It\u2019s becoming harder and harder to reach the decision makers that you need to reach. <\/span><\/p>\n And following some fancy, new-aged growth hack won\u2019t cut it.<\/span><\/p>\n Every day we see a new hack. A new unicorn in the midst. <\/span><\/p>\n Most experts will tell you to \u201cpersonalize\u201d and \u201cadd humor.\u201d <\/span><\/p>\n But those aren\u2019t tangible tips for getting someone to respond to your email.<\/span><\/p>\n Simply adding personalization or being funny isn\u2019t going to land a client when nobody has heard of your business.<\/span><\/p>\n The reason so many of those tips work for famous entrepreneurs is simply that they have brand awareness. \u00a0<\/span><\/p>\n Which you probably don\u2019t have.<\/p>\n Today we’re going to examine the data. Hard facts. Statistically significant numbers. <\/span><\/p>\n Real, tangible ways you can implement statistical data to stack the odds in your favor. <\/span><\/p>\n Here are five actionable email marketing statistics you should know. <\/span><\/p>\n 1. The best date and time to send emails <\/b><\/p>\n When conducting an email marketing campaign, everything matters.<\/p>\n Everything from your tone of voice to your paragraph structure. <\/span><\/p>\n Even the date and time you send your campaigns<\/a> can have a massive impact on final results. <\/span><\/p>\n But remember, this post is all about the data.<\/span><\/p>\n It\u2019s all about hard numbers that can help you stack the odds in your favor.<\/span><\/p>\n Whimsical marketing-speak and growth hacks likely won\u2019t work and aren\u2019t sustainable. <\/span><\/p>\n You need tried-and-true, data-backed ways to bring in more responses. <\/span><\/p>\n One of the first places you should always start is the date and time. <\/span><\/p>\n It\u2019s a critical factor and one of the easiest to control. <\/span><\/p>\n The latest meta-analysis, where CoSchedule analyzed and averaged the data between ten different studies on the best time to send an email, found some extremely useful information. <\/span><\/p>\n In a comparison study of the ten existing data sets, they found that Tuesday was the best day to send an email for better open, response, and conversion rates:<\/span><\/p>\n Behind that, Thursday ranked at #2, and Wednesday was #3. <\/span><\/p>\n If you\u2019re going to send an email campaign, sending it on Tuesday is going to drive home better results. <\/span><\/p>\n But that\u2019s not all.<\/p>\n You still need to hit the critical factor of timing. <\/span><\/p>\n When do you send it? What time of day? <\/span><\/p>\n Early, before everyone gets over the email stage of their day?<\/p>\n After lunch, while most workers are probably slacking off a bit? <\/span><\/p>\n According to the meta-analysis, the best time to send an email is 10 a.m.<\/span><\/p>\n While it was more common for users to send emails later in the day, the analysis found that emails sent at 10 a.m. had higher open, response, and conversion rates. <\/span><\/p>\n Side note<\/b>: The time zones in this tip should reflect where the majority of your audience is. <\/span><\/p>\n To get the most out of your email campaign performance, test your next email blast on a Tuesday at 10 a.m.<\/p>\n Using GMass, you can <\/span>schedule out campaigns<\/span><\/a> right within Google Mail for ease of use: <\/span><\/p>\n Try testing your next campaigns with a combination of the time and dates in the meta-analysis:<\/span><\/p>\n See which one performs best for your business and keep using it until performance declines. <\/span><\/p>\n If one starts to see declining results, perform the test again and select a new winner with your audience<\/a>.<\/span><\/p>\n Remember: each audience will differ. It\u2019s up to you to test and find out which time and date performs best. <\/span><\/p>\n That subheader almost feels like clickbait. <\/span><\/p>\n It almost feels like a get-rich-quick scheme. Like a scam.<\/p>\n But the fact is, it\u2019s not. It\u2019s real, statistical data. <\/span><\/p>\n A recent study from MailChimp found that segmented email campaigns drove 100.95% higher click-through rates than standard campaigns.<\/p>\n So, what exactly does segmentation entail? <\/span><\/p>\n There are dozens, if not hundreds, of ways to segment email groups.<\/span><\/p>\n You can do it by location: tapping into zip codes or city and state to offer targeted, local deals. <\/span><\/p>\n You can do it via date signed up or funnel stage: depending on where the users are in the lead process, they get different emails.<\/span><\/p>\n But the truth is, none of those have as high of an open rate as segmenting by interest groups. <\/span><\/p>\n Interest groups get the highest click-through rates in terms of segmentation.<\/p>\n Why? Just think about it. <\/span><\/p>\n Segmenting by funnel stages is good. But is it the best? <\/span><\/p>\n Probably not. Just because you have 1,000 leads who\u2019ve signed up for a free trial doesn\u2019t mean all of them will find your email offer appealing. <\/span><\/p>\n They might all have different uses, needs, or specialized case scenarios. <\/span><\/p>\n Within your lead group, there will always be different interests. <\/span><\/p>\n But when you break it down further and create sub-groups based on those interests, you reduce the pool of people while simultaneously being able to offer more specific deals. <\/span><\/p>\n Deals that are guaranteed to be well received by each interest group.<\/span><\/p>\n It\u2019s the most highly-targeted form of email segmentation. That\u2019s why it works.<\/p>\n When using GMass, take advantage of the <\/span>manual follow-up campaign builder<\/span><\/a> where you can segment campaigns by behavioral performance.\u00a0\u00a0<\/span><\/p>\n For example, if you notice that large groups within your list are engaged, segment them into a new campaign by connecting past campaign performance. <\/span><\/p>\n This will pull out those engaged users into a new list for you to target and segment by interests rather than funnel stage or a segmentation method that won\u2019t convert as well. <\/span><\/p>\n There are very few tactics or proven ways to get your click-through rate to skyrocket. <\/span><\/p>\n Segmentation is one of the few, as we just discussed.<\/span><\/p>\n That involves narrowing down your lists into specific groups based on similar interests<\/a>.<\/span><\/p>\n That\u2019s proven. <\/span><\/p>\n Want to generate an even higher click-through rate? <\/span><\/p>\n Introduce video into your emails. <\/span><\/p>\n A study conducted by GetResponse of nearly one billion emails found this:<\/span><\/p>\n Emails that included video have an average of 5.6% higher open rates and 96.38% higher CTRs than those that didn’t have video. <\/span><\/p>\n Video is dominating the digital marketing landscape, so it\u2019s no wonder that video content produces such a high click-through rate. <\/span><\/p>\n According to <\/span>HubSpot\u2019s State of Inbound Report<\/span><\/a>, marketers are adding video-based platforms like YouTube to their content distribution strategy in masses. <\/span><\/p>\n Video is king online in terms of engagement. <\/span><\/p>\n YouTube has <\/span>1.5 billion<\/span><\/a> logged-in monthly, active users on their platform. <\/span><\/p>\n On mobile devices alone, those users are spending more than one hour per day on average watching YouTube videos. <\/span><\/p>\n It\u2019s safe to say that video is keeping users around like no other content medium we\u2019ve ever seen. <\/span><\/p>\n Simply adding video to your emails has the power to generate 96% more clicks. <\/span><\/p>\n In your next email campaign, add video-based content to your segmented email list to drive those clicks even higher. <\/span><\/p>\n Most personalization tips are bogus. <\/span><\/p>\n They tell you to simply add [first name] into the email and call it a day.<\/p>\n Sure, that might help with customer retention and engagement, but it\u2019s not going to generate an open rate that shocks you.<\/span><\/p>\n Simple tactics like that were effective when marketers first introduced them.<\/span><\/p>\n But as tactics get more use, the effectiveness fades (see: <\/span>Law of Shitty Clickthroughs<\/span><\/a>). <\/span><\/p>\n When everyone is doing it, it\u2019s no longer new or personalized.<\/span><\/p>\n But personalization can extend far beyond a simple name and company name.<\/span><\/p>\n According to a study by Experian, personalized promotional emails generate a 29% higher open rate.<\/span><\/i><\/p>\n When you send promotion-based or offer-based emails, you need to personalize them.<\/span><\/p>\n This means personalizing the basics like name and company. <\/span><\/p>\n But it also means going further:<\/p>\n Creating a unique discount code<\/a> for each and every user on your list.<\/span><\/p>\n Why?<\/p>\n It makes the user feel like you’re only sending the email to them rather than to everyone on your list.<\/span><\/p>\n It\u2019s deep, real personalization combined with promotional tactics to generate more opens and clicks. <\/span><\/p>\n With the <\/span>GMass personalization guide<\/span><\/a>, you have the option to create some powerful, personalized emails including things like company, city, date of birth, and coupon codes. <\/span><\/p>\n You can create any type of parameter or personalized column based on your own data.<\/span><\/p>\n Using the GMass Google Sheets integration, you can import a spreadsheet of your personalization parameters like [firstname] and [couponcode] directly into GMass. <\/span><\/p>\n Create customized, personalized parameters and combine those efforts with a promotional-based email containing individual coupon codes for each recipient.<\/span><\/p>\n For example, if you have a member of your list, you can structure the coupon code like this:<\/p>\n (lastname+discount percentage). The final product would be something like: Smith10. <\/span><\/p>\n Create this style of discount for promotion-based offers to everyone on your list. <\/span><\/p>\n You can even test the personalization parameters you make in the <\/span>GMass draft mode<\/span><\/a> to ensure successful sending.<\/span><\/p>\n Choose the \u201cJust create Drafts\u201d option to send it as a draft, enabling you to review the personalization and make sure that you don\u2019t have any errors. <\/span><\/p>\n Want to increase your open rates by nearly 30%?<\/span><\/p>\n Add detailed personalization parameters in combination with a coupon-based promotional campaign. <\/span><\/p>\n According to a study from the Epsilon Email Institute, email messages that are automated get 152% higher click-through rates and 70.5% higher open rates on average.<\/p>\n Marketing automation is crucial for success in the world of email.<\/span><\/p>\n Not only does it save time and labor, but it also saves money.<\/span><\/p>\n Less time spent running, monitoring and tweaking email campaigns means more time in your day to grow your business with other channels.<\/span><\/p>\n It also means paying less for time spent on emails.<\/span><\/p>\n Typically, workers will spend <\/span>17 hours every week<\/span><\/a> checking, reading, and responding to emails. <\/span><\/p>\n That\u2019s an absurd amount of time spent on emails. <\/span><\/p>\n But the truth is:<\/span><\/p>\n You don\u2019t need to spend that much time on email anymore.<\/span><\/p>\n Automation seeks to circumvent typically tedious activities to send campaigns without the use of labor. <\/span><\/p>\n For example, if you send campaign A, you can send automatic drip follow-up emails to those who didn\u2019t respond. <\/span><\/p>\n You can take those who did respond and automatically offer them a coupon or segment them into an email list.<\/span><\/p>\n There\u2019s no need to sift through and do it yourself. <\/span><\/p>\n With GMass, you can utilize the <\/span>automatic follow-up email reply system.<\/span><\/a><\/p>\n This feature is a drip-style email campaign that will automatically send responses to members of your list who don\u2019t respond.<\/span><\/p>\n When they do respond, the drip campaign will stop, allowing you to jump in with a personalized response. <\/span><\/p>\n![\"\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-14-at-4.36.20-PM-1024x659.png\")
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<\/p>\n2. Generate a 100.95% higher click-through rate<\/b><\/h2>\n
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<\/p>\n3. Get 96.38% more clicks with one tweak<\/b><\/h2>\n
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<\/p>\n4. Increase open rates by 29%<\/b><\/h2>\n
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<\/p>\n5. Email automation wins the day<\/b><\/h2>\n
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