{"id":19006,"date":"2021-12-22T15:03:42","date_gmt":"2021-12-22T15:03:42","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=19006"},"modified":"2025-10-29T17:23:02","modified_gmt":"2025-10-29T17:23:02","slug":"gmail-email-tracking-track-opens-clicks","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/gmail-email-tracking-track-opens-clicks\/","title":{"rendered":"Gmail Email Tracking: How to Track Email Opens and Clicks in Gmail"},"content":{"rendered":"

Have you ever sent an email campaign in Gmail and been disappointed by the lack of responses? You are not alone. Many small business owners and entrepreneurs struggle with the idea of getting people to open their emails, let alone take any desired action.<\/span><\/p>\n

This is where email open tracking comes into play. You can’t tell if individuals on your list are opening and reading your emails unless you track your email opens.<\/span><\/p>\n

Open tracking is the process of keeping track of who opened your email. This article will explain how email open and click tracking works in Gmail, the advantages of using email open tracking, and how to enable it in Gmail.<\/span><\/p>\n

How to track email opens and clicks in Gmail<\/strong><\/h2>\n

You can track Gmail email opens by using read receipts in Google Workspace accounts or setting tracking pixels and link tracking in Google Analytics. Each of these options has its limitations. The article below will explain how each method works, its limits, and the best way to track email opens.<\/span><\/p>\n

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Track Email Opens Using Gmail Read Receipts<\/strong><\/h3>\n

Read receipts in Gmail can tell you whether your emails were opened, but they may also be unreliable. Remember that your recipient has the option of not providing you a read receipt at all. Also, you can enable this feature only if you have a paid Google Workspace account.<\/strong><\/span><\/p>\n

If you want to enable read receipts in Gmail, here are the steps:<\/b><\/p>\n

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  1. \n
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    1. Ensure that you have administrator privilege.<\/span><\/li>\n
    2. Open Google Workspace Admin console<\/strong>.<\/span><\/li>\n
    3. Navigate to Apps<\/strong> > Google Workspace<\/strong> > Gmail<\/strong> > User Settings<\/strong> by following this link: https:\/\/admin.google.com\/ac\/apps\/gmail\/usersettings<\/span><\/li>\n
    4. In the Email read receipts section, select the options that best apply:<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      \"enable<\/p>\n

       <\/p>\n