails<\/b> and create a beautiful, well-designed email campaign for each subscriber.<\/p>\n<p>A high content reputation will automatically boost your campaign results and contribute significantly to brand growth.<\/p>\n<h4>How can GMass help?<\/h4>\n<p>GMass can <a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-personalization\/\"><b>automatically personalize<\/b><\/a> emails to insert the first name of each recipient as well as add personalized images, links, and even personalized blocks of text within the email.<\/p>\n<p>This helps you add a personal touch to all your campaign emails.<\/p>\n<p>Additionally, GMass supports <a href=\"https:\/\/www.gmass.co\/blog\/ab-test\/\"><b>A\/B testing<\/b><\/a> \u2014 a feature that helps you test variations of an email message. You can then determine which approach works best and use that for your email campaign.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17864\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/AB-testing.png\" alt=\"AB testing\" width=\"471\" height=\"480\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/AB-testing.png 805w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/AB-testing-295x300.png 295w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/AB-testing-768x781.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/AB-testing-24x24.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/AB-testing-36x36.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/10\/AB-testing-48x48.png 48w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/p>\n<p><a href=\"#this\"><strong>Back to contents<\/strong><\/a><\/p>\n<h2>Wrapping Up<\/h2>\n<p>Keeping your sender reputation high is crucial to getting optimal results from your email campaigns.<\/p>\n<p>You can keep a lookout for everything we\u2019ve mentioned here to keep your sender reputation high and deliver emails straight to subscribers&#8217; inboxes.<\/p>\n<p>Pair up these best practices with a powerful email outreach tool like GMass, and you\u2019ll be able to improve your sender reputation in no time.<\/p>\n<p><b><i>All you need to do is add the <\/i><\/b><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\"><b><i>GMass Chrome extension<\/i><\/b><\/a><b><i> and get started, so why not give it a try<\/i><\/b> today?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that your sender reputation affects the deliverability of your marketing and transactional emails? If you have a poor sender reputation, your emails will probably end\u2026<\/p>\n","protected":false},"author":2,"featured_media":19780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1954,8],"tags":[],"class_list":["post-17859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Sender Reputation Guide: How to Check &amp; Boost It<\/title>\r\n<meta name=\"description\" content=\"Explore what sender reputation is, what affects it, and how you can boost your reputation and ensure more emails reach the inbox.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/sender-reputation\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Sender Reputation Guide: How to Check &amp; 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