{"id":19583,"date":"2022-02-18T06:02:52","date_gmt":"2022-02-18T06:02:52","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=19583"},"modified":"2023-02-06T22:45:18","modified_gmt":"2023-02-06T22:45:18","slug":"outbound-email-marketing","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/","title":{"rendered":"Outbound Email Marketing Guide (What it is + 7 Proven Tips)"},"content":{"rendered":"<p><a href=\"#whatis\"><b>Outbound email marketing<\/b><\/a> is one of the best ways to approach people who are unfamiliar with your offerings.<\/p>\n<p>However, for your outbound campaign to succeed, you\u2019ll need to <a href=\"#1\">build a targeted email list<\/a>, <a href=\"#4\">craft compelling outbound email messages<\/a>, <a href=\"#6\">develop a solid follow-up strategy<\/a>, and do so much more.<\/p>\n<p>Don\u2019t worry.<\/p>\n<p>In this article, I\u2019ll cover <strong>what outbound email marketing is<\/strong> and the <a href=\"#vs\">four critical differences between outbound and inbound email marketing<\/a>. I\u2019ll also go over <a href=\"#tips\">seven practical tips to help you run an effective outbound email marketing campaign<\/a>.<\/p>\n<h2>Outbound Email Marketing: Table of Contents<\/h2>\n<p><em>(Click on links to jump to specific sections)<\/em><\/p>\n<ul>\n<li><a href=\"#whatis\">What Is Outbound Email Marketing?<\/a><\/li>\n<li><a href=\"#vs\">Outbound vs. Inbound Email Marketing: 4 Key Differences <\/a><\/li>\n<li id=\"whatis\"><a href=\"#tips\">7 No-Nonsense Tips for Outbound Email Marketing Success\u00a0<\/a><\/li>\n<\/ul>\n<p>Let\u2019s get started.<\/p>\n<h2>What Is Outbound Email Marketing?<\/h2>\n<p>Outbound email marketing is a type of direct marketing where you email people who <b>haven\u2019t<\/b> heard about your product or service.<\/p>\n<p>Generally, sales reps and digital marketers use outbound email marketing to:<\/p>\n<ul>\n<li>Establish a connection with a potential customer.<\/li>\n<li>Gauge interest in a product or service.<\/li>\n<li>Build brand awareness.<\/li>\n<\/ul>\n<p>Outbound emails are usually <b>unsolicited<\/b> since the recipients haven\u2019t given you prior permission to contact them.<\/p>\n<p>However, it doesn\u2019t mean that outbound emails are spam.<\/p>\n<p><i>What\u2019s the difference?<br \/>\n<\/i>This comes down to the <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-vs-spam\/\">cold email vs spam debate<\/a>. Unlike spam emails that are indiscriminately sent to anybody and everybody, outbound emails are only meant for relevant leads who can actually benefit from your offerings.<\/p>\n<p><b><i>Learn <\/i><\/b><a href=\"https:\/\/www.gmass.co\/blog\/how-to-stop-spam-emails\/\"><b><i>what <\/i><\/b><b><i>spam emails<\/i><\/b><b><i> are and five ways to stop them<\/i><\/b><\/a><b><i>.<\/i><\/b><\/p>\n<p><a id=\"vs\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>Now that I\u2019ve covered what outbound email marketing is let\u2019s go over how it\u2019s different from inbound email marketing.<\/p>\n<h2>Outbound Vs. Inbound Email Marketing: 4 Key Differences<\/h2>\n<p>Outbound and inbound email marketing mainly differ based on <b>four <\/b>aspects:<\/p>\n<h3>A. Approach<\/h3>\n<h4>1. Outbound Email Marketing<\/h4>\n<p>Outbound marketing (direct mail marketing, telemarketing, Google ads, social media marketing) is <b>proactive<\/b>.<\/p>\n<p>You initiate the conversation by sending <a href=\"https:\/\/www.gmass.co\/uses\/cold-email-outreach\">cold email outreach<\/a> messages to a potential customer, even if they haven\u2019t expressed interest in your offerings. This message would be a cold email designed to capture the recipient\u2019s attention in the case of outbound email marketing.<\/p>\n<p><b><i>Check out <\/i><\/b><a href=\"https:\/\/www.gmass.co\/cold-email\"><b><i>my complete guide to cold email<\/i><\/b><\/a><b><i> for cold email writing tips, templates, and best practices.<\/i><\/b><\/p>\n<h4>2. Inbound Email Marketing<\/h4>\n<p>Inbound marketing leverages helpful resources like blogs, whitepapers, case studies, etc., to attract and retain customers.<\/p>\n<p>Once someone signs up for your email list or purchases a product from your website, you send them relevant messages to keep them interested in your product. These messages can be a welcome email, a promotion email, an abandoned cart email, and so on.<\/p>\n<h3>B. Engagement<\/h3>\n<h4>1. Outbound Email Marketing<\/h4>\n<p>Outbound email marketing tends to have a <b>lower engagement rate<\/b> when compared to the inbound email marketing method. (The benchmark for the average <a href=\"https:\/\/www.gmass.co\/blog\/average-cold-email-response-rate\/\">cold email reply rate<\/a> across all industries is around 1% to 5%.)<\/p>\n<p>That\u2019s because you\u2019re emailing recipients who haven\u2019t opted-in to receive your communications.<\/p>\n<h4>2. Inbound Email Marketing<\/h4>\n<p>You send inbound emails only to targeted leads who\u2019ve opted-in to hear from you.<\/p>\n<p>As a result, inbound email marketing generally has <b>higher <\/b>open and response rates than outbound email marketing.<\/p>\n<h3>C. Speed<\/h3>\n<h4>1. Outbound Email Marketing<\/h4>\n<p>Reaching out to a large number of outbound leads is easy \u2014 you don\u2019t have to wait for them to opt-in to your communications.<\/p>\n<p>All you need to do is build an email list and send out your outbound email marketing campaign.<\/p>\n<h4>2. Inbound Email Marketing<\/h4>\n<p>Approaching a large lead pool with an inbound marketing campaign <b>takes time<\/b>.<\/p>\n<p>You\u2019ll first have to build awareness about your offerings, get people to opt-in for your communications, and only then send out your inbound email marketing campaign.<\/p>\n<h3>D. Cost<\/h3>\n<h4>1. Outbound Email Marketing<\/h4>\n<p>As the engagement rate for outbound emails is low, you\u2019ll have to send a massive volume of emails to convert a good number of sales.<\/p>\n<p>However, since email services typically charge you based on the number of emails sent, you\u2019ll end up paying a higher amount for outbound email marketing. (Note: At GMass, we do\u00a0<em>not<\/em> charge per number of emails or contacts.)<\/p>\n<h4>2. Inbound Email Marketing<\/h4>\n<p>With inbound email marketing, you email a very targeted prospect list.<\/p>\n<p>As a result, your email provider cost will be lower and <b>more <\/b><b>cost-effective<\/b> \u2014 <a href=\"https:\/\/evenbound.com\/blog\/roi-of-inbound-marketing\">research<\/a> shows that inbound marketing tactics cost around 61% less than the outbound marketing method.<\/p>\n<p><a id=\"tips\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>Next, I\u2019ll share some tips to make the most of your outbound email marketing campaign:<\/p>\n<h2 id=\"1\">7 No-Nonsense Tips for Outbound Email Marketing Success<\/h2>\n<p>Here are <b>seven <\/b>practical tips to help you run an effective outbound email marketing campaign:<\/p>\n<h3>1. Build a Targeted Outbound Email List<\/h3>\n<p>An email list allows you to send an outbound campaign to many people at once.<\/p>\n<p>But for your outbound email campaign to work, your email list must be well-chosen, containing only those leads who can genuinely benefit from your product or service.<\/p>\n<p>In other words, <b>you shouldn\u2019t buy an <\/b><b>email list<\/b><b> off the internet<\/b>.<\/p>\n<p>Not only is that illegal on most occasions (read our article <a href=\"https:\/\/www.gmass.co\/blog\/is-cold-emailing-illegal\/\">asking &#8220;Is cold email illegal?&#8221;<\/a> for more on that), but your outreach emails also run the risk of <a href=\"https:\/\/www.gmass.co\/blog\/spam-filter\/\">ending up in the spam folder<\/a> when relying on this strategy.<\/p>\n<p><i>What can you do instead?<br \/>\n<\/i>Start by defining your <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2019\/02\/15\/why-your-company-needs-an-ideal-customer-profile-and-seven-ways-to-leverage-it\/\">ideal customer profile<\/a> (ICP).<\/p>\n<p>For example, if you\u2019re a marketing firm working with tech startups, your ICP can look like this:<\/p>\n<ul>\n<li>An early-stage tech startup in California.<\/li>\n<li>The company has an annual recurring revenue of $1 million.<\/li>\n<li>Their marketing budget is around $50,000.<\/li>\n<li>Content marketing and Search Engine Optimization (SEO) are their go-to strategies for lead generation.<\/li>\n<\/ul>\n<p>Once you define the ICP, build an email list of potential clients matching these criteria.<\/p>\n<p>Fortunately, building an email list is a breeze when your email marketing or <a href=\"https:\/\/www.gmass.co\/blog\/sales-team\/\">sales team<\/a> uses a <b>robust <\/b><b>cold email<\/b><b> tool <\/b>like <a href=\"https:\/\/www.gmass.co\/\"><b>GMass<\/b><\/a>.<\/p>\n<p>With GMass, you can simply search for keywords relevant to your target audience on Gmail and <a href=\"https:\/\/www.gmass.co\/blog\/build-email-list-from-gmail-account\/\">build an email list from your search results<\/a> at the click of a button.<\/p>\n<p>You can also connect your email list stored in an <a href=\"https:\/\/www.gmass.co\/blog\/send-mail-merge-from-excel-using-gmail\/\">Excel<\/a> or <a href=\"https:\/\/www.gmass.co\/blog\/google-sheets-mail-merge\/\">Google Sheets<\/a> file to GMass and start sending emails in an instant.<\/p>\n<h3>2. Set Up a New Domain to Send Your Outbound Emails<\/h3>\n<p>Many email marketers and salespeople use the same email address and domain for critical business communications and sending outbound campaigns.<\/p>\n<p>However, this is almost always a <b>bad idea<\/b>.<\/p>\n<p><i>Why?<\/i><i><br \/>\n<\/i>Even if you follow email best practices, some of your outbound email recipients may still mark your emails as spam.<\/p>\n<p>When they do, your <a href=\"https:\/\/www.gmass.co\/blog\/sender-reputation\/\"><b>sender reputation<\/b><\/a> and <a href=\"https:\/\/www.gmass.co\/blog\/what-is-email-deliverability\/\"><b>email deliverability<\/b><\/a> take a hit, causing your emails to land in the recipient\u2019s spam folder instead of their inbox.<\/p>\n<p>Here\u2019s what you can do to prevent that from happening:<\/p>\n<ul>\n<li>Create a <b>dedicated domain<\/b> with an email account different from the one you use for business communications. This way, your outbound email campaigns do not affect the deliverability of your critical business emails.<\/li>\n<li>Remember to choose a domain name relevant to your business, making it easy to recognize. For instance, if your business domain name is \u201ctadpoletanksusa.com\u201d, pick \u201cbuytadpoletanksusa.com\u201d as the domain name for your outbound campaigns.<\/li>\n<li>Pick an email service provider that lets you send your target number of emails daily. Email providers like Gmail limit the number of emails you can send to 500 with a regular account, so you\u2019ll need an email marketing service to overcome this sending limit. With GMass, you can even <a href=\"https:\/\/www.gmass.co\/features\/gmail-limit-handling\">break Gmail&#8217;s limits<\/a> to send virtually unlimited emails.<\/li>\n<li>Leverage security mechanisms like DKIM (Domain Keys Identified Mail) and SPF (Sender Policy Framework) to prevent hackers from sending emails on your behalf and avoid triggering the spam filters.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/how-to-use-email-analyzer\/\">GMass\u2019 email analyzer feature<\/a> lets you quickly check your emails\u2019 SPF and DKIM records to ensure the best email deliverability.<\/p>\n<h3>3. Craft Compelling Outbound Email Messages<\/h3>\n<p>It\u2019s time to craft your outbound email message.<\/p>\n<p>Keep these<b> three<\/b> points in mind to create compelling outbound emails:<\/p>\n<ul>\n<li>Ensure that your emails are brief and to the point. Ideally, you\u2019ll want to keep the length of your outbound marketing email to <a href=\"https:\/\/theumg.io\/8-cold-email-dos-and-donts-with-examples\/\">100 words<\/a>.<\/li>\n<li>Add social proof, like case studies, press mentions, etc., showcasing your know-how and how you\u2019ve helped similar customers with their pain points..<\/li>\n<li><b>Personalize <\/b>your outbound email message around the recipient\u2019s specific interests to stand out in their email inbox. If you\u2019re sending a generic email like most sales reps, you\u2019re sure to be ignored.<\/li>\n<\/ul>\n<p>Fortunately, <a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-personalization\/\">personalizing your emails at scale<\/a> is a cakewalk with GMass.<\/p>\n<p>GMass lets you <b>automatically <\/b>personalize everything about your outbound emails, including subject lines, <a href=\"https:\/\/www.gmass.co\/blog\/personalize-entire-paragraph-mail-merge\/\">paragraphs<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-personalized-image-in-email-marketing-campaign\/\">images<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-personalized-image-in-email-marketing-campaign\/\">links<\/a>, and <a href=\"https:\/\/www.gmass.co\/blog\/mass-email-with-personalized-attachments\/\">attachments<\/a>.<\/p>\n<p><a href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<h3>4. Send Out Your Outbound Emails Campaign at Optimal Times<\/h3>\n<p>Your outbound email campaign must reach the prospects\u2019 inboxes at optimal times to ensure that your potential prospects open your emails.<\/p>\n<p><i>What is the optimal time to send cold emails?<br \/>\n<\/i>The optimal time depends on who your <b>target audience<\/b> is.<\/p>\n<p>When cold emailing a B2B lead, aim to reach the recipients\u2019 inboxes at <a href=\"http:\/\/blog.ironmarkusa.com\/best-time-send-emails\">10 am on Tuesday, Wednesday, or Thursday<\/a>. But if you\u2019re sending a B2C email, try to reach the prospect\u2019s inbox at lunchtime or after-hours, when they\u2019re more likely to check their mailboxes.<\/p>\n<p>Meanwhile, the <a href=\"https:\/\/www.entrepreneur.com\/article\/294536\">best time to email an entrepreneur<\/a> is on the weekend.<\/p>\n<p>In any case, manually scheduling your outbound email campaigns is a pain.<\/p>\n<p>With an email marketing automation tool like GMass, you can <a id=\"6\" href=\"https:\/\/www.gmass.co\/features\/gmail-scheduling\">schedule your outbound campaigns in advance<\/a> so that they reach potential prospects at optimal times. If your marketing strategy changes, you can also easily reschedule your outbound email campaign.<\/p>\n<h3>5. Follow Up on Your Outbound Emails<\/h3>\n<p>Chances are, your first outbound email doesn\u2019t convince your prospect to respond.<\/p>\n<p>The best strategy here is to send a <b>follow-up<\/b> <b>email<\/b> to your first outbound email.<\/p>\n<p>Sending follow-ups can significantly improve your open rate and response rate \u2014 research shows that just one follow-up email can <a href=\"https:\/\/backlinko.com\/email-outreach-study\">increase your response rate by 65.8%<\/a>.<\/p>\n<p>And the more follow-ups you send, generally, the better your engagement chances.<\/p>\n<p>Just remember not to send too many follow-ups, or you\u2019ll annoy the recipient.<\/p>\n<p>However, following up with a large lead pool is challenging and taxing. But it doesn\u2019t have to be.<\/p>\n<p>GMass allows your sales team to set up <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\"><b>automated <\/b>workflows to send follow-up emails<\/a>.<\/p>\n<p>You can also personalize these follow-ups extensively, including the:<\/p>\n<ul>\n<li>Trigger to send follow-ups.<\/li>\n<li>Time interval between consecutive follow-ups in your email sequence.<\/li>\n<li>Total number of follow-up emails to send out, and more.<\/li>\n<li>Desired response to stop the sequence (e.g., the person receives emails until they reply).<\/li>\n<\/ul>\n<h3>6. Leverage Email Templates in Your Outbound Email Campaigns<\/h3>\n<p>Creating an email from scratch every time you send an outbound marketing campaign may not be practical when you have a massive email list.<\/p>\n<p>A smarter idea is to create <b>outbound email<\/b><b> templates<\/b> you can reuse in future campaigns.<\/p>\n<p>This way, you can spend more time finding and cold emailing quality prospects instead of getting hung up on crafting emails. Moreover, once you\u2019ve created an email template, you can easily plug personalization data into it to quickly create personalized outbound emails.<\/p>\n<p>When you\u2019re using GMass, every email you send gets <a href=\"https:\/\/www.gmass.co\/blog\/campaign-templates-in-gmail\/\"><b>automatically <\/b>saved as a template<\/a> you can quickly reuse in future outbound email campaigns.<\/p>\n<p>You can directly load these templates from the <i>Compose <\/i>window on Gmail and make edits. Once you\u2019ve made edits, just add recipients in the <i>To <\/i>field and send out your outbound marketing campaign!<\/p>\n<p><b><i>Looking for effective email templates?<br \/>\n<\/i><\/b><b><i>Use these <\/i><\/b><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-templates\/\"><b><i>five cold email templates<\/i><\/b><\/a><b><i> in your next outbound campaign.<\/i><\/b><\/p>\n<h3>7. Keep an Eye on Your Outbound Email Metrics<\/h3>\n<p>Gauging email metrics is crucial to understanding the effectiveness of your outbound emails.<\/p>\n<p>By analyzing these metrics, you\u2019ll have an idea about which outbound emails bring you the best results and which campaigns need more fine-tuning to be successful.<\/p>\n<p><i>But how do you track your outbound campaign performance?<br \/>\n<\/i>GMass generates a <a href=\"https:\/\/www.gmass.co\/blog\/reports\/\">detailed analytics report<\/a> for every campaign that you send.<\/p>\n<p>This report shows the:<\/p>\n<ul>\n<li><b>Total Recipients: <\/b>how many email addresses the outbound campaign went to.<\/li>\n<li><b>Open Rate<\/b><b>:<\/b> number of unique recipients who opened your outbound email.<\/li>\n<li><b>Reply Rate:<\/b> number of unique recipients who replied to your outbound email.<\/li>\n<li><b>Unsubscribe Rate: <\/b>number of unique recipients who unsubscribed from your campaigns.<\/li>\n<li><b>Bounce Rate:<\/b> total email addresses that came back undeliverable because they were invalid, and more.<\/li>\n<\/ul>\n<p><a href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<h2>Outbound Email Marketing: Final Thoughts<\/h2>\n<p>Like most traditional marketing methods, outbound email marketing allows you to reach out to tons of people to build brand awareness and expand your customer base.<\/p>\n<p>But with this digital marketing method, your marketer or sales rep can also easily personalize their outreach and improve their outbound sales conversion chances.<\/p>\n<p>And if you\u2019re looking for a hassle-free way to do outbound email marketing, try <b>GMass<\/b>.<br \/>\nGMass offers a suite of powerful features like automatic email personalization, auto follow-ups, detailed reports, and more.<\/p>\n<p><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\"><b><i>Download the GMass Chrome extension today<\/i><\/b><\/a><b><i> and join <\/i><\/b><b><i>social media<\/i><\/b><b><i> giants like <\/i><\/b><b><i>LinkedIn<\/i><\/b><b><i> and Twitter in scaling up email <\/i><\/b><b><i>marketing<\/i><\/b> <em><strong>efforts!<\/strong><\/em><\/p>\n<div style=\"border: 4px solid #000080; background-color: #d3d3d3d3; padding: 10px;\">\n<p><b>Further Reading<\/b><\/p>\n<ul>\n<li id=\"this\"><strong>Need help writing great outreach emails? Check out <a href=\"https:\/\/www.gmass.co\/blog\/5-high-yield-cold-email-outreach-templates\/\">five high-yield cold email outreach templates<\/a>.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Discover the <a href=\"https:\/\/www.gmass.co\/blog\/email-outbound-software\/\">12 best email outbound software<\/a>, including their key features and pricing.<\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Outbound email marketing is one of the best ways to approach people who are unfamiliar with your offerings. However, for your outbound campaign to succeed, you\u2019ll need to\u2026<\/p>\n","protected":false},"author":2,"featured_media":19705,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428,13,8],"tags":[],"class_list":["post-19583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email","category-email-campaigns","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Outbound Email Marketing Guide (What it is + 7 Proven Tips)<\/title>\r\n<meta name=\"description\" content=\"Learn what outbound email marketing is, how it differs from inbound email marketing, and 8 no-nonsense tips for outbound email success.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Outbound Email Marketing Guide (What it is + 7 Proven Tips)\" \/>\r\n<meta property=\"og:description\" content=\"Learn what outbound email marketing is, how it differs from inbound email marketing, and 8 no-nonsense tips for outbound email success.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/\" \/>\r\n<meta property=\"og:site_name\" content=\"GMass Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GmailMailMerge\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-02-18T06:02:52+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2023-02-06T22:45:18+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/Featured-image-Outbound-Email-Marketing-Guide-21kb.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1001\" \/>\r\n\t<meta property=\"og:image:height\" content=\"464\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Ajay Goel\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@PartTimeSnob\" \/>\r\n<meta name=\"twitter:site\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ajay Goel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/\"},\"author\":{\"name\":\"Ajay Goel\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\"},\"headline\":\"Outbound Email Marketing Guide (What it is + 7 Proven Tips)\",\"datePublished\":\"2022-02-18T06:02:52+00:00\",\"dateModified\":\"2023-02-06T22:45:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/\"},\"wordCount\":2224,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Featured-image-Outbound-Email-Marketing-Guide-21kb.png\",\"articleSection\":[\"Cold Email\",\"Email Campaigns\",\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/\",\"name\":\"Outbound Email Marketing Guide (What it is + 7 Proven Tips)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Featured-image-Outbound-Email-Marketing-Guide-21kb.png\",\"datePublished\":\"2022-02-18T06:02:52+00:00\",\"dateModified\":\"2023-02-06T22:45:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\"},\"description\":\"Learn what outbound email marketing is, how it differs from inbound email marketing, and 8 no-nonsense tips for outbound email success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Featured-image-Outbound-Email-Marketing-Guide-21kb.png\",\"contentUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Featured-image-Outbound-Email-Marketing-Guide-21kb.png\",\"width\":1001,\"height\":464,\"caption\":\"Outbound Email Marketing Guide\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outbound-email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Outbound Email Marketing Guide (What it is + 7 Proven Tips)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\",\"name\":\"GMass Blog\",\"description\":\"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\",\"name\":\"Ajay Goel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"caption\":\"Ajay Goel\"},\"description\":\"Ajay is the founder of GMass and has been developing email sending software for 20 years.\",\"sameAs\":[\"https:\\\/\\\/twitter.com\\\/PartTimeSnob\",\"https:\\\/\\\/x.com\\\/PartTimeSnob\"],\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/author\\\/ajay-goel\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Outbound Email Marketing Guide (What it is + 7 Proven Tips)","description":"Learn what outbound email marketing is, how it differs from inbound email marketing, and 8 no-nonsense tips for outbound email success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Outbound Email Marketing Guide (What it is + 7 Proven Tips)","og_description":"Learn what outbound email marketing is, how it differs from inbound email marketing, and 8 no-nonsense tips for outbound email success.","og_url":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/","og_site_name":"GMass Blog","article_publisher":"https:\/\/www.facebook.com\/GmailMailMerge\/","article_published_time":"2022-02-18T06:02:52+00:00","article_modified_time":"2023-02-06T22:45:18+00:00","og_image":[{"width":1001,"height":464,"url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/Featured-image-Outbound-Email-Marketing-Guide-21kb.png","type":"image\/png"}],"author":"Ajay Goel","twitter_card":"summary_large_image","twitter_creator":"@PartTimeSnob","twitter_site":"@GMassForGmail","twitter_misc":{"Written by":"Ajay Goel","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/"},"author":{"name":"Ajay Goel","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8"},"headline":"Outbound Email Marketing Guide (What it is + 7 Proven Tips)","datePublished":"2022-02-18T06:02:52+00:00","dateModified":"2023-02-06T22:45:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/"},"wordCount":2224,"commentCount":0,"image":{"@id":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/Featured-image-Outbound-Email-Marketing-Guide-21kb.png","articleSection":["Cold Email","Email Campaigns","Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/","url":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/","name":"Outbound Email Marketing Guide (What it is + 7 Proven Tips)","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/Featured-image-Outbound-Email-Marketing-Guide-21kb.png","datePublished":"2022-02-18T06:02:52+00:00","dateModified":"2023-02-06T22:45:18+00:00","author":{"@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8"},"description":"Learn what outbound email marketing is, how it differs from inbound email marketing, and 8 no-nonsense tips for outbound email success.","breadcrumb":{"@id":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/#primaryimage","url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/Featured-image-Outbound-Email-Marketing-Guide-21kb.png","contentUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/02\/Featured-image-Outbound-Email-Marketing-Guide-21kb.png","width":1001,"height":464,"caption":"Outbound Email Marketing Guide"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gmass.co\/blog\/outbound-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gmass.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Outbound Email Marketing Guide (What it is + 7 Proven Tips)"}]},{"@type":"WebSite","@id":"https:\/\/www.gmass.co\/blog\/#website","url":"https:\/\/www.gmass.co\/blog\/","name":"GMass Blog","description":"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gmass.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8","name":"Ajay Goel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","caption":"Ajay Goel"},"description":"Ajay is the founder of GMass and has been developing email sending software for 20 years.","sameAs":["https:\/\/twitter.com\/PartTimeSnob","https:\/\/x.com\/PartTimeSnob"],"url":"https:\/\/www.gmass.co\/blog\/author\/ajay-goel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/19583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/comments?post=19583"}],"version-history":[{"count":11,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/19583\/revisions"}],"predecessor-version":[{"id":22616,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/19583\/revisions\/22616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media\/19705"}],"wp:attachment":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media?parent=19583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/categories?post=19583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/tags?post=19583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}