{"id":1883,"date":"2017-10-25T17:00:05","date_gmt":"2017-10-25T17:00:05","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=1883"},"modified":"2025-04-02T18:03:36","modified_gmt":"2025-04-02T18:03:36","slug":"sendgrid-smtp-account-configuration","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/sendgrid-smtp-account-configuration\/","title":{"rendered":"How to configure a Sendgrid SMTP account for GMass"},"content":{"rendered":"<p>If you&#8217;re using the <a href=\"https:\/\/www.gmass.co\/blog\/unlimited-mail-merge-sending-gmail\/\">GMass unlimited sending option<\/a> by connecting\u00a0an SMTP service to GMass, you may have chosen Sendgrid as your SMTP service provider. If so, here is how you\u00a0we recommend that you configure your Sendgrid account.<\/p>\n<ol>\n<li><span style=\"color: #ff0000;\">If you created your SendGrid account after 9\/17\/2020&#8230;<\/span> Accounts created after this date are required to have set up domain authentication before they can upgrade their free plan. More information on SendGrid&#8217;s website here: <a href=\"https:\/\/docs.sendgrid.com\/ui\/account-and-settings\/upgrading-your-plan#upgrade-your-sendgrid-plan\">https:\/\/docs.sendgrid.com\/ui\/account-and-settings\/upgrading-your-plan#upgrade-your-sendgrid-plan<\/a>. This also means <strong>you cannot use a free Gmail account with a paid SendGrid account unless that SendGrid account predates 9\/17\/2020<\/strong> \u2014 because, as a gmail.com account, you cannot set up domain authentication. (It&#8217;s Google&#8217;s domain.) As soon as you log in to your SendGrid account, you&#8217;ll be directed to verify a sender, so proceed with that before the rest of this setup. <strong>If your SendGrid account was created before September 17th, 2020, then you can skip ahead to step 2.<\/strong><\/li>\n<li>GMass will connect\u00a0<em>without TLS\/SSL<\/em>\u00a0to the SMTP server on the\u00a0<strong>port<\/strong>\u00a0of your choice.\u00a0Sendgrid allows you to connect on <strong>ports 25 or 587<\/strong>. <span style=\"color: #ff0000;\">As of October 2020, you must authenticate into the Sendgrid SMTP relay with the username &#8220;apikey&#8221; (this is the same for everyone) and then your actual API key that you create from inside the SendGrid interface.<\/span> <em>Note that you cannot use the username\/password that you use to log in to the SendGrid website.<\/em> See below for an example. Remember: the SMTP username is always &#8220;apikey.&#8221; The SMTP server is <strong>smtp.sendgrid.net<\/strong>.<a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-SMTP-Relay.gif\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1894\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-SMTP-Relay-1024x554.gif\" alt=\"\" width=\"720\" height=\"390\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-SMTP-Relay-1024x554.gif 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-SMTP-Relay-300x162.gif 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-SMTP-Relay-768x415.gif 768w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><br \/>\n<\/a>Go to your <a href=\"https:\/\/app.gmass.co\/settings\/smtpservers\">GMass dashboard<\/a> to add the SendGrid server to your list of SMTP servers.<\/p>\n<p>This is how you will set the Sendgrid server to be used in GMass.<br \/>\n<a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/sendgrid-smtp-tinified.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25199\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/sendgrid-smtp-tinified.png\" alt=\"\" width=\"2014\" height=\"1510\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/sendgrid-smtp-tinified.png 2014w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/sendgrid-smtp-tinified-300x225.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/sendgrid-smtp-tinified-1024x768.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/sendgrid-smtp-tinified-768x576.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/sendgrid-smtp-tinified-1536x1152.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/sendgrid-smtp-tinified-24x18.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/sendgrid-smtp-tinified-36x27.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/sendgrid-smtp-tinified-48x36.png 48w\" sizes=\"auto, (max-width: 2014px) 100vw, 2014px\" \/><\/a><br \/>\nConfigure your GMass account to send with Sendgrid. You must set the username and password to be &#8220;apikey&#8221; and your actual API key. Do not enter the username\/password you use to log in to SendGrid.<\/li>\n<li>Ensure that\u00a0<strong>open and click tracking\u00a0are turned OFF<\/strong>. This is because GMass will add the tracking for you if you\u00a0check the box for open and click tracking under <a href=\"https:\/\/www.gmass.co\/blog\/users-guide-to-the-gmass-settings-box\/\">Settings<\/a>, and we don\u2019t want the emails to be double tracked. Here is how the\u00a0&#8220;Tracking&#8221; section of Sendgrid should look:<br \/>\n<a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/09\/Sendgrid-Tracking-Settings.gif\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1838\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/09\/Sendgrid-Tracking-Settings-1024x340.gif\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/09\/Sendgrid-Tracking-Settings-1024x340.gif 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/09\/Sendgrid-Tracking-Settings-300x99.gif 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/09\/Sendgrid-Tracking-Settings-768x255.gif 768w\" alt=\"Sendgrid Tracking\" width=\"720\" height=\"239\" \/><\/a><\/li>\n<li>Ensure that\u00a0<strong>Bounce Notifications<\/strong>\u00a0are on. Set them to go to the\u00a0<strong>From Address<\/strong>.\u00a0This will allow GMass to\u00a0<a href=\"https:\/\/www.gmass.co\/blog\/new-feature-automatic-reply-management-in-your-gmail-account\/\">process your bounces<\/a>, just like normal. Not all SMTP services have this capability. Sendgrid and JangoSMTP do. Mailgun and Mailjet do not. Therefore this is what your <strong>Mail Settings<\/strong> screen in Sendgrid should look like:<br \/>\n<a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Mail-Settings-1.gif\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1889\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Mail-Settings-1-1024x748.gif\" alt=\"\" width=\"720\" height=\"526\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Mail-Settings-1-1024x748.gif 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Mail-Settings-1-300x219.gif 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Mail-Settings-1-768x561.gif 768w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/li>\n<li>We generally recommend users <strong>do NOT get a dedicated IP address<\/strong> with Sendgrid. We&#8217;ve spoken to high level staff at Sendgrid who have explained that dedicated IPs start off as cold IP addresses with no sending reputation. That means that initially, with a dedicated IP you&#8217;re likely to see more deliverability issues than if you use an IP address from Sendgrid&#8217;s shared pool. Here&#8217;s <a href=\"https:\/\/postmarkapp.com\/blog\/the-false-promises-of-dedicated-ips\">an article explaining the pitfalls of dedicated IPs<\/a>.\n<figure id=\"attachment_1887\" aria-describedby=\"caption-attachment-1887\" style=\"width: 720px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-IP-Addresses.gif\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1887 size-large\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-IP-Addresses-1024x894.gif\" alt=\"Sendgrid Dedicated IP Addresses\" width=\"720\" height=\"629\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-IP-Addresses-1024x894.gif 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-IP-Addresses-300x262.gif 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-IP-Addresses-768x670.gif 768w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><figcaption id=\"caption-attachment-1887\" class=\"wp-caption-text\">We recommend that you do not get a dedicated IP with Sendgrid.<\/figcaption><\/figure>\n<p>&nbsp;<\/li>\n<li>Similarly, we recommend that you <strong>do NOT whitelabel your domain<\/strong> either. Sendgrid highlights the deliverability advantages of a whitelisted domain, but because they force you to create a sub-domain of your domain, and don&#8217;t let you use your actual domain for the sending and signing of emails, your sub-domain will start off with no reputation and will likely cause delivery issues. <em>Note: Some Sendgrid accounts <strong>require<\/strong> you to whitelabel your domain. <\/em><a href=\"https:\/\/www.gmass.co\/blog\/get-around-sendgrid-domain-whitelabel-requirement\/\">Here&#8217;s how to get around that.<\/a><br \/>\n<a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Domain.gif\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><br \/>\n<\/a>Since our beta launch a few weeks ago, <strong>several users who set up a domain whitelabel have had spam and deliverability issues<\/strong>, specifically where Gmail highlights the white-labeled sub-domain as the source of the spam problem.<\/p>\n<figure id=\"attachment_1891\" aria-describedby=\"caption-attachment-1891\" style=\"width: 720px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Domain.gif\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1891 size-large\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Domain-1024x639.gif\" alt=\"Sendgrid Domain Whitelabel\" width=\"720\" height=\"449\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Domain-1024x639.gif 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Domain-300x187.gif 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Domain-768x479.gif 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Domain-800x500.gif 800w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><figcaption id=\"caption-attachment-1891\" class=\"wp-caption-text\">We recommend that you do NOT set up a domain whitelabel in your Sendgrid account.<\/figcaption><\/figure>\n<p>&nbsp;<\/li>\n<li>Lastly, <strong>do not set up an white-label email link<\/strong> either. This is equivalent to the <a href=\"https:\/\/www.gmass.co\/blog\/new-feature-for-g-suite-and-gmail-users-branded-tracking-domain\/\">branded tracking domain feature<\/a> of GMass. Since we previously turned OFF Sendgrid&#8217;s open and click tracking in to avoid double-tracking, there&#8217;s no need to customize email links with Sendgrid.\n<p><figure id=\"attachment_1892\" aria-describedby=\"caption-attachment-1892\" style=\"width: 720px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Email-Links.gif\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1892 size-large\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Email-Links-1024x639.gif\" alt=\"Sendgrid Link Whitelabel\" width=\"720\" height=\"449\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Email-Links-1024x639.gif 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Email-Links-300x187.gif 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Email-Links-768x479.gif 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-Whitelabel-Email-Links-800x500.gif 800w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><figcaption id=\"caption-attachment-1892\" class=\"wp-caption-text\">Setting up link whitelabels is irrelevant because you should have turned OFF open and click tracking in Sendgrid, since this will be handled by GMass.<\/figcaption><\/figure><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re using the GMass unlimited sending option by connecting\u00a0an SMTP service to GMass, you may have chosen Sendgrid as your SMTP service provider. If so, here is\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2506,4258,2723],"tags":[],"class_list":["post-1883","post","type-post","status-publish","format-standard","hentry","category-gmail-limits","category-sendgrid","category-smtp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to configure a Sendgrid SMTP account for GMass<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/sendgrid-smtp-account-configuration\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How to configure a Sendgrid SMTP account for GMass\" \/>\r\n<meta property=\"og:description\" content=\"If you&#8217;re using the GMass unlimited sending option by connecting\u00a0an SMTP service to GMass, you may have chosen Sendgrid as your SMTP service provider. If so, here is\u2026\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.gmass.co\/blog\/sendgrid-smtp-account-configuration\/\" \/>\r\n<meta property=\"og:site_name\" content=\"GMass Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GmailMailMerge\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-10-25T17:00:05+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-04-02T18:03:36+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/10\/Sendgrid-SMTP-Relay-1024x554.gif\" \/>\r\n<meta name=\"author\" content=\"Ajay Goel\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@PartTimeSnob\" \/>\r\n<meta name=\"twitter:site\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ajay Goel\" \/>\n\t<meta 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