{"id":20098,"date":"2022-04-12T06:09:20","date_gmt":"2022-04-12T06:09:20","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=20098"},"modified":"2022-06-16T17:43:13","modified_gmt":"2022-06-16T17:43:13","slug":"beat-makers-track-who-listens","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/beat-makers-track-who-listens\/","title":{"rendered":"New feature for beat makers: Track who listens to your beats and how long"},"content":{"rendered":"

A few years back, we noticed GMass was becoming a legit player in the hip-hop world. Not because of our music \u2014 for some reason, we still can\u2019t get anyone to listen to our mixtape. It\u2019s because <\/span>our email platform is a perfect fit for everyone out there making beats<\/b>.<\/span><\/p>\n

GMass has become an extremely popular way for <\/span>beat makers<\/span><\/a> \u2014 producers, DJs, up-and-comers, industry veterans, Kanye under a fake name (we\u2019re pretty sure) \u2014 to promote their beats and sell beats online<\/a> with both cold emails and newsletters or other updates to their contact lists.<\/span><\/p>\n

Beat makers love sending their beat marketing cold emails<\/a> from right inside their Gmail account<\/b> and h<\/span>ow smooth the entire process is with GMass<\/b>.<\/span><\/p>\n

We reached out to beat makers<\/b> using GMass to find out how they were using email to promote themselves and their work and <\/span>asked what we could do to make things even better<\/b> for them.<\/span><\/p>\n

The top answer: <\/span>A better way to send audio files<\/b> with their emails, and then to <\/span>track who\u2019s listening to those files<\/b>.<\/span><\/p>\n

So we\u2019ve just launched a brand new beat tracking feature for GMass to help you take your emails to the next level.<\/span><\/p>\n

Beat tracking for GMass: Better music file attachments and listen tracking inside your Gmail<\/b><\/h2>\n

\"The<\/a><\/p>\n

Before we built this feature, if you wanted to send out a beat, you\u2019d attach the mp3 or other audio file of the beat to the email.<\/span><\/p>\n

And after that\u2026 the rest of the process was untrackable. You wouldn\u2019t know who downloaded the beat or if they listened to it after they did.\u00a0<\/span><\/p>\n

You want and need more info than that.<\/span><\/p>\n

So with the new beat tracking feature in GMass, <\/span>the audio file of your beat is converted into a trackable link<\/b>.<\/span><\/p>\n

When someone clicks that link, it <\/span>takes them to a special audio page<\/b> on our gbeats.net website.<\/span><\/p>\n

And you\u2019ll get <\/span>full stats on who listened to your beat<\/b> and <\/span>how long they listened<\/b>.<\/span><\/p>\n

The best part? It\u2019s just as simple as the old method of attaching an mp3 or other audio file to your email.<\/span><\/p>\n

Step-by-step guide to track who listens to your beats with GMass<\/b><\/h2>\n

Let\u2019s walk through the entire process of beat tracking with GMass step-by-step so you can start using it with your emails immediately.\u00a0<\/span><\/p>\n

For this guide, we\u2019ll assume you\u2019ve already set up your email campaign in Gmail with GMass. (If you\u2019re brand new to GMass and don\u2019t know how to do that, fortunately it\u2019s all really easy. Head over to the <\/span>GMass tour<\/span><\/a> and we\u2019ll talk you through the basic steps of a campaign.)<\/span><\/p>\n

Step 1: Drag your audio file into the Gmail compose window\u00a0<\/b><\/h3>\n

\"Upload<\/a><\/p>\n

Drag your audio file to your email<\/b> like you normally would (or hit the attach button, if that\u2019s how you attach your files). It will upload normally, just like before.<\/span><\/p>\n

Step 2: GMass will notice it\u2019s an audio file and ask if you want to turn it into a trackable link<\/b><\/h3>\n

\"A<\/a><\/p>\n

After your music file is done uploading, <\/span>the GMass extension will automatically recognize you\u2019ve attached a music file<\/b>.\u00a0<\/span><\/p>\n

A pop-up window will offer to <\/span>turn your file into a trackable link<\/b> so you can get better stats. You can say no, but this entire article is about what happens when you say yes. So we\u2019ll click the \u201cYes please!\u201d button.\u00a0<\/span><\/p>\n

Step 3: Put the link where you want in your email and edit the link text<\/b><\/h3>\n

\"Upload<\/a><\/p>\n

GMass will convert your music file into a trackable link<\/b> (and it will no longer be attached to your email).<\/span><\/p>\n

Change as of June 2022:\u00a0<\/strong>After we launched the tool, lots of beat makers reached out with great feedback. One thing we heard a lot was: The default link text wasn’t working. The default said “Click here for the beat.” Beat makers we talked with noted that rappers and other potential buyers are much more comfortable clicking on an mp3 file rather than clicking on a mysterious link. So we’ve now changed the default text on the link to the mp3 filename itself<\/strong>. You can always change that text \u2014 but now, the filename will be your default option.<\/div>\n

You can put that link anywhere you want in your email. You can also edit the text of the link by clicking on the link, then clicking \u201cChange.\u201d Edit the link text that displays in your email in the \u201cText to display\u201d box. Do not edit the URL \u2014 it needs to stay exactly as-is.<\/p>\n

Step 4: Send your email by hitting the GMass button<\/b><\/h3>\n

\"Hit<\/a><\/p>\n

Once you\u2019ve configured any other settings you want for the campaign (auto follow-ups, scheduling, and any others), <\/span>hit the GMass button to send<\/b>. Your campaign will go out to everyone on your list with your audio file link (and not your audio file as an attachment).<\/span><\/p>\n

What your contacts will see<\/b><\/h3>\n

\"The<\/a><\/p>\n

Your contacts will receive your email with the link to the beat (plus any other personalization you used).\u00a0<\/span><\/p>\n

When they click on the link, <\/span>they\u2019ll go to a special gbeats.net URL with an embedded music player where they can listen<\/b> to what you sent.<\/span><\/p>\n

They can also download the full music file in that window.<\/span><\/p>\n

Track your results to find out who\u2019s listening<\/b><\/h3>\n

Now that you\u2019ve sent out your beat with tracking turned on, you can see how your beat is doing in the GMass dashboard.<\/span><\/p>\n

Find your campaign, then notice the new <\/span>music note column in the stats<\/b>. That shows you <\/span>how many people have listened to your beat<\/b>.<\/span><\/p>\n

\"The<\/a><\/p>\n

When you click on the number in that column, you\u2019ll see the right sidebar appear. There, you can <\/span>see the email addresses of everyone who listened<\/b>, <\/span>how many times<\/b> they listened and <\/span>how long they listened<\/b> to your file.\u00a0<\/span><\/p>\n

\"The<\/a><\/p>\n

From that sidebar, you can <\/span>download a CSV file with all of the listening data<\/b>.<\/span><\/p>\n

You can also get your stats (and download a CSV with the data) from GMass\u2019s web-based report<\/a> for your campaign.<\/span><\/p>\n

\"See<\/a><\/p>\n

How GMass handles beat tracking for large music file attachments (25 mb and up)<\/b><\/h3>\n

When you attach a large file (meaning 25 megabytes or larger) to a message in Gmail, Google automatically uploads the file to Google Drive and puts a download link in your message.<\/span><\/p>\n

Some of the beat audio files you send may be that large (or larger). We wanted to make sure you could still track listening stats on those as well.<\/span><\/p>\n

To do so, <\/span>you\u2019ll need to give GMass some new Google Drive permissions<\/b>. We don\u2019t ask for these permissions when you install GMass because in most situations, we don\u2019t need them. We do need them here, though, in order to turn your beat into a trackable file.<\/span><\/p>\n

Attach your large music file to your campaign (either by drag-and-drop or clicking the attach button.)<\/span><\/p>\n

\"Gmail<\/a><\/p>\n

Google will automatically upload it to Google Drive to turn it into a Drive link.<\/span><\/p>\n

But\u2026 <\/span>GMass still detects it\u2019s a music file<\/b>, so you\u2019ll still get the pop-up asking you if you want to convert it to a trackable link. Click \u201cYes please!\u201d<\/span><\/p>\n

Now you\u2019ll need to give GMass permission to connect to your Google Drive (if you haven\u2019t done this already for another purpose with GMass, like personalized attachments). Google requires us to ask for a lot of permissions here unfortunately \u2014 as always, the only reasons GMass ever goes into your Google Drive is so we can connect your campaigns to Sheets, include your personalized attachments if you ever use them, or now to turn your beats into trackable files.<\/span><\/p>\n

\"Giving<\/a><\/p>\n

Once you give GMass permission, you\u2019ll get the trackable audio link in your email. It works exactly the same as the trackable links for smaller audio files.<\/span><\/p>\n

Click tracking with beats: On or off, your call<\/b><\/h3>\n

By default, click tracking is turned on for GMass campaigns. We know many cold emailers like to turn click tracking off for various reasons (check out our article on <\/span>optimal cold email settings<\/span><\/a> where we dig into the rationale).<\/span><\/p>\n

The good news: Beat tracking is independent of click tracking. So <\/span>GMass\u2019s beat tracking features will work whether you have click tracking on or off.<\/b><\/p>\n

Here I\u2019ve turned click tracking off for a campaign:<\/span><\/p>\n

\"Turning<\/a><\/p>\n

If you have click tracking off for your campaign, the link in your email will go to <\/span>https:\/\/www.gbeats.net\/?xxxxxxx<\/span><\/a>. You can see in this image what the link looks like when I mouseover.<\/span><\/p>\n

\"The<\/a><\/p>\n

If you have click tracking on for your campaign, the link in your email will show your custom tracking domain or one of GMass\u2019s Amazon AWS trackers. (When someone clicks, of course, it will still take them to the beat page where they can listen.)<\/span><\/p>\n

\"Click<\/a><\/p>\n

But <\/span>in either case, when people click through to listen to the beat, you\u2019ll get full stats on who clicked, how many times they listened, and how long they listened<\/b>. With click tracking off, you just won\u2019t get any data in the Clicks column of your campaign reports.<\/span><\/p>\n

What can I do with this new beat tracking and listening data?<\/b><\/h2>\n

With GMass\u2019s new beat tracking feature, suddenly you\u2019ll have lots of data on who\u2019s listening to your beats and more. What can you do with that data? We\u2019re sure you\u2019ll come up with a lot of your own ideas, but here are three big ones from us:<\/span><\/p>\n

Send new targeted campaigns to people who listened to your beat<\/b><\/h3>\n

\"A<\/a><\/p>\n

You can download a CSV file of everyone who listened to your beat \u2014 including their email addresses.<\/span><\/p>\n

Send a new campaign (or many future campaigns) to those people, knowing they\u2019ve shown interest<\/b> \u2014 maybe offering them a deal, maybe showcasing other beats, or anything else you might want to do to get them to buy from you.<\/span><\/p>\n

Just import that CSV into Google Sheets and and link it to a new campaign.<\/span><\/p>\n

Use the listening data for list clean-up and improving your emails<\/b><\/h3>\n

List clean-up is always a good thing. By removing people from your list who aren\u2019t interested (and probably never will be), you should see better performance on your emails, more accurate data, and ultimately better inbox deliverability.<\/span><\/p>\n

The <\/span>listening data is a valuable asset for you as you figure out who should stay on your email list and who you should remove<\/b>.<\/span><\/p>\n

Beyond that, you can also <\/span>use the listening data to improve your emails<\/b>.<\/span><\/p>\n

Are you seeing a lot of people opening your emails but not taking the time to listen to your beats? With this new data, you can find out. And if that\u2019s the case \u2014 high open rates, lower listening rates \u2014 you know you need to work on what you\u2019re saying in your messages to entice people to listen.<\/span><\/p>\n

Use the listening data as feedback on your beats themselves<\/b><\/h3>\n

GMass\u2019s data shows how long people listen to your beats. This is really valuable \u2014 because <\/span>you can see where people are dropping off<\/b>.<\/span><\/p>\n

Are they stopping in the first few seconds? Maybe you need to change up the intro.<\/span><\/p>\n

Are lots of people stopping at a certain point? There\u2019s something at that point that could be a turn off.<\/span><\/p>\n

Are people listening all the way through \u2014 maybe even multiple times \u2014 but not buying? You need to work on your call-to-action so people want to purchase your beats after they listen to them.<\/span><\/p>\n

GMass beat tracking: Answers to your burning questions<\/b><\/h2>\n

Here are some answers to (what we are assuming will be) frequently asked questions about GMass\u2019s beat tracking service.<\/span><\/p>\n

How much does it cost to have this new beat tracking feature?<\/b><\/h3>\n

There is no extra cost for using beat tracking \u2014 it\u2019s totally free.<\/b> Call it our latest way of showing love to all the beat makers who\u2019ve made GMass blow up in the community.<\/span><\/p>\n

What if I don\u2019t want to track listening?<\/b><\/h3>\n

\"Tracking<\/a><\/p>\n

Beat tracking is totally optional.<\/b> If you don\u2019t want to track listens, upload your mp3 or other audio file normally. When the pop-up asks if you want to turn it into a trackable link, click \u201cNo thanks.\u201d<\/span><\/p>\n

Can I get rid of the beat tracking popup completely so it stops popping up whenever I attach a music file?<\/b><\/h3>\n

\"Turn<\/a>
\nYes you can turn off the beats popup altogether. Head to the GMass dashboard, go into your settings, and check the box to “Turn off beats popup.” Then save your settings.<\/span><\/p>\n

If you ever want to bring back the popup, just go back to your GMass dashboard settings and uncheck the box.<\/span><\/p>\n

Will this tracking only work for beats, or will it work with any type of audio?<\/b><\/h3>\n

While we made this feature for our beat makers, it will absolutely <\/span>work with any type of audio file<\/b>: Songs, podcasts, audiobooks, audio-only instructional courses, spy recordings for all of our GMass users out there at the NSA.<\/span><\/p>\n

However, the trackable links will always take people to gbeats.net. Maybe one day we\u2019ll have gsongs.net, gpodcasts.net, and such \u2014 for now, though, everyone\u2019s headed to gbeats.net.<\/span><\/p>\n

Does this only work with mp3 files?<\/b><\/h3>\n

\"Attach<\/a><\/p>\n

Nope. It works with WAV files, AAC files, and Ogg Vorbis files as well\u2026 if GMass detects you\u2019ve attached a music file, it will turn it into a clickable link.<\/span><\/p>\n

GMass beat and listen tracking: Conclusion and summary<\/b><\/h2>\n

GMass has become the cold email marketing platform of choice for beat makers \u2014 and <\/span>we want to make it an even <\/b>better<\/i><\/b> place to share, promote and sell your beats<\/b>.<\/span><\/p>\n

With GMass\u2019s new beat and listen tracking, you can <\/span>get incredibly valuable new data about your beats<\/b> \u2014 with no extra software, services, or even configuration required.<\/span><\/p>\n

When you <\/span>attach an audio file<\/b> of your beat to an email in Gmail, <\/span>GMass will automatically detect it and ask if you want to turn it into a trackable link<\/b>.<\/span><\/p>\n

Then, whenever any of your contacts click that link, they\u2019ll go to a <\/span>special page where they can listen to the beat<\/b> \u2014 and <\/span>you\u2019ll get data on who listened<\/b>, when they listened, and how long they listened for.<\/span><\/p>\n

Use that data however you need<\/b>, from retargeting people who listened to using the data as passive feedback on your beats.<\/span><\/p>\n

The beat tracking service is included with GMass \u2014 it\u2019s <\/span>free for all GMass users and will automatically work with your account<\/b>.<\/span><\/p>\n

If you aren\u2019t a GMass user yet, this seems like about as good a time as ever to sign up. Just <\/span>download the GMass Chrome extension<\/b><\/a> and get started for free<\/b>. You\u2019ll be sending your first campaign \u2014 with beat tracking \u2014 in minutes. (And if you want even more before you sign up, check out our page on why GMass is the cold email service of choice for beat makers<\/a> everywhere.)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A few years back, we noticed GMass was becoming a legit player in the hip-hop world. Not because of our music \u2014 for some reason, we still can\u2019t\u2026<\/p>\n","protected":false},"author":29,"featured_media":20152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4267,4255],"tags":[],"class_list":["post-20098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-new-features"],"acf":[],"yoast_head":"\r\nNew feature for beat makers: Track who listens to your beats and how long<\/title>\r\n<meta name=\"description\" content=\"Beat makers: GMass turns your audio file into a trackable file so you can see who listened and how long they listened for.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/beat-makers-track-who-listens\/\" \/>\r\n<meta property=\"og:locale\" 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