Sounds intimidating?
\nDon\u2019t worry.<\/p>\n
To help you out, I\u2019ll go over the four main sections of a cold email. I\u2019ll then list ten actionable tips to help you ace cold email copywriting<\/a> and share three ready-to-use cold email templates you can steal<\/a>.<\/p>\n As a bonus, I\u2019ll show you the best cold email tool of 2022<\/a>.<\/p>\n (Click on links to jump to specific sections)<\/em><\/p>\n Let\u2019s go.<\/p>\n Before writing the cold email copy, ask yourself: what makes a <\/i>great email<\/i>?<\/i><\/p>\n Simply put, a great email has:<\/p>\n We\u2019ll take a closer look at each section to help you craft a high-converting cold email copy:<\/p>\n Your subject line is one of the first<\/strong> things a recipient notices about the email.<\/p>\n If your subject line is bland, generic, or spammy, your cold email may get buried under the onslaught of other emails in their inbox.\u00a0<\/i><\/p>\n In fact, 47% of recipients<\/a> decide to open an email solely based on the subject line.<\/p>\n My point? To that end, personalize the subject line by mentioning your recipient\u2019s name or company name, a mutual connection, an intriguing and relevant statistic, or a unique pain point your audience struggles with.<\/p>\n But keep things short. To set you up for success, here are three subject lines you can try today:<\/i><\/p>\n Discover <\/i><\/b>43 <\/i><\/b>cold email<\/i><\/b> subject lines<\/i><\/b><\/a> that get your emails opened.<\/i><\/b><\/p>\n The subject line may get your foot in the door \u2014 earning you an open.<\/p>\n But it\u2019s the opening lines that convince<\/strong> a recipient to keep reading.<\/p>\n Your opening lines must pique the reader\u2019s interest and help you start a conversation<\/strong>. More importantly, they should tell readers why<\/i> they should care about your cold sales email and should set the stage for your main email body copy.<\/p>\n You can take inspiration from these three opening lines:<\/p>\n Learn <\/i><\/b>how to start a cold <\/i><\/b>email<\/i><\/b><\/a>, including the best salutations and <\/i><\/b>opening lines<\/i><\/b>.<\/i><\/b><\/p>\n Imagine that your opening lines captured the reader\u2019s attention, and they want to read on.<\/p>\n What now? For example, if you promised to share a strategy for scaling up website traffic from 0-10,000 monthly visitors, tell them how. Explain the reasoning behind your strategy, and highlight past results. And if you\u2019ve got any charts, add those too.<\/p>\n Essentially, showcase what you can do for the recipient \u2014 your value proposition<\/a>.<\/p>\n Here\u2019s a main body copy example for reference:<\/p>\n [Your <\/i>company name<\/i>] helps customers in [<\/i>lead<\/i>\u2019s industry] accomplish [relevant goal].\u00a0<\/i><\/p>\n We achieve this through:<\/i><\/i><\/p>\n Recently, we helped [<\/i>lead<\/i>\u2019s soft competitor] reach [relevant milestone]. Here\u2019s the complete <\/i>case study<\/i> showing the exact steps we took to get there: [URL to <\/i>case study<\/i>]<\/i><\/p>\n Once a lead finishes reading the email main body, you need to tell them precisely what to do next<\/strong> \u2014 schedule a meeting with you, visit your landing page, read a case study, or watch a short video.<\/p>\n That\u2019s where a call to action (CTA) comes in.<\/p>\n A clear CTA prompts readers to engage with your content further<\/strong> and drives them towards conversion.<\/p>\n But a word of caution. Check out three hard-to-ignore CTAs you can steal today:<\/i><\/p>\n Go back to Contents<\/b><\/a><\/p>\n Now that we\u2019ve gone over the main components of a cold email, I\u2019ll share some no-nonsense tips to level up your cold email copy game.<\/p>\n Here are ten<\/b> actionable tips to help you ace cold email copywriting:<\/p>\n Your cold emails won\u2019t get responses<\/a> if you don\u2019t understand the target audience thoroughly.<\/p>\n What do I mean by that? Let\u2019s take the example of an eCommerce store selling skincare products to understand what it means to really <\/i>know your target audience.<\/p>\n One goal for buying skincare products can be to protect your skin from internal damage. Another might be slowing down the aging process. Some consumers will purchase these products to address skin-specific issues.<\/p>\n A challenge your potential client might face is buying without testing these products.<\/p>\n As for preferences, your prospects may be inclined towards ethical and vegan skincare products.<\/p>\n My point? Your cold email isn\u2019t about pushing a sale.<\/p>\n In contrast, it\u2019s about starting a conversation with a lead so that you can gradually build a relationship<\/strong> with them.<\/p>\n One way to get recipients talking is to ask questions. You need to ask incisive and open-ended questions that force readers to think and reveal valuable insights about their business, like:<\/i><\/p>\n However, when asking questions, don\u2019t go overboard. You wouldn\u2019t want to make it seem like an interrogation.<\/p>\n Many marketers and sales professionals focus too much on themselves. They ramble on about their company, products, features, pricing, etc.<\/p>\n But that\u2019s a terrible idea! A better idea is to write email copy that focuses on the prospect\u2019s aspirations, pain points, experiences, and how your offerings fit into the picture<\/strong>.<\/p>\n Simply put, show prospects how you can benefit them without<\/b> sounding sales-y.<\/p>\n Wondering how to do that? Instead of talking about the clever technicalities of how your product works, tell readers how much time your product can save them. Help them understand the kind of ROI they can expect. Show them how your product will make their lives easier.<\/p>\n Being clear about your value proposition gives prospects the confidence to engage with your cold sales email and potentially become a customer.<\/p>\n Go back to Contents<\/b><\/a><\/p>\n Sending a generic cold email is a surefire way to get ignored or marked as spam.<\/p>\n Personalizing your emails makes them more relevant to the reader and shows you\u2019ve researched well about the reader before reaching out.<\/p>\n How do you personalize an <\/b>email<\/b>? Then, take things up a notch by mentioning:<\/p>\n Essentially, use personalization to make your email look tailor-made<\/strong> to the recipient. Show the reader that you see them as a real person with genuine needs and not just as another name on a faceless list.<\/p>\n However, a bit of advice \u2014 while personalization<\/a> is great, don\u2019t over-personalize your emails.<\/p>\n For example, mentioning a comment the prospect<\/a> left on a Facebook post six years ago is probably a bad idea. It may come across as trying too hard and can actually hurt your conversion rate.<\/p>\n Ideally, stick to recent, professional, and public information when personalizing your emails.<\/p>\n Your readers may not trust everything you say in the cold email.<\/p>\n And that\u2019s fair. You need to show them what makes you and your product\/service stand out.<\/p>\n But how? Social proof is any evidence showcasing the value a customer received from using your product or service.<\/p>\n As social proof, you can include:<\/p>\n A customer saying how much your product has helped them is much more compelling than you talking about the product\u2019s benefits in your cold pitch. It gives prospective customers a hint of what they can experience when working with you.<\/p>\n Even if you send a great cold email, there\u2019s a real chance the recipient puts it off for later.<\/p>\n They could be busy at the moment, and replying to your email may not be a priority. But then life happens, and the next thing you know, the recipient has entirely forgotten about your email.<\/p>\n Don\u2019t let that happen.<\/p>\n Here\u2019s what you can do about it:<\/p>\n Essentially, incentivize prospects to act soon before their interest in your offerings goes down.<\/p>\n Go back to Contents<\/b><\/a><\/p>\n Sending a single follow up email can improve your response rate by 65.8%<\/a>.<\/p>\n While follow-ups are powerful, very few salespeople utilize the full potential of follow-up emails. Most sales reps send generic follow-ups gently reminding the recipient about the first email they sent out.<\/p>\n But there\u2019s a better way: sending a follow up email that adds value<\/strong>.<\/p>\n What do I mean by that? Providing continuous value through your follow-ups shows prospects you care about helping them out<\/strong>. As a result, they\u2019d be more likely to engage with your cold email.<\/p>\n Learn <\/i><\/b>how to write a sales follow-up email<\/i><\/b><\/a> with proven templates.<\/i><\/b><\/p>\n When you\u2019re done crafting the cold email, thoroughly proofread your email.<\/p>\n Check for:<\/p>\n Any errors can take away from your cold outreach email\u2019s clarity and hurt your credibility<\/strong>.<\/p>\n Additionally, remove any suspicious words from your cold email copy like \u201clowest price\u201d, \u201cloans\u201d, \u201cno fees\u201d, \u201cfull refund\u201d, etc. Such words may trigger the spam filter and cause your cold email to go to the spam folder<\/a>, hurting your open rate and email deliverability<\/a>.<\/p>\n Discover <\/i><\/b>why your emails go to spam and how to solve it<\/i><\/b><\/a>.<\/i><\/b><\/p>\n You can research a prospect, personalize your cold email, reach out to the right person, add social proof, and do everything by the book.<\/p>\n After all that effort, a good cold email you write can still get ignored.<\/p>\n That\u2019s okay. One strategy you can use to achieve a great email response rate is A\/B testing<\/strong> or split testing.<\/p>\n During A\/B testing<\/a>, you test different versions of a cold email copy to see which version brings the best results.<\/p>\n You can experiment with different:<\/p>\n The end goal here is to develop an effective cold email copy.<\/p>\n Writing an email from scratch every time you want to send a cold email campaign is impractical.<\/p>\n But if your sales team<\/a> were to save your best cold email copies as templates, you can quickly reuse them later with a few modifications.<\/p>\n In other words, cold emailing becomes much easier once you\u2019ve created a template.<\/p>\n Your sales rep simply needs to:<\/p>\n GMass automatically lets you reuse any past cold email you’ve sent as a template<\/a>, making this process as simple as possible.<\/p>\n Go back to Contents<\/b><\/a><\/p>\n Next, I\u2019ll share some read-to-deploy templates your sales team can use in the next cold email campaign.<\/p>\n Here are three<\/b> cold email templates<\/a> that can increase your conversions:<\/p>\n This cold email template works because it gives recipients an idea of how your product\/service can improve their lives. It paints a picture of the prospect\u2019s life before you came in and what it can be like after using your solution.<\/p>\n Subject: <\/i><\/b>[<\/i>Prospect<\/i>\u2019s first name], want to overcome [<\/i>pain point<\/i>]?<\/i><\/p>\n Hi [<\/i>prospect<\/i>\u2019s first name],<\/i><\/p>\n I know how frustrating [<\/i>pain point<\/i>] can be.<\/i><\/p>\n If only there were a way to overcome [<\/i>pain point<\/i>] without compromising on [goal], right? [Your product\/service] helps customers in the [<\/i>prospect<\/i>\u2019s industry] space achieve [milestone].\u00a0<\/i><\/p>\n We do this through:<\/i><\/i><\/p>\n If you\u2019re interested in learning more about how we can help you, let\u2019s get on a 30-minute call at [time] on [date].<\/i><\/p>\n Best, Sending a value-added cold email positions you as an asset to the prospects. Since it shows prospects you care about helping them reach their goals, they\u2019re likelier to respond to your cold outreach email.<\/p>\n Subject: <\/i><\/b>Thought you might find this <\/i>blog post<\/i> helpful, [<\/i>prospect<\/i>\u2019s first name]<\/i><\/p>\n Hello [<\/i>prospect<\/i>\u2019s first name],<\/i><\/p>\n We recently wrote an exhaustive <\/i>blog post<\/i> on [relevant topic].<\/i><\/p>\n It talks about:<\/i><\/i><\/p>\n I think you might find it interesting. You can check out more <\/i>related articles<\/i> on [your website].<\/i><\/p>\n Please let me know if you\u2019ve got any questions.<\/i><\/p>\n Have a good day, A trigger event presents a genuine reason for your sales rep to approach a potential client. If the trigger event is an achievement or milestone, you can write an effective cold email congratulating them and hinting at how your product\/service fits into their journey.<\/p>\n Subject: <\/i><\/b>Congrats on [milestone], [<\/i>prospect<\/i>\u2019s first name]!<\/i><\/p>\n Hi [<\/i>prospect<\/i>\u2019s first name],<\/i><\/p>\n Just read about [<\/i>prospect<\/i>\u2019s <\/i>company name<\/i>] achieving [milestone] on [<\/i>social media<\/i> platform]. Companies reaching [milestone] usually have [objective] as a priority because [reason]. Recently, we helped a company in [<\/i>prospect<\/i>\u2019s industry] accomplish [impressive goal] using [strategy].\u00a0<\/i><\/p>\n If this interests you, feel free to schedule a meeting here: [meeting scheduler URL]<\/i><\/p>\n Regards, Go back to Contents<\/b><\/a><\/p>\n Let\u2019s now explore a powerful but easy-to-use email tool that can level up your cold email copywriting efforts.<\/p>\n GMass<\/b><\/a> is a robust cold email outreach<\/b> and <\/b>automation<\/b> tool<\/b> that works entirely inside Gmail.<\/p>\n Its advanced capabilities and ease of use make it the go-to cold email software for salespeople, email marketing professionals, startup founders, entrepreneurs, and even employees at social media giants like Twitter and LinkedIn.<\/p>\n With GMass, your can:<\/p>\nCold Email Copywriting: Table of Contents<\/h2>\n
\n
The 4 Key Sections of Your Cold Email Writing Copy<\/h2>\n
\n
A. Subject Line<\/h3>\n
\n<\/i>Your email subject line should capture the reader\u2019s attention<\/strong> from the get-go.<\/p>\n
\nOtherwise, you risk losing the reader\u2019s attention.<\/p>\n\n
B. Opening Lines<\/h3>\n
\n
C. Main Body<\/h3>\n
\n<\/i>Your cold email\u2019s main body should deliver<\/strong> on everything you\u2019ve promised or claimed so far.<\/p>\n\n
D. Call to Action<\/h3>\n
\nStick to a single CTA per email.<\/strong> Too many CTAs can overwhelm readers and hurt engagement.<\/p>\n\n
10 Practical Tips to Level Up Your Cold Email Copywriting Efforts<\/h2>\n
1. Know Your Target Audience \u2014 Their Goals, Challenges, and Preferences \u2014 Inside Out<\/h3>\n
\n<\/i>You need a clear understanding of your prospects\u2019:<\/p>\n\n
\n<\/i>Knowing their aspirations, pain points, and interests helps you craft cold emails that resonate better<\/strong> with your target audience.<\/p>\n2. Ask Incisive, Open-Ended Questions in Your Cold Emails<\/h3>\n
\nBut not just any questions.<\/p>\n\n
3. Be Crystal Clear about Your Value Proposition in the Email Copy<\/h3>\n
\nYour customers probably don\u2019t care about you. They want to know how you can help them.<\/p>\n
\n<\/i>Let\u2019s say your SaaS company helps readers find their prospects\u2019 email addresses.<\/p>\n4. Personalize Your Cold Email Copy for Relevance<\/h3>\n
\n<\/b>To begin with, include the recipient\u2019s name or company name in your subject line and body copy.<\/p>\n\n
5. Establish Credibility by Adding Social Proof to Your Emails<\/h3>\n
\nThey don\u2019t know who you are or what your story is.<\/p>\n
\n<\/i>Easy \u2014 just add social proof<\/a> to your cold sales emails.<\/p>\n\n
6. Leverage Urgency, Scarcity, and Exclusivity in Your Cold Emails<\/h3>\n
\n
7. Send Value-Added Follow-Ups to Your Cold Emails<\/h3>\n
\n<\/i>In your follow up email, try to:<\/p>\n\n
8. Edit Out Errors and Spam Words from Your Cold Email Copy<\/h3>\n
\n
9. A\/B Test Your Cold Email Campaigns to Check Their Effectiveness<\/h3>\n
\nIt happens to the best of us.<\/p>\n\n
10. Convert Your Best Performing Cold Emails into Reusable Templates<\/h3>\n
\n
3 Cold Email Copywriting Templates You Can Use Today<\/h2>\n
1. Cold Email Using the Before-After-Bridge Technique<\/h3>\n
\n<\/i>There is.<\/i><\/p>\n\n
\n<\/i>[Your <\/i>email<\/i> signature]<\/i><\/p>\n<\/div>\n<\/div>\n2. Cold Email Sharing a Valuable Resource<\/h3>\n
\n
\n<\/i>Here\u2019s the link to the <\/i>blog post<\/i>: [URL]<\/i><\/p>\n
\n<\/i>[Your <\/i>email<\/i> signature]<\/i><\/p>\n<\/div>\n<\/div>\n3. Cold Email Following a Trigger Event<\/h3>\n
\n<\/i>It\u2019s an impressive feat!<\/i><\/p>\n
\n<\/i>[Your <\/i>email<\/i> signature]<\/i><\/p>\n<\/div>\n<\/div>\nThe Best Cold Email Tool to Use in 2022<\/h2>\n
![\"Gmass\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/03\/Gmass-1-1024x478.png\")
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