{"id":20157,"date":"2022-04-15T01:01:04","date_gmt":"2022-04-15T01:01:04","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=20157"},"modified":"2022-04-19T05:35:03","modified_gmt":"2022-04-19T05:35:03","slug":"personalized-email","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/personalized-email\/","title":{"rendered":"What Is a Personalized Email &amp; How to Send One (Tips, Examples)"},"content":{"rendered":"<p><a href=\"#whatis\">Email<b> personalization<\/b><\/a> lets you create individual email experiences for each recipient in your mailing list.<\/p>\n<p>However, to personalize emails effectively, you\u2019ll first need to <a href=\"#step1\">collect data on the target audience<\/a>. Then, you\u2019ll have to <a href=\"#step2\">segment your email list<\/a> and decide on the <a href=\"#practical\"><b>right <\/b>personalization strategy<\/a> for effective targeting.<\/p>\n<p><i>Worried that <\/i><i>personalizing email<\/i><i> campaigns is complicated?<br \/>\n<\/i>Don\u2019t be.<\/p>\n<p>To help you out, I\u2019ll explain what email personalization is and go over <a href=\"#key\">its <b>three<\/b> key benefits<\/a>. I\u2019ll then provide a <a href=\"#howto\"><b>step-by-step guide<\/b> on sending a personalized email campaign<\/a> and share <a href=\"#practical\"><b>seven<\/b> no-nonsense email personalization tips<\/a> to improve your conversion rate.<\/p>\n<div style=\"border: 4px solid #000080; background-color: #d3d3d3d3; padding: 10px;\">\n<p><b>Further Reading:<\/b><\/p>\n<ul>\n<li id=\"this\"><b>Learn <\/b><a href=\"https:\/\/www.gmass.co\/blog\/how-to-write-b2b-emails\/\"><b>how to write B2B emails<\/b><\/a><b> using seven <\/b><b>email template<\/b><b> examples and five handy tips.<\/b><\/li>\n<\/ul>\n<ul>\n<li><b><i>Need help crafting your <\/i><\/b><b><i>cold email<\/i><\/b><b><i>? <\/i><\/b><b>Check out my article on <\/b><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-copywriting\/\"><b>cold email<\/b><b> copywriting<\/b><\/a><b> for all you need to know.\u00a0<\/b><\/li>\n<\/ul>\n<\/div>\n<h2>This Article Contains:<\/h2>\n<p>(Click on links to jump to specific sections)<\/p>\n<ul>\n<li><a href=\"#whatis\">What Is Email Personalization?<\/a><\/li>\n<li><a href=\"#key\">3 Key Benefits of Personalizing Your Emails<\/a><\/li>\n<li><a href=\"#howto\">How to Send a Personalized Email Campaign: Step-by-Step Guide<\/a><\/li>\n<li id=\"whatis\"><a href=\"#practical\">7 Practical Email Personalization Tips to Boost Your Conversions<\/a><\/li>\n<\/ul>\n<p>Let\u2019s go!<\/p>\n<h2>What Is Email Personalization?<\/h2>\n<p><b>Email personalization<\/b> is the process of creating tailor-made emails for your recipients using the <a href=\"#step1\">data you have on them<\/a>. It allows you to <a href=\"#7\">send <b>timely <\/b>emails<\/a> with <b>relevant <\/b>content that engages your audience and gets responses.<\/p>\n<p>At its most basic level, email personalization involves adding the recipient\u2019s name to your email.<\/p>\n<p>But that\u2019s only the tip of the iceberg.<br \/>\nYou can <a href=\"#step3\">add personalized content<\/a> in your emails based on the recipient\u2019s:<\/p>\n<ul>\n<li>Location.<\/li>\n<li>Interests.<\/li>\n<li>Demographic.<\/li>\n<li>Important anniversaries.<\/li>\n<li>Job title.<\/li>\n<li>Website behavior.<\/li>\n<li>Purchase history, and more.<\/li>\n<\/ul>\n<p>Here\u2019s a video recommendation email from TED based on a subscriber\u2019s viewing history:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20161 \" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/TED.png\" alt=\"TED\" width=\"434\" height=\"429\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/TED.png 601w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/TED-300x297.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/TED-24x24.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/TED-36x36.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/TED-48x48.png 48w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/p>\n<p><a id=\"key\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>Now that you know what email personalization is, let\u2019s quickly go over why you should do it in the first place.<\/p>\n<h2>3 Key Benefits of Personalizing Your Emails<\/h2>\n<p>Here are <b>three<\/b> reasons why you should personalize your email campaigns:<b><\/b><\/p>\n<ul>\n<li><b>Higher Open Rate<\/b><b>: <\/b>a personalized email subject line grabs the recipient\u2019s attention and can <a href=\"https:\/\/backlinko.com\/email-marketing-stats\">boost your open rate by 26%<\/a>.<\/li>\n<li><b>Better <\/b><b>Customer Engagement<\/b><b>:<\/b> since generic content annoys <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/?sh=a5577e42a942\">42% of customers<\/a>, you can improve customer engagement by personalizing your email content.<\/li>\n<li><b>High ROI: <\/b>personalized emails have the potential to <a href=\"https:\/\/www.entrepreneur.com\/article\/310206\">increase your revenue by 760%<\/a>, so investing in email marketing personalization is a clever idea.<\/li>\n<\/ul>\n<p><a id=\"howto\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>Next, I\u2019ll go over how you can create and send an effective personalized email campaign.<\/p>\n<h2 id=\"step1\">How to Send a Personalized Email Campaign: Step-by-Step Guide<\/h2>\n<p>Just follow these steps for creating and sending a solid personalized email campaign:<\/p>\n<h3>Step #1: Gather the Data for Personalizing Your Emails<\/h3>\n<p>Before you can personalize emails, you\u2019ll need data about your recipients.<\/p>\n<p>For example, if you want to send birthday emails to subscribers, you\u2019ll need to know when their birthday is.<\/p>\n<p>One tactic you can use to collect customer data is a <b>lead magnet<\/b>.<\/p>\n<p><i>What\u2019s that?<br \/>\n<\/i>A lead magnet is a free item you offer <a href=\"https:\/\/www.gmass.co\/blog\/lead-vs-prospect\/\">prospects<\/a> in exchange for providing their data, such as:<\/p>\n<ul>\n<li>An ebook.<\/li>\n<li>A case study.<\/li>\n<li>An industry report.<\/li>\n<li>A tutorial, and more.<\/li>\n<\/ul>\n<p>In return for giving them free value, you can ask prospects for their name, company name, occupation, contact info, birthday, location, etc.<\/p>\n<p id=\"step2\">But lead magnets aren\u2019t the only way to gather customer data.<\/p>\n<p>You can also get details like the total number of orders or the total amount spent by a customer from your Customer Relationship Management (CRM) system. Moreover, you can leverage website tracking to gather data on your customers\u2019 preferences.<\/p>\n<h3>Step #2: Segment Your Email List for Effective Targeting<\/h3>\n<p>After you\u2019ve collected data on prospects, it\u2019s time for segmentation.<\/p>\n<p><b>What\u2019s segmentation?<br \/>\n<\/b>Simply put, segmentation is the process of dividing your target audience into smaller groups based on some common characteristics.<\/p>\n<p>You can segment prospects based on their:<\/p>\n<ul>\n<li>Gender.<\/li>\n<li>Location.<\/li>\n<li>Job title.<\/li>\n<li>Demographics.<\/li>\n<li>Interests, and more.<\/li>\n<\/ul>\n<p><i>Why perform segmentation in the first place?<br \/>\n<\/i>Simple \u2014 to send more relevant marketing emails to your recipients!<\/p>\n<p>For instance, let\u2019s say you own an eCommerce store selling accessories.<\/p>\n<p>If you\u2019ve segmented the email list based on gender, sending a mass email campaign exclusively to your female audience about a sale on women\u2019s handbags would be a piece of cake.<\/p>\n<p id=\"step3\">That\u2019s not all.<br \/>\nYou can also dive deeper and segment the email list based on your customers\u2019 buying behavior, purchasing frequency, and level of engagement on your website.<\/p>\n<p>By doing so, you can send targeted emails that provide recipients with a personalized experience.<\/p>\n<h3>Step #3: Include Personalization Data in Your Email Copy<\/h3>\n<p>Once you\u2019ve segmented the recipients, the next step is inserting the personalization data.<\/p>\n<p><i>But where should you add this data?<br \/>\n<\/i>Here are the two main parts of your email where you can leverage personalization:<\/p>\n<h4>A. Subject Line<\/h4>\n<p>I recommend <b>starting with your <\/b><b>subject line<\/b> since it\u2019s one of the first things a recipient notices about your email. In fact, almost <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\">half of your recipients<\/a> will decide to open the email based on your subject line.<\/p>\n<p>That\u2019s why you need a catchy, personalized subject line.<\/p>\n<p>In your subject line, you can mention the prospect\u2019s:<\/p>\n<ul>\n<li>Name.<\/li>\n<li>Company name.<\/li>\n<li>Location.<\/li>\n<li>Goals.<\/li>\n<li>Pain points.<\/li>\n<\/ul>\n<p>Here\u2019s a subject line personalized with the subscriber\u2019s name:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20162\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Subject-line.png\" alt=\"Subject line\" width=\"658\" height=\"37\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Subject-line.png 658w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Subject-line-300x17.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Subject-line-24x1.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Subject-line-36x2.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Subject-line-48x3.png 48w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\" \/><\/p>\n<p><b><i>Need help with crafting your <\/i><\/b><b><i>subject lines<\/i><\/b><b><i>?<br \/>\n<\/i><\/b><b><i>Check out:<\/i><\/b><b><i><\/i><\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-subject-lines\/\"><b><i>43 high-converting <\/i><\/b><b><i>cold email<\/i><\/b> <b><i>subject lines<\/i><\/b><\/a><b><i>.<\/i><\/b><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/follow-up-email-subject-line\/\"><b><i>20 <\/i><\/b><b><i>follow-up<\/i><\/b> <b><i>email<\/i><\/b> <b><i>subject lines<\/i><\/b><b><i> that get your emails opened<\/i><\/b><\/a><b><i>.<\/i><\/b><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/networking-email-subject-line\/\"><b><i>30 networking <\/i><\/b><b><i>email<\/i><\/b> <b><i>subject lines<\/i><\/b><b><i> that work<\/i><\/b><\/a><b><i>.<\/i><\/b><\/li>\n<\/ul>\n<h4>B. Email Body<\/h4>\n<p>You can take email personalization up a notch in your email body.<\/p>\n<p>For example, you can elaborate on a solution to the potential customer\u2019s unique problems in your email body. Alternatively, you can add personalized product recommendations to the email body based on a customer\u2019s purchase history or browsing history.<\/p>\n<p>Check out this email from Coursera with personalized product recommendations:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20163\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Coursera.png\" alt=\"Coursera\" width=\"377\" height=\"520\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Coursera.png 454w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Coursera-218x300.png 218w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Coursera-17x24.png 17w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Coursera-26x36.png 26w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Coursera-35x48.png 35w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><\/p>\n<p><i>But how do you personalize each email when dealing with a large <\/i><i>email list?<br \/>\n<\/i>Email personalization is effortless when using a robust email marketing and marketing automation tool like <a href=\"https:\/\/www.gmass.co\/\"><b>GMass<\/b><\/a><b>.<\/b><\/p>\n<p>With GMass, you can use custom fields to <a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-personalization\/\"><b>automatically personalize<\/b><\/a> everything about your mass email campaign, including the subject lines, <a href=\"https:\/\/www.gmass.co\/blog\/personalize-entire-paragraph-mail-merge\/\">paragraphs<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign\/\">links<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-personalized-image-in-email-marketing-campaign\/\">images<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/mass-email-with-personalized-attachments\/\">attachments<\/a>, and more.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20164\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Custom-fields.gif\" alt=\"Custom fields\" width=\"419\" height=\"418\" \/><\/p>\n<p>This way, sending personalized email campaigns at scale becomes a breeze!<\/p>\n<h3>Step #4: Schedule Your Emails to Reach Prospects at Optimal Times<\/h3>\n<p>Email personalization doesn\u2019t stop at adding dynamic content to your emails.<\/p>\n<p>You\u2019ll also need to personalize the email sending schedule so that your targeted emails reach prospects at optimal times.<\/p>\n<p><b>What\u2019s the best time to send your <\/b><b>email<\/b><b>?<br \/>\n<\/b><a href=\"https:\/\/coschedule.com\/blog\/best-time-to-send-email\">Studies<\/a> recommend that you send emails between 9 am and 11 am on Tuesday or Thursday \u2014 that\u2019s when the open rate is usually at its peak.<\/p>\n<p>However, this is a rule of thumb.<br \/>\nYou can use A\/B testing to determine what time works best for your prospects.<\/p>\n<p>In A\/B testing, you pick two different times to send your personalized emails and see which time works better for your recipients. Then, you repeat this process using other send times till you find the one that works best.<\/p>\n<p>After identifying the optimal send time, just schedule your personalized email marketing campaign to go out then.<\/p>\n<p>Fortunately, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-schedule-an-email-in-gmail\/\"><b>scheduling<\/b> your email messages<\/a> is easy with an email marketing automation tool like <b>GMass<\/b>.<\/p>\n<p>Simply pick a pre-configured date\/time from the scheduling settings or enter a custom date\/time to your liking. Then, GMass will <b>automatically <\/b>send your personalized emails at the scheduled time (in your local time zone).<\/p>\n<p>And if you want to reschedule your emails, you can easily modify the scheduled date\/time right inside your <b>Drafts<\/b> folder.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20165\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Scheduling-settings-1024x595.png\" alt=\"Scheduling settings\" width=\"640\" height=\"372\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Scheduling-settings-1024x595.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Scheduling-settings-300x174.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Scheduling-settings-768x446.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Scheduling-settings-24x14.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Scheduling-settings-36x21.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Scheduling-settings-48x28.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Scheduling-settings.png 1482w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>Step #5: Create Automated Workflows to Send Behavior-Based Emails<\/h3>\n<p>Let\u2019s say you\u2019ve sent out a personalized email campaign.<\/p>\n<p>Now, some of your recipients will:<\/p>\n<ul>\n<li>Open your email.<\/li>\n<li>Respond to it.<\/li>\n<li>Click on a link inside.<\/li>\n<li>Ignore the message.<\/li>\n<\/ul>\n<p>A great way to keep recipients engaged is to send them personalized emails based on how they interacted with your email marketing campaign. In other words, you\u2019ll need to create a workflow that sends behavior triggered emails.<\/p>\n<p>With GMass, you can effortlessly set up a workflow to send <a href=\"https:\/\/www.gmass.co\/blog\/new-campaign-based-on-subscriber-engagement\/\"><b>automated email<\/b> <b>follow-ups<\/b><b> based on recipients\u2019 actions<\/b><\/a> on your previous outreach or promotional emails.<\/p>\n<p>For example, you can send a follow-up email to those who didn\u2019t open your email or who opened your email but didn\u2019t click any URLs inside.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20166\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Automated-follow-ups.png\" alt=\"Automated follow-ups\" width=\"472\" height=\"427\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Automated-follow-ups.png 784w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Automated-follow-ups-300x271.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Automated-follow-ups-768x695.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Automated-follow-ups-24x22.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Automated-follow-ups-36x33.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Automated-follow-ups-48x43.png 48w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/p>\n<p><a id=\"practical\" href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<p>Let\u2019s now go over some no-nonsense tips to help you excel at email personalization.<\/p>\n<h2>7 Practical Email Personalization Tips to Boost Your Conversions<\/h2>\n<p>Here are <b>seven<\/b> actionable tips you can follow to level up your email personalization game:<\/p>\n<h3>1. Develop Buyer Personas of Your Target Audience<\/h3>\n<p>For effective email marketing personalization, you need a clear idea of <b>who <\/b>you\u2019re writing for.<\/p>\n<p>That\u2019s where buyer personas come in.<\/p>\n<p><b>What\u2019s a buyer persona?<br \/>\n<\/b>A buyer persona is a comprehensive description of someone who represents your target audience. Since your business might cater to various customers, you\u2019ll need multiple buyer personas to cover your target audience.<\/p>\n<p>Let\u2019s consider the example of a real estate agency in Palo Alto to understand this.<\/p>\n<p>One of your buyer personas might describe a software engineer working in the Silicon Valley, earning $250,000 annually.<\/p>\n<p>Another buyer persona might describe a multi-millionaire with a family heading a tech unicorn.<\/p>\n<p>By defining buyer personas, your marketers will have a better grip on the type of personalized content to include in your emails and the tone to use. Your marketers can then craft targeted email messages that resonate with the buyer, increasing your engagement chances.<\/p>\n<h3>2. Humanize Your Email\u2019s Sender Details<\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/email-personalization-techniques-tools-stats-2021-guide-josh-turner\">68% of recipients<\/a> open an email based on its \u201cfrom\u201d name.<\/p>\n<p>And it makes perfect sense.<br \/>\nYou see an email from someone you trust, and you\u2019d want to give it a read.<\/p>\n<p>Note that I\u2019ve used the word \u201csomeone\u201d here.<\/p>\n<p><i>But why?<br \/>\n<\/i>Most companies use their brand\u2019s name and logo for the sender details.<\/p>\n<p>At first look, there\u2019s nothing wrong with this approach because your subscribers have signed up for marketing emails from your brand.<\/p>\n<p>However, receiving emails from a brand or business can seem impersonal after a while.<\/p>\n<p>A better approach is to humanize your sender details by using a person\u2019s name in the \u201cfrom\u201d field and their face instead of your brand logo. Your recipients will appreciate emails from real people and be more likely to respond.<\/p>\n<p>For example, when you\u2019re emailing existing customers, sending your marketing emails from the account manager or sales rep\u2019s account gives a more personal touch.<\/p>\n<p>I send GMass emails with my name in the \u201cfrom\u201d field so that our subscribers feel like they\u2019re hearing directly from me:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20167\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Personal-email.png\" alt=\"Personal email\" width=\"814\" height=\"39\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Personal-email.png 814w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Personal-email-300x14.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Personal-email-768x37.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Personal-email-24x1.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Personal-email-36x2.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Personal-email-48x2.png 48w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/p>\n<h3>3. Reference a Mutual Contact to Foster Trust<\/h3>\n<p>If you\u2019re sending a <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-guide\/\">cold email<\/a> to a potential customer, referencing a mutual connection helps build trust.<\/p>\n<p>Your potential customer may not know who you are, but the fact that you share a mutual contact will make them feel at ease about talking to you.<\/p>\n<p><i>How exactly do you reference a mutual contact?<br \/>\n<\/i>Try using a personalized subject line like \u201c[Mutual connection] suggested that we talk\u201d.<\/p>\n<p>This subject line will help you break the ice and capture the reader\u2019s attention, getting them to open your email. And you can elaborate on how you know the mutual connection in your cold email body.<\/p>\n<p>Then, you can slowly segue into talking about why you\u2019re reaching out and how it\u2019ll benefit the prospect.<\/p>\n<p><a href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<h3>4. Build Rapport by Highlighting Commonalities<\/h3>\n<p>The quickest way to build rapport with a recipient is by highlighting commonalities in your email.<\/p>\n<p><i>What do I mean by that?<br \/>\n<\/i>You and the potential customer may share a common:<\/p>\n<ul>\n<li>Interest.<\/li>\n<li>Goal.<\/li>\n<li>Background.<\/li>\n<li>Challenge.<\/li>\n<li>Value, and more.<\/li>\n<\/ul>\n<p>Mentioning a commonality shows that you\u2019re not very different from each other <b>and<\/b> that you\u2019ve researched them well.<\/p>\n<p>Commonalities work because they make it easier for a potential customer to trust you.<\/p>\n<p><i>But how do you find those commonalities?<br \/>\n<\/i>Easy \u2014 check out their profiles on social media platforms like LinkedIn, Twitter, and Facebook.<\/p>\n<p>Ideally, you\u2019ll want to find an unusual or a rare commonality.<\/p>\n<p>For example, if you\u2019re an American reaching out to another American living in the United States, pointing out that you\u2019re both American may not help your case. There are tons of people just like you, so you won\u2019t stand out.<\/p>\n<p>However, say you both love to surf. Since not many people can say that, you can leverage this commonality. You could mention your favorite surfing spots in Florida or Hawaii and ask the prospect where they like to surf.<\/p>\n<h3>5. Add a Compliment Based on a Trigger Event<\/h3>\n<p>Adding a compliment to your outreach email is a smart personalization tactic.<\/p>\n<p>It\u2019ll make the recipient feel seen and appreciated, increasing the chances that they\u2019ll respond to your personalized message.<\/p>\n<p>However, your compliments will need to be specific if they\u2019re to work.<\/p>\n<p>For example, saying something like \u201cI\u2019m impressed with your achievements\u201d won\u2019t cut it. Instead, you\u2019ll need to specify what achievement really stood out to you \u2014 it could be about a funding round they led, a revenue milestone they achieved, etc.<\/p>\n<p>Compliments make the recipient feel good and show you\u2019ve done your research on them.<\/p>\n<p><i>Wondering what to compliment a prospect on?<br \/>\n<\/i>Start by looking for exciting updates on their social media handles.<\/p>\n<p>If you can\u2019t find anything on the social media pages, Google the prospect and see if there are any press mentions featuring their achievements.<\/p>\n<p>Based on what you see online, craft an email with a genuine compliment your prospects will appreciate.<\/p>\n<h3>6. Mention Solutions to Prospect\u2019s Pain Points in Your Email<\/h3>\n<p>Your prospects don\u2019t need more promotional emails in their inbox.<br \/>\nThey\u2019ve got plenty already.<\/p>\n<p>Instead, what they could use are solutions to their <b>unique <\/b>pain points.<\/p>\n<p>You can personalize your email content to talk about your recipients\u2019 pain points and share solutions for overcoming them. For example, you could point them to a helpful blog post, link to a case study, cite a research paper, etc.<\/p>\n<p>This email personalization technique has twin benefits:<\/p>\n<ul>\n<li>Mentioning pain points shows that you understand the subscriber and their needs.<\/li>\n<li>Offering solutions tells your prospects that you care about helping them out and showcases your expertise.<\/li>\n<\/ul>\n<p>As a result, your recipients will look forward to responding to your personalized email marketing message, and you can cultivate brand loyalty.<\/p>\n<p>This email from Credit Karma talks about high auto insurance premiums, a pain point many car owners share:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" id=\"7\" class=\"aligncenter wp-image-20168\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Credit-karma-864x1024.png\" alt=\"Credit karma\" width=\"392\" height=\"464\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Credit-karma-864x1024.png 864w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Credit-karma-253x300.png 253w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Credit-karma-768x910.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Credit-karma-20x24.png 20w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Credit-karma-30x36.png 30w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Credit-karma-41x48.png 41w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Credit-karma.png 1038w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/p>\n<h3>7. Send Timely Emails Based on the Customer Journey<\/h3>\n<p>Asking a recipient to buy your product in your first email is salesy and will put them off.<\/p>\n<p>Similarly, if a prospect added an item to their shopping cart but didn\u2019t check out, not sending them a follow-up can cost you a potential sale.<\/p>\n<p><i>My point?<br \/>\n<\/i>You\u2019ll need to send a timely, personalized email based on where your prospect is in the <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/08\/31\/customer-journeys-are-becoming-increasingly-complex\/\">customer journey<\/a> to help them advance to the next stage.<\/p>\n<p>Here\u2019s an abandoned cart email from Amazon reminding the recipient to check out:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20169 \" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Amazon.png\" alt=\"Amazon\" width=\"488\" height=\"496\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Amazon.png 642w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Amazon-295x300.png 295w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Amazon-24x24.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Amazon-36x36.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/Amazon-48x48.png 48w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><\/p>\n<p>However, data about your prospects is crucial for this process to work.<\/p>\n<p>For example, you\u2019ll need to track a user\u2019s actions on your website in real-time to send out an abandoned cart email. This way, you\u2019ll know exactly why the cart abandonment happened.<\/p>\n<p>Based on that info, you can personalize your abandoned cart email for maximum effectiveness.<\/p>\n<p><a href=\"#this\"><b>Go back to Contents<\/b><\/a><\/p>\n<h2>Final Thoughts<\/h2>\n<p>Email personalization is more than just including a personalization tag in your subject line.<\/p>\n<p>By sending relevant content to your audience in the form of birthday emails, personalized product recommendation emails, etc., you can enhance conversions and improve engagement. Most importantly, by providing a personalized experience, you can build brand loyalty.<\/p>\n<p>But to really step up your personalization strategy, you need a robust email tool like GMass.<\/p>\n<p>GMass lets you automatically personalize your mass emails at scale, send behavior-based emails, analyze metrics like open and click-through rates, and do so much more.<\/p>\n<p><b><i>Why not <\/i><\/b><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\"><b><i>add GMass to your <\/i><\/b><b><i>email marketing strategy<\/i><\/b><b><i> today<\/i><\/b><\/a><b><i> and level up your <\/i><\/b><b><i>email personalization<\/i><\/b><b><i> efforts?<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email personalization lets you create individual email experiences for each recipient in your mailing list. However, to personalize emails effectively, you\u2019ll first need to collect data on the\u2026<\/p>\n","protected":false},"author":2,"featured_media":20289,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,8,4263],"tags":[],"class_list":["post-20157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-campaigns","category-email-marketing","category-personalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>What Is a Personalized Email &amp; How to Send One (Tips, Examples)<\/title>\r\n<meta name=\"description\" content=\"What is email personalization and how do you personalize an email? 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