{"id":2117,"date":"2017-11-09T22:51:04","date_gmt":"2017-11-09T22:51:04","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=2117"},"modified":"2022-04-20T18:48:07","modified_gmt":"2022-04-20T18:48:07","slug":"5-high-yield-cold-email-outreach-templates","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/5-high-yield-cold-email-outreach-templates\/","title":{"rendered":"5 High-Yield Cold Email Outreach Templates"},"content":{"rendered":"

Cold email outreach \u201cdoesn\u2019t work.\u201d <\/span><\/p>\n

It\u2019s \u201coutdated and ineffective.\u201d <\/span><\/p>\n

You\u2019ve tried a few strategies that simply failed to get a response.<\/p>\n

Even <\/span>used emojis<\/span><\/a>, memes, and gifs to no avail. <\/span><\/p>\n

We\u2019ve heard ’em all. And yes, c<\/span>old email outreach can be a boring, tedious, and time-consuming task \u2014 and on slow response days, it can feel like everyone in the world is over it.<\/span><\/p>\n

But the truth is:<\/span><\/p>\n

Cold email<\/a> can still absolutely be one of the most effective strategies when it comes to growing your business. <\/strong><\/p>\n

You just have to know what to say and when to say it.<\/p>\n

Anything shy of a fantastic outreach strategy can bring subpar results.<\/span><\/p>\n

The people you\u2019re trying to reach are getting hundreds, if not thousands, of emails daily. <\/span>Meaning you need a top-notch email that really stands out.<\/p>\n

You need a solid fundamental framework of the right way to adapt cold email templates<\/a> to achieve what you want. And once you have that, you can use these five high-yield cold email outreach templates to jumpstart your success today. <\/span><\/p>\n

Basic best practices of cold email outreach<\/b>
\n<\/b><\/h2>\n

Before we dive into some email templates, we need to cover the basic best practices<\/a> of any high-performing cold email campaign.<\/span><\/p>\n

Why? Because you might decide to tweak some of these templates.<\/span><\/p>\n

And while tweaking is great, you can\u2019t risk removing certain aspects of the template that could make or break your campaign.<\/span><\/p>\n

Tinkering can often be a death trap, but knowing some basic best practices will help you bypass any mistakes. <\/span><\/p>\n

Best practice #1: Personalization<\/h3>\n

And no, I\u2019m not just talking about <\/span>Hey {FirstName}<\/span><\/i>. <\/span><\/p>\n

Personalization extends way beyond simply using the target\u2019s first name.<\/strong> <\/span><\/p>\n

That should always be standard in any email outreach campaign and is doable with any tool on the market.<\/span><\/p>\n

I\u2019m talking about personalization<\/a> that actually stands out. <\/span><\/p>\n

For example, researching each prospect, client, or target and providing specific details about them. <\/span><\/p>\n

That could include all kinds of things. It could be utilizing a post they just wrote to explain how it impacted your thoughts on a subject.<\/span><\/p>\n

It could be researching the client to see what endeavors they\u2019ve undertaken lately or any new business success they\u2019ve had.<\/span><\/p>\n

Here\u2019s a personalized email example <\/span>from Ahrefs<\/span><\/a> to guide you:<\/span><\/p>\n

\"\"<\/p>\n

This kind of personalization requires time and effort. But, time and effort get you real conversions.<\/span><\/p>\n

We’ve built out GMass’s personalization features<\/a> so you can really personalize every detail of your cold emails \u2014 from entire paragraphs<\/a> to the links<\/a>, images<\/a>, and attachments<\/a> you send.<\/p>\n

Best practice #2: Don\u2019t ask for anything<\/h3>\n

Or if you do, do it subtly. <\/span><\/p>\n

This is one of the biggest mistakes when it comes to email outreach.<\/span><\/p>\n

In fact, it\u2019s human nature. We want it now. We don\u2019t want to wait. <\/span><\/p>\n

We want conversions and cash ASAP. <\/span><\/p>\n

But that doesn\u2019t work in cold email outreach. It just enrages the recipient enough to <\/span>mark you as spam<\/span><\/a>. <\/span><\/p>\n

Asking for value without providing it in return is a huge mistake.<\/strong><\/p>\n

For example, take a look at this email<\/span>:<\/span><\/p>\n

\"\"<\/p>\n

The sender uses demanding language like \u201cASAP,\u201d asking the recipient to work on their dime.<\/span><\/p>\n

That\u2019s a big no-no. Never demand that a recipient do anything for you. <\/span><\/p>\n

Focus on creating enough value and building a real, symbiotic relationship that will pay dividends for years to come. <\/span><\/p>\n

Best practice #3: Get to the point<\/h3>\n

We\u2019re all busy. We have better things to do than read boring emails all day.<\/p>\n

If email outreach campaigns have taught me one thing, it\u2019s that getting straight to the point is key<\/strong>.<\/span><\/p>\n

It saves time and avoids the potential perception that you\u2019re sugar coating a subject, which turns recipients away fast. <\/span><\/p>\n

Get down to business fast and waste as little of their time as possible (starting with the subject line)<\/a>. <\/span><\/p>\n

Following those three best practices will help keep you on track with your cold emails, whether you’re mounting a marketing campaign, doing some cold email prospecting<\/a>, sending cold email to recruit job candidates<\/a>, or initiating a job search<\/a>. <\/span><\/p>\n

Now we\u2019re ready to look at some templates for successful outreach.<\/p>\n

1. Cold email outreach templates: Guest blog on any site<\/b><\/h2>\n

Guest blogging is a great way to build brand awareness. <\/span><\/p>\n

Google doesn\u2019t like it<\/span><\/a> when you do it for the sole purpose of gaining links, but using it as a tool to generate brand awareness is still viable.<\/span><\/p>\n

Getting on the best sites like Forbes and Inc. isn\u2019t easy, though. <\/span><\/p>\n

Those often take some serious connections, a series of dumb luck \u2014 or strategic persistance.<\/p>\n

With this cold outreach email template, you\u2019re sure to land almost any guest blogging gig you can find. <\/span><\/p>\n

This email\u2019s best for the leading editor or content marketer at the company you\u2019re hoping to guest blog for.<\/p>\n

Subject: Guest post for [Company Name]<\/span><\/p>\n

Hey, [first name]!<\/span>
\n<\/span>
\n<\/span>I\u2019m an avid fan and reader of [company blog name]. Just wanted to reach out because I\u2019ve been a fan of the blog for a long time and I know that I can add great value to it. <\/span><\/p>\n

Recently, I [something you did, i.e., grow traffic] after using the tactics from [insert blog post from their blog]. <\/span>
\n<\/span>
\n<\/span>I\u2019d love to contribute, and I\u2019ve prepared a few titles of posts that I believe will fit perfectly with your audience: <\/span>
\n<\/span>
\n<\/span>Here they are:<\/span>
\n<\/span>[Title 1]<\/span>
\n<\/span>[Title 2]<\/span>
\n<\/span>[Title 3]<\/span>
\n<\/span>
\n<\/span>Here are a few of my latest posts for you to check out, too:<\/span><\/p>\n

1. [hyperlink post title] + <\/p>\n

2. [hyperlink post title] +
\n<\/span><\/p>\n

Thanks for your time, looking forward to contributing on the blog. <\/span>
\n<\/span>
\n<\/span>Cheers,<\/span>
\n<\/span>[Your name]<\/span><\/p>\n

This template is a great way to land guest posts<\/strong> for a few reasons:<\/span><\/p>\n

    \n
  1. You\u2019re showing that you really are an avid reader by linking your own business efforts to a specific post on their blog.<\/span><\/li>\n
  2. You\u2019re showing value by providing post ideas upfront.<\/span><\/li>\n
  3. You\u2019re showcasing social proof by linking a few of your latest posts and the social data on them. <\/span><\/li>\n<\/ol>\n

    Ready to land your next hit piece on Inc.? Get the ball rolling with this email!<\/span><\/p>\n

    2. Cold email outreach templates: Land a phone call with a lead or prospect<\/b><\/h2>\n

    If email outreach isn\u2019t the bane of your existence, landing phone calls with leads or prospects probably is.<\/span><\/p>\n

    You call and call and call only to get a voicemail every single time.<\/p>\n

    They just don\u2019t want to pick up the phone and talk to you. <\/span><\/p>\n

    When that happens, you can\u2019t give up.<\/span><\/p>\n

    But you also can\u2019t keep dumping time and money into a failing strategy. <\/span><\/p>\n

    Try using this email template to set a hard date with a lead or prospect<\/strong> to discuss business. <\/span><\/p>\n

    Hey [first name]! <\/span><\/p>\n

    Hope all is well with you. I noticed that you [provide a recent, personalized update], that\u2019s awesome!<\/p>\n

    I was conducting some research today and noticed that you [have a need\/pain point that our product could fix].<\/p>\n

    I\u2019d love to schedule a quick chat with you on our dime to help you address some of these issues.<\/p>\n

    It won\u2019t take longer than 10 or 15 minutes! <\/span><\/p>\n

    Let me know if one of these dates works for you: <\/span><\/p>\n

    [insert three dates and times]<\/p>\n

    Looking forward to connecting. <\/span><\/p>\n

    Cheers, <\/span><\/p>\n

    [your name] <\/span><\/p>\n

    Once you\u2019ve landed a few phone calls with your leads, it\u2019s time to move in for the sale.<\/p>\n

    And if you want an even deeper look at these types of emails, check out our article on B2B cold email templates<\/a> for lots of examples.<\/span><\/p>\n

    3. Cold email outreach templates: Now convert that prospect into a sale<\/b><\/h2>\n

    You just got a few clients on the phone. Finally. <\/span><\/p>\n

    But now it\u2019s time for the difficult part:<\/span><\/p>\n

    Closing the sale and converting them into a full-time customer. <\/span><\/p>\n

    You need to craft one of the best email templates you can to land a sale. After all, sending cold email follow ups<\/a> is\u00a0not<\/em> easy.<\/span><\/p>\n

    People get too many emails, letting them forget about yours isn\u2019t an option.<\/span><\/p>\n

    Being too blunt gives the feeling of begging for their services or not caring about their bottom line. <\/span><\/p>\n

    You need to subtly ease your way into a sale<\/strong> without straight-up asking them to buy from you. <\/span><\/p>\n

    Here\u2019s how to accomplish that and land your next client: <\/span><\/p>\n

    Hey [first name],<\/span><\/p>\n

    It was great to speak with you earlier today and learn more about your role at [their company]. <\/span><\/p>\n

    I totally understand [their pain point] that we talked about and how it impacts [problem caused by pain point]. <\/span><\/p>\n

    I\u2019ve attached more information on this email about how, together, we can go about fixing [pain point] and getting your business on the right track for success.<\/p>\n

    Please let me know if you have any questions or need to discuss anything else.<\/span><\/p>\n

    I\u2019m always available. <\/span><\/p>\n

    Cheers,<\/span><\/p>\n

    [your name] <\/span><\/p>\n

    4. Cold email outreach templates: Build a real relationship to open doors<\/b><\/h2>\n

    This template ties directly back to the best practices we discussed earlier.<\/span><\/p>\n

    Providing value is critical for a relationship. <\/strong>Simply asking someone to give you a link, mention you, or buy your product isn\u2019t going to work.<\/p>\n

    Instead, conveying how they will benefit from the relationship is key. <\/span><\/p>\n

    What\u2019s in it for them?<\/strong> <\/span><\/p>\n

    Focus on building a relationship that\u2019s symbiotic in nature. <\/span><\/p>\n

    Meaning both parties benefit from the relationship.<\/span><\/p>\n

    You can use this approach to contact new influencers, prospects, and more. <\/span><\/p>\n

    Here\u2019s a template to help you do just that: <\/span><\/p>\n

    Hi [first name], <\/span><\/p>\n

    My name is [name], and I work for [your company]. Nice to e-meet you! <\/span><\/p>\n

    I\u2019ve been following [recipient, or recipient’s company] for years now. <\/span><\/p>\n

    I thought that [recent bit of news revolving around them or their company] was extremely inspiring. Congratulations on the success of that! <\/span><\/p>\n

    I had some ideas that I thought you\u2019d love and was hoping to get in touch with you to discuss [specific, actionable topic] a bit more. <\/span><\/p>\n

    If you\u2019re interested, I\u2019d love to set up a phone call and discuss how we can both bring mutual value to our businesses. <\/span><\/p>\n

    I\u2019m free [range of dates\/times] and would love to hear from you. <\/span><\/p>\n

    All the best,<\/span><\/p>\n

    [your name] <\/span><\/p>\n

    This template is a surefire way to open the doors for amazing relationships to come. <\/span><\/p>\n

    You can use it for any type of introductory email that focuses on building connections that will last rather than one-off promotions.<\/p>\n

    5. Cold email outreach templates: Get high-quality backlinks fast<\/b><\/h2>\n

    Links are the name of the game when it comes to ranking your content high on a given Google search engine results page.<\/p>\n

    Not only are they a top ranking factor <\/span>according to Google<\/span><\/a>, but they also have the power to drive loads of relevant traffic from high-performing sites. <\/span><\/p>\n

    The only trouble is actually acquiring them. <\/span><\/p>\n

    Try using this template to yield tons of high-quality links for your latest blog post or even just your site in general. <\/span><\/p>\n

    But before we get to the template, you need to locate some broken backlinks.<\/p>\n

    The goal here is to locate broken links on high-profile websites<\/strong> and then capitalize on them with your own content. <\/span><\/p>\n

    Offering your own link for an easy swap is a proven strategy for landing backlinks.<\/p>\n

    First, you need to use a tool like <\/span>Check My Links<\/span><\/a>:<\/span><\/p>\n

    \"\"<\/p>\n

    This will scan pages for broken (404 error) links. <\/span><\/p>\n

    Now head to the sites where you want links and scour their blog for dead links within each post. <\/span><\/p>\n

    Once you\u2019ve found some, it\u2019s time to slide in and steal that link with your own content: <\/span><\/p>\n

    Hey [first name],<\/span><\/p>\n

    I was researching [topic] for my next [blog post, presentation, etc.] and stumbled on your post:<\/span><\/p>\n

    [post title + hyperlinked]. <\/span><\/p>\n

    This was awesome. Seriously, it helped me [insert pain point that was solved]. <\/span><\/p>\n

    Great work. <\/span><\/p>\n

    However, I did notice that a few links weren\u2019t working. I went to click on one for more contextual info, and it gave me a 404.<\/span><\/p>\n

    Let me know if you\u2019d like me to send you the exact details on that.<\/p>\n

    Best,<\/span><\/p>\n

    [your name]<\/span><\/p>\n

    Now, wait for them to respond<\/strong>. This email sits on the fine line of clickbait, almost forcing any good webmaster to respond. <\/span><\/p>\n

    Remember best practice #2? This taps into subtly asking for a link and providing tremendous value upfront without demanding the link. <\/span><\/p>\n

    Once they respond, you have the perfect chance to give your own content as a replacement link: <\/span><\/p>\n

    Great to hear from you again! <\/span><\/p>\n

    Here\u2019s the list of broken links I saw:<\/p>\n

    1. [anchor text + hyperlink]<\/span><\/p>\n

    2. [anchor text + hyperlink]<\/span><\/p>\n

    3. [anchor text + hyperlink]<\/span><\/p>\n

    I actually just wrote about [topic], which broken link [broken link # in the list above] references in detail.<\/span><\/p>\n

    I think it could make a great replacement for that broken link. <\/span><\/p>\n

    Anyway, I was glad to help. <\/span><\/p>\n

    Best, <\/span><\/p>\n

    [your name]<\/span><\/p>\n

    Now implement these cold email outreach strategies with GMass<\/b><\/h2>\n

    You have your templates ready to go.<\/span><\/p>\n

    Now it\u2019s time to make game-changing moves for your business.<\/span><\/p>\n

    Implementing these high-yield templates can be a difference maker for your cold outreach strategy. <\/span><\/p>\n

    Using GMass, you can <\/span>schedule out cold email campaigns<\/span><\/a> in advance. <\/span><\/p>\n

    And it has powerful <\/span>personalization settings<\/span><\/a> to tap into. <\/span><\/p>\n

    You can even send automatic follow-up campaigns<\/a> and drip-based emails<\/a> to those who haven\u2019t responded. <\/span><\/p>\n

    Take your email strategy to the next level by combining these templates and GMass for successful cold outreach. <\/span><\/p>\n

    Cold email outreach templates: Final thoughts<\/b><\/h2>\n

    Cold email outreach is dead.<\/span><\/p>\n

    It doesn\u2019t work. Why? <\/span>It just doesn\u2019t.<\/span><\/i><\/p>\n

    Cold email outreach can be one of the most frustrating tactics.<\/span><\/p>\n

    It\u2019s often hit or miss. Or even just miss. <\/span><\/p>\n

    You prep hours of content and a great drip-email campaign only to get one response. <\/span><\/p>\n

    But the truth is, cold email outreach does work. <\/span><\/p>\n

    In fact, it can be one of the most impactful tools for your business<\/a>.<\/span><\/p>\n

    But it requires fine, hand-crafted emails that most people just aren\u2019t using. <\/span><\/p>\n

    Implement these five high-yield cold email outreach templates today using GMass<\/a>, and you\u2019ll be on your way to driving those conversion rates through the roof. And if you’d like more, read our post on 5 Cold Email Templates for Any Situation<\/a>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Cold email outreach \u201cdoesn\u2019t work.\u201d It\u2019s \u201coutdated and ineffective.\u201d You\u2019ve tried a few strategies that simply failed to get a response. Even used emojis, memes, and gifs to\u2026<\/p>\n","protected":false},"author":2,"featured_media":10986,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428,8],"tags":[],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email","category-email-marketing"],"acf":[],"yoast_head":"\r\n5 High-Yield Cold Email Outreach Templates<\/title>\r\n<meta name=\"description\" content=\"5 strategic cold email outreach templates that will bring you the results you're looking for in your efforts, whatever those may be.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/5-high-yield-cold-email-outreach-templates\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta 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