But feel free to email me calling me biased. (And if you happen to send that email via GMass, I\u2019ll reply\u00a0and<\/i>\u00a0grab a time to see your demo. Probably.)<\/p>\n There\u2019s nothing worse than sending a mass email for a client and seeing a large percentage of those emails go to spam.\u00a0Especially<\/i>\u00a0if one of the emails lands in, say, your client\u2019s husband\u2019s spam folders. (I say that from personal experience. It was\u00a0rough<\/i>. I hope the curse they put on me has expired by now.)<\/p>\n There are several ways to improve deliverability.<\/b><\/p>\n Deliverability is a mandatory part of the cold outreach equation; you need to make sure the cold email platform you choose will help your emails hit the inbox where they belong.<\/p>\n 99% of GMass users report the highest deliverability they\u2019ve ever experienced.<\/b>\u00a0Not only does GMass use Google\u2019s servers (which have some of the best deliverability in the world), but it also provides the largest suite of deliverability tools in the industry.<\/p>\n GMass users can set up\u00a0custom tracking domains<\/a>. And GMass is the\u00a0only<\/i>\u00a0cold email platform that gets an\u00a0SSL certificate for your tracking domains<\/a>\u00a0to send secure links \u2014 which can provide a\u00a0serious deliverability boost<\/b>.<\/p>\n Free email verification<\/a>\u00a0is built into GMass \u2014 it can automatically\u00a0validate each address before the email goes to that recipient<\/b>. That will help you avoid reputation-killing bounces.<\/p>\n If you ever have an issue on the technical side of email (like SPF), GMass has a\u00a0diagnostic tool<\/a>\u00a0that\u00a0shows the entire technical journey of your messages<\/b>.<\/p>\n GMass has a\u00a0unique tool called Spam Solver<\/a>\u00a0that\u00a0tests an email to see if it\u2019s headed for the inbox or spam folder<\/b>\u00a0\u2014 and then allows you to\u00a0tweak it until results improve<\/b>.<\/p>\n And finally, GMass has\u00a0global bounces and unsubscribes<\/a>. If anyone from your domain sends an email that bounces or has anyone unsubscribe, you can\u00a0automatically suppress future messages to that email address from everyone on your team<\/b>.<\/p>\n You can even\u00a0unsubscribe an entire domain<\/a>\u00a0to stop all outreach to a particular company<\/b>.<\/p>\n As a lead gen agency you\u2019re running multiple email campaigns for multiple clients. Ideally, you\u2019ll have a way to\u00a0get an overview on all of your current campaigns for all of your clients in one place<\/b>.<\/p>\n You should be able to\u00a0view and compare the analytics on those campaigns<\/b>.<\/p>\n And, of course, you should be able to\u00a0search<\/b>, drill down by individual client, and\u00a0manage campaigns<\/b>\u00a0from that unified dashboard.<\/p>\n GMass\u2019s team plans give team leaders a\u00a0dashboard<\/a>\u00a0where you can\u00a0view all current and previous campaigns for all of your accounts<\/b>. (Even if those accounts are on\u00a0different domains<\/b>.)<\/p>\n Team leaders can also\u2026<\/p>\n View campaigns by team member<\/b>\u00a0(or\u00a0client<\/b>, if that\u2019s how you\u2019re setting up your accounts).<\/p>\n Search the campaigns<\/b>\u00a0using the\u00a0advanced search functions<\/a>\u00a0in the GMass dashboard.<\/p>\n Dig into the analytics<\/b>\u00a0(getting a quick overview in the dashboard, then a more in-depth view by clicking into the\u00a0web report<\/a>).<\/p>\n And\u00a0pause, stop, or resume campaigns<\/b>\u00a0from any of the email addresses on your team.<\/p>\n Plus, if you\u2019re the team leader but want another\u00a0member of your team<\/a>\u00a0to handle all that reporting, you can give selective access to your GMass dashboard<\/b> so they can view everyone\u2019s campaigns.<\/p>\n GMass also has template sharing. The team leader (or anyone on the team) can share an email template so it will be available to select team members.<\/p>\n Any shared templates appear in a user’s template list with a special icon to indicate they’re shared.<\/p>\n Your clients are going to want to know how your campaigns are going.<\/p>\n Your teammates at the agency are also going to want to know.<\/p>\n So it\u2019s great if your email platform\u00a0offers sharable reports<\/b>, preferably real-time ones, that are\u00a0easy for clients and team members to access<\/b>. (You don\u2019t want to have to waste a ton of time downloading stats and designing reports every single time.)<\/p>\n GMass offers\u00a0sharable web-based reports<\/a>\u00a0that people can view on any browser (including mobile) without needing to log in. Send these to team members, clients, investors, or anyone else who needs to know this info.<\/p>\n There\u2019s also an option to\u00a0share reports without revealing recipients\u2019 emails<\/b>, in case you need to keep your list confidential with whomever you\u2019re planning to share.<\/p>\n You\u2019re sending cold emails \u2014 so you need a\u00a0suite of cold email features to make your emails as effective as possible<\/b>.<\/p>\n Make sure your platform includes\u00a0at least<\/i>\u00a0these features \u2014 preferably more.<\/p>\n GMass offers all of the features mentioned above and makes them easy to implement on a campaign-by-campaign basis.<\/p>\n Easy\u00a0auto follow-ups<\/a> with unlimited stages \u2014 and the option to send as replies<\/a>\u00a0or in new threads with new subject lines.<\/p>\n Advanced\u00a0mail merge personalization<\/a>, including personalized\u00a0images<\/a>,\u00a0attachments<\/a>,\u00a0links<\/a>, and\u00a0paragraphs<\/a>. Plus\u00a0fallback values<\/a>,\u00a0auto first-name detection<\/a>, and\u00a0conditional, logic-based content<\/a>.<\/p>\n Scheduling<\/a>\u00a0for every message \u2014 including the option to\u00a0skip weekends<\/a>.<\/p>\n Throttle your campaign sending speed<\/a>\u00a0to add pauses between your messages.<\/p>\n High sending limits \u2014 you can even\u00a0break Gmail\u2019s limits with GMass<\/a>.<\/p>\n Optional\u00a0open and click tracking<\/a>\u00a0\u2014 or use a custom tracking domain\u00a0with <\/i>SSL.<\/p>\n A\/B testing<\/a>\u00a0that\u2019s easy to use for every campaign.<\/p>\n GMass also offers a huge selection of other\u00a0features cold emailers and outreach agencies love<\/a>:<\/p>\n Email address verification \u2014 verify every address before you send.<\/p>\n Embedded images<\/a>\u00a0in Gmail, rather than externally-hosted images. (Which better simulates one-on-one emails and can help deliverability.)<\/p>\n Build new outreach lists<\/a>\u00a0based on a Gmail search.<\/p>\n Recurring campaigns<\/a>\u00a0\u2014 GMass can monitor a Google Sheet and send a campaign whenever a new contact row is added.<\/p>\n Send\u00a0segmented campaigns<\/a>\u00a0based on recipients\u2019 behavior on a previous campaign (for instance, send a new campaign to everyone who opened but didn\u2019t reply).<\/p>\n Reply management<\/a>\u00a0\u2014\u00a0sentiment analysis<\/a> on the replies you get to your campaign, then use GMass’s unique Reply Project<\/a> in order to send responses 10x faster. (With a boost from templates and ChatGPT.)<\/p>\n API<\/a>\u00a0to build custom applications with GMass (or integrate it with your other tools). Plus\u00a0webhooks<\/a>\u00a0and a\u00a0Zapier integration<\/a>.<\/p>\n Quick\u00a0email polls<\/a>\u00a0to send one-question surveys.<\/p>\n If there\u2019s a feature you and your team need to make your cold emails feel more personalized and\/or more like one-on-one messages, GMass will almost certainly have it<\/b>.<\/p>\n Adding a new tool to your team\u2019s stack means everyone on the\u00a0team has to learn to use it<\/b>. That can lead to\u00a0lots<\/i>\u00a0of collective hours wasted \u2014 hours that could\u2019ve gone toward outreach.<\/p>\n You need to find a tool that has a\u00a0reasonable learning curve<\/b>\u00a0\u2014 one that strikes the\u00a0right balance between power and usability<\/b>. Something between an overly-complex CRM or confusing email app\u2026 and just having everyone manually compose cold emails one-by-one.<\/p>\n GMass works inside of Gmail<\/b>\u00a0\u2014 so there\u2019s no new app to learn. If your team members can write an email in Gmail, they can use GMass.<\/p>\n GMass has just one\u00a0settings box<\/a>\u00a0for the campaign containing everything you need.<\/p>\n We recommend everyone on the team sets up their own GMass account using the\u00a0quickstart guide<\/a>\u00a0\u2014\u00a0in a half hour or (likely) less, they\u2019ll be fully up to speed on how GMass works<\/b>\u00a0inside Gmail and how they can use it to send better cold emails.<\/p>\n GMass also has a\u00a0ton of documentation<\/a>\u00a0on its features \u2014 search for a feature and there\u2019s likely a step-by-step walkthrough guide on how to use it.<\/p>\n You need the right email outreach platform for your cold email agency. As you\u2019re evaluating different options,\u00a0keep an eye out for these major considerations<\/b>.<\/p>\n We hope you\u2019ll give GMass a look. We believe\u00a0GMass has the best balance of all the considerations above<\/b>: Great deliverability, unified management, strong reporting, a huge suite of cold email features, and a quick learning curve.<\/p>\n You can try out GMass yourself by\u00a0downloading the Chrome extension<\/a> and setting up a free trial.<\/p>\nCold Email for Agency Use: Table of Contents<\/h2>\n
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Consideration 1: Reliable Deliverability<\/h2>\n
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What GMass does<\/h3>\n
![\"The](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/08\/ssltrack-dashconfirm-tinified.png\")
<\/a><\/p>\n![\"Email](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-verifyemails-tinified.png\")
<\/a><\/p>\n![\"Email](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-analyzer-tinified.png\")
<\/a><\/p>\n![\"spam-solver\"](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2021\/08\/spam-solver.gif\")
<\/a><\/p>\n![\"Manage](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/04\/teams-global-tinified.png\")
<\/a><\/p>\n![\"Unsubscribe](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/05\/dashboard-unsubresults-tinified.png\")
<\/a><\/p>\nConsideration 2: Unified Management<\/h2>\n
What GMass does for team\/account management<\/h3>\n
![\"Cold](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-teamcampaigns-tinified.png\")
<\/a><\/p>\n![\"Campaign](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-campaignsbymember-tinified.png\")
<\/a><\/p>\n![\"Search](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-searchcampaigns-tinified.png\")
<\/a><\/p>\n![\"Study](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-leaderanalytics-tinified.png\")
<\/a><\/p>\n![\"Pause,](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-pausestop-tinified.png\")
<\/a><\/p>\n![\"Give](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-additionallogins-tinified.png\")
<\/a><\/p>\n![\"Save](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/tempshare-savesettings-tinified.png\")
<\/a><\/p>\n![\"Using](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2020\/11\/tempshare-useshared-tinified.png\")
<\/a><\/p>\nConsideration 3: Sharable Reports<\/h2>\n
What GMass does for reporting<\/h3>\n
![\"Sharable](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-webreport-tinified.png\")
<\/a><\/p>\nConsideration 4: Advanced Cold Email Features<\/h2>\n
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What GMass does for cold emailers<\/h3>\n
![\"Auto](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-autofollowup-tinified.png\")
<\/a><\/p>\n![\"Advanced](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-personalized-tinified.png\")
<\/a><\/p>\n![\"Schedule](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-schedule-tinified.png\")
<\/a><\/p>\n![\"Throttle](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-throttling-tinified.png\")
<\/a><\/p>\n![\"Break](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-breaklimits2-tinified.png\")
<\/a><\/p>\n![\"Optional](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-optionaltracking-tinified.png\"){kind=tracking}
<\/a><\/p>\n![\"A\/B](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-abtest-tinified.png\")
<\/a><\/p>\n<\/a><\/p>\n![\"Embed](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-embedimages-tinified.png\")
<\/a><\/p>\n![\"Build](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-buildfromsearch-tinified.png\")
<\/a><\/p>\n![\"Recurring](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-recurring-tinified.png\")
<\/a><\/p>\n![\"Segmented](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-segmented-tinified.png\")
<\/a><\/p>\n![\"The](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/replyproject-g2.gif\")
<\/a><\/p>\n![\"API](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-api-tinified.png\")
<\/a><\/p>\n![\"Run](\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2022\/09\/agencies-polls-tinified.png\")
<\/a><\/p>\nConsideration 5: How Long Will It Take Team Members to Learn the Platform?<\/h2>\n
What GMass does to shrink the learning curve<\/h3>\n
Cold Email for Agencies: Takeaways and Next Steps<\/h2>\n
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