{"id":20561,"date":"2022-05-11T23:56:32","date_gmt":"2022-05-11T23:56:32","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=20561"},"modified":"2024-06-12T19:35:02","modified_gmt":"2024-06-12T19:35:02","slug":"cold-email-ai","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/cold-email-ai\/","title":{"rendered":"Cold Email AI: Are the 5 Best Personalization Tools Effective or Creepy?"},"content":{"rendered":"<p>A wave of cold email AI tools has arrived, offering to personalize your outreach emails at scale.<\/p>\n<p>But are these tools ready to be a part of your workflow? And when you have machines tracking down details about your contacts, is that\u00a0<b>an effective way to catch the eye \u2014 or just too creepy?<\/b><\/p>\n<p>We\u00a0<b>evaluated five<\/b> of the top artificial intelligence-driven cold email personalization services on the market to test out how they work \u2014 and whether they could become a major weapon in your <a href=\"https:\/\/www.gmass.co\/blog\/email-copywriting\/\">cold email copywriting<\/a> arsenal as you figure out <a href=\"https:\/\/www.gmass.co\/blog\/how-to-start-an-email\/\">how to start an email<\/a>.<\/p>\n<p>We also have some\u00a0<b>crucial recommendations<\/b>\u00a0if you do incorporate AI writing into your\u00a0<a href=\"https:\/\/www.gmass.co\/cold-email\">cold email<\/a>\u00a0\u2014 and our conclusions on the effective vs. creepy debate.<\/p>\n<div class=\"alert alert-info\" style=\"text-align: center;\">Check out our new guide to using GPT for Sheets for having AI write <a href=\"https:\/\/www.gmass.co\/blog\/ai-cold-openers-sheets\/\">unique, personalized cold email opening lines<\/a> inside Google Sheets.<\/div>\n<h2>Cold Email AI: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#whatarecoldemailai\">What Are Cold Email Artificial Intelligence Services?<\/a><\/li>\n<li><a href=\"#5coldemailaitools\">The 5 Best AI Cold Email Personalization Tools<\/a>\n<ul>\n<li><a href=\"#lyne\">Lyne.ai<\/a><\/li>\n<li><a href=\"#writecream\">Writecream<\/a><\/li>\n<li><a href=\"#smartwriter\">Smartwriter.ai<\/a><\/li>\n<li><a href=\"#warmer\">Warmer.ai<\/a><\/li>\n<li><a href=\"#outboundflow\">Outbound Flow<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#recommendation\">Recommendation: A\/B Test Your AI Intros Versus Regular Intros<\/a><\/li>\n<li><a href=\"#effectiveorcreepy\">Cold Email AI Personalization Tools: Effective or Creepy?<\/a><\/li>\n<\/ul>\n<h2 id=\"whatarecoldemailai\">What Are Cold Email Artificial Intelligence Services?<\/h2>\n<p>There are two main types of AI-based cold email tools on the market today. Those are:<\/p>\n<ul>\n<li><b>Personalization tools<\/b>\u00a0that automatically research your contacts and craft personalized cold email subject lines, intro paragraphs, P.S. lines, and more based on what they find.<\/li>\n<li><b>AI writing tools<\/b>\u00a0that handle the process of writing entire cold emails for you.<\/li>\n<\/ul>\n<p>In this article,\u00a0<b>we\u2019re focusing on the personalization tools<\/b>, as that\u2019s a newer technique and the one that has potential to change your cold email success rates.<\/p>\n<p>Right now, only a small number of companies are offering the personalization service. The services that can write entire emails (with varying results) are more plentiful. Some email platforms like\u00a0<a href=\"https:\/\/www.gmass.co\/blog\/campaign-creation-lemlist-mailshake\/\">Mailshake<\/a>,\u00a0<a href=\"https:\/\/reply.io\/\" target=\"_blank\" rel=\"noopener nofollow\">Reply<\/a>,\u00a0<a href=\"https:\/\/magicsalesbot.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Magic Sales Bot<\/a>, and\u00a0<a href=\"https:\/\/instantly.ai\/\" target=\"_blank\" rel=\"noopener nofollow\">Instantly<\/a>\u00a0have baked AI email writing into their services; many of the standalone AI writing tools like\u00a0<a href=\"https:\/\/www.jasper.ai\/\" target=\"_blank\" rel=\"noopener nofollow\">Jasper<\/a>,\u00a0<a href=\"https:\/\/snazzy.ai\/\" target=\"_blank\" rel=\"noopener nofollow\">Snazzy.ai<\/a>, and\u00a0<a href=\"https:\/\/www.lavender.ai\/\" target=\"_blank\" rel=\"noopener nofollow\">Lavender<\/a>\u00a0also have an email-writing feature.<\/p>\n<p>\u201cYour mileage may vary,\u201d as they say, with tools that write entire cold emails for you. The tools could be a good start and help you stop staring at a blank screen, but their output will largely resemble the cold email templates you can find today. (And while AI writing has come a long way, it still trends toward \u201cwonky\u201d to \u201cquite wonky.\u201d)<\/p>\n<h3>Are cold email AI tools really using artificial intelligence?<\/h3>\n<p>Yes and no. Based on our analysis of the tools,\u00a0<b>the process of gathering personalization info is not AI-based<\/b>. That\u2019s just standard web scraping.<\/p>\n<p>But when the tools then write subject lines, intro paragraphs, or message copy, they use a sophisticated AI tool called GPT-3. GPT-3 can produce text that\u00a0<i id=\"5coldemailaitools\">feels<\/i>\u00a0like it was written by a person; it\u2019s not perfect, but\u00a0<b>it\u2019s getting closer and closer to replicating human writing<\/b>.<\/p>\n<p>So the research isn\u2019t necessarily AI, but the processing of that research and turning that research into email lines is.<\/p>\n<p>Now that we\u2019ve covered all that, let\u2019s dive into the tools.<\/p>\n<h2>The 5 Best AI Cold Email Personalization Tools<\/h2>\n<p>Here are our hands-on evaluations of five of the most popular tools that you can use to research your contacts and craft personalized cold email lines.<\/p>\n<p>To run my test I used each product to write personalized info for two people:<\/p>\n<ul id=\"lyne\">\n<li><strong>Ajay Goel<\/strong>. GMass founder, cool guy.<\/li>\n<li><strong>Sam Greenspan<\/strong> (me). Rather than put GMass for myself as well, which might lead to duplicate or similar results, I put my side project: The Retro, my weekly Substack newsletter about \u201880s and \u201890s pop culture.<\/li>\n<\/ul>\n<p>I kept the inputs exactly the same for all five AI products \u2014 so they were all working off the exact same info.<\/p>\n<p>Here\u2019s what they spat out\u2026<\/p>\n<h3>Lyne.ai<\/h3>\n<p><a href=\"https:\/\/lyne.ai\" target=\"_blank\" rel=\"noopener nofollow\">Lyne.ai<\/a> will\u00a0<i>really<\/i>\u00a0go digging for info about your contacts to produce its personalized lines \u2014 out of all the tools I tested, it goes deepest.<\/p>\n<p>After I uploaded my CSV, Lyne showed me\u00a0<b>seven contact research options<\/b>\u00a0it could use; and in a nice touch, there was a drag-and-drop menu to rank the hierarchy of those options. (So, for example, they\u2019d try to find case studies first, if they couldn\u2019t find those they\u2019d look for blog posts, and so on.)<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-options-tinified.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20567\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-options-tinified.png\" alt=\"Lyne's options for researching prospects\" width=\"2492\" height=\"2008\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-options-tinified.png 2492w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-options-tinified-300x242.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-options-tinified-1024x825.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-options-tinified-768x619.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-options-tinified-1536x1238.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-options-tinified-2048x1650.png 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-options-tinified-24x19.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-options-tinified-36x29.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-options-tinified-48x39.png 48w\" sizes=\"auto, (max-width: 2492px) 100vw, 2492px\" \/><\/a><\/p>\n<p>In order to fully personalize, Lyne needs: First name, last name, company name, title, email, website\u00a0<i>and<\/i>\u00a0personal LinkedIn. Although, unlike some of the other tools, not every field was required; when I fed it just first name and email address, Lyne was able to put together some intro lines based on the domain name of those email addresses.<\/p>\n<h4 id=\"Lyne.ai test results\">Lyne.ai test results<\/h4>\n<p>For Ajay, Lyne found an October 2020\u00a0<a href=\"https:\/\/podcasts.bcast.fm\/e\/0njj3j5n\">podcast interview<\/a> and used the show notes from that podcast to write its intros. For me, Lyne based its suggestions off the newsletter\u2019s landing page.<\/p>\n<p><b>Ajay subject line<\/b><\/p>\n<ul>\n<li>GMass<\/li>\n<\/ul>\n<p><b>Ajay intro line<\/b><\/p>\n<ul>\n<li>Really enjoyed your appearance on the bCast podcast. I\u2019m a big fan of the idea of adding a super power to your Gmail inbox and GMass is doing a great job of that. Keep up the good work!<\/li>\n<\/ul>\n<p><b>Sam subject line<\/b><\/p>\n<ul>\n<li>new perspectives<\/li>\n<\/ul>\n<p><b>Sam intro line<\/b><\/p>\n<ul>\n<li>I love how you are bringing new perspectives to this week in pop culture nostalgia. I\u2019m looking forward to reading more about your articles.<\/li>\n<\/ul>\n<h4 id=\"Lyne.ai pricing\">Lyne.ai pricing<\/h4>\n<p>Lyne offers a pay-as-you-go plan (at a rate of 30 cents per contact for which they create personalized intros and\/or subject lines). They also offer prepaid plans which reduce the rate (e.g., $25\/mo for 100 lines; $315\/mo for 3,500 lines). There\u2019s no unlimited plan.<\/p>\n<h4 id=\"Integrating Lyne.ai with GMass\">Integrating Lyne.ai with GMass<\/h4>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-gmass-tinified.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20565\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-gmass-tinified.png\" alt=\"Using Lyne data in GMass\" width=\"1752\" height=\"1138\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-gmass-tinified.png 1752w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-gmass-tinified-300x195.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-gmass-tinified-1024x665.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-gmass-tinified-768x499.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-gmass-tinified-1536x998.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-gmass-tinified-24x16.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-gmass-tinified-36x23.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-gmass-tinified-48x31.png 48w\" sizes=\"auto, (max-width: 1752px) 100vw, 1752px\" \/><\/a><\/p>\n<p>Lyne offers native integrations with a half-dozen of tools (primarily the ones that blend CRM and email features); GMass isn\u2019t among them.<\/p>\n<p>Fortunately, if you want to use Lyne with GMass, it\u2019s relatively simple. Download the CSV with their results, import it into Google Sheets, then use that Google Sheet for a new campaign with GMass. You&#8217;ll be able to <strong>use the spreadsheet columns Lyne created as merge fields automatically<\/strong>. (And you don&#8217;t have to remember the names of those fields; as seen above, typing a left curly brace will bring up the merge field options with GMass.)<\/p>\n<h4 id=\"Lyne.ai evaluation\">Lyne.ai final thoughts and overall evaluation<\/h4>\n<p>The intro line to Ajay isn\u2019t bad. Sure, the podcast episode is kinda old and the intro tiptoes into regurgitating GMass\u2019s marketing bullet points, but the personalization is decent.<\/p>\n<p>The intro to me isn\u2019t great. It\u2019s just restating the newsletter\u2019s tagline as a sentence. \u201cReading more about your articles\u201d is both awkward phrasing <i id=\"writecream\">and<\/i>\u00a0incorrect for a newsletter.<\/p>\n<p>The subject lines are very simple; looking at these as well as other examples Lyne puts on its website, it seems they prefer the very short, often all lowercase approach.<\/p>\n<p>Lyne.ai\u2019s pricing is standard and it offers a lot of research options. The AI writing isn\u2019t great. But if you\u2019re planning to lean on the AI tool more for research than writing (i.e., you\u2019re planning to rewrite much of what it finds),\u00a0<b>Lyne.ai digs deeper than any other tool<\/b>.<\/p>\n<h3>Writecream<\/h3>\n<p><a href=\"https:\/\/www.writecream.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Writecream<\/a> is an AI writing service that offers\u00a0<b>several tools beyond email personalization<\/b>\u00a0(including things like blog ideas and writing, social media captions, eCommerce product descriptions, and more).<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-options-tinified.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20575\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-options-tinified.png\" alt=\"Writecream's email options\" width=\"2438\" height=\"2374\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-options-tinified.png 2438w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-options-tinified-300x292.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-options-tinified-1024x997.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-options-tinified-768x748.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-options-tinified-1536x1496.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-options-tinified-2048x1994.png 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-options-tinified-24x24.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-options-tinified-36x36.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-options-tinified-48x48.png 48w\" sizes=\"auto, (max-width: 2438px) 100vw, 2438px\" \/><\/a><\/p>\n<p>I used its email personalization tool, although I did loop back to also test its \u201cImage Icebreaker\u201d and \u201cAudio Icebreaker\u201d tools out of curiosity.<\/p>\n<p>Writecream\u2019s personalization tool only asked for each contact\u2019s website, not LinkedIn profile. (That could be a timesaver if you\u2019ve built a list and don\u2019t want to hunt down LinkedIn profiles for everyone on that list; but there can be a tradeoff in the level of personalization there.)<\/p>\n<h4 id=\"Writecream test results\">Writecream test results<\/h4>\n<p><b>Ajay intro line<\/b><\/p>\n<ul>\n<li>I think GMass is an amazing tool for Gmail users! I love that it allows you to easily send out mass emails and mail merge campaigns and more with Gmail.<\/li>\n<\/ul>\n<p><b>Sam intro line<\/b><\/p>\n<ul>\n<li>I\u2019m really impressed with the number of articles you have published on The Retro. I love how you\u2019re bringing back old pop culture. It\u2019s great that you\u2019re also offering a platform for people to share their favorite \u201880s and \u201890s memories.<\/li>\n<\/ul>\n<p><b>Personalized images and audio messages<\/b><\/p>\n<p>Here were the results when I ran the personalized images tool. It\u2019s not really my style to use something like this \u2014 and if you used just this image in lieu of writing text in your cold email, you\u2019d certainly set off some spam alarms \u2014 but some people might find these appealing.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-images-tinified.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20574\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-images-tinified.png\" alt=\"Writecream's images\" width=\"1654\" height=\"2662\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-images-tinified.png 1654w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-images-tinified-186x300.png 186w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-images-tinified-636x1024.png 636w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-images-tinified-768x1236.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-images-tinified-954x1536.png 954w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-images-tinified-1272x2048.png 1272w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-images-tinified-15x24.png 15w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-images-tinified-22x36.png 22w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-images-tinified-30x48.png 30w\" sizes=\"auto, (max-width: 1654px) 100vw, 1654px\" \/><\/a><\/p>\n<p>And here was the audio message. It is\u00a0<i>far<\/i>\u00a0too robotic to be a viable sales tool but still, cool idea. Also she called it \u201cMass\u201d not \u201cGMass.\u201d<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-20561-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/audio-667408321055.mp3?_=1\" \/><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/audio-667408321055.mp3\">https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/audio-667408321055.mp3<\/a><\/audio>\n<h4 id=\"Writecream pricing\">Writecream pricing<\/h4>\n<p>Writecream offers a free plan with 20 credits or an unlimited plan for $29\/mo. They also offer more expensive limited plans (which are worse than the unlimited plan), so they\u2019re definitely pushing people toward the unlimited plan. Their unlimited plan is the best deal of any of these services.<\/p>\n<h4 id=\"Integrating Writecream with GMass\">Integrating Writecream with GMass<\/h4>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-gmass-tinified.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20573\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-gmass-tinified.png\" alt=\"Writecream in GMass\" width=\"1838\" height=\"1210\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-gmass-tinified.png 1838w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-gmass-tinified-300x197.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-gmass-tinified-1024x674.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-gmass-tinified-768x506.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-gmass-tinified-1536x1011.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-gmass-tinified-24x16.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-gmass-tinified-36x24.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/writecream-gmass-tinified-48x32.png 48w\" sizes=\"auto, (max-width: 1838px) 100vw, 1838px\" \/><\/a><\/p>\n<p>To use Writecream with GMass campaigns, download the CSV results of your campaign. (Note: You\u2019ll get an email with the link to the CSV of your results, they will not show up in real time in the Writecream dashboard. I would\u2019ve saved eight minutes of my life had I known that.)<\/p>\n<p>Import that CSV into Google Sheets, link that Google Sheet to a new campaign in GMass, and compose away.<\/p>\n<h4 id=\"Writecream evaluation\">Writecream final thoughts and overall evaluation<\/h4>\n<p>The intro lines to Ajay are pretty basic \u2014 something you could grab by scanning the GMass homepage. But with these tools, the point is: You <i>didn\u2019t<\/i>\u00a0have to scan the website. So this tool would save a ton of time\u00a0<b>if you\u2019re looking for a modicum of personalization<\/b>\u00a0in cold emails.<\/p>\n<p>The intro lines to me miss the point. The tool didn\u2019t realize the product was a newsletter, not a blog. Also, the newsletter <i id=\"smartwriter\">isn\u2019t<\/i>\u00a0a platform for people to share memories, only\u00a0<i>I<\/i>\u00a0share memories. Actually, the AI\u2019s idea isn\u2019t bad and I probably should build the community more by letting other people share; for now, though, I do not.<\/p>\n<p>The images and audio were not really useful.<\/p>\n<p>If you\u2019re\u00a0<b>looking for a tool that can do basic research about your contacts at scale<\/b>, only needing their website to do so, and you\u2019re willing to rewrite a lot of what the tool finds, Writecream could be a smart pick. (Especially because it\u2019s cheaper than the other tools for unlimited contacts.)<\/p>\n<h3>Smartwriter.ai<\/h3>\n<p><a href=\"https:\/\/smartwriter.ai\" target=\"_blank\" rel=\"noopener nofollow\">Smartwriter.ai<\/a> offers <b>personalization services as well as many other AI writing tasks<\/b>\u00a0(email content, blog content, ads, social media comments and more).<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-interface-tinified.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20570\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-interface-tinified.png\" alt=\"Smartwriter.ai's interface\" width=\"2466\" height=\"2198\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-interface-tinified.png 2466w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-interface-tinified-300x267.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-interface-tinified-1024x913.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-interface-tinified-768x685.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-interface-tinified-1536x1369.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-interface-tinified-2048x1825.png 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-interface-tinified-24x21.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-interface-tinified-36x32.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-interface-tinified-48x43.png 48w\" sizes=\"auto, (max-width: 2466px) 100vw, 2466px\" \/><\/a><\/p>\n<p>The interface has a lot of iffy English, which made me nervous about the results I would get. (Non-native English speakers make lots of amazing apps so iffy English is certainly not an issue in most cases. But this is an app that focuses on writing English, so the standards for its on-site copywriting are a bit different.)<\/p>\n<p>Smartwriter.ai\u2019s interface offered my four main personalization options: company-based, LinkedIn-based, personalization for backlink outreach, and personalization based around Google Reviews. The first two are relevant to the test I\u2019m running, so I thought I\u2019d try both.<\/p>\n<p>Smartwriter.ai\u00a0<b>allowed me to link a Google Sheet<\/b>, not just upload a CSV, which I appreciated as it would save time in my workflow. The connection process isn\u2019t perfect (I had to remember which row numbers on my spreadsheet had info), but it still saved the step of downloading a CSV.<\/p>\n<h4 id=\"Smartwriter.ai test results\">Smartwriter.ai test results<\/h4>\n<p>For Ajay, for some reason the app did not generate an email subject line. I\u2019m not sure why not; it wrote one for me. But otherwise for me&#8230; the AI was very confused. It wrote about Substack, not my Substack newsletter on its own subdomain \u2014 but then it <i>also<\/i> misinterpreted what it read about Substack. And then it also tried to add elements of my newsletter to its take on Substack\u2026 which led to chaos.<\/p>\n<p><b>Ajay subject line (from company-based tool)<\/b><\/p>\n<ul>\n<li>none provided<\/li>\n<\/ul>\n<p><b>Ajay intro line options (from company-based tool)<\/b><\/p>\n<ul>\n<li>I love that you&#8217;re able to send mass emails to your audience, schedule emails and get more open rates than you&#8217;ve ever seen! It&#8217;s great to see a business that is taking advantage of Gmail.<\/li>\n<li>I love that GMass enables organizations to schedule emails and send out mass mailers with Gmail. I&#8217;m impressed with the quality of the reviews and your ability to get the highest open rates. It&#8217;s great to see that you solve email related problems for small businesses.<\/li>\n<\/ul>\n<p><b>Ajay P.S. line options (from LinkedIn-based tool)<\/b><\/p>\n<ul>\n<li>Not sure if you&#8217;re much of a foodie, but have you been to Salar Restaurant and Lounge? The reviews look great.<\/li>\n<li>It&#8217;s very cool that you can speak English and Hindi, that&#8217;s going to come in handy.<\/li>\n<\/ul>\n<p><b>Sam subject line (from company-based tool)<\/b><\/p>\n<ul>\n<li>I love the move from HootSuite!<\/li>\n<\/ul>\n<p><b>Sam intro line options (from company-based tool)<\/b><\/p>\n<ul>\n<li>I just read on HootSuite that you&#8217;re a social media management platform. That sounds really cool. Excited to see how you&#8217;ll continue to make searching for anything a nostalgic experience.<\/li>\n<li>I just read on HootSuite that you&#8217;re launching a new startup. Cool, congrats! I&#8217;m excited to see how you will continue to grow your company and your search engine in a nostalgic way.<\/li>\n<\/ul>\n<p><b>Sam P.S. line options (from LinkedIn-based tool)<\/b><\/p>\n<ul>\n<li>none provided<\/li>\n<\/ul>\n<h4 id=\"Smartwriter.ai pricing\">Smartwriter.ai pricing<\/h4>\n<p>Smartwriter starts at $59\/mo to write intros to 400 contacts (that\u2019s 14.75 cents per generation). There are larger plans as well, including $149\/mo for 1,200 and $359\/mo for 3,500.<\/p>\n<h4 id=\"Integrating Smartwriter.ai with GMass\">Integrating Smartwriter.ai with GMass<\/h4>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-export-tinified.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20569\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-export-tinified.png\" alt=\"Smartwriter's export directly to Google Sheets\" width=\"2412\" height=\"2042\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-export-tinified.png 2412w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-export-tinified-300x254.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-export-tinified-1024x867.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-export-tinified-768x650.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-export-tinified-1536x1300.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-export-tinified-2048x1734.png 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-export-tinified-24x20.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-export-tinified-36x30.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/smartwriter-export-tinified-48x41.png 48w\" sizes=\"auto, (max-width: 2412px) 100vw, 2412px\" \/><\/a><\/p>\n<p>Smartwriter\u2019s Google Sheets integration saved me a step. I was able to add its output back into the source Google Sheet, so no back-and-forth with CSVs. Then in GMass, I connected that sheet to a new campaign and used its mail merge fields.<\/p>\n<h4 id=\"Smartwriter.ai evaluation\">Smartwriter.ai final thoughts and overall evaluation<\/h4>\n<p>Smartwriter\u2019s\u00a0<b>intro lines did not wow me<\/b>\u00a0here. As covered above, it completely whiffed on the intro lines for me. As for Ajay, the intro lines were just restating of the marketing bullet points of GMass.<\/p>\n<p>As for the LinkedIn intro lines, one appears to have grabbed the name of random a restaurant from Ajay\u2019s hometown and the other grabbed from his \u201clanguages spoken\u201d LinkedIn section. Both feel awkward. Would those establish rapport\u2026 or are they too creepy? (And too obviously the result of AI?)<\/p>\n<p>My\u00a0<b id=\"warmer\">favorite feature of Smartwriter.ai was its ability to connect to a Google Sheet<\/b>, not requiring me to export a CSV. The intro lines and P.S. lines would take significant rewriting (and based just on my test, I\u2019m not sure I\u2019d trust the research). Also, it was unpredictable when it would return something like a subject line or P.S. line and when it wouldn\u2019t.<\/p>\n<h3 id=\"Warmer.ai\">Warmer.ai<\/h3>\n<p><a href=\"https:\/\/warmer.ai\" target=\"_blank\" rel=\"noopener nofollow\">Warmer.ai<\/a>\u00a0<b>writes email intros based either on company websites or contacts\u2019 LinkedIn profiles<\/b>. It has a\u00a0<b>nice, modern interface<\/b>\u00a0and writes several possible intro lines for every contact. (Although you\u2019ll have to read through them manually for each contact; the exporter only includes one per contact in your CSV.)<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-goals-tinified.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20572\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-goals-tinified.png\" alt=\"Warmer's nice interface\" width=\"2466\" height=\"1636\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-goals-tinified.png 2466w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-goals-tinified-300x199.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-goals-tinified-1024x679.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-goals-tinified-768x510.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-goals-tinified-1536x1019.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-goals-tinified-2048x1359.png 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-goals-tinified-24x16.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-goals-tinified-36x24.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-goals-tinified-48x32.png 48w\" sizes=\"auto, (max-width: 2466px) 100vw, 2466px\" \/><\/a><\/p>\n<p>The CSV importer\u00a0<i>required<\/i>\u00a0a full name (my separate First Name and Last Name fields wouldn\u2019t work). This was surprising, since most cold email lists put first and last into separate fields for mail merges. I redid the CSV to match the required fields. There was no way to include a CSV unless you could map it to every required field.<\/p>\n<h4 id=\"Warmer.ai test results\">Warmer.ai test results<\/h4>\n<p><b>Ajay intro line options (from website)<\/b><\/p>\n<ul>\n<li>I love the idea of using Gmail as a marketing platform, it&#8217;s a great idea and you should be proud of your achievements. \u2728<\/li>\n<li>I think the idea of using Gmail as a marketing platform is a really good one. It&#8217;s so simple to use, yet so effective. \u2728<\/li>\n<li>Your company is really impressive. I&#8217;ve just tried to add it to my Gmail account, but I couldn&#8217;t figure out how to do it &#8211; it&#8217;s a shame. \u2728<\/li>\n<li>I know what you mean, I&#8217;m already a fan of GMass, if you want to learn more about it, why don&#8217;t you visit\u00a0https:\/\/www.gmass.com\/. \u2728<\/li>\n<li>I think a platform that lets you market your business from your own inbox is a fantastic idea. \u2728<\/li>\n<li>GMass is a great company with a great idea, I think you are on to something with your marketing platform for Gmail. \u2728<\/li>\n<\/ul>\n<p><b>Ajay intro line options (from LinkedIn)<\/b><\/p>\n<ul>\n<li>I think it&#8217;s fantastic that you&#8217;ve spent 6 years at the same company. That way you can adapt to change much faster than someone who&#8217;s been hopping around for the last decade. \u2728<\/li>\n<li>I see you studied at Case Western Reserve University? That&#8217;s super interesting, I bet that had a massive impact on your direction in life! \u2728<\/li>\n<li>I can&#8217;t speak 2 languages like you do but I&#8217;m still learning. You must be really dedicated! \u2728<\/li>\n<li>I have trouble learning languages, but you speak 2! Really impressed, how do you do it? \u2728<\/li>\n<\/ul>\n<p><b>Sam intro line (from website)<\/b><\/p>\n<ul>\n<li>The Retro has been a great resource for finding interesting stories in the tech world, I&#8217;m glad to see you are reading it too. \u2728<\/li>\n<li>I&#8217;m a big fan of The Retro. It&#8217;s really interesting to see how things from the past are being used today and how popular culture is being reinvented. \u2728<\/li>\n<li>I read The Retro every week, it&#8217;s really great to see that you are creating something that people enjoy. \u2728<\/li>\n<li>I have just subscribed to your newsletter, I can\u2019t wait to hear what you have to say next. \u2728<\/li>\n<li>I love your subscription business &#8211; it\u2019s so good to see a business using AI for good. \u2728<\/li>\n<li>I think you have a great idea for a business, it seems you have a lot of readers. \u2728<\/li>\n<\/ul>\n<p><b>Sam intro line options (from LinkedIn)<\/b><\/p>\n<ul>\n<li>Were you happy with your time at Northwestern University? I bet it was great for meeting people and learning about new things. \u2728<\/li>\n<li>I&#8217;m sure your time at Northwestern University really helped shape the person you are today. I&#8217;d love to hear about it. \u2728<\/li>\n<li>Seems like Godaddy prepared you well for your career transition. \u2728<\/li>\n<li>Were you happy with your time at Northwestern University? I bet it was great for meeting people and learning about new things. \u2728<\/li>\n<\/ul>\n<h4 id=\"Warmer.ai pricing\">Warmer.ai pricing<\/h4>\n<p>Warmer.ai plans start at $97\/mo for 325 credits, or 30 cents per contact (with five lines per person). The next level up is $279\/mo for 1,500 credits, or 18 cents per contact.<\/p>\n<h4 id=\"Integrating Warmer.ai with GMass\">Integrating Warmer.ai with GMass<\/h4>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-gmass-tinified.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20571\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-gmass-tinified.png\" alt=\"Warmer.ai into GMass\" width=\"2068\" height=\"1230\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-gmass-tinified.png 2068w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-gmass-tinified-300x178.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-gmass-tinified-1024x609.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-gmass-tinified-768x457.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-gmass-tinified-1536x914.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-gmass-tinified-2048x1218.png 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-gmass-tinified-24x14.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-gmass-tinified-36x21.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/warmer-gmass-tinified-48x29.png 48w\" sizes=\"auto, (max-width: 2068px) 100vw, 2068px\" \/><\/a><\/p>\n<p>You can export a CSV with the personalized lines you choose with Warmer.ai. Then import that to Google Sheets, connect the Sheet to your GMass campaign, and use the personalization merge field.<\/p>\n<h4 id=\"Warmer.ai evaluation\">Warmer.ai final thoughts and overall evaluation<\/h4>\n<p>Yes,\u00a0<b>it includes that sparkly emoji after every single intro line<\/b>.<\/p>\n<p>For Ajay, Warmer.ai definitely \u201cgot\u201d GMass better than any of the other tools I evaluated. Not every line is great, but\u00a0<b>a lot of these lines actually feel like they were written by someone who took the time to evaluate the product<\/b>.<\/p>\n<p>For me, Warmer.ai was the first of the tools to figure out The Retro was a newsletter. One of the lines (\u201cit&#8217;s really interesting to see how things from the past are being used today and how popular culture is being reinvented\u201d) is <b>frightfully insightful<\/b>\u00a0around the newsletter and since that verbiage isn\u2019t anywhere on the site, I\u2019m not entirely clear how Warmer figured it out.<\/p>\n<p>Warmer.ai\u2019s website-based lines are\u00a0<b>my favorite of any tool<\/b>\u2026 the phrasing feels more human and more insightful. Some of the lines even really seemed to understand the products, not just remix their taglines. Then again, some of the lines were\u00a0<i>major<\/i>\u00a0swings and misses (I\u2019m not sure you\u2019d want to send a cold email to a SaaS product telling them you \u201ccouldn\u2019t figure out\u201d how to use their product.<\/p>\n<p>The\u00a0<b id=\"outboundflow\">LinkedIn lines crossed into the creepy\/generic zone<\/b>\u00a0for me.<\/p>\n<p>Since Warmer.ai only exports one intro line per contact, you\u2019ll have to manually review them; that could take some serious time if you have a large contact list. However, you may find great results if you\u2019re willing to put in that time \u2014 and at least you\u2019ll largely devote your time to that process, not to rewriting what Warmer.ai produced.<\/p>\n<p>Warmer.ai is the most expensive of the tools we evaluated; you\u2019ll want to make sure to test its lines to make sure it\u2019s worth the price.<\/p>\n<h3>Outbound Flow<\/h3>\n<p><a href=\"https:\/\/www.outboundflow.ai\/\" target=\"_blank\" rel=\"noopener nofollow\">Outbound Flow<\/a> is a newer product which advertises \u201cpersonalized AI-powered cold emails in 1 click\u201d\u2026 and that turned out to be more accurate than I realized. It does not batch process your contacts; there\u2019s no way to import a spreadsheet or CSV. So you literally have to click one-by-one so it can write intro lines for your contacts. \u201c1 click\u201d\u2026 over and over and over.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20568\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified.png\" alt=\"Outbound Flow goes one by one\" width=\"2464\" height=\"1772\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified.png 2464w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-300x216.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-1024x736.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-768x552.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-1536x1105.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-2048x1473.png 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-24x17.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-36x26.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-48x35.png 48w\" sizes=\"auto, (max-width: 2464px) 100vw, 2464px\" \/><\/a><\/p>\n<h4 id=\"Outbound Flow test results\">Outbound Flow test results<\/h4>\n<p>Outbound Flow specializes in writing entire cold emails (or parts of cold emails; when I tested it out, it can only do about 250 words before it cuts off).<\/p>\n<p>You can use it just to write intro lines, not entire emails\u2026 but again, you can\u2019t upload a CSV. You\u2019ll have to paste in contacts\u2019 websites one at a time.\u00a0<b>That might be a dealbreaker<\/b>\u00a0if you\u2019re running large campaigns (or even medium-sized ones).<\/p>\n<p>Between the time it takes to input someone\u2019s website, wait for the AI to generate intros, read through them, pick one, and copy it to your Google Sheet of contacts, you might be able to whip up your own, more personalized intro.<\/p>\n<p><b>Ajay intro line options<\/b><\/p>\n<ul>\n<li>Just came across GMass, looks like a very impressive program.<\/li>\n<li>Was browsing through your software and I have to say it looks amazing.<\/li>\n<li>Seems to be a very useful software. I was browsing through your website and checking out the features. Loving them.<\/li>\n<li>I have to say I am very impressed with your GMass platform.<\/li>\n<li>I was looking for an easy way to send mass emails and found your product, looks like it does exactly what I need.<\/li>\n<li>I was looking to buy an email marketing software, did a little bit of research and noticed you recently started GMass.<\/li>\n<li>I just wanted to take a moment and thank you for making such an amazing email marketing platform.<\/li>\n<li>I finally managed to make my first campaign and I couldn\u2019t be happier with my results!<\/li>\n<li>I was in a bit of a pickle and GMass came to my rescue, I needed an email marketing platform and GMass was exactly what I was looking for.<\/li>\n<li>I have been following your progress for quite some time now, I have even purchased your OTO 1<\/li>\n<\/ul>\n<p><b>Sam intro line options<\/b><\/p>\n<ul>\n<li>I was just reading your post about why the \u201cChristmas Story\u201d Leg Lamp is so great, I love that movie.<\/li>\n<li>Your review of the Apple Watch made my decision on which Apple Watch to buy easier.<\/li>\n<li>I read in your article about the Turtle With The Golden Gun, that you are a 80s movie buff.<\/li>\n<li>I was looking at this site, I think you are doing some interesting things with it.<\/li>\n<li>Just wanted to say I love your article on The Retro.<\/li>\n<li>I just thought I would share a recent sentence that I saw, it was on \u201cThe Retro\u201d website and it was\u2026<\/li>\n<li>I liked a bunch of your Instagram videos, specifically the one that had you doing interviews on video. I was wondering how you go about editing, who edits it and how much time it takes.<\/li>\n<li>Hey was just wondering what you thought of the new \u201cThe Retro\u201d website design.<\/li>\n<li>I have always been a huge fan of The Retro and have been reading regularly for the past 3 years.<\/li>\n<li>A friend of mine from college wrote for The Retro a few months back<\/li>\n<\/ul>\n<h4 id=\"Outbound Flow pricing\">Outbound Flow pricing<\/h4>\n<p>Outbound Flow has a $39\/mo plan for 100 emails or $299\/mo for unlimited. If you want to try it out, there\u2019s a $7 trial. (Yes, we did that to test this out. You\u2019ll need to fill out a screener questionnaire to sign up; but they gave me instant approval after I said, \u201cI\u2019m not going to use this for email, I\u2019m just evaluating it to write about it.\u201d So I\u2019d imagine they\u2019ll approve you with no issues as well.)<\/p>\n<h4 id=\"Integrating Outbound Flow with GMass\">Integrating Outbound Flow with GMass<\/h4>\n<p>Unfortunately there\u2019s no export option with Outbound Flow. You\u2019ll need to copy and paste your results into a Google Sheet, then connect that Sheet to your GMass campaign.<\/p>\n<h4 id=\"Outbound Flow evaluation\">Outbound Flow final thoughts and overall evaluation<\/h4>\n<p>For Ajay, the intro lines about GMass are mostly empty platitudes. The AI lines aren\u2019t even remixing GMass\u2019s marketing talking points like some of the other tools I tested\u2026 they\u2019re really just identifying that it\u00a0<i>is<\/i>\u00a0an email platform.<\/p>\n<p>For me, the intro lines are way off. I never wrote about the <i>Christmas Story<\/i>\u00a0leg lamp or the Apple Watch. There\u2019s no such movie as \u201cTurtle With the Golden Gun\u201d\u2026 sounds like maybe a James Bond parody they would\u2019ve done on\u00a0<i>The Muppet Show<\/i>\u00a0in 1981.<\/p>\n<p>Also, I don\u2019t post Instagram videos, I didn\u2019t design the Substack website, my newsletter hasn\u2019t been around for three years, and I\u2019ve never let anyone else write for it (let alone this robot\u2019s friend from college). So pretty much none of the intro lines here are viable.<\/p>\n<p>Outbound Flow\u00a0<b>probably isn\u2019t the right pick if you\u2019re just looking for intro lines<\/b>\u00a0\u2014 or looking to do anything at scale.<\/p>\n<p>The tool researches contacts one-by-one and the output options feel shallower than you\u2019d get in other tools. There\u2019s also no free trial so you\u2019ll have to pay to find out if you\u2019ll have better luck.<\/p>\n<p>You may have better results with Outbound Flow if you want it to write entire emails for you (although its output there didn\u2019t seem markedly different or better than any other AI writer).<\/p>\n<h3 id=\"Other AI-driven cold email personalization tools\">Other AI-driven cold email personalization tools<\/h3>\n<p>We didn\u2019t include these tools in our list above (for the reasons we\u2019ll explain), however these are other options on the market.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.writelola.ai\/\" target=\"_blank\" rel=\"noopener nofollow\">Lola AI<\/a>. We planned to evaluate this tool but its app was down during the two days of testing. The product may have reached end-of-life. (Or else it\u2019s having a very tough week.)<\/li>\n<li id=\"recommendation\"><a href=\"https:\/\/www.quicklines.ai\/\" target=\"_blank\" rel=\"noopener nofollow\">Quicklines<\/a>. Quicklines does not offer any sort of trial or even a refund \u2014 you either pay $59 for its lifetime plan or can\u2019t use it. I looked over the\u00a0<a href=\"https:\/\/sample.quicklines.ai\/\" target=\"_blank\" rel=\"noopener nofollow\">samples<\/a>\u00a0to get a sense of the product \u2014 and to see if it was worth expensing $59 to try it out. I found Quicklines uses a contact\u2019s LinkedIn profile to create its lines, much like a lot of the others on this list, and none of the samples jumped out to me as unique or extraordinary. So I passed on giving it a more thorough evaluation.<\/li>\n<li><a href=\"https:\/\/ecomlines.ai\/\" target=\"_blank\" rel=\"noopener nofollow\">ECOMLines<\/a>. ECOMLines is a newer cold email AI product. It&#8217;s specifically for outreach to eCommerce businesses, so if that&#8217;s your niche, you may find success with it. In my test, the lines were right around the same as we got from other AI writers: Some accurate, some not.<\/li>\n<\/ul>\n<h2>Recommendation: A\/B Test Your AI Intros Versus Regular Intros<\/h2>\n<p>Like the idea of having one of these tools write your cold email intros at scale? After all, even if the personalization isn\u2019t perfect, it\u2019s not too bad and\u00a0<b>could save you a ton of time on researching your contacts<\/b>.<\/p>\n<p>Our biggest recommendation: Before you make a longer term commitment,\u00a0<b>use your free trial period with these AI writing tools to run a test<\/b>. See if the AI content really improves your results with your unique target audience.<\/p>\n<p>For your\u00a0<a href=\"https:\/\/www.gmass.co\/features\/ab-testing-gmail\">A\/B test<\/a>, set up a campaign and use AI-written personalization for half of your list; then use either personalized messages you write, a generic intro, or no personalized icebreaker for the other half of your list.<\/p>\n<p>You can then see if the emails with AI intros bring in more replies (or clicks, depending on your goal) than the emails you write yourself or emails without.<\/p>\n<p>Here\u2019s\u00a0<b>how you could set up that A\/B testing in GMass<\/b>. We\u2019re going to test AI personalization versus a generic intro.<\/p>\n<h3 id=\"Step 1: Generate your CSV file and import it into Google Sheets\">Step 1: Generate your CSV file and import it into Google Sheets<\/h3>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-import-tinified.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20566\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-import-tinified.png\" alt=\"Importing a CSV into Google Sheets\" width=\"1804\" height=\"1378\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-import-tinified.png 1804w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-import-tinified-300x229.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-import-tinified-1024x782.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-import-tinified-768x587.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-import-tinified-1536x1173.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-import-tinified-24x18.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-import-tinified-36x27.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/lyne-import-tinified-48x37.png 48w\" sizes=\"auto, (max-width: 1804px) 100vw, 1804px\" \/><\/a><\/p>\n<p>We\u2019ve covered this step in our service-by-service reviews earlier in this article. But in short, open a new Google Sheet (or create a new tab in your Sheet where you keep your contact list) and import your CSV from your AI tool into that Sheet.<\/p>\n<h3 id=\"Step 2: Create a new GMass campaign and connect the Google Sheet\">Step 2: Create a new GMass campaign and connect the Google Sheet<\/h3>\n<p>Create a campaign in GMass either by hitting the spreadsheet icon next to the Gmail search bar, or by opening up a new Gmail compose window and clicking the GMass icon in the To line.<\/p>\n<p>Connect the Google Sheet with your AI-generated data.<\/p>\n<h3 id=\"Use spintax to create your A\/B testing variations\">Step 3: Use spintax to create your A\/B testing variations<\/h3>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-spins-tinified.png\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20564\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-spins-tinified.png\" alt=\"Using spintax for a cold email AI A\/B test in GMass\" width=\"2004\" height=\"1210\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-spins-tinified.png 2004w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-spins-tinified-300x181.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-spins-tinified-1024x618.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-spins-tinified-768x464.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-spins-tinified-1536x927.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-spins-tinified-24x14.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-spins-tinified-36x22.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-spins-tinified-48x29.png 48w\" sizes=\"auto, (max-width: 2004px) 100vw, 2004px\" \/><\/a><\/p>\n<p>Compose your email using\u00a0<a href=\"https:\/\/www.gmass.co\/blog\/ab-test\/\">spintax<\/a>\u00a0to either include the AI-written personalized intro or a generic intro. (See the screenshot above.)<\/p>\n<h3 id=\"Configure the A\/B test in the GMass settings\">Step 4: Configure the A\/B test in the GMass settings<\/h3>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-settings-tinified.png\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20563\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-settings-tinified.png\" alt=\"GMass A\/B test settings\" width=\"2020\" height=\"1172\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-settings-tinified.png 2020w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-settings-tinified-300x174.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-settings-tinified-1024x594.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-settings-tinified-768x446.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-settings-tinified-1536x891.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-settings-tinified-24x14.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-settings-tinified-36x21.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/abtesting-settings-tinified-48x28.png 48w\" sizes=\"auto, (max-width: 2020px) 100vw, 2020px\" \/><\/a><\/p>\n<p>Open the GMass settings and head to the Advanced section.<\/p>\n<p>Check the box for A\/B Test.<\/p>\n<p>I want to test a full campaign here, so I\u2019m choosing to send 100% of emails before making a decision. (You could always test for a smaller sample, send the variations to a portion of your list, then send the winning variation to the remaining contacts.)<\/p>\n<h3 id=\"Configure any other campaign settings and send\">Step 5: Configure any other campaign settings and send<\/h3>\n<p>Your A\/B test is now all set up. You can configure the rest of the settings for your campaign and, when you\u2019re ready to send it out, hit the GMass button.<\/p>\n<p>After the campaign concludes, you\u2019ll receive an email with the A\/B test results where\u00a0<b>you can see which variation received more opens, clicks, and replies<\/b>: The one with the AI-written intro or the one without.<\/p>\n<p><em>By the way, VWO <a href=\"https:\/\/vwo.com\/ab-testing-openai-gpt-3\/results\/\">ran<\/a> an A\/B test with AI-written copy versus human written on some websites. Their results are: 1 human win, 3 AI wins, and 3 ties.<\/em><\/p>\n<h3 id=\"A few other recommendations if using AI-written copy\">A few other recommendations if using AI-written copy<\/h3>\n<h4><b>Double check the AI\u2019s work<\/b><\/h4>\n<p>As you can see from all of our tests, the AI copy isn\u2019t always perfect. Sometimes it misinterprets what a business does, sometimes it gets a fact wrong, and sometimes it uses stilted language. So make sure to give the AI output a scan before you start blasting it out to potential customers.<\/p>\n<h4><b>Think of AI as a research assistant<\/b><\/h4>\n<p>AI copy can be great for writer\u2019s block. But really,\u00a0<b>you never quite know what output you\u2019ll get<\/b>. Sometimes it\u2019s complete and perfect, sometimes it needs work, sometimes the AI is completely incorrect.<\/p>\n<p>It may be best to\u00a0<b>think of the AI line writing tools as research assistants, not email copywriters<\/b>. They\u2019re digging into your contacts\u2019 website, LinkedIn, and sometimes online history to research them, then writing what they find. You may get better results by taking their research and rewriting it to make it more compelling and more in your own voice.<\/p>\n<h4><b id=\"effectiveorcreepy\">Remember: Cold email \u201ctricks\u201d come and go<\/b><\/h4>\n<p>Cold email is solid and isn\u2019t going anywhere. But new <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-tricks\/\">cold email tricks<\/a> regularly pop up, and those often work for a while\u2026 until they\u2019re oversaturated and people grow immune to them. AI-driven cold email lines will, most likely, succumb to that fate at some point. So if you are going to try this technique, it\u2019s\u00a0<b>probably best to hop on it soon<\/b>\u00a0\u2014 before too many other people show up and ruin it.<\/p>\n<h2>Cold Email AI Personalization Tools: Effective or Creepy?<\/h2>\n<p>Is it creepy to send an email that features an opening line written by a robot stalker? When I put it that way\u2026 of course.<\/p>\n<p>However, a\u00a0<i>person<\/i>\u00a0researching business details, a contact\u2019s professional history, a company, or a contact\u2019s interviews before reaching out generally does not feel creepy. (Researching someone\u2019s more personal social media content, like family photos, is more likely to feel creepy. For example,\u00a0<a href=\"https:\/\/twitter.com\/bradley_vast\/status\/1523623967424008193\">this tweet<\/a>\u00a0where the guy got a cold email that said, \u201cHow was your trip last week away with your girlfriend?\u201d)<\/p>\n<p>The goal, then, when using AI personalization tools to assist with outreach emails, is to\u00a0<b>make sure it *feels* more human<\/b>. That could mean putting the AI research findings into your own words or (gasp) actually checking out the contact\u2019s website or product before reaching out.<\/p>\n<p>Now that we covered creepiness, let\u2019s talk effectiveness. It\u2019s really important to A\/B test; the effectiveness will vary from audience to audience.<\/p>\n<p>My gut instinct from my years in the email marketing world?\u00a0<b>Relevant, genuine personalization can make a difference.<\/b>\u00a0Generic platitudes or reiterating a company\u2019s brand positioning most likely won\u2019t.<\/p>\n<p>So take the research from your AI tool, give it a look and a polish, then bring it over to\u00a0<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">GMass<\/a>\u00a0to test and send your cold emails.<\/p>\n<p>Meanwhile, I\u2019m off to post a casting notice for my all-turtle James Bond remake.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A wave of cold email AI tools has arrived, offering to personalize your outreach emails at scale. But are these tools ready to be a part of your\u2026<\/p>\n","protected":false},"author":29,"featured_media":20633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428,9155],"tags":[],"class_list":["post-20561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email","category-email-copywriting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Cold Email AI: Are the 5 Best Personalization Tools Effective or Creepy?<\/title>\r\n<meta name=\"description\" content=\"Cold email AI tools can write intros, icebreakers, subject lines, and more by researching your contacts. We tested 5 top tools. 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