Writing an effective email is challenging.<\/p>\n
You\u2019ll need to craft a catchy subject line<\/a>, an engaging body<\/a>, and a compelling call to action<\/a>. Don\u2019t worry. To help you out, I\u2019ll share 12<\/b> proven email copy templates<\/a> you can start using today.<\/p>\n I\u2019ll also provide four<\/b> practical tips to help you craft compelling email copy<\/a> and highlight a powerful email marketing tool<\/a> you can use to create email copywriting templates at scale.<\/p>\n Further Reading:<\/b><\/p>\n (Click on links to jump to specific sections)<\/p>\n Let\u2019s get started.<\/p>\n Here are 12<\/b> proven, plug-and-play email copy templates designed for different scenarios:<\/p>\n If you\u2019re sending a cold outreach email to a prospect<\/a>, you should introduce yourself first and briefly cover what you do in your sales email template. Then, you can mention specific details about the potential customer to demonstrate you did ample research before reaching out.<\/p>\n Subject line: <\/i><\/b>Do you handle [relevant responsibility] at [company], [prospect\u2019s first name]?<\/i><\/p>\n Hi [prospect\u2019s first name],<\/i><\/p>\n My name is [your name], and I\u2019m a [job title – for example, <\/i>email marketer<\/i> or <\/i>sales rep<\/i>] at [your company].<\/i><\/p>\n We help [prospect\u2019s industry\/niche] companies achieve [goal A], [goal B], and [goal C] through [value proposition].<\/i><\/p>\n I\u2019m looking to connect with someone who handles [relevant responsibility] at [prospect\u2019s company]. Based on your [<\/i>social media<\/i> platform] profile, I figured you\u2019re the <\/i>right person<\/i> to talk to. Can we get on a call at [time] on [date] to discuss how we can help you?<\/i><\/p>\n If you\u2019re not the <\/i>right person<\/i> to approach for this, could you point me in the right direction?<\/i><\/p>\n I look forward to hearing from you.<\/i><\/p>\n Thanks, Curious about cold emails? It\u2019s easy for a prospective client to forget about you after receiving your lead magnet<\/a>.<\/p>\n That\u2019s why it makes sense to send them an email that adds more value to their lives and asks if they\u2019ve got any questions. It lets you stay on their radar without seeming intrusive.<\/p>\n Subject line:<\/i><\/b><\/b>Was [lead magnet] helpful for you, [prospect\u2019s first name]?<\/i><\/p>\n Hello [prospect\u2019s first name],<\/i><\/p>\n You recently downloaded [lead magnet] from [your website].<\/i><\/p>\n Did you find the answers you were looking for?<\/i><\/p>\n If you found [lead magnet] insightful, here are a few blog posts you may like:<\/i><\/i><\/p>\n Have any questions you\u2019d like us to answer? Have a great day, Once a prospect signs up for your newsletter, you can send them an email confirming their subscription.<\/p>\n In the email, welcome the new subscriber to your community and give them a birdseye view of what your newsletter will cover. Additionally, mention any extra perks they\u2019ll get by staying subscribed.<\/p>\n Subject line:<\/i><\/b><\/b>Thanks for subscribing to [newsletter], [subscriber\u2019s first name]!<\/i><\/p>\n Hi [subscriber\u2019s first name],<\/i><\/p>\n Thank you for subscribing to [newsletter]!<\/i><\/p>\n As an official subscriber, you\u2019ll receive weekly emails teaching you the ins and outs of [newsletter topic].<\/i><\/p>\n There\u2019s more! Remember to safelist [your <\/i>email<\/i> address] or add it to your address book to ensure our messages don\u2019t trigger your <\/i>spam filter<\/i>.<\/i><\/p>\n Happy to have you as a part of the [X] community!<\/i><\/p>\n Best, There\u2019s a good chance your prospect was busy or didn\u2019t have the budget when you first talked.<\/p>\n You can use this follow-up email template if the prospect has asked you to circle back to them in the future. However, remember to send your follow-up email as a reply to remind the prospect about your old conversation.<\/p>\n Subject line:<\/i><\/b><\/b>Re: Is this a good time to talk, [prospect\u2019s first name]?<\/i><\/p>\n Hello [prospect\u2019s first name],<\/i><\/p>\n Last we talked, you asked me to get back to you in [month] because [reason].<\/i><\/p>\n Is this a good time to talk? But if you\u2019re busy and would like to postpone our discussion, just let me know.<\/i><\/p>\n In the meantime, here are a few helpful resources you can check out:<\/i><\/i><\/p>\n I look forward to hearing from you.<\/i><\/p>\n Best, Need help writing follow-ups?
\nBut what\u2019s more difficult is personalizing your email copy<\/a> for each recipient \u2014 especially if you have a massive mailing list.<\/p>\n
\nThat\u2019s where email templates come in.<\/p>\n\n
This Article Contains:<\/h2>\n
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12 High-Converting Email Copy Templates to Start Using Today<\/h2>\n
1. Cold Email Template<\/h3>\n
\n<\/i>[Your name]
\n<\/i>[Your company]
\n<\/i>[Your company website]
\n<\/i>[Links to your <\/i>social media<\/i> handles]<\/i><\/p>\n<\/div>\n<\/div>\n
\n<\/i><\/b>Check out:<\/i><\/b><\/i><\/b><\/p>\n\n
2. Inbound Lead Email Template<\/h3>\n
\n
\n<\/i>Feel free to schedule a <\/i>quick call<\/i> with me here: [calendar URL]<\/i><\/p>\n
\n<\/i>[Your <\/i>email<\/i> signature]<\/i><\/p>\n<\/div>\n<\/div>\n3. Newsletter Subscription Email Template<\/h3>\n
\n<\/i>You\u2019ll also get exclusive access to perks like:<\/i><\/i><\/p>\n\n
\n<\/i>[Your <\/i>email<\/i> signature]<\/i><\/p>\n<\/div>\n<\/div>\n4. Follow-Up Email Template<\/h3>\n
\n<\/i>If it is, you can book a <\/i>quick call<\/i> on my calendar: [meeting scheduler URL]<\/i><\/p>\n\n
\n<\/i>[Your <\/i>email<\/i> signature]<\/i><\/p>\n<\/div>\n<\/div>\n
\n<\/i><\/b>Discover:<\/i><\/b><\/p>\n\n