{"id":20677,"date":"2022-05-26T23:51:38","date_gmt":"2022-05-26T23:51:38","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=20677"},"modified":"2023-12-20T00:59:29","modified_gmt":"2023-12-20T00:59:29","slug":"beats-marketing-cold-email","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/beats-marketing-cold-email\/","title":{"rendered":"Beats Marketing with Cold Email (13 Best Templates, Subject Lines)"},"content":{"rendered":"<div class=\"note-wrapper\">\n<p>Beats marketing can be a slow, difficult process \u2014 building up your following on social media, slowly gaining a reputation in the industry, and trying to stand out on the big beat selling marketplaces takes time.<\/p>\n<p>We\u2019ve covered strategies for succeeding at all of those in our complete guide to <a href=\"https:\/\/www.gmass.co\/blog\/sell-beats-online\/\">sell beats online<\/a>. And today we\u2019re going to dive deeper into a <b>more direct, more aggressive, and faster way to promote and sell your beats<\/b>: Cold email.<\/p>\n<p>After all, people in every other business are using cold email to reach out to potential buyers, connect with them, and sell to them. There\u2019s no reason why hip-hop music producers, DJs, and other beat makers should be an exception.<\/p>\n<p>Selling beats with cold email is an art \u2014 one that involves <b>careful list building<\/b>, <b>smart writing<\/b>, the <b>right cold email software<\/b>, and <b>persistent follow-ups<\/b>.<\/p>\n<p>In this article, we\u2019ll cover everything you need to know about beats marketing with <a href=\"https:\/\/www.gmass.co\/cold-email\">cold email<\/a>, from prospecting for rappers to writing good emails to sending those mass cold emails (and follow-ups) through your own Gmail account.<\/p>\n<p>Let\u2019s go.<\/p>\n<h2 id=\"Beats Marketing with Cold Email: Table of Contents\">Beats Marketing with Cold Email: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#findrappers\">How to Find Rappers to Cold Email<\/a><\/li>\n<li id=\"findrappers\"><a href=\"#templates\">Beat Marketing Cold Email Subject Lines and Templates That Work<\/a><\/li>\n<li><a href=\"#howtosend\">How to Send Cold Email Sequences to Rappers<\/a><\/li>\n<\/ul>\n<h2 id=\"How to Find Rappers to Cold Email\">How to Find Rappers to Cold Email<\/h2>\n<p>Cold email outreach is all about building a targeted list of potential prospects \u2014 a list that\u2019s 100% people who would <b>legit benefit from what you\u2019re selling<\/b>.<\/p>\n<p>In this situation, you\u2019re building a list of rappers who would want beats like yours:<\/p>\n<ul>\n<li>Rappers in your <b>genre<\/b> niche<\/li>\n<li>Rappers who <b>don\u2019t produce all of their own beats<\/b><\/li>\n<li>Rappers who are at the <b>right level<\/b> (hold off on cold emailing Jay-Z for now)<\/li>\n<\/ul>\n<p>The best way to prospect for hip hop artists to reach out to cold? <b>Figuring out which artists have recently been buying beats from other producers like you.<\/b><\/p>\n<p>Those are <b>ideal customer prospects<\/b> for you because we know they buy beats, we know they\u2019re in your niche, and we know they\u2019re actively making and promoting their music.<\/p>\n<p><i>That\u2019s<\/i> who you want to sell to.<\/p>\n<h3 id=\"Step 1: Find another producer like you on BeatStars\">Step 1: Find another producer like you on BeatStars<\/h3>\n<p>Head over to the BeatStars marketplace. Go to the <a href=\"https:\/\/www.beatstars.com\/explore-tracks\">Explore Tracks<\/a> section. You can <b>use their filters<\/b> to really narrow it down to producers who are similar to you. (Filter by dozens of genres, prices, moods, instruments used, BPM, and more.)<\/p>\n<p>What you want to find are producers who are on your same career level, or even better, one level up from where you realistically are right now. That\u2019s because the rappers using their beats are ones who would also definitely use your beats.<\/p>\n<p>Here\u2019s an example where I set some filters to match the type of beats I make. The first producer who jumps out in the results is LethalNeedle, so I listened to his beats and found he and I are making similar tracks.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-beatstarssearch-tinified.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20697 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-beatstarssearch-tinified.jpg\" alt=\"Searching and filtering for similar producers on BeatStars.\" width=\"1806\" height=\"1526\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-beatstarssearch-tinified.jpg 1806w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-beatstarssearch-tinified-300x253.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-beatstarssearch-tinified-1024x865.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-beatstarssearch-tinified-768x649.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-beatstarssearch-tinified-1536x1298.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-beatstarssearch-tinified-24x20.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-beatstarssearch-tinified-36x30.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-beatstarssearch-tinified-48x41.jpg 48w\" sizes=\"auto, (max-width: 1806px) 100vw, 1806px\" \/><\/a><\/p>\n<h3 id=\"Step 2: Search for that producer on SoundCloud\">Step 2: Search for that producer on SoundCloud<\/h3>\n<p>Now that you have your first producer\u2019s name, head over to SoundCloud. In the search box, type \u201cprod by [producer name].\u201d Then filter the results by \u201cPast month\u201d; if that doesn\u2019t bring up enough relevant results, go to \u201cPast year.\u201d<\/p>\n<p>SoundCloud\u2019s search results aren\u2019t perfect, but you should mostly find tracks here crediting the producer you\u2019re searching for.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudsearch-tinified.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20698\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudsearch-tinified.jpg\" alt=\"Searching for tracks produced by that producer on SoundCloud\" width=\"2524\" height=\"2258\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudsearch-tinified.jpg 2524w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudsearch-tinified-300x268.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudsearch-tinified-1024x916.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudsearch-tinified-768x687.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudsearch-tinified-1536x1374.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudsearch-tinified-2048x1832.jpg 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudsearch-tinified-24x21.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudsearch-tinified-36x32.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudsearch-tinified-48x43.jpg 48w\" sizes=\"auto, (max-width: 2524px) 100vw, 2524px\" \/><\/a><\/p>\n<p>Now listen to a few seconds of each of the first 10 tracks. If the track sounds like a beat that\u2019s in your genre\/niche, open up that rapper\u2019s SoundCloud profile in a new tab.<\/p>\n<p>You\u2019ll keep repeating this process, 10 tracks at a time (to keep the number of tabs open manageable).<\/p>\n<p>You can also use this technique to search YouTube if you want to keep going after you\u2019re done with SoundCloud.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-youtube-tinified.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20695\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-youtube-tinified.jpg\" alt=\"Finding that producer's tracks on YouTube.\" width=\"1798\" height=\"1468\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-youtube-tinified.jpg 1798w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-youtube-tinified-300x245.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-youtube-tinified-1024x836.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-youtube-tinified-768x627.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-youtube-tinified-1536x1254.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-youtube-tinified-24x20.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-youtube-tinified-36x29.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-youtube-tinified-48x39.jpg 48w\" sizes=\"auto, (max-width: 1798px) 100vw, 1798px\" \/><\/a><\/p>\n<h3 id=\"Step 3: Add the rappers to a Google Sheet\">Step 3: Add the rappers to a Google Sheet<\/h3>\n<p><b>Create a Google Sheet<\/b> to keep track of the rappers you find. You\u2019ll want to make sure you have columns for their email address, name, and the track you listened to. I also added a column in mine so I can remember which other producer they\u2019d used. Those columns will be our <a href=\"https:\/\/www.gmass.co\/gmail-mail-merge\">mail merge fields in Gmail<\/a> when we write our cold emails to these rappers.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-googlesheet-tinified.jpg\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20699\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-googlesheet-tinified.jpg\" alt=\"Create a Google Sheet for the rappers you will cold email\" width=\"2034\" height=\"1322\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-googlesheet-tinified.jpg 2034w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-googlesheet-tinified-300x195.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-googlesheet-tinified-1024x666.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-googlesheet-tinified-768x499.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-googlesheet-tinified-1536x998.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-googlesheet-tinified-24x16.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-googlesheet-tinified-36x23.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-googlesheet-tinified-48x31.jpg 48w\" sizes=\"auto, (max-width: 2034px) 100vw, 2034px\" \/><\/a><\/p>\n<p>Now go into the SoundCloud browser tab for the first rapper. In an ideal scenario (like this one in the screenshot below), the rapper will have their email address right there in their SoundCloud profile so you can add it to your Google Sheet.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudbio-tinified.jpg\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20696\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudbio-tinified.jpg\" alt=\"A rapper on SoundCloud with contact info\" width=\"2408\" height=\"1586\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudbio-tinified.jpg 2408w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudbio-tinified-300x198.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudbio-tinified-1024x674.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudbio-tinified-768x506.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudbio-tinified-1536x1012.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudbio-tinified-2048x1349.jpg 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudbio-tinified-24x16.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudbio-tinified-36x24.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findproducers-soundcloudbio-tinified-48x32.jpg 48w\" sizes=\"auto, (max-width: 2408px) 100vw, 2408px\" \/><\/a><\/p>\n<p>If they don\u2019t have their email listed on SoundCloud, you can try to find it by searching in other ways:<\/p>\n<ul>\n<li>Check out their other social media profiles and website<\/li>\n<li>Run a Google search with the artist\u2019s name and email (a search like <code>\u201crappername\u201d email<\/code>)<\/li>\n<li>Search their management\u2019s website and social media<\/li>\n<li>Using <a href=\"https:\/\/www.gmass.co\/blog\/email-finder\/\">email finder tools<\/a><\/li>\n<\/ul>\n<p>There may be cases where you just can\u2019t find the rapper\u2019s email. In those situations, you can use the same cold outreach templates we\u2019ll cover later, but reach out over DM in SoundCloud, Instagram, Twitter, or another social network. <b>Cold DMs are less effective than cold email<\/b> (no mail merging, less trackable, less anticipated, no automated follow-ups, and more) but better than nothing.<\/p>\n<p>Your goal is to build as big of a <i>targeted<\/i> cold email list as possible. You don\u2019t want a big list with lots of rappers who don\u2019t ever use beats like the ones you produce \u2014 you\u2019re just wasting your time and theirs by cold emailing them. Every rapper on your list should be someone who would absolutely buy and use one of your beats.<\/p>\n<h3 id=\"Other ways to build your list through social media\">Other ways to build your list through social media<\/h3>\n<p>This BeatStars + SoundCloud list building strategy is our favorite because of how efficient it is for finding good targets, checking out their music, and tracking down their email contact info.<\/p>\n<p>But there are some other methods you can use to build your email list of rappers that are worth trying as well.<\/p>\n<h4 id=\"Check out \u201cFans also like\u201d on SoundCloud\">Check out \u201cFans also like\u201d on SoundCloud<\/h4>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-fansalsolike-tinified.jpg\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20694\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-fansalsolike-tinified.jpg\" alt=\"Searching the &quot;fans also like&quot; section of SoundCloud\" width=\"2294\" height=\"1474\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-fansalsolike-tinified.jpg 2294w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-fansalsolike-tinified-300x193.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-fansalsolike-tinified-1024x658.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-fansalsolike-tinified-768x493.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-fansalsolike-tinified-1536x987.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-fansalsolike-tinified-2048x1316.jpg 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-fansalsolike-tinified-24x15.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-fansalsolike-tinified-36x23.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-fansalsolike-tinified-48x31.jpg 48w\" sizes=\"auto, (max-width: 2294px) 100vw, 2294px\" \/><\/a><\/p>\n<p>After you\u2019ve used the method we described above to find rappers on SoundCloud, <b>check out the artists from the \u201cFans also like\u201d section<\/b> of the sidebar in the rapper\u2019s profile. That\u2019s another way to find similar artists.<\/p>\n<p>It\u2019s less efficient than the \u201cprod. by\u201d SoundCloud searches, since those artists may not be the same genre and may not purchase beats, but it\u2019s still a good way to cast an even wider net for potential customers.<\/p>\n<h4 id=\"Put a beat on TikTok for Duets\">Put a beat on TikTok for Duets<\/h4>\n<p>One way to find rappers who like the idea of rapping over your beat is\u2026 putting out your beat and seeing which rappers rap over it.<\/p>\n<p>TikTok makes that easy \u2014 you put out a video with your beat, give it the right hashtags, and <b>see which rappers jump on it for Tiktok Duets<\/b>. (It\u2019s also probably smart to let them know where they could buy the beat if they want it.)<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-duet-tinified.jpg\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20691\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-duet-tinified.jpg\" alt=\"Ask for duets on your beat on TikTok\" width=\"2186\" height=\"1450\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-duet-tinified.jpg 2186w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-duet-tinified-300x199.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-duet-tinified-1024x679.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-duet-tinified-768x509.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-duet-tinified-1536x1019.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-duet-tinified-2048x1358.jpg 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-duet-tinified-24x16.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-duet-tinified-36x24.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-duet-tinified-48x32.jpg 48w\" sizes=\"auto, (max-width: 2186px) 100vw, 2186px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-tiktokduets-tinified.jpg\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20690\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-tiktokduets-tinified.jpg\" alt=\"See the duets on your beat\" width=\"1634\" height=\"1340\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-tiktokduets-tinified.jpg 1634w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-tiktokduets-tinified-300x246.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-tiktokduets-tinified-1024x840.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-tiktokduets-tinified-768x630.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-tiktokduets-tinified-1536x1260.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-tiktokduets-tinified-24x20.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-tiktokduets-tinified-36x30.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-tiktokduets-tinified-48x39.jpg 48w\" sizes=\"auto, (max-width: 1634px) 100vw, 1634px\" \/><\/a><\/p>\n<p>Once the Duets are in, go through them and find the good ones. Then check out those rapper\u2019s TikTok profiles. See if they\u2019re actively releasing music \u2014 and if they are, hunt for their info to reach out to them with email.<\/p>\n<p>This is a great method for really seeing your beat out there in the wild and seeing what rappers do with it \u2014 but it\u2019s a lot less efficient for building a cold email list than the SoundCloud method.<\/p>\n<p>You\u2019ll get a lot of amateurs and random people rapping on the beat \u2014 and you won\u2019t know how many of them might actually be interested in buying the beat and turning it into an actual track until you do a lot of outreach.<\/p>\n<h4 id=\"Run targeted Twitter searches\">Run targeted Twitter searches<\/h4>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-twitter-tinified.jpg\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20693\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-twitter-tinified.jpg\" alt=\"Run Twitter searches for rappers\" width=\"1192\" height=\"1576\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-twitter-tinified.jpg 1192w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-twitter-tinified-227x300.jpg 227w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-twitter-tinified-774x1024.jpg 774w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-twitter-tinified-768x1015.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-twitter-tinified-1162x1536.jpg 1162w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-twitter-tinified-18x24.jpg 18w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-twitter-tinified-27x36.jpg 27w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-twitter-tinified-36x48.jpg 36w\" sizes=\"auto, (max-width: 1192px) 100vw, 1192px\" \/><\/a><\/p>\n<p>Do a People search on Twitter for \u201crapper\u201d \u201cemail\u201d; that will bring up people who have \u201crapper\u201d and \u201cemail\u201d in their profiles. Then you can check out those artists, see if they\u2019re a good fit for you, and reach out.<\/p>\n<h4 id=\"templates\">Use Facebook groups<\/h4>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-facebook-tinified.jpg\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20692\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-facebook-tinified.jpg\" alt=\"Find rappers in Facebook groups\" width=\"2222\" height=\"1570\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-facebook-tinified.jpg 2222w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-facebook-tinified-300x212.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-facebook-tinified-1024x724.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-facebook-tinified-768x543.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-facebook-tinified-1536x1085.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-facebook-tinified-2048x1447.jpg 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-facebook-tinified-24x17.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-facebook-tinified-36x25.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/findrappers-facebook-tinified-48x34.jpg 48w\" sizes=\"auto, (max-width: 2222px) 100vw, 2222px\" \/><\/a><\/p>\n<p>You can join Facebook groups of rappers (there are <i>lots<\/i> of groups that are still really active) to find up-and-coming artists. Click through on rappers\u2019 pages, listen to their music, and if they\u2019re a good fit you can hunt down their email addresses.<\/p>\n<h2 id=\"Beat Marketing Cold Email Subject Lines and Templates That Work\">Beat Marketing Cold Email Subject Lines and Templates That Work<\/h2>\n<p>Now that you\u2019ve got a solid list of rappers, it\u2019s time to put together your first cold email to the list.<\/p>\n<p>Here are the elements of any effective cold email to sell or promote beats:<\/p>\n<ul>\n<li>An email that <b>looks and feels like a one-on-one email<\/b> you sent, not a mass email<\/li>\n<li>A <b>subject line that catches a person\u2019s eye<\/b> and makes them want to open the email<\/li>\n<li><b>Personalization<\/b> in the email<\/li>\n<li>An <b>icebreaker<\/b><\/li>\n<li>A clear, concise explanation of <b>why your beats are *exactly* what they need<\/b><\/li>\n<li>A strong <b>call-to-action<\/b><\/li>\n<\/ul>\n<p>In these subject line and template examples below we\u2019ll make sure to check off all of those boxes so you can send cold emails to rappers that really work.<\/p>\n<h3 id=\"Cold email subject lines for emails to hip-hop artists\">Cold email subject lines for emails to hip-hop artists<\/h3>\n<p>You want your subject line to catch someone\u2019s eye, make them click to open the email \u2014 and not get confused and think you\u2019re sending spam.<\/p>\n<p>Personalization definitely helps here. You should also avoid sounding too much like you\u2019re writing marketing or sales copy (and avoid using all caps).<\/p>\n<p>Here are 10 cold email subject lines you can use in your beat marketing emails to entice rappers to open. We\u2019ll also explain <i>why<\/i> these are good, so you can write your own variations of these.<\/p>\n<h4 id=\"Subject line #1: Emoji + related song title\">Subject line #1: Emoji + related song title<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><b>&#x1f525; beats to make the next {TrackName}<\/b><\/p><\/blockquote>\n<p>The emoji catches the eye. But what catches the eye even more is you including their song title in the subject \u2014 it shows you\u2019ve researched them and you\u2019re not just blasting out an email to a million random people.<\/p>\n<h4 id=\"Subject line #2: Very personal\">Subject line #2: Very personal<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><b>made a beat for you {ArtistName}<\/b><\/p><\/blockquote>\n<p>By using all lowercase letters here and including the rapper\u2019s name, this looks you\u2019re just firing off a personal, one-on-one email. As we said earlier, the goal is for your cold emails to look like they\u2019re not mass emails. This subject line helps you pull that off.<\/p>\n<h4 id=\"Subject line #3: Free beat and song title\">Subject line #3: Free beat and song title<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><b>Free beat &#x1f440; for a follow up to {TrackName}<\/b><\/p><\/blockquote>\n<p>This subject line makes your offer clear (free beat). And by saying it\u2019s for a follow-up to their track, it shows you\u2019ve researched them and you\u2019re giving them something relevant and uniquely valuable.<\/p>\n<h4 id=\"Subject line #4: Personal follow-up promo\">Subject line #4: Personal follow-up promo<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><b>made a beat for your follow up to {TrackName}<\/b><\/p><\/blockquote>\n<p>If you\u2019re not giving out a free beat, this subject line should still catch the eye. By going lowercase, it looks casual and like you\u2019re just sending this email to them and them only. You\u2019re giving them the impression you made this beat just for them \u2014 you heard their track and made the beat as a result.<\/p>\n<h4 id=\"Subject line #5: Addicted to their track\">Subject line #5: Addicted to their track<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><b>cant stop listening to {TrackName} on repeat<\/b><\/p><\/blockquote>\n<p>This subject line is a <i>little<\/i> risky, because they might think it\u2019s an email from a fan \u2014 and then be a little annoyed when it turns out you\u2019re a beat maker trying to sell them something. But if you\u2019re genuine in your email message about how much you like their track, you can smooth that over.<\/p>\n<h4 id=\"Subject line #6: Credibility\">Subject line #6: Credibility<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><b>new beats for {ArtistName} from [rapper\u2019s] producer<\/b><\/p><\/blockquote>\n<p>If you\u2019ve produced the beat for a big-name rapper (or a rapper who\u2019s not a huge name but this other rapper probably knows and respects), you can include it in the subject line for instant credibility.<\/p>\n<h4 id=\"Subject line #7: Building curiosity\">Subject line #7: Building curiosity<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><b>got a new &#x1f3be; beat you might like {ArtistName}<\/b><\/p><\/blockquote>\n<p>This subject line is all about building curiosity with the weird emoji. Why a tennis ball (or whatever random emoji you throw in here)? Pick a very random emoji that works with the title of your beat. You can be pretty sure this rapper has never gotten an email promoting beats with that emoji before \u2014 so they\u2019ll be curious about opening your email to see what\u2019s up.<\/p>\n<h4 id=\"Subject line #8: Flattery\">Subject line #8: Flattery<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><b>i gotta hear you kill this beat<\/b><\/p><\/blockquote>\n<p>If you\u2019re offering a free beat, this is a good way to promote it: Flatter the rapper by telling them you\u2019ve gotta hear them on the beat. You <i>might<\/i> even be able to use this subject line with a paid beat too.<\/p>\n<h4 id=\"Subject line #9: Flattery and free\">Subject line #9: Flattery and free<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><b>i gotta hear you on this beat (it\u2019s yours, free)<\/b><\/p><\/blockquote>\n<p>You can A\/B test this subject line with the previous one. See if mentioning that the beat is free leads to a higher open rate.<\/p>\n<h4 id=\"Subject line #10: Keeping it simple\">Subject line #10: Keeping it simple<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><b>yo {ArtistName}<\/b><\/p><\/blockquote>\n<p>It\u2019s simple, but sometimes simple works. As long as your email feels like a one-on-one personal email, this simple subject line will work with it.<\/p>\n<h3 id=\"Cold email templates for emails to hip-hop artists\">Cold email templates for emails to hip-hop artists<\/h3>\n<p>Now you\u2019ve got some subject lines that will make rappers open your emails. Now we\u2019ll write the email to introduce yourself, promote your beat, then get them to click or reply to buy your beat.<\/p>\n<p>Here are three email templates you can use to cold email rappers.<\/p>\n<h4 id=\"Template #1: Icebreaker - Unique value - Social proof - Call-to-action\">Template #1: Icebreaker &#8211; Unique value &#8211; Social proof &#8211; Call-to-action<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>Yo {ArtistName},<\/p>\n<p>Been listening to {TrackName} on repeat today so finally I had to reach out.<\/p>\n<p>Need a unique new beat for your <i>next<\/i> {TrackName}? My beats are [what makes your beats special]. I\u2019ve worked with [people you worked with or the number of people who\u2019ve bought your beats].<\/p>\n<p>Check out this beat: [linktobeat]<\/p>\n<p>Or head to my website, [linktowebsite], to listen to more.<\/p>\n<p>I never normally do this, but since I love your work, I\u2019ll give you an exclusive on anything from my new set of beats. Just reply to let me know if you\u2019re interested.<\/p>\n<p>[Your name]<\/p><\/blockquote>\n<p>This template walks through four key steps:<\/p>\n<ul>\n<li>There\u2019s an <b>icebreaker<\/b> talking about their song, <b>personalizing<\/b> the email and making it so it doesn\u2019t feel like a mass email.<\/li>\n<li>You get right into the <b>unique value<\/b> of your beats. The reasons why your beats in particular are right for this artist.<\/li>\n<li>You give <b>social proof<\/b> by sharing prominent names you\u2019ve worked with or the number of beats you\u2019ve sold. That\u2019s a useful psychological tactic.<\/li>\n<li>You have a <b>strong call-to-action<\/b>, making an offer to get a quick response.<\/li>\n<\/ul>\n<h4 id=\"Template #2: Made this beat just for you\">Template #2: Made this beat just for you<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>Yo {ArtistName},<\/p>\n<p>I\u2019ve been listening to {TrackName} on repeat. And it inspired me to make a beat for your next great track.<\/p>\n<p>So I made this: [linktobeat]<\/p>\n<p>I\u2019d love to hear what you think of it. Let me know.<\/p>\n<p>[Your name]<\/p>\n<p>P.S. I\u2019m the producer behind [your best claim to fame]<\/p><\/blockquote>\n<p>This is a very short template that gets to the point: You listened to one of their tracks and made a beat just for them based off that track.<\/p>\n<p>Of course that\u2019s not <i>exactly<\/i> what happened. You found them, recognized they were in your genre, and picked a beat that matched up with their style. But this email <i>feels<\/i> so personal and so one-on-one, <b>they\u2019ll probably respond because you put in so much effort<\/b>.<\/p>\n<p>You also want to throw in the P.S. section where you mention your best accomplishment as a producer \u2014 whether that\u2019s who you\u2019ve worked with, how many followers you have, how you\u2019ve gone viral, how many beats you\u2019ve sold, or something else notable.<\/p>\n<h4 id=\"Template #3: Recognizing and solving a pain point\">Template #3: Recognizing and solving a pain point<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>Yo {ArtistName},<\/p>\n<p>I was talking to [name of rapper they might recognize who you\u2019re tight with and talk to] about his biggest problem right now. He said there\u2019s too many beats out there so it\u2019s a struggle to find the good ones.<\/p>\n<p>I thought I\u2019d reach out to you to help you get around that problem. I\u2019ve wanted to collab with you after I heard {TrackName}. So I made a beat that would be perfect for your next big track.<\/p>\n<p>[linktobeat]<\/p>\n<p>Hit me up if you\u2019re interested. Or if you want to check out more of my beats, check my site [linktowebsite]. All my beats are [what makes your beats unique]<\/p>\n<p>[Your name]<\/p><\/blockquote>\n<p>This template uses <b id=\"howtosend\">social proof<\/b> in a different way; by dropping the name of a mutual friend or someone they recognize, you prove your credibility. Then you talk about how you made a beat specifically for their track \u2014 and later in the email, you talk about what else makes your beats unique. And you end with a strong call-to-action to get a response.<\/p>\n<h2 id=\"How to Send Cold Email Sequences to Rappers\">How to Send Cold Email Sequences to Rappers<\/h2>\n<p>You have your list of rappers. You have your email subject line and template ready to go. Now it\u2019s time to actually reach out to your list.<\/p>\n<p>Good news: It\u2019s really easy to do.<\/p>\n<p>We\u2019re going to walk you through how to send your emails with GMass. <b>GMass has become extremely popular in the beat making community<\/b> as a way to send emails without having to spend a lot of money or learn any new software. (GMass lives inside Gmail, so sending your email blasts is just like sending regular emails.)<\/p>\n<p>Here\u2019s how it works.<\/p>\n<h3 id=\"Step 1: Download and install GMass\">Step 1: Download and install GMass<\/h3>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-installgmass-tinified.jpg\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20689\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-installgmass-tinified.jpg\" alt=\"Download and install GMass\" width=\"1604\" height=\"1108\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-installgmass-tinified.jpg 1604w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-installgmass-tinified-300x207.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-installgmass-tinified-1024x707.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-installgmass-tinified-768x531.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-installgmass-tinified-1536x1061.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-installgmass-tinified-24x17.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-installgmass-tinified-36x25.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-installgmass-tinified-48x33.jpg 48w\" sizes=\"auto, (max-width: 1604px) 100vw, 1604px\" \/><\/a><\/p>\n<p>You can download the GMass Chrome extension from the Chrome web store. It\u2019s totally free to get started with a GMass trial.<\/p>\n<p>Give GMass the required permissions (it needs access to Gmail and Google Sheets) and you\u2019ll be ready to go.<\/p>\n<h3 id=\"Step 2: Open a Gmail compose window and connect your Google Sheet of rappers\">Step 2: Open a Gmail compose window and connect your Google Sheet of rappers<\/h3>\n<p>Go to Gmail and open a new compose window.<\/p>\n<p>Click into the \u201cTo\u201d field. Then click on the little GMass icon that appears.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-gmassicon-tinified.jpg\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20688\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-gmassicon-tinified.jpg\" alt=\"Connect your Google Sheet of rappers\" width=\"1904\" height=\"1178\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-gmassicon-tinified.jpg 1904w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-gmassicon-tinified-300x186.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-gmassicon-tinified-1024x634.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-gmassicon-tinified-768x475.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-gmassicon-tinified-1536x950.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-gmassicon-tinified-24x15.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-gmassicon-tinified-36x22.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-gmassicon-tinified-48x30.jpg 48w\" sizes=\"auto, (max-width: 1904px) 100vw, 1904px\" \/><\/a><\/p>\n<p>Choose to connect \u201cFrom a Google Sheet,\u201d then pick your Sheet from the dropdown menu. Click the \u201cConnect to Spreadsheet\u201d button.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-connectsheet-tinified.jpg\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20687\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-connectsheet-tinified.jpg\" alt=\"Connect your Google Sheet\" width=\"1854\" height=\"1194\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-connectsheet-tinified.jpg 1854w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-connectsheet-tinified-300x193.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-connectsheet-tinified-1024x659.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-connectsheet-tinified-768x495.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-connectsheet-tinified-1536x989.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-connectsheet-tinified-24x15.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-connectsheet-tinified-36x23.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-connectsheet-tinified-48x31.jpg 48w\" sizes=\"auto, (max-width: 1854px) 100vw, 1854px\" \/><\/a><\/p>\n<h3 id=\"Step 3: Write your email to the list of rappers\">Step 3: Write your email to the list of rappers<\/h3>\n<p>Now you can write your email. All of the columns in your Google Sheet become mail merge tags. If you type a left curly brace { it will bring up the possible merge fields. Those will get filled in right for every person you send to, automatically.<\/p>\n<p>Leave the link to your music blank for now \u2014 we\u2019re going to fill that in with a special GMass feature next.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-compose-tinified.jpg\" data-rel=\"lightbox-image-13\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20686\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-compose-tinified.jpg\" alt=\"Write your beats marketing cold email to rappers\" width=\"1854\" height=\"1194\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-compose-tinified.jpg 1854w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-compose-tinified-300x193.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-compose-tinified-1024x659.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-compose-tinified-768x495.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-compose-tinified-1536x989.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-compose-tinified-24x15.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-compose-tinified-36x23.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-compose-tinified-48x31.jpg 48w\" sizes=\"auto, (max-width: 1854px) 100vw, 1854px\" \/><\/a><\/p>\n<h3 id=\"Step 4: Attach your beat file with GMass\u2019s beat tracking\">Step 4: Attach your beat file with GMass\u2019s beat tracking<\/h3>\n<p>After GMass started blowing up in the music producer community, we reached out to every producer using the service asking: How can this work better for you?<\/p>\n<p>The number one requested feature was <b>a way to track who was actually clicking through their emails and listening to their beats<\/b>.<\/p>\n<p>So we made our <a href=\"https:\/\/www.gmass.co\/blog\/beat-makers-track-who-listens\/\">beat tracker<\/a> to handle that.<\/p>\n<p>When you attach an mp3 file to your email, GMass will detect it and give you the option to convert it into a link. Then you\u2019ll get stats on <b>who clicked that link and how long they listened to your beat<\/b>.<\/p>\n<p>Here\u2019s how it works.<\/p>\n<p>Drag your beat file from your computer into the Gmail compose window.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-dragfile2-tinified.jpg\" data-rel=\"lightbox-image-14\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20682\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-dragfile2-tinified.jpg\" alt=\"Drag your mp3 to the Gmail compose window\" width=\"1808\" height=\"1128\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-dragfile2-tinified.jpg 1808w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-dragfile2-tinified-300x187.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-dragfile2-tinified-1024x639.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-dragfile2-tinified-768x479.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-dragfile2-tinified-1536x958.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-dragfile2-tinified-24x15.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-dragfile2-tinified-36x22.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-dragfile2-tinified-48x30.jpg 48w\" sizes=\"auto, (max-width: 1808px) 100vw, 1808px\" \/><\/a><\/p>\n<p>GMass will detect the music file and a pop-up will appear, asking you if you want to convert it to a trackable link. I\u2019ll say \u201cYes please!\u201d<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-getbetterstats-tinified.jpg\" data-rel=\"lightbox-image-15\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20685\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-getbetterstats-tinified.jpg\" alt=\"Tell GMass you want to track your beat\" width=\"1598\" height=\"1110\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-getbetterstats-tinified.jpg 1598w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-getbetterstats-tinified-300x208.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-getbetterstats-tinified-1024x711.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-getbetterstats-tinified-768x533.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-getbetterstats-tinified-1536x1067.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-getbetterstats-tinified-24x17.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-getbetterstats-tinified-36x25.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-getbetterstats-tinified-48x33.jpg 48w\" sizes=\"auto, (max-width: 1598px) 100vw, 1598px\" \/><\/a><\/p>\n<p>GMass will turn the mp3 into a link. You can then paste that link in the right spot in your email.<\/p>\n<p>The default text for the link is the mp3 filename. (We talked with lots of beat makers who agreed: The people they&#8217;re targeting with their emails are most comfortable clicking on the file name.)<\/p>\n<p>You can also change the link text by clicking on the link, then clicking \u201cChange.\u201d In the window that pops up you can edit the link text.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-changebeatlinktext-tinified.jpg\" data-rel=\"lightbox-image-16\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20684\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-changebeatlinktext-tinified.jpg\" alt=\"Changing the link display text\" width=\"2016\" height=\"1244\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-changebeatlinktext-tinified.jpg 2016w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-changebeatlinktext-tinified-300x185.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-changebeatlinktext-tinified-1024x632.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-changebeatlinktext-tinified-768x474.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-changebeatlinktext-tinified-1536x948.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-changebeatlinktext-tinified-24x15.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-changebeatlinktext-tinified-36x22.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-changebeatlinktext-tinified-48x30.jpg 48w\" sizes=\"auto, (max-width: 2016px) 100vw, 2016px\" \/><\/a><\/p>\n<p>One way to make the beat feel way, way more personalized to the artist: Add the {ArtistName} merge tag in there like I did in the screenshot below. Now it will look like you titled your beat with them in mind.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-beatwithmerge2-tinified.jpg\" data-rel=\"lightbox-image-17\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20681\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-beatwithmerge2-tinified.jpg\" alt=\"The email with the beat file link\" width=\"1808\" height=\"1132\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-beatwithmerge2-tinified.jpg 1808w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-beatwithmerge2-tinified-300x188.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-beatwithmerge2-tinified-1024x641.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-beatwithmerge2-tinified-768x481.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-beatwithmerge2-tinified-1536x962.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-beatwithmerge2-tinified-24x15.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-beatwithmerge2-tinified-36x23.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-beatwithmerge2-tinified-48x30.jpg 48w\" sizes=\"auto, (max-width: 1808px) 100vw, 1808px\" \/><\/a><\/p>\n<p>So here\u2019s what this email will now look like when you send it (I sent it as a test to myself). Each rapper will have personalized info for every one of those fields.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-example-tinified.jpg\" data-rel=\"lightbox-image-18\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20680\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-example-tinified.jpg\" alt=\"The example of an email\" width=\"1726\" height=\"1222\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-example-tinified.jpg 1726w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-example-tinified-300x212.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-example-tinified-1024x725.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-example-tinified-768x544.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-example-tinified-1536x1087.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-example-tinified-24x17.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-example-tinified-36x25.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-example-tinified-48x34.jpg 48w\" sizes=\"auto, (max-width: 1726px) 100vw, 1726px\" \/><\/a><\/p>\n<h3 id=\"Step 5: Set up auto follow-ups\">Step 5: Set up auto follow-ups<\/h3>\n<p>We just put together a very, very strong cold email. But there are still lots of rappers who won\u2019t respond.<\/p>\n<p>People have sent more than 4 billion emails through the history of GMass (not all beat makers, but still) and as we\u2019ve studied the data, we\u2019ve found it works best to <b>send at least three automated follow-up emails to a cold email<\/b> if you want a response.<\/p>\n<p>These follow-ups can just be one sentence. And with GMass, the default is for those follow-ups to <b>go out as replies<\/b> to your first cold email \u2014 because again, that is the closest simulation to what you\u2019d do if you were emailing these rappers one-by-one.<\/p>\n<p>To set up your auto follow-up series, click into the GMass settings (it\u2019s the little down arrow next to the GMass button in the Gmail compose window).<\/p>\n<p>From there, click into the \u201cAuto Follow-up\u201d section.<\/p>\n<p>You can write your auto follow-ups here.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-followups-tinified.jpg\" data-rel=\"lightbox-image-19\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20679\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-followups-tinified.jpg\" alt=\"Auto follow-up to beats marketing cold email\" width=\"2376\" height=\"1756\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-followups-tinified.jpg 2376w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-followups-tinified-300x222.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-followups-tinified-1024x757.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-followups-tinified-768x568.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-followups-tinified-1536x1135.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-followups-tinified-2048x1514.jpg 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-followups-tinified-24x18.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-followups-tinified-36x27.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-followups-tinified-48x35.jpg 48w\" sizes=\"auto, (max-width: 2376px) 100vw, 2376px\" \/><\/a><\/p>\n<p>These follow-ups will go out unless the rapper replies to you. Once they reply, the sequence stops.<\/p>\n<h3 id=\"Step 6: Tweak any other settings and send\">Step 6: Tweak any other settings and send<\/h3>\n<p>We\u2019ve hit a few of the GMass basics here but there\u2019s lots of other stuff you can tweak before you start this cold email series.<\/p>\n<p>You might want to\u2026<\/p>\n<ul>\n<li><b>Track opens and clicks.<\/b> It\u2019s good to see who\u2019s opened and who\u2019s clicked your email. GMass\u2019s <a href=\"https:\/\/www.gmass.co\/features\/reporting\">analytics<\/a> can also show you things like reply rate, bounce rate, and more. (Plus if you used beat tracking, you\u2019ll get stats on listens.)<\/li>\n<li><b>Create drafts.<\/b> Instead of sending your email right away, you might want to choose to <a href=\"https:\/\/www.gmass.co\/blog\/no-more-fear-preview-your-emails-as-drafts-then-send-them-with-one-click\/\">Create drafts<\/a> of all the emails to make sure they all look right. Then, after you check your drafts, you can send \u2018em out.<\/li>\n<li><b>Schedule your email.<\/b> If you don\u2019t want to send the email right now, you can <a href=\"https:\/\/www.gmass.co\/features\/gmail-scheduling\/\">schedule<\/a> it for any time in the future.<\/li>\n<li><b>Repeat this campaign.<\/b> If you choose the \u201cRepeat\u201d function in the Scheduling section of settings, GMass will check your Google Sheet hourly, daily, weekly, or monthly. If you\u2019ve added any new rappers to the Sheet, GMass will <a href=\"https:\/\/www.gmass.co\/blog\/recurring-automated-email-campaigns-gmail-sheets\/\">automatically send them this email<\/a>.<\/li>\n<li><b>Verify email addresses before sending.<\/b> GMass can run <a href=\"https:\/\/www.gmass.co\/features\/email-address-verification\">email verifications<\/a> before you send to make sure the email addresses you have for the rappers will work.<\/li>\n<li><b>A\/B test.<\/b> If you want to try two subject lines to see which gets more opens \u2014 or run any other kind of test \u2014 GMass can run A\/B tests for you during a campaign. Read up on <a href=\"https:\/\/www.gmass.co\/features\/ab-testing-gmail\">how to run an A\/B test with GMass<\/a> \u2014 it\u2019s pretty simple and really good for getting the most out of your campaigns.<\/li>\n<\/ul>\n<p>Once you\u2019re happy with how all your settings look, you can send your email by <b>hitting the red GMass button<\/b> (<i>not<\/i> the regular blue Send button) in the Compose window.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-clickgmasstosend-tinified.jpg\" data-rel=\"lightbox-image-20\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20678\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-clickgmasstosend-tinified.jpg\" alt=\"Send with the GMass button\" width=\"1966\" height=\"1252\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-clickgmasstosend-tinified.jpg 1966w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-clickgmasstosend-tinified-300x191.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-clickgmasstosend-tinified-1024x652.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-clickgmasstosend-tinified-768x489.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-clickgmasstosend-tinified-1536x978.jpg 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-clickgmasstosend-tinified-24x15.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-clickgmasstosend-tinified-36x23.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/sendemail-clickgmasstosend-tinified-48x31.jpg 48w\" sizes=\"auto, (max-width: 1966px) 100vw, 1966px\" \/><\/a><\/p>\n<h2 id=\"Beats Marketing with Cold Email: Get Started\">Beats Marketing with Cold Email: Get Started<\/h2>\n<p>It\u2019s time to get going with your cold emails to get your beats in front of the right rappers.<\/p>\n<p>While cold email won\u2019t be the only way you sell beats or promote yourself (you\u2019ll also have a website, social media, beat marketplaces, and other email marketing for that) \u2014 <b>cold email can be a huge part of your beat marketing strategy<\/b>.<\/p>\n<p>It\u2019s also part of the strategy you can do <i>now<\/i> \u2014 you don\u2019t have to wait to build up a huge reputation or following on social media or the marketplaces to get noticed with cold email.<\/p>\n<p>Get started by <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">downloading and installing GMass<\/a> to handle your cold emails \u2014 and <b>get your beats marketing going before the end of today<\/b>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beats marketing can be a slow, difficult process \u2014 building up your following on social media, slowly gaining a reputation in the industry, and trying to stand out\u2026<\/p>\n","protected":false},"author":29,"featured_media":20713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428,9155],"tags":[],"class_list":["post-20677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email","category-email-copywriting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Beats Marketing with Cold Email (13 Best Templates, Subject Lines)<\/title>\r\n<meta name=\"description\" content=\"Beats marketing with cold email is a great way to make sales. Here&#039;s how to build a list of rappers, templates for emails, and how to send with GMass.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/beats-marketing-cold-email\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Beats Marketing with Cold Email (13 Best Templates, Subject Lines)\" \/>\r\n<meta property=\"og:description\" content=\"Beats marketing with cold email is a great way to make sales. 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