{"id":2154,"date":"2017-10-15T00:40:49","date_gmt":"2017-10-15T00:40:49","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=2154"},"modified":"2017-10-15T00:40:49","modified_gmt":"2018-07-11T03:06:07","slug":"fully-personalize-email-outreach-minimum-busywork","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/fully-personalize-email-outreach-minimum-busywork\/","title":{"rendered":"How to Fully Personalize Your Email Outreach With Minimum Busywork"},"content":{"rendered":"

Personalization is the name of the game when it comes to email outreach.<\/span><\/p>\n

If you aren\u2019t personalizing, your results are going to be subpar. <\/span><\/p>\n

Personalized emails deliver a <\/span>6x higher<\/span><\/a> transaction rate than non-personalized emails. <\/span><\/p>\n

According to <\/span>a study done by Aberdeen<\/span><\/a>, personalized email messages can improve your click-through rates by 14% and your conversions by 10%. <\/span><\/p>\n

But what is <\/span>real<\/span><\/i> personalization?<\/span><\/p>\n

Beyond just [first name] and [company name]? <\/span><\/p>\n

Most personalization aspects are the norm now. <\/span><\/p>\n

Meaning they aren\u2019t even a tactic. They\u2019re commonplace. <\/span><\/p>\n

But that also means that most real personalization tactics take too long.<\/span><\/p>\n

They take copious amounts of research. And research takes time. <\/span><\/p>\n

Time that you simply don\u2019t have to waste. <\/span><\/p>\n

Personalization can be tedious work, too. It feels like busywork that never ends. <\/span><\/p>\n

Here are a few ways to fully personalize your email outreach while doing the minimum amount of busywork. <\/span>
\n<\/span><\/p>\n

What real personalization looks like<\/b><\/h2>\n

Have you ever gotten an outreach email that referenced your latest article?<\/span><\/p>\n

Or maybe one that said: <\/span><\/p>\n

I loved your latest [blog post, social post, etc.]. <\/span><\/i><\/p>\n

That\u2019s one of the most common personalization tactics in the book. <\/span><\/p>\n

And while it\u2019s a great start, it\u2019s too common to generate abnormally high conversion rates.<\/span><\/p>\n

It\u2019s the easy route that many take to save as much time and effort as possible.<\/span><\/p>\n

But the truth is: <\/span><\/p>\n

Personalization takes a bit of time.<\/span><\/p>\n

The only thing you can do is minimize that time with tools of the trade that are scaleable. <\/span><\/p>\n

Real personalization comes in the form of small-talk-style conversation that would happen in the real world. <\/span><\/p>\n

For example, talking about sports teams or life events.<\/span><\/p>\n

Things that people actually care deeply about rather than their latest blog post.<\/span><\/p>\n

Or talking about a book that was moving and inspirational. <\/span><\/p>\n

These are some of the toughest things to personalize at scale, but doing so is what separates you from the rest. <\/span><\/p>\n

For example, check out this personalization <\/span>email from Yesware<\/span><\/a>:<\/span><\/p>\n

\"\"<\/p>\n

In that example, you can see deep personalization in a couple of spots:<\/span><\/p>\n

    \n
  1. The reference to the recipient’s own guide to structure the email<\/span><\/li>\n
  2. The reference to the event <\/span><\/li>\n<\/ol>\n

    It excels because it contains real, scalable personalization.<\/span><\/p>\n

    While this may seem overwhelming and time-consuming, it\u2019s not.<\/span><\/p>\n

    With specific tools and tactics on GMass, you can personalize these efforts fast. <\/span><\/p>\n

    Meaning you don\u2019t have to spend all day doing busywork or much research at all.<\/p>\n

    GMass has powerful, custom parameters that allow you to create any insert, similar to standard [firstname] parameters.<\/span><\/p>\n

    With GMass, you aren’t limited to basic customization of [firstname] and [lastname]. <\/span><\/p>\n

    With the integration of Google Sheets, you can create any new personalization parameter you desire.<\/span><\/p>\n

    Are you ready to take your personalization to the next level with the minimum amount of busywork? <\/span><\/p>\n

    Here\u2019s how to get started.<\/p>\n

    Step 1. Start with a Google Sheet<\/b><\/h2>\n

    To get started with full personalization, you need a Google Sheet.<\/span><\/p>\n

    GMass allows you to do <\/span>personalize at scale<\/span><\/a> in any way that you want.<\/span><\/p>\n

    \"\"<\/p>\n

    For example, you can set custom parameters like [favorite sports team] that GMass will utilize in the personalization process of your email.<\/span><\/p>\n

    All you have to do is set this up, and GMass takes care of the rest. <\/span><\/p>\n

    To get started, you need to develop a comprehensive spreadsheet.<\/span><\/p>\n

    The spreadsheet will contain everything from your prospects email to their first and last name, company, and any further personalization you want. <\/span><\/p>\n

    Open up a new spreadsheet and enter the basic information first: <\/span><\/p>\n

    \"\"<\/p>\n

    Once you\u2019ve done this, populate your leads into the spreadsheet. <\/span><\/p>\n

    Add in all of their basic contact and name information that would go in a standard outreach list. <\/span><\/p>\n

    From here you can add serious personalization efforts that you can really scale.<\/span><\/p>\n

    Meaning you don\u2019t have to sit on the computer all day typing in new emails to send. <\/span><\/p>\n

    First, you just have to figure what personalization style you\u2019re going for. <\/span><\/p>\n

    For example, do you want to tap into their favorite TV show? Their favorite book? Sports teams? <\/span><\/p>\n

    It all depends on what you\u2019re going for with this campaign.<\/span><\/p>\n

    But I won\u2019t leave you empty-handed.<\/span><\/p>\n

    One of the best personalization tactics follows a popular <\/span>writing style called PAS<\/span><\/a>:<\/span><\/p>\n

    Problem, agitate, solution. <\/span><\/p>\n

    Here\u2019s a perfect example of PAS in action that you might recognize from reading blogs posts: <\/span><\/p>\n

    Problem<\/b>: Personalization takes too long.<\/span><\/p>\n

    Agitate:<\/b> But it generates higher conversion rates. You need it, but you can\u2019t afford to spend all day on it. <\/span><\/p>\n

    Solution<\/b>: Using XX tools will help you personalize in less time. <\/span><\/p>\n

    PAS is an old-school format that still applies today. <\/span><\/p>\n

    Sales Hacker<\/span><\/a> published one of the best email templates of all time that follows this similar style:<\/span><\/p>\n

    Hi John,<\/span>
    \n<\/span>
    \n<\/span>I\u2019m guessing your roof got hit by the hail storm over the weekend. [Situation\/Problem]<\/span>
    \n<\/span>
    \n<\/span>Jess, our roofing engineer, just completed a repair audit of the building next to yours (Joe\u2019s Plumbing) and found a way to cut repair cost by 50%. [3rd party success]<\/span>
    \n<\/span>
    \n<\/span>Do you want me to ask Jess to drop by and take a look at your roof? [Offer]<\/span>
    \n<\/span>
    \n<\/span>Best,<\/span>
    \n<\/span>Dan<\/span><\/p>\n

    By leading with a problem, you\u2019re tapping into your potential customer\u2019s pain points perfectly.<\/span><\/p>\n

    Showing that you know, care, and can help alleviate that stress from their daily lives.<\/span><\/p>\n

    Next, you showcase social proof in the form of third-party success.<\/p>\n

    You show that you\u2019ve been able to solve that problem for others. <\/span><\/p>\n

    Lastly, you close with an offer that doesn\u2019t require them to pay you anything up-front.<\/span><\/p>\n

    This effectively eliminates any and all risk from the equation.<\/span><\/p>\n

    And thankfully, this is highly scalable in just minutes. <\/span><\/p>\n

    To get started scaling this template, you need to outline three major things: <\/span><\/p>\n

    1. The recipient\u2019s pain point\/situation\/problem<\/span><\/p>\n

    2. An example of social proof (i.e., third-party success)<\/span><\/p>\n

    3. Your offer<\/span><\/p>\n

    The great part about these three things is how scalable they are. <\/span><\/p>\n

    When you\u2019re developing a list for outreach, you likely have the same goal in mind:<\/span><\/p>\n

    Driving them to a sale, a signup, or something of that nature. <\/span><\/p>\n

    Now analyze the problem that you’re solving with your product. <\/span><\/p>\n

    For example, if you\u2019re selling or attempting to get signups for an SEO e-book, you\u2019re solving the problem of low traffic numbers. <\/span><\/p>\n

    As your <\/span>situation\/problem<\/b>, you can write: <\/span><\/p>\n

    Getting sustainable organic traffic is nearly impossible in today\u2019s online landscape. <\/span><\/i><\/p>\n

    Next, write out your example of success. You can even draw from case studies for this: <\/span><\/p>\n

    We recently helped a company grow their organic traffic by 30% in just one month.<\/span><\/i><\/p>\n

    Lastly, outline your offer:<\/span><\/p>\n

    We crafted this amazing, free e-book to help your business get more traffic. Would you like me to send it over? <\/span><\/i><\/p>\n

    And just like that, you\u2019ve personalized on a whole new, scaleable level. <\/span><\/p>\n

    Head back to your Google Sheet and input those three main factors. Customize each pain point to your specific lead so that no two emails are the same: <\/span><\/p>\n

    \"\"<\/p>\n

    Repeat this process until you\u2019ve filled out each lead on your Google Sheet.<\/span><\/p>\n

    Remember that you should adjust these values for each lead, too.<\/span><\/p>\n

    If you have differentiated members on your list, simply enter new problems, success examples, and offers. <\/span><\/p>\n

    The goal here is to personalize, not mass produce. <\/span><\/p>\n

    Meaning that you should tailor each problem, success example, and offer.<\/p>\n

    You can also customize this for almost any personalized topic! <\/span><\/p>\n

    For example, you can tap into your prospect\u2019s favorite sports teams: <\/span><\/p>\n

    Hi [first name],<\/span><\/p>\n

    I noticed that you\u2019re a fan of the [sports team]. You must be excited about their recent [win, event, etc.], I know I am. <\/span><\/p>\n

    Now you can tie that back into your problem, success examples, and offers. <\/span><\/p>\n

    The options are limitless. <\/span><\/p>\n

    Once you\u2019ve done that, it\u2019s time to integrate it directly into GMass to save you tons of time and effort. <\/span>
    \n<\/span><\/p>\n

    Step 2. Integrate your Google Sheet with GMass<\/b><\/h2>\n

    After you\u2019ve compiled your scaleable outreach document, head to your Gmail account and click on the <\/span>Google Sheet integration<\/span><\/a>:<\/span><\/p>\n

    \"\"<\/p>\n

    Select the spreadsheet of your leads that you just created and upload that into GMass. <\/span><\/p>\n

    From here, navigate to the personalization settings and make sure that your custom parameters loaded properly:<\/span><\/p>\n

    \"\"<\/p>\n

    You should see \u201cProblem,\u201d \u201cSuccessExample,\u201d and \u201cOffer,\u201d or whatever custom parameters you chose to create. <\/span><\/p>\n

    Now, use these new parameters and craft a perfectly personalized email for each member of your list.<\/span><\/p>\n

    Insert those custom parameters amongst your text to differentiate each email. <\/span><\/p>\n

    Step 3. Schedule out your campaign<\/b><\/h2>\n

    The next step is to schedule out your campaigns for the best success. <\/span><\/p>\n

    On GMass, click the settings arrow to pull up your dashboard. <\/span><\/p>\n

    From here, select to schedule out your emails for a specific date and time. <\/span><\/p>\n

    \"\"<\/p>\n

    According to CoSchedule<\/span><\/a>, the best time and date to send an email is Tuesday at 10 a.m. <\/span><\/p>\n

    \"\"<\/p>\n

    Be sure to schedule your email campaign in advance for the best performance possible. <\/span><\/p>\n

    I personally recommend cutting your email list into two separate Google Sheets.<\/span><\/p>\n

    This will allow you to test two different times to see which performs best.<\/span><\/p>\n

    It\u2019s a small scale A\/B test that can give you some powerful insight into how timing will impact your success with your targets. <\/span><\/p>\n

    Lastly, you need to automate if you want to reduce busywork. <\/span><\/p>\n

    Here\u2019s how. <\/span><\/p>\n

    Step 4. Set up auto responses <\/b><\/h2>\n

    Drip email campaigns are the bread and butter of automation and time-saving tools. <\/span><\/p>\n

    Personalization takes a long time.<\/span><\/p>\n

    Especially when it\u2019s genuine.<\/span><\/p>\n

    And we know that genuine content and messaging get the best results.<\/p>\n

    But sending multiple campaigns is busywork.<\/span><\/p>\n

    It\u2019s boring, tedious, and takes hours of manual labor.<\/span><\/p>\n

    Thankfully, you can automate your campaigns with GMass to keep sending emails if certain targets aren\u2019t responding.<\/span><\/p>\n

    Unfortunately, not all leads will respond to the first contact email.<\/span><\/p>\n

    Meaning you need an automated system to send multiple emails until they do respond. <\/span><\/p>\n

    In GMass, you can quickly set this up for your new personalization-based campaign.<\/span><\/p>\n

    Before you send your next campaign, head to the GMass settings and enable the auto follow-up feature: <\/span><\/p>\n

    \"\"<\/p>\n

    This will allow you to create multiple \u201cStages\u201d of emails directed at targets who aren\u2019t responding: <\/span><\/p>\n

    \"\"<\/p>\n

    Customize each stage with the goal of getting them to come back and respond. <\/span><\/p>\n

    This should save you tons of time and money that you would otherwise spend writing replies to all your leads. <\/span><\/p>\n

    Final thoughts…<\/b><\/h2>\n

    Personalization is necessary.<\/span><\/p>\n

    We all know that.<\/span><\/p>\n

    But it takes far too long to implement in a scalable way.<\/span><\/p>\n

    It takes real research to personalize beyond typical [first name] parameters. <\/span><\/p>\n

    And research takes time that you simply don\u2019t have to waste or offer.<\/span><\/p>\n

    You need to focus on a few personalization tactics that will net you the majority of your results with the least amount of busywork.<\/span><\/p>\n

    The way to start is by creating a customized spreadsheet with all of your lead contacts.<\/span><\/p>\n

    In this spreadsheet, focus on detailed personalization parameters that you can customize.<\/span><\/p>\n

    For example, you can add favorite sports teams, tv shows, books, or anything you can think of.<\/span><\/p>\n

    Try combining that with a formulaic approach that focuses on solving the user’s problem. <\/span><\/p>\n

    Implement this into a new, schedule-based campaign that incorporates drip emails.<\/span><\/p>\n

    It should only take you an hour to set up for hundreds of leads, leaving you the entire day to sit back and watch the responses flood in. <\/span><\/p>\n

    Personalization is changing daily, and keeping up is stressful. Put these tips to use and develop better personalization that lands clients in less time. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Personalization is the name of the game when it comes to email outreach. If you aren\u2019t personalizing, your results are going to be subpar. Personalized emails deliver a\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,4263],"tags":[],"class_list":["post-2154","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-personalization"],"acf":[],"yoast_head":"\r\nHow to Fully Personalize Your Email Outreach With Minimum Busywork<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/fully-personalize-email-outreach-minimum-busywork\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How to Fully Personalize Your Email Outreach With Minimum Busywork\" \/>\r\n<meta property=\"og:description\" content=\"Personalization is the name of the game when it comes to email outreach. 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