{"id":21215,"date":"2022-07-12T23:12:13","date_gmt":"2022-07-12T23:12:13","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=21215"},"modified":"2022-07-16T06:37:34","modified_gmt":"2022-07-16T06:37:34","slug":"cold-email-tricks","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/cold-email-tricks\/","title":{"rendered":"7 Cold Email Tricks That Toe the Line Between Valuable and Deceitful"},"content":{"rendered":"<p>There\u2019s a difference between cold email tricks and traditional\u00a0<a href=\"https:\/\/www.gmass.co\/cold-email\">cold email tactics<\/a>.<\/p>\n<p>Tricks fall into a murkier, gray-er area than tactics.\u00a0<a href=\"https:\/\/www.gmass.co\/blog\/cold-email-vs-spam\/\">Cold email isn\u2019t spam.<\/a>\u00a0But some tricks toe the line between those two classes of messages. And in some cases,\u00a0<b>they might even cross the line<\/b>.<\/p>\n<p>We understand why some people will try cold email tricks today and will continue to do so in the future. As <a href=\"https:\/\/gmass.co\/cold-email\">cold email<\/a> increases in popularity \u2014 and the competition for prospects\u2019 attention becomes more difficult \u2014 <b>cold emailers look for new ways to get an edge<\/b>.<\/p>\n<p>Here are seven cold email tricks we\u2019ve recently seen emailers using to grab prospects\u2019 attention. You may found some of these tricks valuable; others you may find deceitful.<\/p>\n<p>Regardless, in every case, we\u2019ll also give you a \u201cwhite hat\u201d alternative to the trick.<\/p>\n<h3 id=\"Cold Email Tricks: Table of Contents\">Cold Email Tricks: Table of Contents<\/h3>\n<ul>\n<li><a href=\"#attractivewoman\">Pretending to be an attractive woman<\/a><\/li>\n<li><a href=\"#priorconversation\">Making it seem like you\u2019ve already been having a conversation with the prospect<\/a><\/li>\n<li id=\"attractivewoman\"><a href=\"#boss\">Pretending your boss, not you, has asked for a meeting with the prospect<\/a><\/li>\n<li><a href=\"#autoimages\">Using personalized images that automatically insert a company\u2019s logo<\/a><\/li>\n<li><a href=\"#autovideo\">Using personalized video that automatically inserts a company\u2019s name and website<\/a><\/li>\n<li><a href=\"#falseclaim\">Making a false claim and demanding something in return<\/a><\/li>\n<li><a href=\"#ailinewriter\">Using AI line writers to write icebreakers about the prospect<\/a><\/li>\n<\/ul>\n<h2>1. Pretending to be an attractive woman<\/h2>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Seeing a lot of this recently.<\/p>\n<p>Cold emailers pretending to be attractive women.<\/p>\n<p>It&#8217;s one of the reasons cold email is going to Spam more. Google knows when you&#8217;re full of shit.<a href=\"https:\/\/twitter.com\/hashtag\/coldemail?src=hash&amp;ref_src=twsrc%5Etfw\">#coldemail<\/a> <a href=\"https:\/\/t.co\/AcPhgjbPxI\">pic.twitter.com\/AcPhgjbPxI<\/a><\/p>\n<p>\u2014 Ajay Goel (@PartTimeSnob) <a href=\"https:\/\/twitter.com\/PartTimeSnob\/status\/1534187171942486025?ref_src=twsrc%5Etfw\">June 7, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>To clarify from the jump: There are certainly real-life attractive women out there sending cold emails. Cold email has no gender restrictions nor beauty standards.<\/p>\n<p>But\u2026 we\u00a0<i>have<\/i>\u00a0seen situations where\u00a0<b>male cold email pros will use a female name and a picture of an attractive woman<\/b>\u00a0in their email signature.<\/p>\n<p>The theory, of course, is people of all genders are more likely to respond to an attractive woman than anyone else. I\u2019m not sure what the cold emailers do if the prospect asks \u201cAshley\u201d to hop on a sales call or Zoom, though.<\/p>\n<p><b>I spoke with several cold email pros<\/b>\u00a0for this article to find out which of these tactics they use \u2014 and one long-time sales veteran admitted to using the attractive female picture technique.<\/p>\n<p>His rationale? \u201cIt helps my emails stand out.\u201d He also said\u00a0<b>it makes a \u201creal\u201d difference in his reply rates<\/b>.<\/p>\n<p>Even though the other cold emailers weren\u2019t using this technique, every single one was intrigued by it. \u201cI need to know if that really works,\u201d one told me.<\/p>\n<h3 id=\"The trick-free alternative: Showcase yourself in a way that demonstrates your personality\">The trick-free alternative: Showcase yourself in a way that demonstrates your personality<\/h3>\n<p>Rather than pretending to be someone else \u2014 stand out by\u00a0<b>showing off something alluring about yourself<\/b>. Instead of a standard headshot in your signature, what about one that shows you engaged in a hobby (e.g., you traveling to an exotic location or you playing a sport).<\/p>\n<p>Adding that image\u00a0<b id=\"priorconversation\">humanizes you and makes you stand out<\/b>\u00a0from the often-generic sea of cold emailers.<\/p>\n<p>I get a dozen cold emails and LinkedIn messages every day where the signature is someone in a jacket and tie. If I got one where someone was playing Frisbee with their family at the beach or mowing down a burger the size of their head, I\u2019d take notice \u2014 and I\u2019d be more likely to reply.<\/p>\n<h2>2. Making it seem like you\u2019ve already been having a conversation with the prospect<\/h2>\n<p>There are plenty of ways you can make it seem like you\u2019ve had a prior conversation with someone. You can set the subject line to \u201cRe: our meeting\u201d or \u201cfollowing up on our conversation\u201d or \u201cAbout our call this afternoon.\u201d<\/p>\n<p>Or, as GMass\u2019s founder Ajay\u00a0<a href=\"https:\/\/twitter.com\/PartTimeSnob\/status\/1506255372612382725\">noticed<\/a> earlier this year, you can even take it a brazen step further. He spotted someone who actually set the \u201cFrom\u201d header of his email to \u201cChuck, me (2)\u201d to <b>mimic how a thread looks in Gmail<\/b>.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fake-past-conversation-tinified.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21222\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fake-past-conversation-tinified.png\" alt=\"Faking a past conversation is one of many cold email tricks\" width=\"1804\" height=\"156\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fake-past-conversation-tinified.png 1804w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fake-past-conversation-tinified-300x26.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fake-past-conversation-tinified-1024x89.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fake-past-conversation-tinified-768x66.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fake-past-conversation-tinified-1536x133.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fake-past-conversation-tinified-24x2.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fake-past-conversation-tinified-36x3.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fake-past-conversation-tinified-48x4.png 48w\" sizes=\"auto, (max-width: 1804px) 100vw, 1804px\" \/><\/a><\/p>\n<p>That\u2019s like those animals that steal other animals eggs and put their own eggs in the nest right there. (Which I just learned are called \u201c<a href=\"https:\/\/a-z-animals.com\/blog\/5-birds-that-lay-eggs-in-other-birds-nests\/\" target=\"_blank\" rel=\"noopener nofollow\">brood parasites<\/a>.\u201d Come to the GMass blog to learn cold email techniques\u00a0<i>and<\/i>\u00a0ornithological trivia, that\u2019s what I always say.)<\/p>\n<p>The cold emailers with whom I spoke had a big issue with this technique. \u201cCould get you fined,\u201d one said. \u201cDefinitely don\u2019t do it,\u201d another said.<\/p>\n<p>Why? Beyond blurring the cold email-spam threshold,\u00a0<b>it\u2019s risky and short-sighted<\/b>\u00a0to start a business relationship with this level of deception. You might get more email opens \u2014 but are those prospects going to trust you from that point on?<\/p>\n<h3 id=\"The trick-free alternative: Sending as replies\">The trick-free alternative: Sending as replies<\/h3>\n<p>Rather than faking prior conversations, reach out to solid prospects you\u00a0<i>have<\/i>\u00a0contacted in the past. And send your new campaign to them as a\u00a0<i>reply<\/i>\u00a0to the prior campaign.<\/p>\n<p>You can\u00a0<b>use GMass to pull this off easily<\/b>.<\/p>\n<p>First, build your list of prior prospects to re-engage. You can do this by using GMass\u2019s\u00a0<a href=\"https:\/\/www.gmass.co\/features\/segmented-campaigns\">behavior-based segmentation feature<\/a>\u00a0to build a list from a prior campaign (for example, everyone who opened but didn\u2019t reply).<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/behaviorbased-listbuild-tinified.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21218\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/behaviorbased-listbuild-tinified.png\" alt=\"Build a behavior-based list\" width=\"1804\" height=\"1296\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/behaviorbased-listbuild-tinified.png 1804w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/behaviorbased-listbuild-tinified-300x216.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/behaviorbased-listbuild-tinified-1024x736.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/behaviorbased-listbuild-tinified-768x552.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/behaviorbased-listbuild-tinified-1536x1103.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/behaviorbased-listbuild-tinified-24x17.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/behaviorbased-listbuild-tinified-36x26.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/behaviorbased-listbuild-tinified-48x34.png 48w\" sizes=\"auto, (max-width: 1804px) 100vw, 1804px\" \/><\/a><\/p>\n<p>You can also use GMass\u2019s\u00a0<a href=\"https:\/\/www.gmass.co\/blog\/multiple-lists-multi-merge\/\">Multi Merge feature to include multiple lists<\/a>\u00a0from multiple past campaigns.<\/p>\n<p>You could also use GMass to\u00a0<a href=\"https:\/\/www.gmass.co\/features\/gmail-list-builder\">build a new list based off a Gmail search<\/a>. Search for responses in Gmail, then click the magnifying glass next to the search box to turn those search results into a new mailing list.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/listbuilder-tinified.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21217\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/listbuilder-tinified.png\" alt=\"Build a re-engagement list from a search\" width=\"2384\" height=\"234\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/listbuilder-tinified.png 2384w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/listbuilder-tinified-300x29.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/listbuilder-tinified-1024x101.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/listbuilder-tinified-768x75.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/listbuilder-tinified-1536x151.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/listbuilder-tinified-2048x201.png 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/listbuilder-tinified-24x2.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/listbuilder-tinified-36x4.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/listbuilder-tinified-48x5.png 48w\" sizes=\"auto, (max-width: 2384px) 100vw, 2384px\" \/><\/a><\/p>\n<p>Regardless of how you build the list for your new campaign, make sure to\u00a0<a href=\"https:\/\/www.gmass.co\/blog\/send-email-campaign-as-reply-to-recent-conversation\/\">send it as replies<\/a>. In the GMass settings, go to the Advanced section and choose to send as replies.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/sendasreplies-technique-tinified.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21216\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/sendasreplies-technique-tinified.png\" alt=\"Send as replies to prior conversations\" width=\"1436\" height=\"1080\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/sendasreplies-technique-tinified.png 1436w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/sendasreplies-technique-tinified-300x226.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/sendasreplies-technique-tinified-1024x770.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/sendasreplies-technique-tinified-768x578.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/sendasreplies-technique-tinified-24x18.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/sendasreplies-technique-tinified-36x27.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/sendasreplies-technique-tinified-48x36.png 48w\" sizes=\"auto, (max-width: 1436px) 100vw, 1436px\" \/><\/a><\/p>\n<p>Your contacts will all get the email as a reply to an\u00a0<i>actual<\/i>\u00a0prior conversation,\u00a0<b id=\"boss\">giving them instant context and familiarity<\/b>. That\u2019s a lot better than faking a history to try to trick them into paying attention.<\/p>\n<h2>3. Pretending your boss, not you, has asked for a meeting with the prospect<\/h2>\n<p>Everyone receives cold emails from sales reps, outreach specialists, and PR experts. But when you get a cold email from a CEO \u2014 especially the CEO of a big name and\/or successful company \u2014 that\u2019s a different story.<\/p>\n<p>So cold emailers will sometimes\u00a0<b>use the cache of the CEO to try to set up appointments<\/b>.<\/p>\n<p>This can include a cold email from a salesperson with the CEO CCed that says something like, \u201cMy CEO asked me get in touch with you. They want to talk about [whatever].\u201d<\/p>\n<p>Sometimes it goes a step further. CX company Modsquad\u00a0<a href=\"https:\/\/blog.modsquad.com\/blog\/dishonest-digital-engagement-and-emails-not-with-zenefits-parker-conrad\/\" target=\"_blank\" rel=\"noopener nofollow\">called out<\/a>\u00a0former Zenefits CEO Parker Conrad for sending faux-CEO emails. The emails would come from the CEO \u2014 but every time they tried to schedule a call with the CEO, he would push them to a lower-level employee. They quickly figured out\u00a0<b>he wasn\u2019t really the one sending the emails<\/b>\u00a0\u2014 it was a technique the sales department used to get more attention.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/ceo-coldemail-tinified.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21221\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/ceo-coldemail-tinified.png\" alt=\"CEO cold email fakery\" width=\"1114\" height=\"1172\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/ceo-coldemail-tinified.png 1114w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/ceo-coldemail-tinified-285x300.png 285w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/ceo-coldemail-tinified-973x1024.png 973w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/ceo-coldemail-tinified-768x808.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/ceo-coldemail-tinified-24x24.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/ceo-coldemail-tinified-34x36.png 34w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/ceo-coldemail-tinified-46x48.png 46w\" sizes=\"auto, (max-width: 1114px) 100vw, 1114px\" \/><\/a><\/p>\n<p><i>Via Modsquad. Highlighting added by GMass.<\/i><\/p>\n<h3 id=\"The trick-free alternative: If you want your CEO involved\u2026 your CEO has to be involved\">The trick-free alternative: If you want your CEO involved\u2026 your CEO has to be involved<\/h3>\n<p>Your CEO may be fine with you using their name in your outreach emails. They may even be fine with you \u201cghostwriting\u201d as them for the sales emails. But\u2026\u00a0<b id=\"autoimages\">when someone rejects a meeting with a sales rep and wants a meeting with your CEO, that\u2019s part of the bargain<\/b>.<\/p>\n<p>As long as your CEO is cool with taking the time to sit in on those meetings, this trick could be worthwhile.<\/p>\n<h2>4. Using personalized images that automatically insert a company\u2019s logo<\/h2>\n<p>Want to make it seem like your cold email is a one-on-one pitch to a company and you\u2019ve put in\u00a0<i>tons<\/i>\u00a0of effort into that pitch?<\/p>\n<p>One way is a service that\u00a0<b>creates personalized images with the company\u2019s logo or a screenshot of their website<\/b>. Often the logo or screenshot will appear in a stock photo, like people chatting in a meeting room or someone holding up a laptop. (Sometimes it also includes \u201cwriting\u201d the contact\u2019s name on a coffee cup.)<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/personalized-image.gif\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21220\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/personalized-image.gif\" alt=\"Personalized image\" width=\"800\" height=\"782\" \/><\/a><\/p>\n<p><em>Via <a href=\"https:\/\/blog.lemlist.com\/fr\/templates-de-cold-emails-web-design\/\" target=\"_blank\" rel=\"noopener nofollow\">Lemlist<\/a>.<\/em><\/p>\n<p>This feels transparent to me, and the cold emailers with whom I spoke agree.\u00a0<b>None say they use these types of personalized images<\/b>\u00a0in their emails.<\/p>\n<p>There are two reasons. One, they don\u2019t think these images move the needle. And two, they try to avoid putting anything extraneous in their cold emails that might hurt deliverability \u2014 stock images with logos slapped on \u2018em qualify as \u201cextraneous.\u201d<\/p>\n<h3 id=\"The trick-free alternative: Create personalized images that go beyond a logo added to a stock photo\">The trick-free alternative: Create personalized images that go beyond a logo added to a stock photo<\/h3>\n<p>It\u2019s a fast solution to use software to automatically adds logos or screenshots to stock photos \u2014 but it\u2019s not effective.<\/p>\n<p>If you\u2019re working with a smaller, targeted list, you can\u00a0<b>take a few minutes per lead to customize an actual image<\/b>. Mock up what their company\u2019s website would look like with your product implemented. Show what their user dashboard would look like if they subscribed to your app.<\/p>\n<p>Better yet: If you\u2019ve ordered their product or use their service,\u00a0<b>show yourself actually using it<\/b>. I get\u00a0<i>so many<\/i>\u00a0cold emails from people telling me how much they love a blog post I wrote eight years ago. If even one of them included a picture of themselves reading that blog post, I\u2019d love it and respond. No one has ever done that.<\/p>\n<p>Then you can use GMass\u2019s\u00a0<a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-personalized-image-in-email-marketing-campaign\/\">personalized images feature<\/a>\u00a0to include the customized image in every one of your emails.<\/p>\n<p>Just upload the images to your server or a reliable third-party server and include the image links in the Google Sheet for your campaign.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/starsigns_spreadsheet-2.gif\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3215\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/starsigns_spreadsheet-2.gif\" alt=\"Example customer spreadsheet.\" width=\"836\" height=\"234\" \/><\/a><\/p>\n<p>While individually personalized images are more time-consuming \u2014 and wouldn\u2019t work for large-scale campaigns \u2014 it\u2019s\u00a0<b id=\"autovideo\">genuine, one-on-one personalization<\/b>\u00a0that helps you stand out in the cold email world.<\/p>\n<h2>5. Using personalized video that automatically inserts a company\u2019s name and website<\/h2>\n<p>We at GMass have been in this cold email game for a\u00a0<i>long<\/i>\u00a0time \u2014 but this automated personalization trick even came close to fooling us.<\/p>\n<p>Here\u2019s a video we received in a cold email to GMass. It includes the speaker saying \u201cAjay\u201d and \u201cGMass\u201d and even scrolling through the GMass homepage.<\/p>\n<div style=\"width: 100%; height: 0px; position: relative; padding-bottom: 56.250%;\"><iframe loading=\"lazy\" style=\"width: 100%; height: 100%; position: absolute; left: 0px; top: 0px; overflow: hidden;\" src=\"https:\/\/streamable.com\/e\/8g5hyd?loop=0\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>But as you look closer and watch the video a second time, you see the speaker\u2019s mouth doesn\u2019t move when he \u201csays\u201d the words \u201cAjay\u201d or \u201cGMass.\u201d Also, he mispronounces Ajay \u2014 a mistake an AI speaker would make but a human likely would not.<\/p>\n<p>Adding the scroll through GMass is convincing \u2014 but since it\u2019s not germane to the rest of the video, it was actually easy to insert. GMass doesn\u2019t come up visually anywhere else in the video, so that bit of personalization only required the automated video production software to insert the scrolling capture into a designated slot.<\/p>\n<p>The video was good, but\u00a0<b>savvy prospects will recognize what\u2019s really going on<\/b>\u00a0\u2014 and you\u2019ve now broken their trust.<\/p>\n<h3 id=\"The trick-free alternative: Use more personalization (and make sure it\u2019s tight)\">The trick-free alternative: Use more personalization (and make sure it\u2019s tight)<\/h3>\n<p>Personalized video can be impressive and, potentially, effective. But you need to make sure to avoid the\u00a0<a href=\"https:\/\/spectrum.ieee.org\/what-is-the-uncanny-valley\" target=\"_blank\" rel=\"noopener nofollow\">uncanny valley<\/a>\u00a0\u2014 and keep the seams from showing. Use video automation software that won\u2019t show your mouth (not) moving when you say the name of your contact or their company.\u00a0<b>Add even more personalization to the video<\/b>\u00a0when you can, like text or screenshots.<\/p>\n<p>And much like our recommendations with the personalized images, if you\u2019re working with a smaller list \u2014\u00a0<b id=\"falseclaim\">take a few minutes to record yourself saying hi<\/b>\u00a0and talking about each company.<\/p>\n<h2>6. Making a false claim and demanding something in return<\/h2>\n<p>I get a lot of link building emails on a day-to-day basis. They take various strategies to try to get me to add or replace a link on one of my websites.<\/p>\n<p>This email still caught me off-guard because it took a different approach: A false claim, a threat \u2014 and a not-so-subtle hint of blackmail.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fakeclaim-tinified.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21219\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fakeclaim-tinified.png\" alt=\"Cold email tricks include false claim emails\" width=\"1804\" height=\"1610\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fakeclaim-tinified.png 1804w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fakeclaim-tinified-300x268.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fakeclaim-tinified-1024x914.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fakeclaim-tinified-768x685.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fakeclaim-tinified-1536x1371.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fakeclaim-tinified-24x21.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fakeclaim-tinified-36x32.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/07\/fakeclaim-tinified-48x43.png 48w\" sizes=\"auto, (max-width: 1804px) 100vw, 1804px\" \/><\/a><\/p>\n<p>Nothing in this email was true; all of the images in the article were originals. But I could see this trick working on someone much less cynical and hardened to the world than I.<\/p>\n<p><b>This trick would never work for a sales relationship<\/b>\u00a0\u2014 blackmail isn\u2019t a traditional outreach strategy. But for other cold emails\u2026 it\u2019s definitely a choice.<\/p>\n<p>It\u2019s also the trick on this list that most crosses from \u201ccold email\u201d into \u201cspam.\u201d<\/p>\n<h3 id=\"The trick-free alternative: Present a real case\">The trick-free alternative: Present a real case<\/h3>\n<p>Rather than make a false claim,\u00a0<b>make a friendly (and non-threatening) real claim<\/b>. Find websites that\u00a0<i>actually<\/i>\u00a0used your images and ask for attribution. You can <b id=\"ailinewriter\">set up an\u00a0<a href=\"https:\/\/www.gmass.co\/features\/auto-follow-up-gmail\">auto follow-up sequence<\/a><\/b> where you get more persistent.<\/p>\n<h2>7. Using AI line writers to write icebreakers about the prospect<\/h2>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-ai\/\">AI line writers<\/a>\u00a0are growing in popularity as the cold email world strives for better, more personalized icebreakers.<\/p>\n<p>The AI line writers tread somewhere between effective and creepy. In essence,\u00a0<b>they lightly cyberstalk your prospects<\/b>\u2026 grab an interesting fact from their company\u2019s website or their LinkedIn page\u2026 then write an opening line for the cold email.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20568\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified.png\" alt=\"Outbound Flow goes one by one\" width=\"2464\" height=\"1772\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified.png 2464w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-300x216.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-1024x736.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-768x552.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-1536x1105.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-2048x1473.png 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-24x17.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-36x26.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/05\/outboundflow-interface-tinified-48x35.png 48w\" sizes=\"auto, (max-width: 2464px) 100vw, 2464px\" \/><\/a><\/p>\n<p>We tested the five\u00a0<a href=\"https:\/\/www.gmass.co\/blog\/cold-email-ai\/\">most popular cold email AI tools<\/a>\u00a0to see how they performed. The results were inconsistent from app to app (and even from line to line within the apps).<\/p>\n<p>The\u00a0<b>cold emailers I interviewed gave universally negative reviews to the AI line writers<\/b>.<\/p>\n<p>\u201cThey make you looking a stalker and ruin conversations, not build them,\u201d one told me.<\/p>\n<p>\u201cThey won\u2019t reduce your effort because most of what they write is irrelevant,\u201d another cold emailer told me.<\/p>\n<p>Another one took an even stronger stance, \u201cWaste of time. You could miss out on a fortune by being lazy.\u201d<\/p>\n<h3 id=\"The trick-free alternative: Do your research (or hire someone to do the research)\">The trick-free alternative: Do your research (or hire someone to do the research)<\/h3>\n<p>The cold emailers all recommended either\u00a0<b>doing the icebreaker research yourself or hiring a virtual assistant<\/b>.<\/p>\n<p>Or, even better: Skipping the icebreaker entirely and getting to the point. \u201cI got rid of icebreakers and my reply rate went up 30%,\u201d one cold emailer told me, \u201cMy icebreaker is my relevant offer.\u201d<\/p>\n<h2>Cold Email Tricks: Conclusion and Takeaways<\/h2>\n<p>Cold email tricks are gray hat strategies to get prospects\u2019 attention. Are they effective? It\u2019s possible. Are they too deceptive? It\u2019s also possible.<\/p>\n<p>The tricks we\u2019ve seen in the wild recently include:<\/p>\n<ul>\n<li><b>Pretending to be an attractive woman.<\/b>\u00a0Using a female avatar and name might be a way to get a better reply rate. Instead, use a real picture of yourself that showcases your personality a bit.<\/li>\n<li><b>Making it seem like you\u2019ve already had a conversation with the prospect.<\/b>\u00a0Cold emailers will use all sorts of tricks to make it seem like their cold email is\u00a0<i>not<\/i>\u00a0the first piece of correspondence. Instead of pretending to have a former relationship, send new campaigns to prior prospects where you really\u00a0<i>did<\/i>\u00a0have contact. You can even use GMass\u2019s send as replies feature to send your new campaign as replies to prior messages.<\/li>\n<li><b>Pretending your boss wants the meeting.<\/b>\u00a0Some cold emailers include their CEO on cold emails \u2014 or even ghostwrite emails as their CEO. If you want to do this technique, make sure your CEO is willing to sit in on an occasional sales call with a valuable prospect.<\/li>\n<li><b>Using personalized images that automatically insert a company\u2019s logo.<\/b>\u00a0Some apps can insert a company\u2019s logo or website screenshot into a stock photo. We\u2019re not sure anyone is still fooled by these. You\u2019re better off creating\u00a0<i>real<\/i>\u00a0custom photos for a small, targeted list.<\/li>\n<li><b>Using personalized videos that automatically insert a company\u2019s name and website.<\/b>\u00a0Automated personalized videos have gotten pretty good and will \u201cfool\u201d a lot of prospects. But do you really want to fool them? Instead, put together a more personalized video that shows insight into the company.<\/li>\n<li><b>Making a false claim.<\/b>\u00a0Making a false claim against someone and demanding something in return is an aggressive cold email technique. It\u2019s better to reach out in a friendly way, regardless of what you\u2019re after.<\/li>\n<li><b>Using AI line writers to write icebreakers.<\/b>\u00a0Cold email AI tools can research prospects and write icebreaker lines for your emails. The lines vary\u00a0<i>a lot<\/i>\u00a0in quality, even within the same app. None of the cold email pros with whom I spoke use AI line writers \u2014 the technology isn\u2019t ready yet. They\u2019ll hire VAs to research and write instead.<\/li>\n<\/ul>\n<p>Have you seen any cold email tricks we haven\u2019t covered?\u00a0<b>Let us know<\/b>\u00a0in the comments.<\/p>\n<p>And when you\u2019re ready to use some of the white hat techniques we\u2019ve discussed in this article (building lists from past campaigns, sending as replies, auto follow-ups, high-level personalization, and more) \u2014\u00a0<b>check out GMass<\/b>.<\/p>\n<p>You can get started for free by\u00a0<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">downloading the GMass extension<\/a>\u00a0from the Chrome Web Store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a difference between cold email tricks and traditional\u00a0cold email tactics. Tricks fall into a murkier, gray-er area than tactics.\u00a0Cold email isn\u2019t spam.\u00a0But some tricks toe the line\u2026<\/p>\n","protected":false},"author":29,"featured_media":21303,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428],"tags":[],"class_list":["post-21215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>7 Cold Email Tricks That Toe the Line Between Valuable and Deceitful<\/title>\r\n<meta name=\"description\" content=\"Cold email tricks are murkier tactics which some cold emailers use to get an edge. 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