{"id":18980,"date":"2021-12-19T10:22:20","date_gmt":"2021-12-19T10:22:20","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=18980"},"modified":"2025-10-29T17:19:49","modified_gmt":"2025-10-29T17:19:49","slug":"google-analytics-email-tracking-track-email-opens-clicks","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/google-analytics-email-tracking-track-email-opens-clicks\/","title":{"rendered":"How to Track Email Opens and Clicks with Google Analytics"},"content":{"rendered":"

Email tracking can help you assess the success of your email campaign. Understanding how recipients engage with and respond to your emails can help you optimize your campaigns for better results.<\/span><\/p>\n

Google Analytics is one of the most commonly used tools for tracking a website’s or campaign’s performance. However, it isn’t the most recommended tool for email marketing. It does provide some data on how the campaign performed, but it does not provide individual user metrics, which are essential for email campaigns’ success.<\/p>\n

GMass, on the other hand, is built explicitly for tracking emails. It provides more accurate information about your prospects’ actions with email than Google Analytics can. For example, it can provide you with detailed reports about who opened and clicked on a link in your emails.<\/span><\/p>\n

In this article, we’ll show you how to set up email tracking with Google Analytics and GMass and compare the two. We will also cover the limitations of Google Analytics email tracking and how GMass can handle it better.<\/p>\n

How to Set Up Google Analytics Email Tracking<\/strong><\/h2>\n

Tracking Email Opens with Google Analytics\u00a0<\/strong><\/h3>\n

To track email opens with Google Analytics, you need to add a “tracking pixel” to your email. The email tracking pixel is a small JavaScript code that sends information about the email open to Google Analytics.<\/p>\n

Here are the steps for tracking email opens using Google Analytics:<\/p>\n

Step 1 – Sign up for a Google Analytics Account<\/strong><\/h4>\n

To begin, you must sign up for a Google Analytics account. If you already use a Google Analytics account to analyze your website’s traffic, you may also use that to track emails.<\/p>\n

 <\/p>\n

Step 2 – Create a tracking pixel.<\/strong><\/h4>\n

To track the email opens in Google Analytics, you must embed a tracking pixel within the email body. Then, when an individual reads that email, their email client attempts to retrieve\/load this image and transmits tracking data to Google Analytics servers, which you may see in your Google Analytics account.<\/span><\/p>\n

The tracking pixel will start with the following code, and you need to add additional parameters as explained below:\u00a0<\/span><\/p>\n

<img src=”<\/span>https:\/\/www.google-analytics.com\/collect?v=1&…”\/<\/span><\/a>><\/span><\/p>\n

Here is a list of all the recommended fields for the tracking pixel:<\/span><\/p>\n